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Bumble (BMBL)
NASDAQ:BMBL
US Market

Bumble (BMBL) AI Stock Analysis

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BM

Bumble

(NASDAQ:BMBL)

Rating:58Neutral
Price Target:
$7.00
▲(5.58%Upside)
The overall stock score is driven by a strong technical outlook and strategic initiatives highlighted in the earnings call, which are offset by significant valuation concerns and ongoing profitability challenges. While the technical indicators are positive, the company's financial and strategic realignment efforts will be crucial in overcoming current headwinds.
Positive Factors
Cost Savings
Bumble announced a 30% workforce reduction with expected significant annualized cost savings, which will be reinvested in product development.
Guidance and Financial Performance
Bumble increased its guidance for the second quarter revenue and EBITDA, indicating an improved financial outlook.
Operational Efficiency
Actions towards operational efficiencies with increased profitability could aid stock valuation.
Negative Factors
Competitive Risks
There are concerns about subdued dating industry trends, weaker top of funnel user activity, and competitive risks from larger peer Match.
Growth Challenges
Despite cost-cutting measures and plans to reinvest in product development, there is no clear path back to sustained topline growth for Bumble, Inc.
User Acquisition Strategy
Management is lowering advertising spend as part of changes to user acquisition strategy, leading to expected user headwinds.

Bumble (BMBL) vs. SPDR S&P 500 ETF (SPY)

Bumble Business Overview & Revenue Model

Company DescriptionBumble Inc. provides online dating and social networking platforms in North America, Europe, internationally. It owns and operates websites and applications that offers subscription and in-app purchases dating products. The company operates two apps, Bumble and Badoo with approximately 40 million users on monthly basis, as well as Fruitz, an online dating app. Bumble Inc. was founded in 2014 in and is headquartered in Austin, Texas.
How the Company Makes MoneyBumble generates revenue primarily through its freemium business model, which offers free access to its core services with optional premium features and subscriptions for enhanced functionality. Key revenue streams include Bumble Boost and Bumble Premium, subscription-based services that provide users with additional capabilities such as seeing who has liked their profile, the ability to rematch with expired connections, and advanced search filters. The company also earns revenue from in-app purchases, where users can buy virtual goods like the ability to extend matches or gain more visibility. Bumble's earnings are further bolstered by advertising partnerships that allow brands to reach its diverse user base. Strategic initiatives, such as international expansion and ongoing app feature enhancements, also contribute to its financial performance.

Bumble Key Performance Indicators (KPIs)

Any
Any
Average Revenue Per User
Average Revenue Per User
Measures the average income generated from each user, highlighting the company's ability to monetize its user base and potential for revenue growth.
Chart InsightsBumble's Average Revenue Per User (ARPU) has been declining since 2021, with a notable drop in 2024. This trend aligns with the company's strategic shift away from performance marketing to focus on user quality and experience. The latest earnings call highlights efforts to enhance user engagement through AI and cost reductions, but acknowledges short-term revenue challenges. The pivot towards organic growth and improved matching algorithms may stabilize ARPU in the long term, but current headwinds and reduced marketing spend could continue to pressure revenue in the near term.
Data provided by:Main Street Data

Bumble Earnings Call Summary

Earnings Call Date:May 07, 2025
(Q1-2025)
|
% Change Since: 51.03%|
Next Earnings Date:Aug 06, 2025
Earnings Call Sentiment Neutral
Bumble is taking significant steps to improve user experience and quality through AI and organizational changes, while facing short-term revenue and user engagement challenges as they pivot away from performance marketing.
Q1-2025 Updates
Positive Updates
AI and Machine Learning Enhancements
Bumble is rapidly modernizing its personalized matching algorithm with AI and enhanced machine learning, which has shown early positive results with increases in relevancy and match rates.
Leadership and Organizational Improvements
Bumble has brought in seasoned leaders across product, technology, communications, and legal, and is progressing in the search for a permanent CFO.
Financial Discipline and Cost Reductions
Bumble has identified $15 million in new near-term savings and reduced its marketing spend by $20 million in Q2, focusing on organic marketing strategies.
Launch of AI-Powered Features
Bumble is launching new features like a modernized algorithm and a coaching hub to improve user experience and engagement.
Negative Updates
Decline in Revenue and Paying Users
Total revenue for Bumble Inc. was $247 million for Q1, with a decrease in paying users expected due to the shift in strategic focus.
Short-Term Revenue Headwinds
Bumble expects a $12 million revenue headwind from discontinuing operations of Fruits and Official, impacting the remainder of the year.
Challenges in Maintaining User Quality
Bumble admitted that there has been a decline in match quality due to the reliance on performance channels during the pandemic, which they are now addressing.
Company Guidance
In the Bumble First Quarter 2025 Financial Results Conference Call, the company provided guidance focusing on enhancing the quality of its user base and improving financial discipline. Bumble's Q1 revenue was reported at $247 million, with Bumble app revenue at $202 million, and a total of 4 million paying users. The company is prioritizing the removal of bots and scammers and enhancing its member experience through a modernized AI-driven matching algorithm. Bumble expects Q2 revenue between $235 million and $243 million and adjusted EBITDA between $79 million and $84 million, with a strategic reduction in marketing spending by approximately $20 million in Q2. The call also emphasized a shift toward organic growth strategies, with a long-term focus on sustainable member-first growth and a commitment to maintaining financial strength.

Bumble Financial Statement Overview

Summary
Bumble's financial performance is challenged by consistent revenue growth offset by negative profit margins and net income. The balance sheet indicates manageable leverage, but a need for improved equity strength. Cash flows are stable, but growth is inconsistent, requiring strategic focus on sustaining operational efficiencies.
Income Statement
45
Neutral
Bumble's revenue has shown a moderate growth trajectory, with a revenue increase from 2021 to 2024. However, profitability remains a challenge, as evidenced by negative EBIT and net income margins in recent years, including the TTM period. The net profit margin has been consistently negative, highlighting ongoing operational challenges.
Balance Sheet
60
Neutral
The balance sheet shows a reasonable equity position with a declining debt-to-equity ratio, indicating manageable leverage. However, the company's equity ratio has decreased over time, reflecting a potential risk if liabilities continue to grow. Return on equity remains negative, aligning with the net losses observed.
Cash Flow
55
Neutral
Bumble's cash flow situation shows some resilience, with positive operating cash flow, though the free cash flow growth rate has been inconsistent. The operating cash flow to net income ratio is favorable, given the net losses, suggesting efficient cash management. However, the free cash flow to net income ratio is less favorable due to ongoing losses.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.05B1.07B1.05B903.50M760.91M582.18M
Gross Profit740.07M752.81M744.00M654.13M555.34M332.59M
EBITDA-654.68M-634.68M121.40M7.60M-19.03M-20.28M
Net Income-562.96M-557.01M-4.21M-79.75M309.81M98.12M
Balance Sheet
Total Assets2.51B2.52B3.63B3.69B3.78B3.64B
Cash, Cash Equivalents and Short-Term Investments202.24M204.32M355.64M402.56M369.18M128.03M
Total Debt628.13M629.52M635.37M641.86M654.59M836.98M
Total Liabilities1.15B1.18B1.29B1.24B1.31B1.55B
Stockholders Equity814.51M824.53M1.64B1.63B1.61B2.08B
Cash Flow
Free Cash Flow155.34M96.69M167.15M116.61M91.18M2.40B
Operating Cash Flow164.27M123.44M182.09M132.94M104.84M2.41B
Investing Cash Flow-26.36M-26.75M-24.75M-86.05M-12.48M-2.85B
Financing Cash Flow-198.93M-250.83M-198.89M-14.95M151.49M505.82M

Bumble Technical Analysis

Technical Analysis Sentiment
Positive
Last Price6.63
Price Trends
50DMA
5.38
Positive
100DMA
5.27
Positive
200DMA
6.43
Positive
Market Momentum
MACD
0.34
Negative
RSI
68.71
Neutral
STOCH
85.30
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BMBL, the sentiment is Positive. The current price of 6.63 is above the 20-day moving average (MA) of 5.61, above the 50-day MA of 5.38, and above the 200-day MA of 6.43, indicating a bullish trend. The MACD of 0.34 indicates Negative momentum. The RSI at 68.71 is Neutral, neither overbought nor oversold. The STOCH value of 85.30 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BMBL.

Bumble Risk Analysis

Bumble disclosed 51 risk factors in its most recent earnings report. Bumble reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Bumble Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$604.73M149.411.94%3.62%-53.21%
63
Neutral
$33.24B5.92-11.55%1.90%5.54%-20.14%
EBEB
61
Neutral
$257.94M-9.90%-6.52%-2.19%
58
Neutral
$703.41M-46.57%-2.39%-2961.26%
51
Neutral
$679.27M-4.06%
44
Neutral
$140.68M-108.11%-3.31%61.14%
DMDM
38
Underperform
$163.71M-152.96%-14.97%22.83%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BMBL
Bumble
6.63
-2.71
-29.01%
EB
Eventbrite
2.69
-2.00
-42.64%
DM
Desktop Metal
4.96
-0.07
-1.39%
SKIL
Skillsoft
16.31
3.14
23.84%
PUBM
PubMatic
12.67
-7.15
-36.07%
CGNT
Cognyte Software
9.09
1.43
18.67%

Bumble Corporate Events

Business Operations and Strategy
Bumble Announces Major Workforce Reduction for Realignment
Negative
Jun 25, 2025

On June 23, 2025, Bumble Inc. announced a significant reduction in its global workforce by approximately 240 roles, about 30% of its employees, as part of a strategic realignment to optimize execution on its priorities. The company expects to incur $13 million to $18 million in non-recurring charges due to this restructuring, with anticipated annual cost savings of up to $40 million, which will be reinvested in product and technology development. This move aims to enhance Bumble’s agility and focus on core product innovation, member health, and adapting to industry changes.

The most recent analyst rating on (BMBL) stock is a Buy with a $10.00 price target. To see the full list of analyst forecasts on Bumble stock, see the BMBL Stock Forecast page.

Shareholder Meetings
Bumble’s Annual Meeting Shows Strong Shareholder Support
Positive
Jun 6, 2025

On June 5, 2025, Bumble Inc. conducted its Annual Meeting of Stockholders online, where stockholders voted on three key proposals. The election of four Class I directors, the ratification of Ernst & Young LLP as the independent registered public accounting firm, and the approval of executive compensation were all passed, indicating strong shareholder support for the company’s current leadership and financial strategies.

The most recent analyst rating on (BMBL) stock is a Buy with a $10.00 price target. To see the full list of analyst forecasts on Bumble stock, see the BMBL Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 26, 2025