Brand Equity And Business DisciplineJILL's management has made significant strides with the business, elevating both the brand equity and business discipline.
Competitive AdvantagesJILL's competitive advantages include affordable yet stylish offerings that tailor to women over 45+, more focused product assortments, and a loyal customer base with a ~59% retention rate.
Margin ProfileJILL's margin profile and consistency in the model remain impressive.