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JJill
(NYSE:JILL)
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Rating:57Neutral
Price Target:
$16.50
▲(30.33% Upside)
Action:Reiterated
Date:06/10/26
The score is held back primarily by weakening fundamentals and higher financial risk from leverage, reinforced by earnings-call commentary pointing to continued near-term sales and margin pressure (tariffs and promotions) despite reaffirmed guidance. Valuation is a notable positive (low P/E with a dividend), while technicals are modestly constructive in the near term but still weaker over longer timeframes.
Positive Factors
Strategy & Leadership
Management has implemented a clear three‑pronged strategy (product, customer, ways of working) and hired an experienced retail CMO. Durable leadership and strategic focus improve marketing effectiveness, brand positioning, and long‑term demand recovery versus ad hoc tactics.
Negative Factors
Elevated Leverage
The company's elevated leverage and recent history of thin or negative equity reduce financial flexibility and amplify downside risk in weaker demand cycles. High leverage constrains investment capacity and increases vulnerability to margin or cash‑flow shocks.
Read all positive and negative factors
Positive Factors
Negative Factors
Strategy & Leadership
Management has implemented a clear three‑pronged strategy (product, customer, ways of working) and hired an experienced retail CMO. Durable leadership and strategic focus improve marketing effectiveness, brand positioning, and long‑term demand recovery versus ad hoc tactics.
Read all positive factors
JJill Key Performance Indicators (KPIs)
Any
Revenue By Type
Analyzes revenue streams by product or service type, highlighting which areas drive sales and where there might be opportunities or challenges in the business model.
Analyzes revenue streams by product or service type, highlighting which areas drive sales and where there might be opportunities or challenges in the business model.
Data provided by:
The Fly
The FlyJJill (JILL) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$237.13M
Dividend Yield2.25%
Average Volume (3M)66.08K
Price to Earnings (P/E)11.4
Beta (1Y)1.33
Revenue Growth-2.59%
EPS Growth-39.23%
CountryUS
Employees3,140
SectorConsumer Cyclical
Sector Strength84
IndustryApparel - Retail
Share Statistics
EPS (TTM)1.39
Shares Outstanding14,951,415
10 Day Avg. Volume79,971
30 Day Avg. Volume66,079
Financial Highlights & Ratios
PEG Ratio-0.28
Price to Book (P/B)1.93
Price to Sales (P/S)0.39
P/FCF Ratio9.30
Enterprise Value/Market Cap1.46
Enterprise Value/Revenue0.59
Enterprise Value/Gross Profit0.87
Enterprise Value/Ebitda5.75
Forecast
1Y Price Target
$14.67Price Target Upside15.85% Upside
Rating ConsensusHold
Number of Analyst Covering4
EPS Forecast (FY)2.03
Revenue Forecast (FY)$590.36M
JJill Business Overview & Revenue Model
Company Description
J.Jill, Inc. functions as a multi-channel retailer specializing in women's apparel, distributing its unique J.Jill brand merchandise across the United States. Its product selection features a broad range of clothing, including knit and woven tops,...
How the Company Makes Money
J.Jill makes money primarily by selling its branded women’s apparel, footwear, and accessories directly to consumers. The company’s key revenue streams are (1) e-commerce sales through its website, where it sells full-price and promotional merchan...
JJill Earnings Call Summary
Earnings Call Date:Jun 10, 2026
(Q1-2026)
| % Change Since: |
Next Earnings Date:Sep 09, 2026
Earnings Call Sentiment Neutral
The call presented a mixed picture: meaningful near-term operational and financial headwinds (sales declines, a 350 bps gross margin contraction, lower adjusted EBITDA, and quarter-level negative free cash flow) are balanced by clear strategic progress (product evolution with early category wins, improving new-to-brand customer metrics, strengthened marketing leadership, digital and loyalty investments, and planned merchandise planning tools). Management reconfirmed full-year guidance while outlining measurable actions to restore full-price performance and long-term margin improvement; however, tariff exposure and a promotional direct channel create material short-term risks.Positive Updates
Strategic Transformation and Leadership Additions
Company executing a three-pronged strategic framework (evolving product assortment, enhancing customer journey, advancing ways of working); hired new CMO Kimberly Wallengren (Coach, American Eagle) in late April to drive marketing and brand evolution.
Negative Updates
Declining Sales and Comparable Sales
Total company sales for Q1 were about $144M, down ~6% vs Q1 2025; total company comparable sales declined 8.7% year-over-year; retail sales down ~4% and direct sales down ~8% (direct represented ~46% of total sales).
Read all updates
Q1-2026 Updates
Positive
Negative
Strategic Transformation and Leadership Additions
Company executing a three-pronged strategic framework (evolving product assortment, enhancing customer journey, advancing ways of working); hired new CMO Kimberly Wallengren (Coach, American Eagle) in late April to drive marketing and brand evolution.
Read all positive updates
Company Guidance
Management reaffirmed full‑year guidance calling for sales to be flat to down 2% with comparable sales down 1% to 3%, a gross margin rate decline of ~50 basis points, adjusted EBITDA of $70–$75 million and free cash flow of about $20 million. They now expect FY26 capital expenditures of $20–$25 million and to open a net 1–5 stores (roughly 6–8 openings offset by closures) while positioning back‑half units down mid‑single digits. For Q2 they guide sales down 1% to 3%, comps down 2% to 4% and adjusted EBITDA of $18–$20 million, with Q2 gross margin down ~100 basis points YoY primarily reflecting ~ $4 million of net tariff costs. The outlook embeds ~ $14.5 million of net tariff costs for fiscal 2026 using assumed average tariff rates of ~20% on inventory received before Feb. 28, 2026, ~10% on inventory received after that date through Q2 and ~15% thereafter (with no tariff refund benefit assumed), and management also noted a $0.09 quarterly dividend payable July 8 (record June 24) and roughly $13 million remaining on a $25 million share‑repurchase authorization after repurchasing 68,500 shares for about $790,000 in Q1.JJill Financial Statement Overview
Summary
Income Statement
62
Positive
Balance Sheet
45
Neutral
Cash Flow
56
Neutral
| Breakdown | TTM | Jan 2026 | Jan 2025 | Jan 2024 | Jan 2023 | Jan 2022 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 587.35M | 596.55M | 610.86M | 608.04M | 618.53M | 585.21M |
| Gross Profit | 398.08M | 409.75M | 429.86M | 430.78M | 425.31M | 394.44M |
| EBITDA | 60.25M | 70.68M | 91.01M | 99.06M | 105.72M | 28.22M |
| Net Income | 20.89M | 27.89M | 39.48M | 36.20M | 42.17M | -28.14M |
Balance Sheet | ||||||
| Total Assets | 437.47M | 450.22M | 417.70M | 428.18M | 466.42M | 451.85M |
| Cash, Cash Equivalents and Short-Term Investments | 36.30M | 41.02M | 35.43M | 62.17M | 87.05M | 35.96M |
| Total Debt | 218.47M | 224.80M | 208.82M | 295.22M | 366.29M | 385.29M |
| Total Liabilities | 313.18M | 328.72M | 311.93M | 390.96M | 466.64M | 496.50M |
| Stockholders Equity | 124.29M | 121.50M | 105.77M | 37.22M | -219.00K | -44.65M |
Cash Flow | ||||||
| Free Cash Flow | 19.74M | 25.21M | 50.77M | 46.38M | 59.36M | 69.53M |
| Operating Cash Flow | 38.49M | 42.14M | 65.04M | 63.31M | 74.42M | 75.00M |
| Investing Cash Flow | -18.98M | -18.91M | -17.75M | -16.93M | -15.07M | -5.47M |
| Financing Cash Flow | -14.46M | -17.64M | -74.03M | -71.26M | -8.26M | -37.98M |
JJill Technical Analysis
Positive
12.66
Price Trends
13.55
Positive
14.06
Positive
14.65
Positive
Market Momentum
0.74
Negative
63.88
Neutral
59.94
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JILL, the sentiment is Positive. The current price of 12.66 is below the 20-day moving average (MA) of 15.06, below the 50-day MA of 13.55, and below the 200-day MA of 14.65, indicating a bullish trend. The MACD of 0.74 indicates Negative momentum. The RSI at 63.88 is Neutral, neither overbought nor oversold. The STOCH value of 59.94 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JILL.
JJill Risk Analysis
JJill disclosed 57 risk factors in its most recent earnings report. JJill reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
JJill Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | $468.47M | 38.00 | 10.45% | ― | 10.48% | ― | |
58 Neutral | $363.98M | 17.36 | 3.68% | ― | 4.60% | ― | |
58 Neutral | $133.84M | -44.34 | -3.98% | ― | 1.69% | 93.35% | |
57 Neutral | $237.13M | 11.41 | 16.83% | 2.25% | -2.59% | -39.23% | |
55 Neutral | $298.13M | 19.42 | 4.73% | ― | 4.68% | 3252.79% | |
48 Neutral | $193.07M | -15.26 | 6.03% | ― | -10.09% | -232.12% |
* Consumer Cyclical Sector Average
JILL
JJill
15.86
0.87
5.82%
CTRN
Citi Trends
56.24
25.85
85.06%
GCO
Genesco
32.77
9.90
43.29%
TLYS
Tilly's
4.39
2.93
200.68%
ZUMZ
Zumiez
17.67
3.82
27.58%
CURV
Torrid Holdings
1.94
-0.79
-28.94%
JJill Corporate Events
Executive/Board ChangesShareholder Meetings
J.Jill Shareholders Approve Directors and Auditor at Meeting
Neutral
Jun 5, 2026
On June 3, 2026, J.Jill, Inc. held its 2026 virtual annual meeting, where shareholders elected Michael Rahamim and Mary Ellen Coyne as Class III directors to serve three-year terms ending in 2029. At the same meeting, stockholders ratified Grant T...
Business Operations and StrategyDividends
J.Jill Declares Quarterly Cash Dividend to Shareholders
Positive
Jun 3, 2026
On June 3, 2026, J.Jill, Inc. announced that its board of directors declared a quarterly cash dividend of $0.09 per share on its common stock, payable on July 8, 2026 to shareholders of record as of June 24, 2026. The move underscores the company&...
Executive/Board Changes
J.Jill Announces Chief Accounting Officer Retirement, Interim Successor
Neutral
Apr 17, 2026
J.Jill, Inc., the U.S. women’s apparel retailer, announced that Vice President and Chief Accounting Officer James Guido will retire effective May 1, 2026, following notification given on April 14, 2026. The company emphasized that his retire...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.