Strong Consolidated Revenue Growth
Total revenue of $25.3M in Q1 2026, up 59% year-over-year, driven primarily by the acquisition of Irwin.
Wholesale Revenue Surge
Wholesale revenue reached $14.1M (56% of total), increasing 166% year-over-year, indicating successful integration of Irwin's wholesale business.
Online Revenue Growth
Online revenue was $11.2M (44% of total), up 6% year-over-year, showing continued strength in direct channels.
Contribution Improvement Driven by Acquisition
Contribution (gross profit less advertising) increased 42% year-over-year, primarily due to adding Irwin, offsetting some Legacy FitLife weakness.
Irwin Amazon Momentum and Subscriber Growth
Irwin Amazon revenue scaled from ~ $500K in Dec 2025 to ~$800K in March 2026 and ~ $900K in April 2026; Amazon subscriber count grew from ~500 at start of Q1 to ~3,600 by quarter end and to over 5,700 subsequently.
Sequential Margin and Revenue Improvements
Gross margins increased sequentially for both Legacy FitLife and Irwin compared to Q4 2025; monthly revenue increased sequentially through the quarter with April being the highest sales order month of the year to date.
Advertising Investment for Irwin
Advertising spend for Irwin ramped meaningfully (Q3: $72K, Q4: $182K, Q1: $358K), reflecting active marketing investment to drive Amazon and off-Amazon growth.
Wholesale Distribution Win: Kroger Placement
Launch of 2 MusclePharm liquid L-Carnitine SKUs into approximately 700–800 Kroger/Fred Meyer/Smith's stores nationwide beginning in June, supported by CTV, coupons and localized marketing.
Debt Reduction Actions
Made scheduled term loan amortization of ~$1.5M (term loan balance $37.6M) and paid down ~$1.4M on the revolver (revolver balance $4.2M), with intent to deploy free cash flow to further reduce indebtedness.
Progress on Inventory Dating and Obsolescence
Receiving product with 3-year dating across multiple SKUs, substantial obsolescence already recorded at acquisition, and current obsolescence expense in Q1 described as 'very small', implying improving reserve and future margin benefit potential.