Macro Headwinds And Promotional SupplyConstrained promotional supply among CPG advertisers amid tariffs and weak consumer demand is reducing ad spend and pressuring near-term revenue and guidance.
Monetization PaceRevenue contributions from new initiatives remain small and growth is proceeding slower than investors expect, limiting near-term upside.
Sales Cycle And Ramp TimingA lengthy enterprise sales cycle creates uncertainty around when LiveLift will generate material revenue, introducing execution risk.