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MediaAlpha (MAX) Ownership - Who Owns MediaAlpha?

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MediaAlpha (MAX) Ownership Overview

13.41% Insiders

8.97% Mutual Funds

0.73% Other Institutional Investors

7.80% ETFs

69.09% Public Companies and

Individual Investors

The ownership structure of MediaAlpha (MAX) stock is a mix of institutional, retail, and individual investors. Approximately 17.50% of the company’s stock is owned by Institutional Investors, 13.41% is owned by Insiders, and 69.09% is owned by Public Companies and Individual Investors.

The ownership structure of MediaAlpha (MAX) stock is a mix of institutional, retail, and individual investors. Approximately 9.70% of the company’s stock is owned by Institutional Investors, 13.41% is owned by Insiders, and 7.80% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date	Name	Activity	Value
Mar 17, 2026	Eugene Nonko	xxxxxxxxxxxxx	$8620
Aug 13, 2025	Kathy Vrabeck	xxxxxxxxxxxxx	$297290
Aug 12, 2025	Keith Cramer	xxxxxxxxxxxxx	$297576

Show More Insider Trading Activity >

Recent Hedge Fund Trading Activity

Date	Firm	Activity	Value
Mar 31, 2024	Graham Capital Management, L.p.	xxxxxxxxxxxxx	$135250
Mar 31, 2024	Elkhorn Partners Limited Partnership	xxxxxxxxxxxxx	$213900

Show More Hedge Fund Trading Activity >

Top Shareholders

# of Shares	Type	% Holding	Value
2,459,690	Insider	4.55%	33,304,203
1,893,402	Insider	3.50%	25,636,663
1,569,313	Institution	2.90%	21,248,498
1,354,896	Institution	2.51%	18,345,292
1,314,556	Institution	2.43%	17,799,088
1,310,477	Institution	2.42%	17,743,859
1,104,336	Insider	2.04%	14,952,709
591,764	Insider	1.09%	8,012,485
553,985	Insider	1.02%	7,500,957
449,896	Institution	0.83%	6,091,592

Top Mutual Fund Holders

# of Shares	Type	% Holding	Value
1,354,896	Institution	2.51%	18,345,292
1,310,477	Institution	2.42%	17,743,859
449,896	Institution	0.83%	6,091,592
394,994	Institution	0.73%	5,348,219
363,563	Institution	0.67%	4,922,643
336,086	Institution	0.62%	4,550,604
325,761	Institution	0.60%	4,410,804
256,600	Institution	0.47%	3,474,364
200,516	Institution	0.37%	2,714,987
115,922	Institution	0.21%	1,569,584

Top ETF Holders

Holder	# of Shares	Type	% Holding	Value
Vanguard Total Stock Market ETF	882,700	Institution	1.67%	11,095,539
iShares Russell 2000 ETF	816,404	Institution	1.54%	11,054,110
Vanguard Extended Market ETF	363,068	Institution	0.69%	4,563,765
Fidelity Small-Mid Multifactor ETF	282,039	Institution	0.53%	3,892,138
iShares Russell 2000 Growth ETF	278,251	Institution	0.53%	3,767,519
Vanguard Russell 2000 ETF	178,955	Institution	0.34%	2,249,464
Dimensional U.S. Small Cap ETF	165,545	Institution	0.31%	2,284,521
Schwab U.S. Small-Cap ETF	151,361	Institution	0.29%	2,088,782
U.S. Micro Cap Portfolio ETF	138,256	Institution	0.26%	1,285,781
Vanguard Communication Services ETF	109,103	Institution	0.21%	1,371,425

FAQ

Who Owns Mediaalpha, Inc. (MAX)?

According to the latest TipRanks data, approximately 0.73% of the company's stock is held by institutional investors, 13.41% is held by insiders, and 69.09% is held by retail investors.

What percentage of Mediaalpha, Inc. (MAX) stock is held by institutional investors?

According to the latest TipRanks data, approximately 0.73% of Mediaalpha, Inc. (MAX) stock is held by institutional investors.

What percentage of Mediaalpha, Inc. (MAX) stock is held by retail investors?

According to the latest TipRanks data, approximately 69.09% of Mediaalpha, Inc. (MAX) stock is held by retail investors.

Who owns the most shares of Mediaalpha, Inc. (MAX)?

Steven Yi owns the most shares of Mediaalpha, Inc. (MAX).

What is the significance of the ownership structure for a publicly traded company?

The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.