Digital Marketing And E-commerceA strategic shift to digital channels, influencer programs, and improved ship-from-store capabilities could boost online traffic, improve conversion, and grow direct sales.
Free Cash Flow And Capital ReturnsA compelling free-cash-flow profile combined with buybacks and an emerging dividend creates the potential for meaningful shareholder returns as margins recover.
Product RefreshA broad product refresh with new silhouettes, fabrics, and an expanded focus on jackets and outerwear could rekindle customer interest and support stronger full-price selling.