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FitLife Brands
(NASDAQ:FTLF)
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Rating:63Neutral
Price Target:
$11.50
▲(15.00% Upside)
Action:Reiterated
Date:08/17/26
Overall score is driven primarily by solid financial momentum in revenue and cash flow, but held back by clear margin compression and a more leveraged balance sheet than in prior years. Technicals are mixed (below the 200-day average with slightly negative MACD), while valuation is moderate (P/E 16.36). The latest earnings call adds a cautiously constructive tilt due to operational improvement and deleveraging plans, tempered by legacy declines and near-term margin/channel risks.
Positive Factors
Revenue and Channel Expansion
Strong consolidated growth, supported by the Irwin acquisition and gains across wholesale and online channels, expands scale and market reach. Continued channel development could diversify revenue and improve operating leverage if integration and customer retention remain effective.
Negative Factors
Persistent Margin Compression
The sharp decline in gross and net margins indicates that growth is currently generating less profit, reflecting lower-margin Irwin mix, pricing, cost, or channel pressures. Unless margins recover, weaker earnings conversion could constrain investment and debt repayment.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue and Channel Expansion
Strong consolidated growth, supported by the Irwin acquisition and gains across wholesale and online channels, expands scale and market reach. Continued channel development could diversify revenue and improve operating leverage if integration and customer retention remain effective.
Read all positive factors
FitLife Brands (FTLF) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$96.12M
Dividend YieldN/A
Average Volume (3M)13.44K
Price to Earnings (P/E)15.3
Beta (1Y)0.63
Revenue Growth60.61%
EPS Growth-22.94%
CountryUS
Employees81
SectorConsumer Defensive
Sector Strength42
IndustryPackaged Foods
Share Statistics
EPS (TTM)0.66
Shares Outstanding9,391,072
10 Day Avg. Volume14,597
30 Day Avg. Volume13,441
Financial Highlights & Ratios
PEG Ratio-0.79
Price to Book (P/B)3.48
Price to Sales (P/S)1.87
P/FCF Ratio20.56
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$17.00Price Target Upside70.00% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)0.86
Revenue Forecast (FY)$106.41M
FitLife Brands Business Overview & Revenue Model
Company Description
FitLife Brands, Inc. supplies dietary supplements to health-conscious individuals across the United States and globally. Their extensive product line caters to various needs, encompassing weight management, overall well-being, and athletic perform...
How the Company Makes Money
FitLife Brands makes money primarily by selling branded nutrition and wellness products. Revenue is generated from (1) product sales through direct-to-consumer e-commerce and other online marketplaces (where the company captures retail margin on s...
FitLife Brands Earnings Call Summary
Earnings Call Date:Aug 13, 2026
(Q2-2026)
| % Change Since: |
Next Earnings Date:Nov 12, 2026
Earnings Call Sentiment Neutral
Mixed results: strong consolidated revenue growth (+65% YoY) and improving sequential trends (total revenue +4.8% Q/Q), driven largely by the Irwin acquisition and Amazon scale-up, alongside profitability gains (net income and adjusted EBITDA up). However, margin compression (37.0% GM vs 42.8% prior), significant year-over-year declines at Legacy FitLife (total -23% YoY) and Legacy contribution (-25.9%) are notable concerns. Company progress on Irwin supply chain, Amazon traction, SG&A reductions, and debt paydown are encouraging, but channel risks (GNC), product mix issues, and near-term margin pressure keep the picture balanced.Positive Updates
Strong Consolidated Revenue Growth (YoY)
Total revenue of $26.5M, up 65% year-over-year, primarily driven by the Irwin acquisition.
Negative Updates
Consolidated Gross Margin Compression
Gross margin declined to 37.0% (Q2 2026) from 42.8% (Q2 2025), primarily due to Irwin's lower historical margins (Irwin GM 32.8%).
Read all updates
Q2-2026 Updates
Positive
Negative
Strong Consolidated Revenue Growth (YoY)
Total revenue of $26.5M, up 65% year-over-year, primarily driven by the Irwin acquisition.
Read all positive updates
Company Guidance
The company's guidance focused on operational improvements and financial discipline to drive better margins and profitability: they expect supply‑chain fixes (85% of Irwin formulas approved for three‑year dating, 12% of SKUs on‑hand with three‑year dating and 22% with POs outstanding) and lower out‑of‑stock losses (down >50% Q2 vs Q1) to improve gross margin (company GM 37.0% in Q2; Legacy 41.7%; Irwin 32.8%); product cadence targets at least four new product launches per quarter beginning in 2027; marketing was increased (+16.4% sequentially) to boost off‑Amazon awareness and Amazon performance (Irwin Amazon monthly revenue: ~$0.5M Dec ’25, ~$0.8M Mar ’26, ~<$1.0M June; July comparable; active Amazon subscribers ~94k vs ~90k in mid‑April); SG&A was ~$4.8M (down 3.8% q/q, ~ $0.8M annualized) with further reductions planned; and excess free cash flow will be used to pay down debt (term loan $36.1M after $1.5M amortization; revolver $2.0M after $2.2M paydown; ~$8.6M repaid since the acquisition, saving ~ $0.6M annually at a 6.5% weighted interest rate), all of which management expects to translate into improved margins and profitability in coming quarters.FitLife Brands Financial Statement Overview
Summary
Income Statement
64
Positive
Balance Sheet
55
Neutral
Cash Flow
74
Positive
| Breakdown | TTM | Mar 2026 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 101.27M | 81.46M | 64.47M | 52.70M | 28.80M | 27.91M |
| Gross Profit | 36.76M | 31.45M | 28.08M | 21.43M | 12.03M | 12.50M |
| EBITDA | 11.86M | 10.51M | 13.35M | 8.12M | 5.89M | 6.77M |
| Net Income | 6.23M | 6.33M | 8.98M | 5.30M | 4.43M | 5.41M |
Balance Sheet | ||||||
| Total Assets | 102.59M | 106.32M | 58.53M | 55.35M | 25.71M | 21.51M |
| Cash, Cash Equivalents and Short-Term Investments | 1.09M | 1.65M | 4.47M | 1.14M | 13.28M | 9.90M |
| Total Debt | 38.41M | 45.25M | 13.46M | 20.15M | 103.00K | 158.00K |
| Total Liabilities | 55.22M | 62.68M | 22.41M | 28.31M | 4.32M | 4.16M |
| Stockholders Equity | 47.37M | 43.64M | 36.13M | 27.04M | 21.39M | 17.35M |
Cash Flow | ||||||
| Free Cash Flow | 10.02M | 7.40M | 9.60M | 4.11M | 4.13M | 4.48M |
| Operating Cash Flow | 10.04M | 7.44M | 9.61M | 4.22M | 4.13M | 4.48M |
| Investing Cash Flow | -37.51M | -42.54M | -10.00K | -35.99M | 0.00 | -529.00K |
| Financing Cash Flow | 27.01M | 32.09M | -6.98M | 20.30M | -750.00K | -390.00K |
FitLife Brands Technical Analysis
Negative
10.00
Price Trends
10.68
Negative
10.32
Negative
13.23
Negative
Market Momentum
-0.10
Negative
47.22
Neutral
28.24
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FTLF, the sentiment is Negative. The current price of 10 is below the 20-day moving average (MA) of 10.11, below the 50-day MA of 10.68, and below the 200-day MA of 13.23, indicating a bearish trend. The MACD of -0.10 indicates Negative momentum. The RSI at 47.22 is Neutral, neither overbought nor oversold. The STOCH value of 28.24 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FTLF.
FitLife Brands Risk Analysis
FitLife Brands disclosed 13 risk factors in its most recent earnings report. FitLife Brands reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
FitLife Brands Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
63 Neutral | $96.12M | 15.29 | 13.98% | ― | 60.61% | -22.94% | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
61 Neutral | $1.30B | 7.59 | -32.15% | ― | 5.52% | -50.47% | |
60 Neutral | $82.00M | 14.40 | 17.78% | 2.90% | -12.15% | -38.04% | |
57 Neutral | $256.19M | 14.04 | 11.00% | ― | 6.77% | 34.53% | |
47 Neutral | $244.81M | -10.92 | -4.15% | ― | 1.57% | -166.61% | |
45 Neutral | $56.61M | -0.11 | -140.70% | ― | -10.00% | -98.14% |
* Consumer Defensive Sector Average
FTLF
FitLife Brands
10.09
-6.43
-38.92%
HLF
Herbalife
12.15
2.97
32.35%
NATR
Nature's Sunshine Products
14.32
-2.32
-13.94%
HAIN
Hain Celestial
0.62
-1.08
-63.47%
USNA
USANA Health
13.18
-17.45
-56.97%
LFVN
LifeVantage
6.65
-5.59
-45.68%
FitLife Brands Corporate Events
Business Operations and StrategyExecutive/Board ChangesFinancial DisclosuresShareholder Meetings
FitLife Brands Shareholders Reaffirm Board and Auditor Oversight
Positive
Aug 13, 2026
At its August 11, 2026 annual meeting, FitLife Brands’ shareholders elected directors Dayton Judd, Grant Dawson, Matt Lingenbrink, Seth Yakatan and Shannon Pappas to serve until the 2027 meeting. Investors also approved the appointment of We...
Executive/Board Changes
FitLife Brands Promotes Ryan Hansen to President Role
Positive
May 22, 2026
On May 18, 2026, FitLife Brands, Inc. appointed Executive Vice President Ryan Hansen as President, formalizing a leadership change that elevates the 38-year-old executive less than three years after he joined the company in November 2023. Hansen b...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.