Operative, the preferred advertising management solution for the world’s leading media companies, announced that National CineMedia (NCMI) has partnered with Operative to enhance its advertising operations, improve inventory forecasting, and optimize sales activities across multiple channels. With more than 17,500 screens in over 1,350 theaters across the U.S., NCM’s dynamic cinema advertising platform serves thousands of advertisers at the national, regional, and local level. Through this partnership, Operative will enable NCM to more precisely forecast future demand and help optimize sales and operational workflows to drive improved yield across its business. NCM’s Noovie Show is presented exclusively in 42 leading national and regional theater circuits including the only three national chains, AMC Entertainment (AMC), Cinemark (CNK), and Regal Entertainment
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