Loyalty Program ImpactThere is a symbiotic relationship building between IP collaborations, the reservation system, and Kura Rewards loyalty program, where members were disclosed to visit 3x as often and spend 15% more vs. non-members.
Reservation System ExpansionManagement expressed excitement around broadening the reservation system to non-loyalty rewards members to help improve sales and build more business during shoulder periods.
Unit GrowthManagement provided guidance for opening 16 new locations, indicating a 20% unit growth.