Nature's Sunshine Products (NATR) AI Stock Analysis

• Market Cap: $391.38M
• Dividend Yield: N/A
• Average Volume (3M): 161.33K
• Price to Earnings (P/E): 27.8
• Beta (1Y): 0.44
• Revenue Growth: 6.62%
• EPS Growth: -7.85%
• Country: US
• Employees: 819
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Packaged Foods
• EPS (TTM): 0.36
• Shares Outstanding: 17,495,564
• 10 Day Avg. Volume: 119,151
• 30 Day Avg. Volume: 161,327
• PEG Ratio: -0.74
• Price to Book (P/B): 1.76
• Price to Sales (P/S): 0.60
• P/FCF Ratio: 19.05
• Enterprise Value/Market Cap: 0.52
• Enterprise Value/Revenue: 0.43
• Enterprise Value/Gross Profit: 0.60
• Enterprise Value/Ebitda: 4.88
• 1Y Price Target: $22.50
• Price Target Upside: -0.18% Downside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2
• EPS Forecast (FY): 0.98
• Revenue Forecast (FY): $467.12M

• Rating: 80 Outperform
• Price Target: $24.00 ▲(6.48% Upside)

Nature's Sunshine Products receives a strong overall score driven by robust financial performance, positive technical indicators, and a highly favorable earnings call. The strategic appointment of a new CEO further supports growth prospects, although valuation metrics suggest moderate pricing relative to peers.

Positive Factors

Revenue Growth

The consistent revenue growth, particularly in digital and Asia Pacific markets, demonstrates Nature's Sunshine's expanding market reach and effective sales strategies, supporting long-term business sustainability.

Cash Generation

A strong cash position with zero debt enhances financial flexibility, enabling strategic investments and cushioning against economic downturns, supporting long-term growth.

Leadership Change

The appointment of a new CEO with extensive industry experience is expected to drive strategic growth and innovation, enhancing competitive positioning and long-term prospects.

Negative Factors

Earnings Volatility

Revenue acceleration from Q4 to Q3 and anticipated flat growth in Q4 suggest potential earnings volatility, which could impact investor confidence and long-term planning.

Tariff Impact

Tariff impacts on gross margins could pressure profitability, affecting the company's ability to maintain competitive pricing and margins over the long term.

EBITDA Margin Concerns

Lower-than-expected EBITDA margins indicate potential inefficiencies, which could hinder profitability improvements and limit the company's ability to invest in growth initiatives.

Nature's Sunshine Products Business Overview & Revenue Model

Company Description

Nature's Sunshine Products, Inc., a natural health and wellness company, primarily manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. It offers general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision. The company also provides immunity, cardiovascular, and digestive products; and personal care products, such as oils and lotions, aloe vera gels, herbal shampoos, herbal skin treatment, toothpaste, and skin cleansers, as well as weight management products. It offers its products under the Nature's Sunshine and Synergy WorldWide brands through a sales force of independent consultants. The company was founded in 1972 and is headquartered in Lehi, Utah.

How the Company Makes Money

Nature's Sunshine Products generates revenue through several key streams, primarily by selling its health and wellness products directly to consumers and through a network of independent distributors. This multi-level marketing (MLM) model allows individuals to earn commissions not only on their sales but also on the sales made by their recruited distributors, fostering a community-driven sales strategy. The company also benefits from e-commerce sales through its website, providing a direct-to-consumer channel. Additionally, partnerships with various health and wellness retailers enhance its market reach. The company's ongoing investment in product innovation and marketing further drives sales growth and brand loyalty.

Nature's Sunshine Products Financial Statement Overview

Summary

Nature's Sunshine Products demonstrates solid financial health with consistent revenue growth, strong profitability margins, and effective cash flow management. The balance sheet is stable with low leverage, positioning the company well for future growth opportunities.

Income Statement

Nature's Sunshine Products shows a steady revenue growth rate of 2.98% TTM, with a strong gross profit margin of 71.91%. The net profit margin has improved to 4.36% TTM, indicating enhanced profitability. However, the EBIT and EBITDA margins, while positive, suggest room for operational efficiency improvements.

Balance Sheet

The company maintains a low debt-to-equity ratio of 0.086 TTM, reflecting prudent financial management. Return on Equity (ROE) is at 9.42% TTM, showing a decent return for shareholders. The equity ratio is strong, indicating a solid capital structure with a good proportion of equity financing.

Cash Flow

Free cash flow growth is robust at 39.84% TTM, demonstrating strong cash generation capabilities. The operating cash flow to net income ratio is 0.32, indicating healthy cash flow relative to net income. The free cash flow to net income ratio of 0.88 suggests effective conversion of earnings into cash.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	474.54M	454.36M	445.32M	421.91M	444.08M	385.20M
Gross Profit	343.01M	324.69M	321.13M	299.76M	328.62M	283.93M
EBITDA	41.96M	32.79M	32.09M	31.15M	43.23M	33.67M
Net Income	15.09M	7.70M	15.08M	-390.00K	28.85M	21.34M
Balance Sheet
Total Assets	264.81M	240.85M	249.77M	229.78M	258.87M	249.50M
Cash, Cash Equivalents and Short-Term Investments	95.55M	84.70M	82.37M	60.03M	86.18M	92.07M
Total Debt	14.29M	14.20M	14.92M	19.18M	22.99M	26.33M
Total Liabilities	98.10M	79.86M	90.23M	82.73M	97.47M	92.26M
Stockholders Equity	160.50M	155.31M	154.06M	142.91M	158.20M	155.39M
Cash Flow
Free Cash Flow	31.27M	14.33M	30.75M	-6.92M	27.94M	32.75M
Operating Cash Flow	37.61M	25.30M	41.23M	710.00K	34.61M	37.66M
Investing Cash Flow	-6.34M	-10.97M	-10.48M	-7.63M	-6.61M	-4.91M
Financing Cash Flow	-15.82M	-9.90M	-7.96M	-16.25M	-31.72M	3.88M

Nature's Sunshine Products Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 22.54
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NATR, the sentiment is Positive. The current price of 22.54 is above the 20-day moving average (MA) of 21.45, above the 50-day MA of 18.14, and above the 200-day MA of 15.49, indicating a bullish trend. The MACD of 1.17 indicates Positive momentum. The RSI at 65.29 is Neutral, neither overbought nor oversold. The STOCH value of 53.82 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for NATR.

Nature's Sunshine Products Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NATR	80 Outperform	$391.38M	27.78	9.52%	―	6.62%	-7.85%
HLF	71 Outperform	$1.48B	4.54	―	―	-0.78%	265.56%
LFVN	66 Neutral	$80.91M	8.27	33.31%	2.80%	16.77%	143.30%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
USNA	61 Neutral	$374.39M	22.86	3.20%	―	5.88%	-68.62%
STKL	51 Neutral	$461.28M	-752.94	2.23%	―	11.31%	99.83%
NAII	47 Neutral	$19.40M	-1.61	-15.93%	―	18.19%	-35.22%

Nature's Sunshine Products Corporate Events

Nature’s Sunshine Appoints Kenneth Romanzi as New CEO

On October 15, 2025, Nature’s Sunshine Products announced the appointment of Kenneth Romanzi as the new Chief Executive Officer, effective October 29, 2025, succeeding Terrence O. Moorehead. Romanzi, with over 40 years of experience in the consumer-packaged goods industry, is expected to drive growth and innovation for the company, leveraging his extensive leadership background. This leadership change is part of the company’s strategic efforts to enhance its market position and accelerate its growth trajectory, aiming to expand its digital and omnichannel offerings globally.