Market PositioningThe company is well-positioned in the programmatic and CTV verticals, which are expected to exhibit above-average digital ad spend growth.
Partnerships And InnovationContinued focus on product innovation and expanding commercial relationships, including launching a new programmatic smart TV home screen activation solution and signing a partnership with Yahoo DSP.
Strategic InitiativesNexxen outlined several strategic actions that it is taking to increase the resilience of the business, including reducing reliance on 3P DSPs, scaling channels that it expects to be less impacted by AI like mobile in-app, and enhancing its data and CTV capabilities through internal investment and possibly M&A.