Adoption HeadwindsAdoption remains small and slow as clients adapt to a structural change in how digital promotions are purchased, limiting near-term volume growth.
Macro Pressure On RevenueConstrained promotional supply and weak CPG advertising budgets are pressuring revenue and contributed to guidance shortfalls, forcing modest expense reductions.
Sales-cycle And Timing RiskA lengthy sales cycle and uncertain ramp timing for LiveLift increase execution risk and suggest meaningful adoption gains may not materialize quickly.