Record Annual and Strong Quarterly Sales
Full-year 2025 net sales of $480.1M, a company record and up 6% year-over-year (5% ex-FX); Q4 net sales $123.8M, up 5% year-over-year (4% ex-FX) and the company’s strongest fourth quarter on record.
Robust Digital Growth
North America digital sales grew 47% in Q4; new digital customers nearly doubled year-over-year; website digital subscriptions increased 260 basis points to represent 47% of digital revenue; TikTok subscription comprised 25% of TikTok revenue, demonstrating strong customer acquisition and subscription momentum.
Regional Strength — North America and Europe
North America Q4 sales $37.4M, up 6% year-over-year. Europe Q4 sales $25.2M, up 18% (14% constant currency), driven by 23% growth in Eastern Europe and improved product availability.
Encouraging APAC Subscription Adoption
APAC Q4 sales $55.7M (down 1% YoY, -1% CC) but strong subscription traction: Japan subscription auto-ship accounts for nearly 50% of sales; China subscription auto-ship grew to 18% of revenue in Q4 after launching in H1 2025 (was 12% in Q3).
Margin and Profitability Improvements
Gross margin improved 55 basis points to 72.5% from 72.0% a year ago, benefiting from sourcing, manufacturing efficiencies and logistics renegotiations; volume incentives fell to 29.1% of net sales from 31.1%.
Profitability and Cash Flow Gains
Q4 GAAP net income attributable to common shareholders of $4.1M ($0.23/diluted) vs a loss of $0.3M ($0.02) year-ago; Q4 adjusted EBITDA $11.9M, up 16% YoY; FY 2025 adjusted EBITDA $49.4M, up 22% YoY and above the high end of guidance; net cash provided by operations $35.3M vs $25.3M prior year.
Strong Balance Sheet and Capital Return
Cash and cash equivalents of $93.9M with zero debt; repurchased 1.3M shares for ~$16.3M in 2025 with $17.4M remaining on the repurchase program.
Forward-Looking Growth Plan and Guidance
2026 guidance: net sales $500M–$515M (4%–7% growth) and adjusted EBITDA $50M–$54M (1%–9% growth). Management outlined a strategic 'vision for growth' targeting $1B in sales via digital expansion, channel and geographic expansion, product innovation, supply-chain leverage and M&A.