FitLife Brands (FTLF) AI Stock Analysis

• Market Cap: $169.79M
• Dividend Yield: N/A
• Average Volume (3M): 16.32K
• Price to Earnings (P/E): 26.0
• Beta (1Y): 0.89
• Revenue Growth: 12.44%
• EPS Growth: -20.33%
• Country: US
• Employees: 39
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Packaged Foods
• EPS (TTM): 0.09
• Shares Outstanding: 9,391,072
• 10 Day Avg. Volume: 16,098
• 30 Day Avg. Volume: 16,324
• PEG Ratio: 0.25
• Price to Book (P/B): 4.15
• Price to Sales (P/S): 2.33
• P/FCF Ratio: 15.62
• Enterprise Value/Market Cap: 1.43
• Enterprise Value/Revenue: 3.44
• Enterprise Value/Gross Profit: 8.45
• Enterprise Value/Ebitda: 22.01
• 1Y Price Target: $23.00
• Price Target Upside: 27.21% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2
• EPS Forecast (FY): 0.94
• Revenue Forecast (FY): $82.54M

• Rating: 71 Outperform
• Price Target: $21.00 ▲(16.15% Upside)

FitLife Brands' overall stock score reflects strong financial performance and moderate valuation, tempered by mixed earnings call results and neutral technical indicators. The company's growth prospects are promising, but challenges in maintaining margins and consumer demand need to be addressed.

Positive Factors

Revenue Growth

Strong revenue growth driven by acquisitions and brand performance indicates successful expansion and market penetration, supporting long-term growth.

Cash Flow Generation

Significant growth in free cash flow demonstrates robust cash generation, providing the company with resources for investment and strategic initiatives.

Balance Sheet Health

A strong balance sheet with low leverage and high equity levels enhances financial stability and flexibility, supporting sustainable growth.

Negative Factors

Gross Margin Decline

Declining gross margins may pressure profitability, requiring cost management and pricing strategies to maintain financial health.

Net Income Decrease

A decrease in net income highlights challenges in maintaining profitability, potentially affecting reinvestment and shareholder returns.

Consumer Demand Weakness

Weak consumer demand could impact sales growth and necessitate strategic adjustments to align with market conditions and consumer preferences.

FitLife Brands Business Overview & Revenue Model

Company Description

FitLife Brands (FTLF) is a health and wellness company focused on developing, marketing, and selling nutritional supplements and fitness products. The company operates in sectors such as personal fitness, dietary supplements, and wellness, offering a range of products including protein powders, weight management solutions, and performance-enhancing supplements. FitLife Brands aims to empower individuals to lead healthier lifestyles through innovative products that cater to diverse fitness needs.

How the Company Makes Money

FitLife Brands generates revenue primarily through the sale of its nutritional supplement products, which are marketed under various brand names. The company employs a multi-channel distribution strategy, including direct-to-consumer sales through its website, retail partnerships with health and fitness stores, and e-commerce platforms. Key revenue streams include wholesale distribution to gyms and fitness centers, as well as online sales through subscription services. Significant partnerships with fitness influencers and health professionals also bolster brand visibility and drive sales. Additionally, seasonal promotions and marketing campaigns contribute to increased consumer engagement and revenue growth.

FitLife Brands Financial Statement Overview

Summary

FitLife Brands shows strong financial performance with robust revenue growth, healthy profitability, conservative leverage, and strong cash flow generation. The company is well-positioned for sustained growth, although maintaining profitability margins is crucial.

Income Statement

FitLife Brands has demonstrated strong revenue growth with a consistent upward trajectory, notably a 22.35% increase from 2023 to 2024. The company's gross profit margin is robust at 43.55%, complemented by a healthy net profit margin of 13.93%. EBIT and EBITDA margins are also strong at 20.36% and 20.71% respectively, indicating effective cost management and operational efficiency. Overall, the income statement reflects solid profitability, though continued vigilance on maintaining margins is recommended.

Balance Sheet

FitLife Brands exhibits a solid balance sheet with a low debt-to-equity ratio of 0.14, indicating conservative leverage. The equity ratio stands at 61.72%, showcasing a strong equity base relative to total assets. Return on equity is impressive at 24.86%, highlighting effective utilization of equity to generate profits. While the balance sheet is stable, attention to maintaining low leverage and high equity levels will be crucial.

Cash Flow

The company shows significant growth in free cash flow, with a 133.35% increase from 2023 to 2024. Operating cash flow to net income ratio is 1.07, indicating good cash generation relative to net income. The free cash flow to net income ratio is 1.07, demonstrating strong cash flow conversion. The cash flow statement reflects healthy cash management and operational strength, supporting future growth and investment.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	70.56M	64.47M	52.70M	28.80M	27.91M	22.11M
Gross Profit	28.73M	28.08M	21.43M	12.03M	12.50M	9.54M
EBITDA	11.02M	13.35M	8.12M	5.89M	6.29M	4.38M
Net Income	6.76M	8.98M	5.30M	4.43M	5.41M	8.82M
Balance Sheet
Total Assets	109.98M	58.53M	55.35M	25.71M	21.51M	16.62M
Cash, Cash Equivalents and Short-Term Investments	3.51M	4.47M	1.14M	13.28M	9.90M	6.34M
Total Debt	47.27M	13.46M	20.15M	103.00K	158.00K	661.00K
Total Liabilities	68.09M	22.41M	28.31M	4.32M	4.16M	4.75M
Stockholders Equity	41.89M	36.13M	27.04M	21.39M	17.35M	11.87M
Cash Flow
Free Cash Flow	8.12M	9.60M	4.11M	4.13M	4.48M	5.72M
Operating Cash Flow	8.15M	9.61M	4.22M	4.13M	4.48M	5.72M
Investing Cash Flow	-42.54M	-10.00K	-35.99M	0.00	-529.00K	0.00
Financing Cash Flow	32.90M	-6.98M	20.30M	-750.00K	-390.00K	350.00K

FitLife Brands Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 18.08
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FTLF, the sentiment is Positive. The current price of 18.08 is below the 20-day moving average (MA) of 18.60, below the 50-day MA of 19.12, and above the 200-day MA of 15.66, indicating a neutral trend. The MACD of -0.27 indicates Positive momentum. The RSI at 49.56 is Neutral, neither overbought nor oversold. The STOCH value of 39.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FTLF.

FitLife Brands Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NATR	73 Outperform	$357.43M	25.18	9.52%	―	6.62%	-7.85%
FTLF	71 Outperform	$169.79M	25.99	17.77%	―	12.44%	-20.33%
HLF	70 Outperform	$1.22B	3.78	―	―	-0.78%	265.56%
LFVN	66 Neutral	$88.84M	9.27	33.31%	2.33%	16.77%	143.30%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
USNA	61 Neutral	$375.49M	23.09	3.20%	―	5.88%	-68.62%
HAIN	38 Underperform	$96.91M	-0.18	-75.51%	―	-10.13%	-532.32%

FitLife Brands Corporate Events

FitLife Brands Reports Strong Q3 Revenue Growth

FitLife Brands, Inc., headquartered in Omaha, Nebraska, is a developer and marketer of innovative nutritional supplements and wellness products, catering to health-conscious consumers through a variety of retail and online channels.

FitLife Brands Reports Q3 2025 Revenue Surge

FitLife Brands announced its third-quarter 2025 financial results, highlighting a significant revenue increase of 47% to $23.5 million compared to the same period in 2024, largely driven by the acquisition of Irwin Naturals. Despite the revenue growth, net income decreased to $0.9 million from $2.1 million in the previous year, primarily due to acquisition-related expenses, lower gross margins, and higher tax expenses.

The most recent analyst rating on (FTLF) stock is a Buy with a $21.00 price target. To see the full list of analyst forecasts on FitLife Brands stock, see the FTLF Stock Forecast page.

FitLife Brands Earnings Call: Mixed Results and Future Prospects

FitLife Brands’ recent earnings call revealed a balanced sentiment, highlighting both positive developments and challenges. The company reported significant achievements, such as the acquisition of Irwin Naturals and growth in Legacy FitLife’s online sales. However, these positives were tempered by declines in total revenue and profitability, particularly due to challenges with Mimi’s Rock and MusclePharm. Overall, the sentiment was neutral as the highlights and lowlights were evenly matched.

FitLife Brands Updates Corporate Presentation Strategy

On August 19, 2025, FitLife Brands, Inc. implemented a new corporate presentation for its business operations. This update is part of their ongoing efforts to enhance corporate communication and potentially improve stakeholder engagement.

The most recent analyst rating on (FTLF) stock is a Buy with a $19.00 price target. To see the full list of analyst forecasts on FitLife Brands stock, see the FTLF Stock Forecast page.

FitLife Brands Reports Q2 2025 Financial Results

FitLife Brands, Inc., headquartered in Omaha, Nebraska, is a company specializing in the development and marketing of innovative nutritional supplements and wellness products, primarily catering to health-conscious consumers through online platforms and retail locations.

FitLife Brands Reports Q2 2025 Revenue Decline

FitLife Brands reported a 5% decrease in total revenue for the second quarter of 2025, amounting to $16.1 million, compared to the same period in 2024. The decline in revenue and net income, which fell from $2.6 million to $1.7 million, was largely due to merger and acquisition-related expenses associated with the Irwin Naturals transaction. Online revenue, which makes up 65% of total revenue, also decreased by 7%. Despite these declines, the company ended the quarter with $10.9 million outstanding on its term loans and $6.6 million in cash, resulting in a total net debt of $4.3 million.

The most recent analyst rating on (FTLF) stock is a Buy with a $20.00 price target. To see the full list of analyst forecasts on FitLife Brands stock, see the FTLF Stock Forecast page.