Adoption Of LiveLiftIBTA appears to be making gradual steps towards adoption of their in-campaign measurement tool LiveLift, indicating peak levels of pilots and strong conversion of past pilots.
Market PositionIbotta’s deep integration with major retailers and SKU-level redemption data creates a differentiated 1P data asset.
Partnerships And AdoptionEncouraged by progress across its 3PP partners like Walmart, Instacart and DoorDash, and note 3PP redeemers +5% Q/Q, suggesting greater adoption.