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MAX Stock Chart & Stats
$13.13
$0.03(0.23%)
At close: 4:00 PM EDT
$13.13
$0.03(0.23%)
Day’s Range― - ―
52-Week Range$7.09 - $14.70
Previous Close$13.13
Volume401.84K
Average Volume (3M)941.12K
Market Cap
$829.51M
Enterprise Value$899.85
Total Cash (Recent Filing)$23.75M
Total Debt (Recent Filing)$176.71M
Price to Earnings (P/E)7.5
Beta1.12
Next Earnings
Nov 04, 2026EPS Estimate
0.27Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)1.75
Shares Outstanding52,975,710
10 Day Avg. Volume1,235,676
30 Day Avg. Volume941,115
Financial Highlights & Ratios
PEG Ratio0.58
Price to Book (P/B)175.09
Price to Sales (P/S)0.65
P/FCF Ratio11.16
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$14.86Price Target Upside13.15% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering8
EPS Forecast (FY)1.31
Revenue Forecast (FY)$1.31B
Bulls Say, Bears Say
Bulls Say
Strong Free Cash Flow GenerationMediaAlpha's recent TTM operating cash flow and near-equal free cash flow demonstrate durable cash conversion and improved cash efficiency. Strong FCF supports buybacks, TRA repurchases and deleveraging, providing financial flexibility to invest in product and weather cyclical advertiser spend shifts.
AI-driven Product DifferentiationThe company's emphasis on predictive AI/ML and LLM-driven referral traffic is a structural competitive advantage in performance marketing. Better matching increases advertiser ROAS and publisher yield, improving unit economics and making the platform stickier as insurers seek higher-quality, measurable customer acquisition.
Broadening Advertiser ParticipationSubstantial increase in spend from mid-tier carriers signals expanding demand beyond historical top-two advertisers. A broader advertiser base reduces single-client dependency, increases addressable demand and supports more stable, diversified revenue growth as the marketplace scales.
Bears Say
Fragile Capitalization StructureDespite recent debt reduction, the very small equity base and historically elevated debt-to-equity leave MediaAlpha sensitive to earnings swings. A modest profit setback could quickly impair capitalization, constrain strategic moves, and force reliance on revolver capacity or dilutive financing to maintain operations.
Thin Gross Margins And Volatile Operating ProfitLow gross margins limit the firm's margin buffer against traffic cost increases or pricing pressure. Coupled with volatile operating performance, this raises the risk that core profitability could deteriorate absent continual efficiency gains or higher take rates, making earnings less durable.
Customer Concentration Risk PersistsHeavy historical reliance on a few large carriers means revenue and take-rates are exposed to individual advertiser budget shifts or strategic changes. Even with reported broadening, the company's revenue mix can swing materially if top advertisers reduce spend, threatening stability over the medium term.
MediaAlpha News
MAX FAQ
What was Mediaalpha, Inc.’s price range in the past 12 months?
Mediaalpha, Inc. lowest stock price was $7.09 and its highest was $14.70 in the past 12 months.
What is Mediaalpha, Inc.’s market cap?
Mediaalpha, Inc.’s market cap is $829.51M.
When is Mediaalpha, Inc.’s upcoming earnings report date?
Mediaalpha, Inc.’s upcoming earnings report date is Nov 04, 2026 which is in 84 days.
How were Mediaalpha, Inc.’s earnings last quarter?
Mediaalpha, Inc. released its earnings results on Jul 29, 2026. The company reported $0.65 earnings per share for the quarter, beating the consensus estimate of $0.229 by $0.421.
Is Mediaalpha, Inc. overvalued?
According to Wall Street analysts Mediaalpha, Inc.’s price is currently Undervalued.
Does Mediaalpha, Inc. pay dividends?
Mediaalpha, Inc. does not currently pay dividends.
What is Mediaalpha, Inc.’s EPS estimate?
Mediaalpha, Inc.’s EPS estimate is 0.27.
How many shares outstanding does Mediaalpha, Inc. have?
Mediaalpha, Inc. has 52,975,710 shares outstanding.
What happened to Mediaalpha, Inc.’s price movement after its last earnings report?
Mediaalpha, Inc. reported an EPS of $0.65 in its last earnings report, beating expectations of $0.229. Following the earnings report the stock price went down -1.884%.
Which hedge fund is a major shareholder of Mediaalpha, Inc.?
Currently, no hedge funds are holding shares in MAX
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
MediaAlpha Stock Smart Score
Outperform
1
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5
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7
8
9
10
Analyst Consensus
Strong Buy
Average Price Target:
$14.86 (13.15% Upside)
$14.86 (13.15% Upside)
Blogger Sentiment
Bullish
MAX Sentiment 100%
Sector Average ―
Sector Average ―
Hedge Fund Trend
Increased
By 14.1K Shares
Last Quarter.
Last Quarter.
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Positive
20 days / 200 days
Momentum
21.01%
12-Months-Change
Fundamentals
Return on Equity
―
Trailing 12-Months
Asset Growth
44.26%
Trailing 12-Months
Company Description
Mediaalpha, Inc.
MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector. It specializes in streamlining the process of attracting new clients across various insurance segments, including property and casualty, health, and life coverage. The company was established in 2014, is based in Los Angeles, California, and functions as a subsidiary of White Mountains Insurance Group, Ltd.
MAX Company Deck
MAX Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call conveyed multiple strong operational and financial achievements—record revenue, double-digit YoY growth in core metrics, sizable share repurchases, an accretive TRA buyback, and constructive Q3 guidance—while acknowledging manageable near-term headwinds such as a temporary take-rate dip, a small under-65 health drag, and remaining customer concentration risk. Management described broadening advertiser participation and meaningful AI-driven product advantages, supporting a positive outlook.View all MAX earnings summariesMAX Stock 12 Month Forecast
Average Price Target
$14.86
▲(13.15% Upside)
Technical Analysis
Ownership Overview
13.49% Insiders
9.15% Mutual Funds
1.86% Other Institutional Investors
67.51% Public Companies and
Individual Investors