MediaAlpha to pay $45M in settlement with the FTC

MediaAlpha (MAX) announced that it has reached a settlement with the Federal Trade Commission to fully resolve matters related to the previously disclosed FTC investigation focused primarily on the company’s under-65 health insurance sub-vertical. Under the terms of the settlement, which is subject to court approval, MediaAlpha will pay $45M and agree to certain other provisions, including additional disclosures and content review processes relating to its under-65 health websites and additional measures to screen and monitor its under-65 health partners. The settlement is not expected to have a material impact on MediaAlpha’s core Property & Casualty insurance vertical, Medicare sub-vertical or other business operations.