Advertising StrategyThe initial two testing CPG advertisers increased their spend by 2x and 8x, respectively, compared to expected levels.
Growth StrategyIbotta’s closed-loop attribution model for its CPG partners and its IPN distribution across Walmart, Instacart, and DoorDash is seen as differentiated and should deliver long-term growth.
Revenue And ProfitabilityRevenue acceleration is expected to allow the company to benefit from structurally high incremental margins.