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FitLife Brands (FTLF)
NASDAQ:FTLF
US Market

FitLife Brands (FTLF) AI Stock Analysis

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FT

FitLife Brands

(NASDAQ:FTLF)

Rating:75Outperform
Price Target:
$16.00
▲(11.81%Upside)
FitLife Brands' overall score reflects strong financial performance and strategic positioning, balanced by mixed technical signals and recent revenue challenges. The company's past growth and strategic investments are positive, but vigilance on maintaining profitability is crucial.
Positive Factors
Earnings Performance
Earnings growth significantly outpaced revenue growth, with EPS rising 40% to $0.21.
Market Position
FitLife's unique position executing a roll-up strategy in the fragmented supplement industry offers a compelling opportunity for investors.
Revenue Growth
Revenue grew 13% year-over-year to $15.0M, driven by strong online sales and contributions from recently acquired brands.
Negative Factors
Share Price
Despite significant share price growth, further multiple expansion can be supported by growth in existing brands and expanding the portfolio with new brands.

FitLife Brands (FTLF) vs. SPDR S&P 500 ETF (SPY)

FitLife Brands Business Overview & Revenue Model

Company DescriptionFitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. It offers weight loss, general health, and sports nutrition supplements; precision sports nutrition formulations for professional muscular development; weight loss and sports nutrition performance enhancing supplements for fitness enthusiasts; and men's health and weight loss formulations, as well as other diet, health, and sports nutrition supplements and related products; and sports nutritional products, energy and weight loss products, and meal replacements. It markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Metis Nutrition, iSatori, BioGenetic Laboratories, and Energize through franchised stores, as well as through various retail locations, including specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.
How the Company Makes MoneyFitLife Brands generates revenue through the sale of its nutritional supplements and wellness products. The company's primary revenue streams include direct sales to consumers through online platforms and wholesale distribution to various retail partners, including specialty health stores and fitness centers. FitLife Brands also engages in strategic partnerships and collaborations with key industry players to expand its market reach and enhance its product offerings. Additionally, the company invests in marketing and brand-building initiatives to drive consumer engagement and increase sales.

FitLife Brands Earnings Call Summary

Earnings Call Date:May 15, 2025
(Q1-2025)
|
% Change Since: -3.70%|
Next Earnings Date:Aug 18, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture, with some positive growth in Legacy FitLife and a strong online presence. However, overall revenue and profit declines, combined with challenges in MRC and MusclePharm performance and M&A-related expenses, balance out these positives.
Q1-2025 Updates
Positive Updates
Legacy FitLife Revenue Growth
Legacy FitLife revenue for Q1 2025 was $7.3 million, with a 2% increase in wholesale revenue and an 11% increase in online revenue, resulting in a 5% increase in total revenue. Gross margin increased to 44.6% from 42.1% in Q1 2024.
Positive Online Sales Performance
Online sales accounted for $10.6 million or 67% of total revenue, demonstrating strong online presence.
Strong Balance Sheet
The company ended the quarter with $12 million outstanding on term loans, no balance on the $3.5 million revolving line of credit, and $6 million in cash, resulting in net debt of $6 million, equivalent to approximately 0.4x adjusted EBITDA.
Potential Russell 2000 Index Inclusion
FitLife Brands is likely to be added to the Russell 2000 Index, with a market capitalization of around $140 million, exceeding the estimated market cap threshold for inclusion.
Negative Updates
Overall Revenue and Profit Decline
Total revenue declined 4% year-over-year to $15.9 million. Gross profit declined 6%, and gross margin decreased from 44% to 43.1%.
MRC and MusclePharm Revenue Decline
MRC revenue decreased by 11% to $6.7 million, and MusclePharm revenue declined 6%, with wholesale revenue down 41% and online revenue up 33%.
Impact of M&A Expenses
The company incurred significant M&A-related expenses during Q1 2025, which affected net income and earnings per share.
Tariff Concerns
Uncertainty in the tariff environment, particularly tariffs on ingredients from China, poses a concern, though a recent 90-day de-escalation is encouraging.
Company Guidance
During FitLife Brands' first quarter 2025 earnings call, CEO Dayton Judd provided a comprehensive overview of the company's financial performance and strategic initiatives. Total revenue for the quarter was $15.9 million, marking a 4% decline year-over-year, with online sales comprising 67% of total revenue. Gross profit and gross margin declined to $5.8 million and 43.1%, respectively. Net income was $2 million, down from $2.2 million in the previous year, while adjusted EBITDA decreased by 6% to $3.4 million. The company reported $12 million outstanding on its term loans and zero balance on its $3.5 million revolving line of credit, with net debt standing at $6 million. Legacy FitLife showed a 5% increase in total revenue, while the brands acquired from Mimi's Rock experienced an 11% decline. MusclePharm's revenue fell by 6%, partly due to changes in wholesale revenue dynamics. Despite challenges, the company remains committed to growth, with strategic investments and a potential inclusion in the Russell 2000 Index serving as positive indicators. However, no formal forward-looking guidance was provided, although the company anticipates organic revenue growth in 2025.

FitLife Brands Financial Statement Overview

Summary
FitLife Brands demonstrates strong financial performance with solid revenue growth, robust profitability, conservative leverage, and strong cash flow generation. The company maintains effective cost management and operational efficiency, though vigilance on maintaining margins is recommended.
Income Statement
85
Very Positive
FitLife Brands has demonstrated strong revenue growth with a consistent upward trajectory, notably a 22.35% increase from 2023 to 2024. The company's gross profit margin is robust at 43.55%, complemented by a healthy net profit margin of 13.93%. EBIT and EBITDA margins are also strong at 20.36% and 20.71% respectively, indicating effective cost management and operational efficiency. Overall, the income statement reflects solid profitability, though continued vigilance on maintaining margins is recommended.
Balance Sheet
78
Positive
FitLife Brands exhibits a solid balance sheet with a low debt-to-equity ratio of 0.14, indicating conservative leverage. The equity ratio stands at 61.72%, showcasing a strong equity base relative to total assets. Return on equity is impressive at 24.86%, highlighting effective utilization of equity to generate profits. While the balance sheet is stable, attention to maintaining low leverage and high equity levels will be crucial.
Cash Flow
82
Very Positive
The company shows significant growth in free cash flow, with a 133.35% increase from 2023 to 2024. Operating cash flow to net income ratio is 1.07, indicating good cash generation relative to net income. The free cash flow to net income ratio is 1.07, demonstrating strong cash flow conversion. The cash flow statement reflects healthy cash management and operational strength, supporting future growth and investment.
Breakdown
TTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
63.86M64.47M52.70M28.80M27.90M21.74M
Gross Profit
27.67M28.08M21.43M12.03M12.49M9.39M
EBIT
12.70M13.12M7.55M5.70M6.22M4.20M
EBITDA
12.91M13.35M8.12M5.89M6.81M4.38M
Net Income Common Stockholders
8.84M8.98M5.30M4.43M5.41M8.82M
Balance SheetCash, Cash Equivalents and Short-Term Investments
6.63M4.47M1.14M13.28M9.90M6.34M
Total Assets
18.35M58.53M55.35M25.71M21.48M16.77M
Total Debt
196.00K13.46M20.15M103.00K158.00K661.00K
Net Debt
-6.43M8.99M19.01M-13.17M-9.74M-5.67M
Total Liabilities
4.50M22.41M28.31M4.32M4.19M4.74M
Stockholders Equity
13.85M36.13M27.04M21.39M17.29M12.03M
Cash FlowFree Cash Flow
6.88M9.60M4.11M4.13M4.48M5.72M
Operating Cash Flow
6.90M9.61M4.22M4.13M4.48M5.72M
Investing Cash Flow
-24.00K-10.00K-35.99M0.00-529.00K0.00
Financing Cash Flow
-4.22M-6.98M20.30M-750.00K-390.00K350.00K

FitLife Brands Technical Analysis

Technical Analysis Sentiment
Negative
Last Price14.31
Price Trends
50DMA
13.77
Positive
100DMA
14.35
Negative
200DMA
15.29
Negative
Market Momentum
MACD
0.05
Positive
RSI
48.51
Neutral
STOCH
32.51
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FTLF, the sentiment is Negative. The current price of 14.31 is below the 20-day moving average (MA) of 14.55, above the 50-day MA of 13.77, and below the 200-day MA of 15.29, indicating a neutral trend. The MACD of 0.05 indicates Positive momentum. The RSI at 48.51 is Neutral, neither overbought nor oversold. The STOCH value of 32.51 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FTLF.

FitLife Brands Risk Analysis

FitLife Brands disclosed 13 risk factors in its most recent earnings report. FitLife Brands reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

FitLife Brands Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$266.27M27.116.42%2.00%-37.09%
75
Outperform
$134.39M15.7725.89%9.14%18.87%
70
Outperform
$157.60M17.9330.11%1.32%8.22%159.71%
65
Neutral
$8.89B15.014.75%203.76%3.54%-2.49%
LSLSF
53
Neutral
$70.92M-7.38%25.04%87.51%
43
Neutral
$60.60M-71.88%-93.33%
31
Underperform
$110.76M-370.71%-163.87%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FTLF
FitLife Brands
14.31
-0.88
-5.79%
NATR
Nature's Sunshine Products
14.51
-0.77
-5.04%
LFVN
LifeVantage
12.52
5.19
70.80%
PAVS
Paranovus Entertainment Technology
0.90
0.02
2.27%
LSF
Laird Superfood
6.71
1.72
34.47%
BRLS
Borealis Foods
5.18
-2.27
-30.47%

FitLife Brands Corporate Events

Financial Disclosures
FitLife Brands Reports Q1 2025 Revenue Decline
Negative
May 15, 2025

FitLife Brands announced its financial results for the first quarter of 2025, reporting a 4% decrease in total revenue to $15.9 million compared to the same period in 2024. Online sales accounted for 67% of total revenue but decreased by 2%, while the company’s net income fell to $2.0 million from $2.2 million. Despite these declines, Legacy FitLife saw a 5% revenue increase, driven by an 11% rise in online sales and a 2% increase in wholesale revenue, with gross profit and contribution both increasing by 11%.

The most recent analyst rating on (FTLF) stock is a Buy with a $20.00 price target. To see the full list of analyst forecasts on FitLife Brands stock, see the FTLF Stock Forecast page.

Executive/Board ChangesBusiness Operations and Strategy
FitLife Brands Appoints Shannon Pappas to Board
Positive
Apr 28, 2025

On April 25, 2025, FitLife Brands appointed Shannon Pappas as an independent member of its Board of Directors, following the resignation of Todd Ordal. Pappas brings over 25 years of experience in beauty, skincare, health, fitness, and consumer goods, with expertise in strategic growth and digital commerce. Her appointment is part of FitLife’s commitment to refreshing board composition in line with good corporate governance practices. The transition is expected to enhance FitLife’s strategic direction and capitalize on evolving consumer trends, as the company continues to focus on innovation and growth.

Business Operations and Strategy
FitLife Brands Unveils New Corporate Presentation
Neutral
Apr 22, 2025

On April 22, 2025, FitLife Brands, Inc. introduced a new corporate presentation for business purposes. This move is part of the company’s ongoing efforts to enhance its corporate communications and potentially improve its market positioning.

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
FitLife Brands Reports Strong 2024 Financial Performance
Positive
Mar 27, 2025

FitLife Brands reported a strong financial performance for the fourth quarter and full year of 2024, with total revenue for the year increasing by 22% to $64.5 million and net income rising by 70% to $9.0 million. The company’s online sales, which accounted for 67% of total revenue, grew by 29% over the year, while acquisitions of Mimi’s Rock Corp and MusclePharm assets contributed significantly to wholesale revenue. The improved financial results reflect FitLife’s strategic focus on expanding its market presence and enhancing profitability, positioning the company favorably within the nutritional supplements industry.

Business Operations and StrategyFinancial Disclosures
FitLife Brands Projects Strong Financial Growth for 2024
Positive
Mar 13, 2025

On March 13, 2025, FitLife Brands announced its participation in the 37th Annual Roth Conference scheduled for March 17-18, 2025, and provided a financial and operational update. The company anticipates a significant increase in its financial performance for the full year 2024, with net revenue expected to rise by 21-23%, adjusted EBITDA by 38-40%, and net income by 68-72% compared to 2023. As of December 31, 2024, FitLife had $13.1 million outstanding on its term loan and $4.5 million in cash, with no balance on its revolver.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.