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JJill Inc (JILL)
NYSE:JILL
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JJill (JILL) AI Stock Analysis

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JILL

JJill

(NYSE:JILL)

Rating:68Neutral
Price Target:
$18.00
▲(2.39% Upside)
JJill's overall stock score is driven by strong valuation metrics and positive technical indicators. While financial performance shows strengths in profitability and cash flow, challenges in revenue growth and leverage remain. The earnings call highlights strategic resilience despite external pressures.
Positive Factors
Financial Performance
J.Jill, Inc. reported stronger-than-expected results for the second quarter, with revenue surpassing expectations.
Inventory Management
The company’s cleaner inventory position and growing flexibility around inventory management provide earnings support into 2026.
Leadership Strategy
The new CEO, Mary Ellen Coyne, has outlined promising strategies for product, marketing, and operational improvements.
Negative Factors
Guidance and Outlook
The company's guidance for adjusted EBITDA in the third quarter is lower than consensus estimates, reflecting the challenges it faces.
Macroeconomic Impact
There are macroeconomic uncertainties and a conservative outlook for the third quarter due to anticipated price increases and a less promotionally-driven top-line.
Tariff Impact
Elevated tariff rates represent a $5M quarterly headwind, limiting near-term margin recovery despite vendor offsets and pricing actions.

JJill (JILL) vs. SPDR S&P 500 ETF (SPY)

JJill Business Overview & Revenue Model

Company DescriptionJ.Jill, Inc. operates as an omnichannel retailer for women's apparel under the J.Jill brand in the United States. The company offers knit and woven tops, bottoms, and dresses, as well as sweaters and outerwear; footwear; and accessories, including scarves, jewelry, and hosiery. The company markets its products through retail stores, website, and catalogs. As of March 22, 2022, it operated 253 stores. The company was founded in 1959 and is headquartered in Quincy, Massachusetts.
How the Company Makes MoneyJ.Jill generates revenue primarily through the sale of its clothing and accessories in its retail stores and online. The company operates a multi-channel retail model, which allows it to reach a broader customer base. Key revenue streams include direct sales from its brick-and-mortar stores and e-commerce platform, where customers can shop the latest collections and exclusive online offerings. Additionally, J.Jill may benefit from seasonal promotions and loyalty programs that drive customer engagement and repeat purchases. The company's focus on quality and customer service fosters brand loyalty, further contributing to its financial performance.

JJill Earnings Call Summary

Earnings Call Date:Sep 03, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Dec 10, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a cautious optimism. While there are significant challenges such as tariff impacts and decreased gross margins, the company shows resilience with successful strategic implementations and improved sales trends. The focus on customer growth and operational improvements provides a solid foundation for future growth.
Q2-2025 Updates
Positive Updates
Sequential Improvement in Sales Trends
Sales trends improved month over month, with total sales down less than 1% and an adjusted EBITDA of $25.6 million. Store sales for Q2 were up 0.4% compared to Q2 2024, driven by three net new stores.
Successful Implementation of Ship-from-Store Capabilities
J.Jill launched ship-from-store capabilities well ahead of plan, which extended to the entire fleet during the month of July, helping to drive sales growth and support gross margins.
Strong Free Cash Flow Generation
The company generated $17 million of free cash flow in the quarter, resulting in end-of-quarter cash on the balance sheet of $46 million.
Positive Customer Response to Promotions
Improved customer response to the summer sale in July helped clear markdown goods and end the quarter with clean inventories.
Negative Updates
Decrease in Gross Margin
Q2 gross margin was 68.4%, down 210 basis points versus Q2 2024, driven primarily by a higher mix of markdown sales and higher full-price promotional rates.
Impact of Tariffs
Gross margin rate was pressured by approximately 50 basis points related to tariffs, with rates for the largest sourcing countries averaging around 20%, and India at 50%.
Challenges in Direct Sales
Direct sales, representing about 46% of total sales in the quarter, were down about 2% compared to the second quarter of fiscal 2024.
Higher SG&A Expenses
SG&A expenses for the quarter were about $89 million compared to $86 million last year, driven by higher store expenses, higher occupancy costs, and higher marketing expenses.
Company Guidance
During J.Jill's second quarter 2025 earnings call, the company provided guidance for its third quarter, anticipating adjusted EBITDA in the range of $18 to $22 million. This forecast assumes sales will remain flat or decrease by low single digits, with comparable sales expected to decline in the low to mid-single digits. The guidance also factors in gross margins decreasing more than in Q2, primarily due to tariff pressures, with rates averaging around 20% for major sourcing countries and 50% for India. The company expects approximately $5 million in incremental tariff impact for Q3, similar to future quarterly impacts if current policies persist. Additionally, capital expenditures for the year are projected between $20 and $25 million, with plans to open one to five net new stores, including two new openings toward the end of Q3. J.Jill aims to maintain shareholder returns through dividend payments and share repurchases, with $20 million remaining on a $25 million repurchase authorization.

JJill Financial Statement Overview

Summary
JJill exhibits a robust financial standing with commendable profitability, effective equity utilization, and strong cash flow management. While revenue growth is stable, maintaining profitability margins and managing leverage are key areas of focus. Overall, the company is in a healthy position within the Apparel - Retail industry with potential for cautious optimism.
Income Statement
75
Positive
JJill shows a solid financial performance with a gross profit margin of 70.0% and a net profit margin of 5.7% for TTM (Trailing-Twelve-Months). Despite a slight decline in revenue from the previous annual report, the company manages to maintain healthy EBIT and EBITDA margins of 11.0% and 13.4% respectively. The revenue growth rate from 2022 to 2023 was modest, indicating a stable sales environment.
Balance Sheet
65
Positive
JJill has a manageable debt-to-equity ratio of 2.01 in TTM, reflecting a moderate level of leverage. The company’s return on equity (ROE) of 30.8% demonstrates effective utilization of shareholders’ equity to generate profit. The equity ratio of 25.9% reflects a stable financial structure, although there is room for improvement in reducing liabilities.
Cash Flow
70
Positive
The cash flow position is strong with a positive free cash flow and operating cash flow to net income ratio of 1.42 in TTM, signaling efficient cash generation. The free cash flow to net income ratio of 0.89 indicates a reliable conversion of profit into cash. Free cash flow growth has slowed, but remains positive, showing consistent cash management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue601.71M610.86M604.66M615.27M585.21M421.26M
Gross Profit418.44M429.86M427.40M422.05M394.44M242.88M
EBITDA77.41M75.70M99.07M104.49M28.22M-135.65M
Net Income36.80M39.48M36.20M42.17M-28.14M-141.41M
Balance Sheet
Total Assets436.51M417.70M428.18M466.42M451.85M499.57M
Cash, Cash Equivalents and Short-Term Investments45.52M35.43M62.17M87.05M35.96M4.41M
Total Debt152.47M208.82M295.22M366.29M385.29M459.65M
Total Liabilities315.01M311.93M390.96M466.64M496.50M598.48M
Stockholders Equity121.50M105.77M37.22M-219.00K-44.66M-98.91M
Cash Flow
Free Cash Flow35.94M50.77M46.38M59.36M69.53M-38.62M
Operating Cash Flow51.85M65.04M63.31M74.42M75.00M-34.81M
Investing Cash Flow-18.67M-17.75M-16.93M-15.07M-5.47M-3.81M
Financing Cash Flow-16.13M-74.03M-71.26M-8.26M-37.98M21.50M

JJill Technical Analysis

Technical Analysis Sentiment
Positive
Last Price17.58
Price Trends
50DMA
15.83
Positive
100DMA
15.72
Positive
200DMA
19.89
Negative
Market Momentum
MACD
0.36
Negative
RSI
62.55
Neutral
STOCH
54.38
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JILL, the sentiment is Positive. The current price of 17.58 is above the 20-day moving average (MA) of 16.27, above the 50-day MA of 15.83, and below the 200-day MA of 19.89, indicating a neutral trend. The MACD of 0.36 indicates Negative momentum. The RSI at 62.55 is Neutral, neither overbought nor oversold. The STOCH value of 54.38 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JILL.

JJill Risk Analysis

JJill disclosed 56 risk factors in its most recent earnings report. JJill reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

JJill Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$257.82M7.5234.74%1.71%-2.37%-16.40%
62
Neutral
$346.11M-4.81%2.66%-4772.54%
62
Neutral
$321.31M-13.32%3.32%25.71%
61
Neutral
$17.96B13.14-5.29%3.00%1.25%-13.95%
58
Neutral
$327.87M1,677.270.23%3.01%
55
Neutral
$250.07M25.21
-4.21%-16.35%
54
Neutral
$53.97M-43.51%-11.10%-10.31%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JILL
JJill
17.58
-8.54
-32.70%
CTRN
Citi Trends
38.74
24.54
172.82%
GCO
Genesco
33.68
4.18
14.17%
TLYS
Tilly's
2.10
-2.65
-55.79%
ZUMZ
Zumiez
18.45
-7.22
-28.13%
CURV
Torrid Holdings
2.38
-3.92
-62.22%

JJill Corporate Events

Dividends
J.Jill Declares Quarterly Cash Dividend Announcement
Positive
Aug 27, 2025

On August 27, 2025, J.Jill, Inc. announced that its Board of Directors declared a quarterly cash dividend of $0.08 per share on its common stock, payable on October 1, 2025, to shareholders recorded by September 17, 2025. This decision reflects J.Jill’s ongoing commitment to providing value to its shareholders and could impact its financial positioning and stakeholder relations positively.

Executive/Board ChangesShareholder Meetings
J.Jill Approves Key Proposals at Annual Meeting
Neutral
Jun 6, 2025

On June 3, 2025, J.Jill, Inc. held its virtual Annual Meeting where stockholders approved several key proposals, including the amendment and restatement of the 2017 Omnibus Equity Incentive Plan, the election of new directors, and the ratification of Grant Thornton LLP as the independent registered public accounting firm. These approvals are expected to impact the company’s governance and financial oversight, potentially influencing its strategic direction and stakeholder confidence.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 04, 2025