Wedbush lowered the firm’s price target on National CineMedia (NCMI) to $7 from $7.50 and keeps an Outperform rating on the shares. While the firm’s expectations are low for Q2 results, Wedbush favors National CineMedia as it stands to gain from a strong box office environment beginning from Q3 throughout 2026; will benefit from advertising dollars shifting from linear TV toward CTV and highly targeted advertising mediums like cinema; is putting various measures in place to gain advertising market share; and is committed to returning cash to shareholders by dividend and share repurchases.
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