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MediaAlpha Settles FTC Claims with $45 Million Agreement

Story Highlights
  • MediaAlpha settled with the FTC on August 6, 2025, over deceptive practices claims.
  • The settlement includes a $45 million payment and compliance measures for advertising practices.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
MediaAlpha Settles FTC Claims with $45 Million Agreement

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An announcement from MediaAlpha ( (MAX) ) is now available.

On August 6, 2025, MediaAlpha, Inc. reached a settlement with the Federal Trade Commission (FTC) regarding claims of unfair or deceptive practices. The FTC approved a Consent Order requiring MediaAlpha to pay $45 million in monetary relief and implement various compliance measures related to its advertising and marketing practices. The settlement aims to address issues concerning the company’s handling of consumer information and adherence to telemarketing rules.

The most recent analyst rating on (MAX) stock is a Buy with a $20.00 price target. To see the full list of analyst forecasts on MediaAlpha stock, see the MAX Stock Forecast page.

Spark’s Take on MAX Stock

According to Spark, TipRanks’ AI Analyst, MAX is a Neutral.

MediaAlpha’s overall score reflects strong earnings call performance and efficient cash flow generation. However, high leverage, weak technical indicators, and valuation concerns weigh on the score. The positive outlook in the P&C vertical is a significant strength, but challenges in other areas remain.

To see Spark’s full report on MAX stock, click here.

More about MediaAlpha

Average Trading Volume: 399,140

Technical Sentiment Signal: Sell

Current Market Cap: $684.1M

Find detailed analytics on MAX stock on TipRanks’ Stock Analysis page.

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