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MediaAlpha (MAX) Ownership - Who Owns MediaAlpha?

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MediaAlpha (MAX) Ownership Overview

13.25% Insiders

9.15% Mutual Funds

50.90% Other Institutional Investors

8.01% ETFs

18.68% Public Companies and

Individual Investors

The ownership structure of MediaAlpha (MAX) stock is a mix of institutional, retail, and individual investors. Approximately 68.07% of the company’s stock is owned by Institutional Investors, 13.25% is owned by Insiders, and 18.68% is owned by Public Companies and Individual Investors.

The ownership structure of MediaAlpha (MAX) stock is a mix of institutional, retail, and individual investors. Approximately 60.06% of the company’s stock is owned by Institutional Investors, 13.25% is owned by Insiders, and 8.01% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date	Name	Activity	Value
Mar 17, 2026	Eugene Nonko	xxxxxxxxxxxxx	$8620
Aug 13, 2025	Kathy Vrabeck	xxxxxxxxxxxxx	$297290
Aug 12, 2025	Keith Cramer	xxxxxxxxxxxxx	$297576

Show More Insider Trading Activity >

Recent Hedge Fund Trading Activity

Date	Firm	Activity	Value
Mar 31, 2026	Graham Capital Management, L.p.	xxxxxxxxxxxxx	$135250
Mar 31, 2026	Elkhorn Partners Limited Partnership	xxxxxxxxxxxxx	$213900

Show More Hedge Fund Trading Activity >

Top Shareholders

# of Shares	Type	% Holding	Value
2,387,690	Insider	4.51%	31,445,877
1,792,103	Insider	3.38%	23,601,997
1,565,550	Institution	2.96%	20,618,294
1,354,896	Institution	2.56%	17,843,980
1,310,477	Institution	2.47%	17,258,982
1,301,924	Institution	2.46%	17,146,339
1,080,127	Insider	2.04%	14,225,273
577,582	Insider	1.09%	7,606,755
552,091	Insider	1.04%	7,271,038
449,896	Institution	0.85%	5,925,130

Top Mutual Fund Holders

# of Shares	Type	% Holding	Value
1,354,896	Institution	2.56%	17,843,980
1,310,477	Institution	2.47%	17,258,982
449,896	Institution	0.85%	5,925,130
394,994	Institution	0.75%	5,202,071
363,563	Institution	0.69%	4,788,125
336,086	Institution	0.63%	4,426,253
325,761	Institution	0.61%	4,290,272
256,600	Institution	0.48%	3,379,422
200,516	Institution	0.38%	2,640,796
115,922	Institution	0.22%	1,526,693

Top ETF Holders

Holder	# of Shares	Type	% Holding	Value
Vanguard Total Stock Market ETF	882,700	Institution	1.67%	10,927,826
iShares Russell 2000 ETF	810,040	Institution	1.53%	10,668,227
Vanguard Extended Market ETF	363,886	Institution	0.69%	4,504,909
Fidelity Small-Mid Multifactor ETF	348,845	Institution	0.66%	4,705,919
iShares Russell 2000 Growth ETF	281,491	Institution	0.53%	3,707,236
Vanguard Russell 2000 ETF	172,686	Institution	0.33%	2,137,853
Dimensional U.S. Small Cap ETF	165,609	Institution	0.31%	2,234,065
Schwab U.S. Small-Cap ETF	151,427	Institution	0.29%	2,042,750
U.S. Micro Cap Portfolio ETF	138,256	Institution	0.26%	1,230,478
Vanguard Communication Services ETF	110,711	Institution	0.21%	1,370,602

FAQ

Who Owns Mediaalpha, Inc. (MAX)?

According to the latest TipRanks data, approximately 50.90% of the company's stock is held by institutional investors, 13.25% is held by insiders, and 18.68% is held by retail investors.

What percentage of Mediaalpha, Inc. (MAX) stock is held by institutional investors?

According to the latest TipRanks data, approximately 50.90% of Mediaalpha, Inc. (MAX) stock is held by institutional investors.

What percentage of Mediaalpha, Inc. (MAX) stock is held by retail investors?

According to the latest TipRanks data, approximately 18.68% of Mediaalpha, Inc. (MAX) stock is held by retail investors.

Who owns the most shares of Mediaalpha, Inc. (MAX)?

Steven Yi owns the most shares of Mediaalpha, Inc. (MAX).

What is the significance of the ownership structure for a publicly traded company?

The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.