MediaAlpha pays $45M to resolve FTC charges

The Federal Trade Commission announced that Assurance IQ and MediaAlpha (MAX) will pay a total of $145M to settle charges that they “misled millions of consumers seeking to buy comprehensive health insurance.” In two separate actions, the FTC alleged that both Assurance and MediaAlpha deceived consumers and led them to purchase plans that did not provide the promised health care coverage, and bombarded consumers with telemarketing and robocalls. The proposed court order resolving the FTC’s allegations imposes a $45M judgment against MediaAlpha.