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Southwest Airlines (LUV)
NYSE:LUV
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Southwest Airlines (LUV) AI Stock Analysis

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LUV

Southwest Airlines

(NYSE:LUV)

Rating:58Neutral
Price Target:
$32.00
▲(2.83% Upside)
Southwest Airlines faces significant challenges with a high P/E ratio and macroeconomic pressures impacting profitability. However, the company's strong balance sheet and strategic initiatives provide a foundation for potential future growth. The technical indicators suggest a neutral market sentiment, and the dividend yield offers some income potential. Overall, the stock score reflects a cautious outlook with room for improvement if strategic plans are successfully executed.
Positive Factors
Cost Management
Management has successfully implemented strategies that led to cost reductions, with two-thirds of managers reporting lower costs in the first quarter.
Revenue Growth
Southwest Airlines’ current/pending initiatives, such as assigned seating, checked bag fees and inflows from foreign partnerships could support higher unit revenue.
Strategic Partnerships
Southwest Airlines and Taiwan-based China Airlines jointly announced ongoing talks for an interline partnership, representing Southwest's first Transpacific partner out of California gateways.
Negative Factors
Debt Levels
Southwest Airlines is transitioning to over $2B of net debt, contrasting with other airlines focusing on lowering net debt levels.
Earnings Performance
Southwest Airlines' 2Q25 EPS of $0.43 missed estimates, indicating weaker performance than expected.
Profitability Challenges
The 3Q25 outlook implies an EPS loss, further indicating challenges in profitability.

Southwest Airlines (LUV) vs. SPDR S&P 500 ETF (SPY)

Southwest Airlines Business Overview & Revenue Model

Company DescriptionSouthwest Airlines Co. (LUV) is a major American airline headquartered in Dallas, Texas, known for its low-cost, no-frills travel model. Founded in 1967, the airline operates a large domestic route network and has recently expanded its international presence. Southwest primarily serves the passenger air transportation sector and is recognized for its unique approach of point-to-point service, which contrasts with the traditional hub-and-spoke model used by many competitors. The company also focuses on customer service and operational efficiency as part of its core offerings.
How the Company Makes MoneySouthwest Airlines generates revenue primarily through ticket sales, which constitute the bulk of its income. The airline employs a low-cost fare structure that encourages high volume travel while also offering various fare classes to cater to different customer segments. Additionally, Southwest earns revenue from ancillary services, such as early boarding, baggage fees, and in-flight sales, though it prides itself on having no change fees which can attract more travelers. The company also benefits from partnerships with hotels, car rental companies, and travel agencies, allowing customers to bundle services and generating additional revenue streams. The loyalty program, Rapid Rewards, also contributes to repeat business and customer retention, enhancing overall profitability.

Southwest Airlines Key Performance Indicators (KPIs)

Any
Any
Revenue from Carried Passengers
Revenue from Carried Passengers
Shows income generated from passenger travel, indicating demand for flights and pricing power in the market.
Chart InsightsSouthwest Airlines' revenue from carried passengers shows a recovery trend post-pandemic, but recent quarters indicate volatility with a dip in early 2025. The earnings call highlights macroeconomic pressures and increased fuel costs impacting EBIT guidance. However, strategic initiatives like new product rollouts and network expansion suggest potential for future growth. The introduction of bag fees and basic economy has exceeded revenue expectations, despite initial rollout challenges. Management's focus on operational efficiencies and a $2 billion share repurchase program underscores confidence in their transformation plan.
Data provided by:Main Street Data

Southwest Airlines Earnings Call Summary

Earnings Call Date:Jul 23, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 23, 2025
Earnings Call Sentiment Neutral
Southwest Airlines is experiencing some positive trends with improvements in industry demand, successful implementation of new revenue streams, and operational excellence. However, these are offset by macroeconomic challenges and initial issues with the basic economy rollout. The company's balance sheet remains strong with strategic initiatives in place to drive future growth.
Q2-2025 Updates
Positive Updates
Industry Demand Improvement
The company reports signs of improvement in industry demand, with bookings showing clear signs of recovery.
Implementation of New Revenue Streams
Southwest Airlines has begun charging fees for checked bags, reintroduced expiration of flight credits, and implemented a basic economy product, which have exceeded revenue expectations.
Operational Excellence
The company led the industry in on-time performance for the first half of the year and maintained a strong completion factor, canceling fewer flights compared to peers.
Successful Strategic Partnerships
Partnerships with Chase and Icelandair have been launched successfully and are exceeding expectations, with Expedia now representing roughly 5% of passenger volume.
Strong Balance Sheet and Share Repurchase Program
The company maintains a strong investment-grade balance sheet and announced a new $2 billion share repurchase program.
Negative Updates
Macro Environment Challenges
There has been a reported $1 billion impact due to the decline in the macro environment, affecting the EBIT guide for the year.
Initial Challenges with Basic Economy Rollout
The rollout of the basic economy product faced temporary declines in bookings and required adjustments to optimize conversion rates.
Revenue Per Available Seat Mile (RASM) Decline
Second quarter RASM was down 3.1% year-over-year, and third quarter guidance predicts RASM to be down 2% to up 2%, indicating challenges in pricing power.
Company Guidance
During the Southwest Airlines Second Quarter 2025 Conference Call, the company provided detailed guidance on its financial expectations and strategic initiatives. The airline updated its full-year EBIT guidance to a range of $600 million to $800 million, revised down from a previous estimate of $1.7 billion. This adjustment reflects a nearly $1 billion impact from a challenging macroeconomic environment and a $100 million hit from increased fuel costs. Despite these headwinds, Southwest is optimistic about its future, projecting a robust EBIT expansion in 2026 driven by its $1.8 billion slate of initiatives. These initiatives include the introduction of checked bag fees, the launch of a basic economy product, and enhancements to its credit card offerings, all of which are expected to drive incremental revenue. Additionally, Southwest is implementing operational improvements, such as retrofitting aircraft for extra legroom seating and expanding its network through strategic partnerships. The airline also announced a new $2 billion share repurchase program, underscoring its confidence in its transformational plan and its ability to deliver significant shareholder value.

Southwest Airlines Financial Statement Overview

Summary
Southwest Airlines maintains a stable financial position with strong equity and low leverage, but faces challenges in profitability and cash flow generation. The company demonstrates resilience with solid operating cash flow but needs to address its declining revenue growth and negative free cash flow to enhance profitability and investor returns.
Income Statement
69
Positive
Southwest Airlines shows a stable gross profit margin at 34.1% for TTM, with a modest net profit margin of 1.4%. Revenue growth is low with a slight decline of 0.04% in the latest annual data. The EBIT margin is weak at 1.2%, reflecting operational challenges. However, the EBITDA margin of 8.5% indicates decent operating cash generation despite low profitability.
Balance Sheet
78
Positive
The company's balance sheet is strong, with a low debt-to-equity ratio of 0.16 as of TTM, which suggests financial stability. The equity ratio of 47.2% denotes a solid equity base. Despite this, the return on equity is relatively low at 4.9%, indicating limited profitability on shareholders' investments.
Cash Flow
55
Neutral
The cash flow situation is mixed, with a negative free cash flow reflecting high capital expenditures. The operating cash flow to net income ratio is robust at 4.72, demonstrating efficient cash conversion. However, the free cash flow to net income ratio is negative, indicating challenges in generating free cash.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue27.47B27.48B26.09B23.81B15.79B9.05B
Gross Profit4.49B4.46B4.22B4.75B4.12B-1.89B
EBITDA2.31B2.47B2.39B2.38B3.03B-2.69B
Net Income392.00M465.00M465.00M539.00M977.00M-3.07B
Balance Sheet
Total Assets28.71B33.75B36.49B35.37B36.32B34.59B
Cash, Cash Equivalents and Short-Term Investments3.84B8.72B11.47B12.29B15.50B13.33B
Total Debt5.34B8.06B9.20B9.47B12.28B12.20B
Total Liabilities20.71B23.40B25.97B24.68B25.91B25.71B
Stockholders Equity8.00B10.35B10.52B10.69B10.41B8.88B
Cash Flow
Free Cash Flow-273.00M-1.62B-389.00M-156.00M1.81B-1.64B
Operating Cash Flow1.85B462.00M3.16B3.79B2.32B-1.13B
Investing Cash Flow272.00M-261.00M-2.93B-3.75B-1.26B-16.00M
Financing Cash Flow-6.79B-1.98B-436.00M-3.03B359.00M9.66B

Southwest Airlines Technical Analysis

Technical Analysis Sentiment
Negative
Last Price31.12
Price Trends
50DMA
32.70
Negative
100DMA
31.36
Negative
200DMA
31.31
Negative
Market Momentum
MACD
0.04
Negative
RSI
44.19
Neutral
STOCH
38.28
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For LUV, the sentiment is Negative. The current price of 31.12 is below the 20-day moving average (MA) of 31.38, below the 50-day MA of 32.70, and below the 200-day MA of 31.31, indicating a bearish trend. The MACD of 0.04 indicates Negative momentum. The RSI at 44.19 is Neutral, neither overbought nor oversold. The STOCH value of 38.28 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for LUV.

Southwest Airlines Risk Analysis

Southwest Airlines disclosed 24 risk factors in its most recent earnings report. Southwest Airlines reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 1 New Risks
1.
Conflicting federal, state, and local laws and regulations may impose additional requirements and restrictions on the Company's operations, which could increase the Company's operating costs, result in service disruptions, and increase litigation risk. Q3, 2022

Southwest Airlines Peers Comparison

Overall Rating
UnderperformOutperform
Sector (64)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
82
Outperform
$33.89B10.6427.70%4.23%13.13%
80
Outperform
$39.91B8.8730.07%1.05%3.01%-0.90%
69
Neutral
$7.22B25.407.66%27.81%43.03%
66
Neutral
$8.84B17.28-21.27%1.50%
64
Neutral
$10.73B15.657.61%2.01%2.80%-14.92%
58
Neutral
$16.94B48.504.30%2.31%1.64%284.24%
56
Neutral
$2.00B-15.12%-1.90%61.06%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
LUV
Southwest Airlines
31.12
2.08
7.16%
ALK
Alaska Air
62.81
25.22
67.09%
DAL
Delta Air Lines
60.55
19.01
45.76%
JBLU
JetBlue Airways
5.09
-0.21
-3.96%
UAL
United Airlines Holdings
106.05
60.04
130.49%
AAL
American Airlines
12.86
2.06
19.07%

Southwest Airlines Corporate Events

Stock BuybackBusiness Operations and StrategyFinancial Disclosures
Southwest Airlines Announces $2 Billion Share Buyback
Positive
Jul 23, 2025

On July 23, 2025, Southwest Airlines announced a new $2.0 billion share repurchase program, reflecting confidence in its transformational plan and strong management execution. The company reported a net income of $213 million for the second quarter of 2025 and highlighted several initiatives, including the introduction of bag fees and a basic economy product, which exceeded financial expectations. Despite a decrease in passenger and operating revenues, the company remains optimistic about future growth, supported by recent improvements in industry demand and its strategic initiatives.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 05, 2025