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MediaAlpha (MAX)
NYSE:MAX
US Market

MediaAlpha (MAX) Technical Analysis

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279 Followers

Technical Sentiment

Overall Consensus
Sell
7Bullish
3Neutral
12Bearish
Technical Analysis Consensus
Buy
5Bullish
3Neutral
2Bearish
Moving Average Consensus
Strong Sell
2Bullish
0Neutral
10Bearish
MediaAlpha’s (MAX) Moving Averages Convergence Divergence (MACD) indicator is -0.30, suggesting MediaAlpha is a Buy.
MediaAlpha’s (MAX) 20-Day exponential moving average is 12.20, while MediaAlpha’s (MAX) share price is $11.54, making it a Sell.
MediaAlpha’s (MAX) 50-Day exponential moving average is 12.31, while MediaAlpha’s (MAX) share price is $11.54, making it a Sell.

MediaAlpha (MAX) Pivot Points

Jan 14, 2026, 12:00 PM
Name
S3
S2
S1
Pivot Points
R1
R2
R3
Classic
10.97
11.13
11.33
11.49
11.70
11.86
12.06
Fibonacci
11.13
11.27
11.35
11.49
11.63
11.72
11.86
Pivot points are a technical analysis tool used by traders to identify potential support and resistance levels in financial markets. Pivot points are calculated based on the previous day's high, low, and close prices, and are used to help traders identify levels at which the price may reverse or continue to trend.

MediaAlpha (MAX) Moving Averages

Jan 14, 2026, 12:00 PM
Period
Simple
Exponential
MA5
11.61Sell
11.67Sell
MA10
11.97Sell
11.90Sell
MA20
12.38Sell
12.20Sell
MA50
12.62Sell
12.31Sell
MA100
12.08Sell
12.00Sell
MA200
10.99Buy
11.32Buy
MediaAlpha’s (MAX) 10-Day exponential moving average is 11.90, while MediaAlpha’s (MAX) share price is $11.54, making it a Sell.
MediaAlpha’s (MAX) 100-Day exponential moving average is 12.00, while MediaAlpha’s (MAX) share price is $11.54, making it a Sell.
MediaAlpha’s (MAX) stock price is $11.54 and MediaAlpha’s (MAX) 50-day simple moving average is 12.62, creating a Sell signal.
MediaAlpha’s (MAX) stock price is $11.54 and MediaAlpha’s (MAX) 100-day simple moving average is 12.08, creating a Sell signal.
MediaAlpha’s (MAX) stock price is $11.54 and MediaAlpha’s (MAX) 200-day simple moving average is 10.99, creating a Buy signal.

MediaAlpha (MAX) Technical Indicators

Jan 14, 2026, 12:00 PM
Name
Value
Implied Action
RSI (14)
35.94
Neutral
STOCH (9,6)
17.73
Buy
STOCHRSI (14)
17.61
Buy
MACD (12,26)
-0.30
Buy
ADX (14)
22.46
Neutral
Williams %R
-78.01
Buy
CCI (14)
-119.80
Buy
ATR (14)
0.47
-
Ultimate Oscillator
51.46
Neutral
ROC
-9.94
Sell
MediaAlpha’s (MAX) Relative Strength Index (RSI) is 35.94, creating a Neutral signal.
MediaAlpha’s (MAX) Trend Strength Indicator (ADX) is 22.46, creating a Neutral signal.
MediaAlpha’s (MAX) Commodity Channel Index (CCI) is -119.80, creating a Buy signal.
MediaAlpha’s (MAX) Price Rate of Change (ROC) is -9.94, creating a Sell signal.

FAQ

Is MAX a Buy, Hold, or Sell?
Based on MAX’s technical indicators, MAX is a Sell.
    What is MAX’s RSI (14)?
    MAX’s RSI (14) is 35.94, which suggests MAX is a Neutral.
      What is MAX’s MACD?
      MAX’s MACD is -0.30, which suggests MAX is a Buy.
        What is MAX’s 5-day moving average?
        MAX’s 5-day moving average is 11.61, which suggests MAX is a Sell.
          What is MAX’s 20-day moving average?
          MAX 20-day moving average is 12.38, which suggests MAX is a Sell.
            What is MAX’s 50-day moving average?
            MAX’s 50-day moving average is 12.62, which suggests MAX is a Sell.
              What is MAX’s 200-day moving average?
              MAX’s 200-day moving average is 10.99, which suggests MAX is a Buy.
                What is MAX’s Williams % R (14)?
                MAX’s Williams % R (14) is -78.01, which suggests MAX is a Buy.
                  What is MAX’s CCI (14)?
                  MAX’s CCI (14) is -119.80, which suggests MAX is a Buy.