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MediaAlpha (MAX) Ownership - Who Owns MediaAlpha?

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MediaAlpha (MAX) Ownership Overview

14.37% Insiders

8.97% Mutual Funds

51.92% Other Institutional Investors

8.23% ETFs

16.51% Public Companies and

Individual Investors

The ownership structure of MediaAlpha (MAX) stock is a mix of institutional, retail, and individual investors. Approximately 69.12% of the company’s stock is owned by Institutional Investors, 14.37% is owned by Insiders, and 16.51% is owned by Public Companies and Individual Investors.

The ownership structure of MediaAlpha (MAX) stock is a mix of institutional, retail, and individual investors. Approximately 60.89% of the company’s stock is owned by Institutional Investors, 14.37% is owned by Insiders, and 8.23% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date	Name	Activity	Value
Mar 17, 2026	Eugene Nonko	xxxxxxxxxxxxx	$8620
Aug 13, 2025	Kathy Vrabeck	xxxxxxxxxxxxx	$297290
Aug 12, 2025	Keith Cramer	xxxxxxxxxxxxx	$297576

Show More Insider Trading Activity >

Recent Hedge Fund Trading Activity

Date	Firm	Activity	Value
Mar 31, 2024	Graham Capital Management, L.p.	xxxxxxxxxxxxx	$135250
Mar 31, 2024	Elkhorn Partners Limited Partnership	xxxxxxxxxxxxx	$213900

Show More Hedge Fund Trading Activity >

Top Shareholders

# of Shares	Type	% Holding	Value
2,759,690	Insider	5.10%	37,062,637
2,102,982	Insider	3.89%	28,243,048
1,766,668	Institution	3.27%	23,726,351
1,354,896	Institution	2.51%	18,196,253
1,310,477	Institution	2.42%	17,599,706
1,248,805	Institution	2.31%	16,771,451
1,104,336	Insider	2.04%	14,831,232
591,764	Insider	1.09%	7,947,391
566,985	Insider	1.05%	7,614,609
449,896	Institution	0.83%	6,042,103

Top Mutual Fund Holders

# of Shares	Type	% Holding	Value
1,354,896	Institution	2.51%	18,196,253
1,310,477	Institution	2.42%	17,599,706
449,896	Institution	0.83%	6,042,103
394,994	Institution	0.73%	5,304,769
363,563	Institution	0.67%	4,882,651
336,086	Institution	0.62%	4,513,635
325,761	Institution	0.60%	4,374,970
256,600	Institution	0.47%	3,446,138
200,516	Institution	0.37%	2,692,930
115,922	Institution	0.21%	1,556,832

Top ETF Holders

Holder	# of Shares	Type	% Holding	Value
Vanguard Total Stock Market ETF	1,074,700	Institution	1.99%	9,564,830
iShares Russell 2000 ETF	814,480	Institution	1.51%	10,938,466
Vanguard Extended Market ETF	376,006	Institution	0.70%	3,346,453
iShares Russell 2000 Growth ETF	281,491	Institution	0.52%	3,780,424
Fidelity Small-Mid Multifactor ETF	279,430	Institution	0.52%	3,576,704
Vanguard Russell 2000 ETF	174,044	Institution	0.32%	1,548,992
Dimensional U.S. Small Cap ETF	164,199	Institution	0.30%	2,101,747
Principal U.S. Small-Cap Multi-Factor ETF	146,556	Institution	0.27%	1,875,917
Schwab U.S. Small-Cap ETF	144,204	Institution	0.27%	1,845,811
U.S. Micro Cap Portfolio ETF	138,256	Institution	0.26%	1,285,781

FAQ

Who Owns Mediaalpha, Inc. (MAX)?

According to the latest TipRanks data, approximately 51.92% of the company's stock is held by institutional investors, 14.37% is held by insiders, and 16.51% is held by retail investors.

What percentage of Mediaalpha, Inc. (MAX) stock is held by institutional investors?

According to the latest TipRanks data, approximately 51.92% of Mediaalpha, Inc. (MAX) stock is held by institutional investors.

What percentage of Mediaalpha, Inc. (MAX) stock is held by retail investors?

According to the latest TipRanks data, approximately 16.51% of Mediaalpha, Inc. (MAX) stock is held by retail investors.

Who owns the most shares of Mediaalpha, Inc. (MAX)?

Steven Yi owns the most shares of Mediaalpha, Inc. (MAX).

What is the significance of the ownership structure for a publicly traded company?

The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.