Sequential Improvement in Sales Trends
Sales trends improved month over month, with total sales down less than 1% and an adjusted EBITDA of $25.6 million. Store sales for Q2 were up 0.4% compared to Q2 2024, driven by three net new stores.
Successful Implementation of Ship-from-Store Capabilities
J.Jill launched ship-from-store capabilities well ahead of plan, which extended to the entire fleet during the month of July, helping to drive sales growth and support gross margins.
Strong Free Cash Flow Generation
The company generated $17 million of free cash flow in the quarter, resulting in end-of-quarter cash on the balance sheet of $46 million.
Positive Customer Response to Promotions
Improved customer response to the summer sale in July helped clear markdown goods and end the quarter with clean inventories.