FitLife Brands (FTLF) AI Stock Analysis

• Market Cap: $123.30M
• Dividend Yield: N/A
• Average Volume (3M): 30.57K
• Price to Earnings (P/E): 13.7
• Beta (1Y): 0.58
• Revenue Growth: 9.14%
• EPS Growth: 18.87%
• Country: US
• Employees: 39
• Sector: Consumer Defensive
• Sector Strength: 58
• Industry: Packaged Foods
• EPS (TTM): 0.20
• Shares Outstanding: 9,391,072
• 10 Day Avg. Volume: 11,528
• 30 Day Avg. Volume: 30,574
• PEG Ratio: -0.40
• Price to Book (P/B): 1.70
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 8.80
• Enterprise Value/Market Cap: 0.19
• Enterprise Value/Revenue: 0.09
• Enterprise Value/Gross Profit: 0.84
• Enterprise Value/Ebitda: 0.45
• 1Y Price Target: $20.50
• Price Target Upside: 64.92% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2

• Rating: 76 Outperform
• Price Target: $15.50 ▲(24.70%Upside)

FitLife Brands shows strong financial performance and valuation but faces near-term technical challenges and mixed earnings call sentiment. Strategic investments and potential index inclusion offer growth opportunities.

Positive Factors

Earnings Performance

Earnings growth significantly outpaced revenue growth, with EPS rising 40% to $0.21.

Revenue Growth

Revenue grew 13% year-over-year to $15.0M, driven by strong online sales and contributions from recently acquired brands.

Strategic Positioning

FitLife's unique position executing a roll-up strategy in the fragmented supplement industry offers a compelling opportunity for investors.

Negative Factors

Share Price Volatility

Despite significant share price growth, further multiple expansion can be supported by growth in existing brands and expanding the portfolio with new brands.

FitLife Brands Business Overview & Revenue Model

Company Description

FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. It offers weight loss, general health, and sports nutrition supplements; precision sports nutrition formulations for professional muscular development; weight loss and sports nutrition performance enhancing supplements for fitness enthusiasts; and men's health and weight loss formulations, as well as other diet, health, and sports nutrition supplements and related products; and sports nutritional products, energy and weight loss products, and meal replacements. It markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Metis Nutrition, iSatori, BioGenetic Laboratories, and Energize through franchised stores, as well as through various retail locations, including specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.

How the Company Makes Money

FitLife Brands generates revenue primarily through the sale of its nutritional supplement products. The company employs a direct-to-consumer model, utilizing e-commerce platforms and retail distribution channels to reach its customer base. Key revenue streams include direct sales from its branded websites, partnerships with online retailers, and distribution agreements with brick-and-mortar stores. FitLife Brands also benefits from strategic alliances and product endorsements, which help to enhance brand visibility and drive sales. Additionally, the company may leverage its research and development capabilities to introduce new products that meet evolving consumer demands, thus contributing to its revenue growth.

FitLife Brands Financial Statement Overview

Summary

FitLife Brands demonstrates strong financial performance with solid revenue growth, robust profitability, conservative leverage, and strong cash flow generation. The company maintains effective cost management and operational efficiency, though vigilance on maintaining margins is recommended.

Income Statement

FitLife Brands has demonstrated strong revenue growth with a consistent upward trajectory, notably a 22.35% increase from 2023 to 2024. The company's gross profit margin is robust at 43.55%, complemented by a healthy net profit margin of 13.93%. EBIT and EBITDA margins are also strong at 20.36% and 20.71% respectively, indicating effective cost management and operational efficiency. Overall, the income statement reflects solid profitability, though continued vigilance on maintaining margins is recommended.

Balance Sheet

FitLife Brands exhibits a solid balance sheet with a low debt-to-equity ratio of 0.14, indicating conservative leverage. The equity ratio stands at 61.72%, showcasing a strong equity base relative to total assets. Return on equity is impressive at 24.86%, highlighting effective utilization of equity to generate profits. While the balance sheet is stable, attention to maintaining low leverage and high equity levels will be crucial.

Cash Flow

The company shows significant growth in free cash flow, with a 133.35% increase from 2023 to 2024. Operating cash flow to net income ratio is 1.07, indicating good cash generation relative to net income. The free cash flow to net income ratio is 1.07, demonstrating strong cash flow conversion. The cash flow statement reflects healthy cash management and operational strength, supporting future growth and investment.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	63.86M	64.47M	52.70M	28.80M	27.90M	21.74M
Gross Profit	27.67M	28.08M	21.43M	12.03M	12.49M	9.39M
EBITDA	12.91M	13.35M	8.12M	5.89M	6.81M	4.38M
Net Income	8.84M	8.98M	5.30M	4.43M	5.41M	8.82M
Balance Sheet
Total Assets	62.19M	58.53M	55.35M	25.71M	21.48M	16.77M
Cash, Cash Equivalents and Short-Term Investments	5.94M	4.47M	1.14M	13.28M	9.90M	6.34M
Total Debt	4.89M	13.46M	20.15M	103.00K	158.00K	661.00K
Total Liabilities	23.27M	22.41M	28.31M	4.32M	4.19M	4.74M
Stockholders Equity	38.92M	36.13M	27.04M	21.39M	17.29M	12.03M
Cash Flow
Free Cash Flow	6.88M	9.60M	4.11M	4.13M	4.48M	5.72M
Operating Cash Flow	6.90M	9.61M	4.22M	4.13M	4.48M	5.72M
Investing Cash Flow	-24.00K	-10.00K	-35.99M	0.00	-529.00K	0.00
Financing Cash Flow	-4.22M	-6.98M	20.30M	-750.00K	-390.00K	350.00K

FitLife Brands Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 12.43
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FTLF, the sentiment is Negative. The current price of 12.43 is below the 20-day moving average (MA) of 13.22, below the 50-day MA of 13.62, and below the 200-day MA of 14.73, indicating a bearish trend. The MACD of -0.21 indicates Positive momentum. The RSI at 39.29 is Neutral, neither overbought nor oversold. The STOCH value of 13.78 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FTLF.

FitLife Brands Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
FTLF	76 Outperform	$123.30M	13.70	25.89%	―	9.14%	18.87%
LFVN	74 Outperform	$162.51M	18.49	30.11%	1.30%	8.22%	159.71%
NATR	70 Neutral	$270.49M	26.92	6.42%	―	2.00%	-37.09%
Sector *	65 Neutral	$27.10B	15.29	-1.16%	3.10%	1.15%	2.75%
LSF	49 Neutral	$73.99M	―	-7.38%	―	25.04%	87.51%
PAVS	43 Neutral	$52.52M	―	-71.88%	―	-93.33%	―
BRLS	31 Underperform	$62.86M	―	-370.71%	―	―	-163.87%

FitLife Brands Corporate Events

FitLife Brands Reports Q1 2025 Revenue Decline

FitLife Brands announced its financial results for the first quarter of 2025, reporting a 4% decrease in total revenue to $15.9 million compared to the same period in 2024. Online sales accounted for 67% of total revenue but decreased by 2%, while the company’s net income fell to $2.0 million from $2.2 million. Despite these declines, Legacy FitLife saw a 5% revenue increase, driven by an 11% rise in online sales and a 2% increase in wholesale revenue, with gross profit and contribution both increasing by 11%.

The most recent analyst rating on (FTLF) stock is a Buy with a $20.00 price target. To see the full list of analyst forecasts on FitLife Brands stock, see the FTLF Stock Forecast page.