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Southwest Airlines (LUV)
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Southwest Airlines (LUV) AI Stock Analysis

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LUV

Southwest Airlines

(NYSE:LUV)

Rating:49Neutral
Price Target:
$30.00
▼(-3.13% Downside)
Southwest Airlines' financial performance is stable, but concerns arise due to weak profitability and negative cash flow. Technical analysis indicates bearish market sentiment, while valuation metrics suggest the stock may be overvalued. These factors combined lead to a cautious outlook for the stock.
Positive Factors
Cost Management
Management has successfully implemented strategies that led to cost reductions, with two-thirds of managers reporting lower costs in the first quarter.
International Expansion
The interline partnership with China Airlines will increase Southwest's international connectivity.
Revenue Growth
Southwest Airlines' current/pending initiatives, such as assigned seating, checked bag fees and inflows from foreign partnerships could support higher unit revenue.
Negative Factors
Debt Levels
Southwest Airlines is transitioning to over $2B of net debt, contrasting with other airlines focusing on lowering net debt levels.
Earnings Performance
Southwest Airlines' 2Q25 EPS of $0.43 missed estimates, indicating weaker performance than expected.
Profitability Challenges
The 3Q25 outlook implies an EPS loss, further indicating challenges in profitability.

Southwest Airlines (LUV) vs. SPDR S&P 500 ETF (SPY)

Southwest Airlines Business Overview & Revenue Model

Company DescriptionSouthwest Airlines Co. operates as a passenger airline company that provide scheduled air transportation services in the United States and near-international markets. As of December 31, 2021, the company operated a total fleet of 728 Boeing 737 aircrafts; and served 121 destinations in 42 states, the District of Columbia, and the Commonwealth of Puerto Rico, as well as 10 near-international countries, including Mexico, Jamaica, the Bahamas, Aruba, the Dominican Republic, Costa Rica, Belize, Cuba, the Cayman Islands, and Turks and Caicos. It also provides inflight entertainment and connectivity services on Wi-Fi enabled aircrafts; and Rapid Rewards loyalty program that enables program members to earn points for dollars spent on Southwest base fares. In addition, the company offers a suite of digital platforms to support customers' travel needs, including websites and apps; and SWABIZ, an online booking tool. Further, it provides ancillary services, such as Southwest's EarlyBird Check-In, upgraded boarding, and transportation of pets and unaccompanied minors. The company was incorporated in 1967 and is headquartered in Dallas, Texas.
How the Company Makes MoneySouthwest Airlines generates revenue primarily through ticket sales, which constitute the bulk of its income. The airline employs a low-cost fare structure that encourages high volume travel while also offering various fare classes to cater to different customer segments. Additionally, Southwest earns revenue from ancillary services, such as early boarding, baggage fees, and in-flight sales, though it prides itself on having no change fees which can attract more travelers. The company also benefits from partnerships with hotels, car rental companies, and travel agencies, allowing customers to bundle services and generating additional revenue streams. The loyalty program, Rapid Rewards, also contributes to repeat business and customer retention, enhancing overall profitability.

Southwest Airlines Key Performance Indicators (KPIs)

Any
Any
Revenue from Carried Passengers
Revenue from Carried Passengers
Shows income generated from passenger travel, indicating demand for flights and pricing power in the market.
Chart InsightsSouthwest Airlines' revenue from carried passengers shows a recovery trend post-pandemic, but recent quarters indicate volatility with a dip in early 2025. The earnings call highlights macroeconomic pressures and increased fuel costs impacting EBIT guidance. However, strategic initiatives like new product rollouts and network expansion suggest potential for future growth. The introduction of bag fees and basic economy has exceeded revenue expectations, despite initial rollout challenges. Management's focus on operational efficiencies and a $2 billion share repurchase program underscores confidence in their transformation plan.
Data provided by:Main Street Data

Southwest Airlines Earnings Call Summary

Earnings Call Date:Jul 23, 2025
(Q2-2025)
|
% Change Since: -17.28%|
Next Earnings Date:Oct 23, 2025
Earnings Call Sentiment Neutral
Southwest Airlines is undergoing a significant transformation with the introduction of new products and enhancements, showing strong operational execution and strategic expansion. However, the company faces challenges from a weaker macroeconomic environment and initial hiccups in the rollout of its basic economy product. Despite these challenges, the overall sentiment leans towards cautious optimism, supported by strong capital allocation and operational improvements.
Q2-2025 Updates
Positive Updates
Introduction of Bag Fees and Basic Economy
Southwest Airlines successfully implemented bag fees and a basic economy product on May 28, which have exceeded revenue expectations and had no negative impact on operations.
Transformation and New Initiatives
Southwest is on a transformational journey, with the introduction of assigned and premium seating set to begin on January 27. The company has also launched new benefits for its Chase co-branded credit cards.
Industry-Leading On-Time Performance
Southwest Airlines led the industry in on-time performance for the first half of 2025, reflecting strong operational management.
Strong Capital Allocation and Share Repurchase
The Board of Directors authorized a new $2 billion share repurchase program over the next two years, reflecting confidence in the company's strategic plan and financial health.
Improved Aircraft Utilization
Southwest Airlines exceeded 2019 aircraft utilization levels through the introduction of red-eye flights and other operational efficiencies.
Expansion Initiatives
Southwest announced new services to St. Thomas and formed new partnerships with Icelandair and China Airlines, expanding its network.
Negative Updates
Macro Environment Challenges
The company experienced a $1 billion decrease in EBIT guidance due to a decline in the macro environment, impacting industry demand.
Revenue and Load Factor Decline
Second quarter 2025 RASM was down 3.1% year-over-year, and load factor was down over 400 basis points compared to the previous year.
Challenges with Basic Economy Rollout
The implementation of the basic economy product initially faced challenges, resulting in lower conversion rates and a temporary decline in bookings.
Increased Fuel Costs
The company faced a $100 million decrease in expected EBIT due to higher fuel costs.
Company Guidance
During the Southwest Airlines Second Quarter 2025 Conference Call, the company provided guidance with a focus on their transformational plan and financial outlook. They updated their full-year EBIT guidance to between $600 million and $800 million, revised from a previous $1.7 billion, citing a $1 billion decrease due to a weakening macroeconomic environment and a $100 million impact from higher fuel costs. The company reiterated its expectation of $1.8 billion in EBIT contribution from ongoing initiatives in 2025, with these initiatives expected to drive significant EBIT expansion in 2026. The guidance also highlighted a $2 billion share repurchase program to be completed over two years, underscoring their belief in the transformational plan and management's ability to deliver shareholder value. The airline reported a disciplined approach to cost management and set a liquidity target of $4.5 billion, maintaining a robust balance sheet to support future initiatives.

Southwest Airlines Financial Statement Overview

Summary
Southwest Airlines exhibits a stable financial position with strong equity and low leverage. However, challenges in profitability and cash flow generation persist. The company shows resilience with solid operating cash flow but needs to address its declining revenue growth and negative free cash flow to improve profitability and investor returns.
Income Statement
69
Positive
Southwest Airlines shows a stable gross profit margin at 34.1% for TTM, with a modest net profit margin of 1.4%. Revenue growth is low with a slight decline of 0.04% in the latest annual data. The EBIT margin is weak at 1.2%, reflecting operational challenges. However, the EBITDA margin of 8.5% indicates decent operating cash generation despite low profitability.
Balance Sheet
78
Positive
The company's balance sheet is strong, with a low debt-to-equity ratio of 0.16 as of TTM, which suggests financial stability. The equity ratio of 47.2% denotes a solid equity base. Despite this, the return on equity is relatively low at 4.9%, indicating limited profitability on shareholders' investments.
Cash Flow
55
Neutral
The cash flow situation is mixed, with a negative free cash flow reflecting high capital expenditures. The operating cash flow to net income ratio is robust at 4.72, demonstrating efficient cash conversion. However, the free cash flow to net income ratio is negative, indicating challenges in generating free cash.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue27.48B26.09B23.81B15.79B9.05B
Gross Profit4.46B4.22B4.75B4.12B-1.89B
EBITDA2.47B2.39B2.38B3.03B-2.70B
Net Income465.00M465.00M539.00M977.00M-3.07B
Balance Sheet
Total Assets33.75B36.49B35.37B36.32B34.59B
Cash, Cash Equivalents and Short-Term Investments8.72B11.47B12.29B15.50B13.33B
Total Debt8.06B9.23B9.43B12.28B12.20B
Total Liabilities23.40B25.97B24.68B25.91B25.71B
Stockholders Equity10.35B10.52B10.69B10.41B8.88B
Cash Flow
Free Cash Flow-1.62B-389.00M-156.00M1.81B-1.64B
Operating Cash Flow462.00M3.16B3.79B2.32B-1.13B
Investing Cash Flow-261.00M-2.93B-3.75B-1.26B-16.00M
Financing Cash Flow-1.98B-436.00M-3.03B359.00M9.66B

Southwest Airlines Technical Analysis

Technical Analysis Sentiment
Negative
Last Price30.97
Price Trends
50DMA
32.95
Negative
100DMA
31.33
Negative
200DMA
31.36
Negative
Market Momentum
MACD
-1.12
Positive
RSI
43.75
Neutral
STOCH
56.89
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For LUV, the sentiment is Negative. The current price of 30.97 is below the 20-day moving average (MA) of 32.26, below the 50-day MA of 32.95, and below the 200-day MA of 31.36, indicating a bearish trend. The MACD of -1.12 indicates Positive momentum. The RSI at 43.75 is Neutral, neither overbought nor oversold. The STOCH value of 56.89 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for LUV.

Southwest Airlines Risk Analysis

Southwest Airlines disclosed 24 risk factors in its most recent earnings report. Southwest Airlines reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 1 New Risks
1.
Conflicting federal, state, and local laws and regulations may impose additional requirements and restrictions on the Company's operations, which could increase the Company's operating costs, result in service disruptions, and increase litigation risk. Q3, 2022

Southwest Airlines Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
82
Outperform
$32.47B15.4927.12%1.29%10.61%37.32%
81
Outperform
$38.16B8.4830.07%1.07%3.01%-0.90%
80
Outperform
$31.88B9.8727.70%4.23%13.13%
63
Neutral
$10.83B16.637.96%2.06%2.20%-16.67%
62
Neutral
$8.56B16.69-21.27%1.50%
49
Neutral
$16.13B46.204.30%2.32%1.64%284.24%
49
Neutral
$1.74B-15.12%-1.90%61.06%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
LUV
Southwest Airlines
30.97
6.17
24.88%
DAL
Delta Air Lines
59.42
21.18
55.39%
JBLU
JetBlue Airways
5.12
0.51
11.06%
RYAAY
Ryanair Holdings
65.77
26.14
65.96%
UAL
United Airlines Holdings
99.79
59.55
147.99%
AAL
American Airlines
13.11
3.37
34.60%

Southwest Airlines Corporate Events

Stock BuybackBusiness Operations and StrategyFinancial Disclosures
Southwest Airlines Announces $2 Billion Share Buyback
Positive
Jul 23, 2025

On July 23, 2025, Southwest Airlines announced a new $2.0 billion share repurchase program, reflecting confidence in its transformational plan and strong management execution. The company reported a net income of $213 million for the second quarter of 2025 and highlighted several initiatives, including the introduction of bag fees and a basic economy product, which exceeded financial expectations. Despite a decrease in passenger and operating revenues, the company remains optimistic about future growth, supported by recent improvements in industry demand and its strategic initiatives.

The most recent analyst rating on (LUV) stock is a Buy with a $42.00 price target. To see the full list of analyst forecasts on Southwest Airlines stock, see the LUV Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Southwest Airlines Concludes Annual Shareholders Meeting
Neutral
May 19, 2025

On May 14, 2025, Southwest Airlines held its Annual Meeting of Shareholders where several key proposals were voted on. Thirteen directors were elected for terms expiring in 2026, executive compensation was approved, Ernst & Young LLP was ratified as the independent auditor, and a shareholder proposal to amend the clawback policy for unearned executive pay was rejected.

The most recent analyst rating on (LUV) stock is a Buy with a $42.00 price target. To see the full list of analyst forecasts on Southwest Airlines stock, see the LUV Stock Forecast page.

Legal ProceedingsRegulatory Filings and Compliance
Southwest Airlines Amends Bylaws Following Texas Code Changes
Neutral
May 19, 2025

On May 16, 2025, Southwest Airlines‘ Board of Directors approved amendments to the company’s bylaws in response to changes in the Texas Business Organizations Code. These amendments set a minimum ownership threshold for shareholders to initiate derivative proceedings and designate specific courts for internal claims, while also waiving the right to a jury trial for such claims. These changes aim to streamline legal processes and potentially impact shareholder litigation dynamics.

The most recent analyst rating on (LUV) stock is a Buy with a $42.00 price target. To see the full list of analyst forecasts on Southwest Airlines stock, see the LUV Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 02, 2025