MediaAlpha (MAX) Ownership - Who Owns MediaAlpha?

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MediaAlpha (MAX) Ownership Overview

14.79% Insiders

11.09% Mutual Funds

51.92% Other Institutional Investors

8.29% ETFs

13.91% Public Companies and

Individual Investors

The ownership structure of MediaAlpha (MAX) stock is a mix of institutional, retail, and individual investors. Approximately 71.31% of the company’s stock is owned by Institutional Investors, 14.79% is owned by Insiders, and 13.91% is owned by Public Companies and Individual Investors.

The ownership structure of MediaAlpha (MAX) stock is a mix of institutional, retail, and individual investors. Approximately 63.01% of the company’s stock is owned by Institutional Investors, 14.79% is owned by Insiders, and 8.29% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date	Name	Activity	Value
Mar 17, 2026	Eugene Nonko	xxxxxxxxxxxxx	$8620
Aug 13, 2025	Kathy Vrabeck	xxxxxxxxxxxxx	$297290
Aug 12, 2025	Keith Cramer	xxxxxxxxxxxxx	$297576

Show More Insider Trading Activity >

Recent Hedge Fund Trading Activity

Date	Firm	Activity	Value
Mar 31, 2024	Graham Capital Management, L.p.	xxxxxxxxxxxxx	$135250
Mar 31, 2024	Elkhorn Partners Limited Partnership	xxxxxxxxxxxxx	$213900

Show More Hedge Fund Trading Activity >

Top Shareholders

# of Shares	Type	% Holding	Value
2,879,690	Insider	5.33%	23,728,646
2,207,049	Insider	4.08%	18,186,084
1,849,701	Institution	3.42%	15,241,536
1,665,111	Institution	3.08%	13,720,515
1,194,932	Institution	2.21%	9,846,240
1,104,336	Insider	2.04%	9,099,729
767,940	Institution	1.42%	6,327,826
591,764	Insider	1.09%	4,876,135
572,985	Insider	1.06%	4,721,396
482,370	Institution	0.89%	3,974,729

Top Mutual Fund Holders

# of Shares	Type	% Holding	Value
1,849,701	Institution	3.42%	15,241,536
767,940	Institution	1.42%	6,327,826
482,370	Institution	0.89%	3,974,729
427,816	Institution	0.79%	3,525,204
394,994	Institution	0.73%	3,254,751
356,222	Institution	0.66%	2,935,269
323,976	Institution	0.60%	2,669,562
256,600	Institution	0.47%	2,114,384
252,896	Institution	0.47%	2,083,863
200,516	Institution	0.37%	1,652,252

Top ETF Holders

Holder	# of Shares	Type	% Holding	Value
Vanguard Total Stock Market ETF	981,800	Institution	1.82%	9,130,740
iShares Russell 2000 ETF	790,086	Institution	1.46%	6,921,153
Vanguard Extended Market ETF	373,328	Institution	0.69%	3,471,950
iShares Russell 2000 Growth ETF	280,302	Institution	0.52%	2,455,446
Fidelity Small-Mid Multifactor ETF	272,854	Institution	0.50%	2,431,129
Pacer US Small Cap Cash Cows 100 ETF	253,800	Institution	0.47%	2,261,358
Dimensional U.S. Small Cap ETF	180,020	Institution	0.33%	1,603,978
Vanguard Russell 2000 ETF	166,322	Institution	0.31%	1,546,795
Schwab U.S. Small-Cap ETF	159,014	Institution	0.29%	1,416,815
Principal U.S. Small-Cap Multi-Factor ETF	139,683	Institution	0.26%	1,244,576

FAQ

Who Owns Mediaalpha, Inc. (MAX)?

According to the latest TipRanks data, approximately 51.92% of the company's stock is held by institutional investors, 14.79% is held by insiders, and 13.91% is held by retail investors.

What percentage of Mediaalpha, Inc. (MAX) stock is held by institutional investors?

According to the latest TipRanks data, approximately 51.92% of Mediaalpha, Inc. (MAX) stock is held by institutional investors.

What percentage of Mediaalpha, Inc. (MAX) stock is held by retail investors?

According to the latest TipRanks data, approximately 13.91% of Mediaalpha, Inc. (MAX) stock is held by retail investors.

Who owns the most shares of Mediaalpha, Inc. (MAX)?

Steven Yi owns the most shares of Mediaalpha, Inc. (MAX).

What is the significance of the ownership structure for a publicly traded company?

The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.