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Ibotta, Inc. Class A (IBTA)
:IBTA
US Market
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Ibotta, Inc. Class A (IBTA) AI Stock Analysis

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IBTA

Ibotta, Inc. Class A

(NYSE:IBTA)

Rating:67Neutral
Price Target:
$28.00
▲(3.74% Upside)
Ibotta, Inc.'s overall stock score is primarily influenced by its strong financial performance and attractive valuation. However, bearish technical indicators and negative sentiment from the earnings call weigh down the score. The company's strategic initiatives and leadership changes are positive but currently overshadowed by operational challenges.

Ibotta, Inc. Class A (IBTA) vs. SPDR S&P 500 ETF (SPY)

Ibotta, Inc. Class A Business Overview & Revenue Model

Company DescriptionIbotta, Inc. operates as a technology company that offers Ibotta Performance Network (IPN) that allows consumer packaged goods brands to deliver digital promotions to consumers. It offers promotional services to publishers, retailers, and advertisers through the IPN. The company was formerly known as Zing Enterprises, Inc. and changed its name to Ibotta, Inc. in 2012. The company was incorporated in 2011 and is based in Denver, Colorado.
How the Company Makes MoneyIbotta generates revenue through a combination of advertising and transaction-based fees. The company partners with brands and retailers who pay Ibotta to promote their products through cash-back offers and advertisements on the platform. Each time a consumer redeems an offer, Ibotta earns a portion of the sale, which is shared with the consumer as cash back. Additionally, Ibotta may receive a fee for each transaction processed through its platform, contributing to its revenue streams. These partnerships with major retailers and brands enhance Ibotta's earnings potential, as the company continues to expand its user base and increase engagement on its platform.

Ibotta, Inc. Class A Earnings Call Summary

Earnings Call Date:Aug 13, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 13, 2025
Earnings Call Sentiment Negative
Despite notable strategic transformations and promising client feedback, Ibotta's financial underperformance and ongoing disruptions from sales and pilot challenges overshadow the positive developments. The macroeconomic environment further compounds these issues.
Q2-2025 Updates
Positive Updates
Introduction of New CFO
Bryan Leach announced the onboarding of Matt Puckett as the new CFO, bringing experience from VF Corporation, which is expected to strengthen financial strategy alignment with business objectives.
Strategic Transformation
Ibotta is undergoing a major transformation to expand its market share in CPG marketing spend by aligning promotions more with digital media, which has been positively received by clients.
Publisher Collaboration Success
Collaboration with publishers like Walmart and DoorDash has been successful, with increased program awareness and adoption of digital manufacturer offers, leading to a 27% year-over-year growth in total redeemers.
Third-party Validation
Ibotta received third-party validation of their campaign results, showing better performance than their internal conservative estimates, which strengthens their credibility with clients.
Negative Updates
Revenue and EBITDA Miss
Revenue was $86 million, a decline of 2% year-over-year, and adjusted EBITDA was 8% below the midpoint of the guidance range provided, indicating financial underperformance.
Challenges with Pilot Partners
Two initial pilot partners for the new performance marketing model did not run additional campaigns as expected, impacting Q2 results and Q3 guidance.
Sales Reorganization Disruption
The reorganization of the sales department caused turnover and account transitions, which led to a 16% lower revenue change in accounts with a sales rep shift.
Guidance for Q3 Revenue Decline
Q3 revenue is expected to be in the range of $79 million to $84 million, representing a 17% decline at the midpoint, due to ongoing challenges in scaling performance marketing and sales disruption.
Macro-Economic and Industry Challenges
Broader economic factors and industry-specific challenges such as tariffs and political climate have led to reduced promotional spend and cautious budget allocations by clients.
Company Guidance
In the Q2 2025 earnings call, Ibotta provided guidance for the upcoming third quarter, indicating expected revenue between $79 million and $84 million, which would represent a 17% year-over-year decline at the midpoint. The company also projected adjusted EBITDA in the range of $9.5 million to $13.5 million, translating to an adjusted EBITDA margin of approximately 14% at the midpoint, a decrease from the previous quarter's 21%. The guidance reflects ongoing challenges related to the company's business transformation, including short-term headwinds and disruption from a sales reorganization. Additionally, Q2 revenue came in at $86 million, slightly below expectations, with redemption revenue at $73.2 million and adjusted EBITDA of $17.9 million. Despite these challenges, Ibotta is focused on rolling out new performance marketing strategies and improving sales execution to drive future growth.

Ibotta, Inc. Class A Financial Statement Overview

Summary
Ibotta, Inc. exhibits strong revenue growth and high profitability margins, with a robust balance sheet. Effective cash flow management is evident, though declining EBIT and EBITDA margins suggest operational efficiency issues.
Income Statement
85
Very Positive
Ibotta, Inc. shows strong revenue growth with a 14.74% increase from 2023 to 2024. The gross profit margin is healthy at 86.36% for 2024, indicating efficient cost management. Net profit margin improved significantly to 18.72%, reflecting enhanced profitability. However, EBIT margin declined to 7.60%, and EBITDA margin to 9.81%, suggesting increased operational costs or reduced operational efficiency.
Balance Sheet
78
Positive
The balance sheet is robust with zero total debt and a strong equity base, resulting in a debt-to-equity ratio of 0.00. The equity ratio is a substantial 67.40%, indicating strong financial stability. Return on equity (ROE) is high at 15.03%, highlighting effective use of equity. The significant increase in stockholders' equity from 2023 to 2024 is a positive sign.
Cash Flow
72
Positive
Operating cash flow increased significantly, leading to a strong operating cash flow to net income ratio of 1.69. Free cash flow also improved to $105.72 million, with a favorable free cash flow to net income ratio of 1.54. The company demonstrates effective cash flow management, although the capital expenditure remains substantial.
BreakdownTTMDec 2024Dec 2023Dec 2022
Income Statement
Total Revenue367.60M367.25M320.04M210.70M
Gross Profit305.26M317.13M272.38M161.48M
EBITDA49.33M32.58M62.66M-33.99M
Net Income99.21M68.74M38.12M-54.86M
Balance Sheet
Total Assets600.78M678.43M319.79M195.08M
Cash, Cash Equivalents and Short-Term Investments250.55M349.69M62.59M45.50M
Total Debt24.92M1.55M67.75M65.98M
Total Liabilities246.65M221.15M291.86M229.87M
Stockholders Equity354.13M457.28M27.93M-34.79M
Cash Flow
Free Cash Flow98.88M105.72M14.49M-64.76M
Operating Cash Flow107.25M115.92M22.72M-56.50M
Investing Cash Flow-17.38M-10.20M19.67M-35.68M
Financing Cash Flow-157.12M181.38M2.38M74.05M

Ibotta, Inc. Class A Technical Analysis

Technical Analysis Sentiment
Negative
Last Price26.99
Price Trends
50DMA
32.83
Negative
100DMA
40.06
Negative
200DMA
50.12
Negative
Market Momentum
MACD
-1.78
Negative
RSI
41.97
Neutral
STOCH
81.58
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IBTA, the sentiment is Negative. The current price of 26.99 is below the 20-day moving average (MA) of 27.09, below the 50-day MA of 32.83, and below the 200-day MA of 50.12, indicating a bearish trend. The MACD of -1.78 indicates Negative momentum. The RSI at 41.97 is Neutral, neither overbought nor oversold. The STOCH value of 81.58 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for IBTA.

Ibotta, Inc. Class A Peers Comparison

Overall Rating
UnderperformOutperform
Sector (56)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Neutral
$2.04B17.3923.74%6.08%153.79%
67
Neutral
$814.76M9.2227.02%3.49%3378.45%
63
Neutral
$1.74B593.71-0.13%21.92%95.91%
60
Neutral
$1.50B-33.99%9.93%-11.15%
60
Neutral
$1.15B182.58-0.50%22.16%-107.92%
56
Neutral
$6.44B4.44-14.04%6.05%10.91%8.39%
45
Neutral
$2.43B-54.00%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IBTA
Ibotta, Inc. Class A
26.99
-23.63
-46.68%
OLO
Olo
10.26
5.57
118.76%
SEMR
SEMrush Holdings
7.73
-5.72
-42.53%
CXM
Sprinklr
7.85
0.39
5.23%
BTDR
Bitdeer Technologies
13.85
7.56
120.19%
AMPL
Amplitude
11.40
2.84
33.18%

Ibotta, Inc. Class A Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Ibotta, Inc. Appoints Matt Puckett as CFO
Positive
Aug 11, 2025

On August 11, 2025, Ibotta, Inc. announced the appointment of Matt Puckett as Chief Financial Officer, effective August 25, 2025. Puckett, with extensive experience from VF Corporation, will lead Ibotta’s financial strategy and operations, aiming to enhance the company’s financial performance and support its growth in the digital promotions industry. This leadership change follows Ibotta’s recent launch of dynamic performance marketing campaigns, reinforcing its position in the market and commitment to innovation.

Stock BuybackBusiness Operations and Strategy
Ibotta, Inc. Expands Share Repurchase Program Again
Positive
Jun 10, 2025

On June 9, 2025, Ibotta, Inc. announced an increase in its share repurchase program, authorizing an additional $100 million for the purchase of its Class A common stock. This move, which follows previous increases in March 2025 and August 2024, reflects the company’s strategic focus on enhancing shareholder value. The share repurchase program has no expiration date and allows for flexibility in repurchasing shares based on market conditions and other factors. This decision underscores Ibotta’s confidence in its market positioning and its commitment to returning value to its shareholders.

Executive/Board ChangesShareholder Meetings
Ibotta, Inc. Elects Directors and Ratifies Auditor
Neutral
Jun 3, 2025

On May 28, 2025, Ibotta, Inc. held its annual meeting of shareholders where two key proposals were considered. The shareholders elected two Class I directors, Amanda Baldwin and Thomas Lehrman, for a three-year term expiring in 2028. Additionally, the appointment of KPMG, LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025, was ratified. These decisions reflect the company’s ongoing governance and operational strategies.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025