Strategic Partnerships and Innovations
Ibotta announced a strategic partnership with Surcana for independent lift studies, and launched LiveLift, enhancing measurement of sales lift. Initial feedback has been positive.
LiveLift Pilot Success
More LiveLift pilots in the second half of the year than in the first three quarters combined. 83% of completed pilots resulted in re-investment from clients.
Revenue Performance
Revenue exceeded the upper half of the guidance range, with adjusted EBITDA well above expectations, despite a challenging macro environment.
Strong Client Engagement
Total redeemers increased by 19% year over year, driven by partnerships with Instacart and DoorDash.
AI and Automation Advancements
Implementation of AI and machine learning for campaign projections and optimizations, improving efficiency in campaign setup processes.