Adoption Of LiveLift ToolIBTA appears to be making gradual steps towards adoption of their in-campaign measurement tool LiveLift, indicating peak levels of pilots and strong conversion of past pilots.
Partnerships And AdoptionEncouraged by progress across its 3PP partners like Walmart, Instacart and DoorDash, and note 3PP redeemers +5% Q/Q, suggesting greater adoption.
Retail IntegrationIbotta’s deep integration with major retailers and SKU-level redemption data creates a differentiated 1P data asset.