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Bumble (BMBL)
NASDAQ:BMBL
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Bumble (BMBL) AI Stock Analysis

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BMBL

Bumble

(NASDAQ:BMBL)

Rating:52Neutral
Price Target:
$6.50
▼(-0.31% Downside)
Bumble's overall stock score reflects a company navigating significant challenges. Financial performance is weighed down by negative profitability, while valuation metrics are unattractive due to ongoing losses. Despite strategic shifts highlighted in the earnings call and corporate events, the stock faces headwinds from declining revenue and user metrics. Technical analysis offers some hope for recovery, but the path to sustainable growth remains uncertain.
Positive Factors
Cost Reduction
Management announced a restructuring that is expected to save up to $40 million annually, with most of these savings to be reinvested in the business.
Financial Guidance
Management raised their third-quarter revenue and EBITDA guidance, indicating improved financial expectations.
Product Expansion
Bumble is expected to release new product updates for the Bumble App and launch the BFF app, indicating a focus on expanding its product offerings.
Negative Factors
Market Competition
Hinge is taking market share from Bumble.
Revenue Decline
Management expects a revenue headwind in fiscal year 2025 due to the closure of Fruitz and Official apps, leading to a $12 million year-over-year revenue decrease.
User Base Challenges
A return to growth is unlikely anytime soon for Bumble.

Bumble (BMBL) vs. SPDR S&P 500 ETF (SPY)

Bumble Business Overview & Revenue Model

Company DescriptionBumble Inc. (BMBL) is a social networking company that operates one of the world's largest dating apps, designed to empower women to make the first move in dating, friendship, and professional networking. Founded in 2014, the company has expanded its platform to include Bumble Date, Bumble BFF, and Bumble Bizz, catering to users seeking romantic partners, friendships, and professional connections, respectively. Bumble's mission is to create a safe and inclusive environment for people to connect and build meaningful relationships.
How the Company Makes MoneyBumble generates revenue primarily through its freemium business model, which offers free access to its core services with optional premium features and subscriptions for enhanced functionality. Key revenue streams include Bumble Boost and Bumble Premium, subscription-based services that provide users with additional capabilities such as seeing who has liked their profile, the ability to rematch with expired connections, and advanced search filters. The company also earns revenue from in-app purchases, where users can buy virtual goods like the ability to extend matches or gain more visibility. Bumble's earnings are further bolstered by advertising partnerships that allow brands to reach its diverse user base. Strategic initiatives, such as international expansion and ongoing app feature enhancements, also contribute to its financial performance.

Bumble Key Performance Indicators (KPIs)

Any
Any
Average Revenue Per User
Average Revenue Per User
Measures the average income generated from each user, highlighting the company's ability to monetize its user base and potential for revenue growth.
Chart InsightsBumble's Average Revenue Per User (ARPU) has been declining since 2021, with a notable drop in 2024. This trend aligns with the company's strategic shift away from performance marketing to focus on user quality and experience. The latest earnings call highlights efforts to enhance user engagement through AI and cost reductions, but acknowledges short-term revenue challenges. The pivot towards organic growth and improved matching algorithms may stabilize ARPU in the long term, but current headwinds and reduced marketing spend could continue to pressure revenue in the near term.
Data provided by:Main Street Data

Bumble Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: 1.40%|
Next Earnings Date:Nov 05, 2025
Earnings Call Sentiment Neutral
Bumble's earnings call highlighted a strategic focus on quality over quantity, with significant cost reductions and operational improvements leading to record EBITDA margins. The company is investing in AI-driven enhancements and launching new products such as the Bumble BFF app, indicating promising future growth opportunities. However, revenue and user declines present challenges, as reflected in the Q3 guidance and the reported impairment loss.
Q2-2025 Updates
Positive Updates
Record EBITDA Margins
Bumble achieved record EBITDA margins in Q2, demonstrating improved operational discipline and profitability.
Cost Reduction Initiative
Bumble removed over $100 million from its cost base by streamlining operations, restructuring headcount, and enhancing marketing efficiency.
Increase in Full-Price Subscriptions
Full-price subscriptions now represent approximately 80% of total payers, up from 70% in Q1, contributing to an increase in ARPPU.
Launch of Bumble BFF App
Bumble is launching an all-new Bumble BFF app targeting Gen Z and younger millennial women, which represents a long-term growth opportunity.
Positive Cash Flow
Q2 saw strong cash flow of $71 million, with year-to-date cash from operating activities totaling over $114 million.
AI-Driven Product Enhancements
Bumble is embedding AI across its product ecosystem to enhance matchmaking, personalization, and member support.
Negative Updates
Revenue Decline
Total revenue decreased, with Q3 guidance indicating a further year-over-year decline of 12% to 9%.
Decrease in Total Paying Users
Total paying users were 3.8 million, and Bumble app paying users were 2.5 million, reflecting a reduction in users due to strategic shifts.
Impairment Loss
Reported a GAAP net loss of $367 million, primarily due to an impairment loss of $405 million.
Company Guidance
During the Bumble Second Quarter 2025 Financial Results Conference Call, CEO Whitney Wolfe Herd emphasized a strategic shift towards quality over quantity, resulting in a streamlined operation with over $100 million removed from the cost base. The efforts led to record EBITDA margins in Q2, and while profitability and margin expansion remain priorities, some savings will be reinvested into high-impact areas like product and AI. Despite a decline in total paying users to 3.8 million, Bumble's focus on full-price subscriptions increased subscriptions to 80% of total payers, up from 70% in Q1. Bumble Inc. reported Q2 revenue of $248 million, with $201 million from the Bumble app, and an adjusted EBITDA of $95 million, representing 38% of revenue. Looking ahead, Bumble expects Q3 revenue between $240 million and $248 million and adjusted EBITDA between $79 million and $84 million. The company is also focusing on improving member quality through its "beehive fit" framework and expects further enhancements with the upcoming August product launch.

Bumble Financial Statement Overview

Summary
Bumble shows consistent revenue growth, but profitability challenges persist with negative profit margins and net income. The balance sheet reflects manageable leverage but indicates potential risks due to declining equity strength. Cash flows are stable but need consistent growth.
Income Statement
45
Neutral
Bumble's revenue has shown a moderate growth trajectory, with a revenue increase from 2021 to 2024. However, profitability remains a challenge, as evidenced by negative EBIT and net income margins in recent years, including the TTM period. The net profit margin has been consistently negative, highlighting ongoing operational challenges.
Balance Sheet
60
Neutral
The balance sheet shows a reasonable equity position with a declining debt-to-equity ratio, indicating manageable leverage. However, the company's equity ratio has decreased over time, reflecting a potential risk if liabilities continue to grow. Return on equity remains negative, aligning with the net losses observed.
Cash Flow
55
Neutral
Bumble's cash flow situation shows some resilience, with positive operating cash flow, though the free cash flow growth rate has been inconsistent. The operating cash flow to net income ratio is favorable, given the net losses, suggesting efficient cash management. However, the free cash flow to net income ratio is less favorable due to ongoing losses.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.07B1.05B903.50M760.91M582.18M
Gross Profit752.81M744.00M654.13M555.34M332.59M
EBITDA-634.68M121.40M7.60M-19.03M-20.28M
Net Income-557.01M-4.21M-79.75M309.81M98.12M
Balance Sheet
Total Assets2.52B3.63B3.69B3.78B3.64B
Cash, Cash Equivalents and Short-Term Investments204.32M355.64M402.56M369.18M128.03M
Total Debt629.52M635.37M641.86M654.59M836.98M
Total Liabilities1.18B1.29B1.24B1.31B1.55B
Stockholders Equity824.53M1.64B1.63B1.61B2.08B
Cash Flow
Free Cash Flow96.69M167.15M116.61M91.18M2.40B
Operating Cash Flow123.44M182.09M132.94M104.84M2.41B
Investing Cash Flow-26.75M-24.75M-86.05M-12.48M-2.85B
Financing Cash Flow-250.83M-198.89M-14.95M151.49M505.82M

Bumble Technical Analysis

Technical Analysis Sentiment
Negative
Last Price6.52
Price Trends
50DMA
6.48
Positive
100DMA
5.64
Positive
200DMA
6.52
Positive
Market Momentum
MACD
<0.01
Positive
RSI
42.10
Neutral
STOCH
27.56
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BMBL, the sentiment is Negative. The current price of 6.52 is below the 20-day moving average (MA) of 7.41, above the 50-day MA of 6.48, and above the 200-day MA of 6.52, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 42.10 is Neutral, neither overbought nor oversold. The STOCH value of 27.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BMBL.

Bumble Risk Analysis

Bumble disclosed 51 risk factors in its most recent earnings report. Bumble reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Bumble Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
$628.04M49.933.26%-1.35%-59.67%
72
Outperform
$2.07B19.4517.50%6.75%97.06%
70
Outperform
$3.04B36.455.22%-0.54%626.94%
63
Neutral
$789.52M-32.50%14.79%27.52%
60
Neutral
$43.99B4.18-7.47%4.06%2.47%-40.32%
58
Neutral
$277.84M-36.64%4.05%-100.64%
52
Neutral
$673.46M-75.71%-5.06%-2318.18%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BMBL
Bumble
6.52
0.80
13.99%
SPT
Sprout Social
13.59
-17.74
-56.62%
GTM
ZoomInfo Technologies
9.60
0.73
8.23%
VMEO
Vimeo
3.82
-1.30
-25.39%
CXM
Sprinklr
7.98
-0.84
-9.52%
LAW
CS Disco
4.80
-0.52
-9.77%

Bumble Corporate Events

Executive/Board ChangesFinancial Disclosures
Bumble Appoints Kevin D. Cook as New CFO
Negative
Aug 6, 2025

Bumble Inc. announced the appointment of Kevin D. Cook as its new Chief Financial Officer, effective August 12, 2025, succeeding Ronald J. Fior. Cook brings over 30 years of financial management experience, having previously served as CFO at Cloudera, Inc. In its second quarter 2025 financial results, Bumble reported an 8% decrease in total revenue to $248 million, with a net loss of $367 million due to non-cash impairment charges. Despite the revenue decline, the company exceeded its adjusted EBITDA guidance and is focusing on improving operational efficiency and member quality.

The most recent analyst rating on (BMBL) stock is a Buy with a $10.00 price target. To see the full list of analyst forecasts on Bumble stock, see the BMBL Stock Forecast page.

Business Operations and Strategy
Bumble Announces Major Workforce Reduction for Realignment
Negative
Jun 25, 2025

On June 23, 2025, Bumble Inc. announced a significant reduction in its global workforce by approximately 240 roles, about 30% of its employees, as part of a strategic realignment to optimize execution on its priorities. The company expects to incur $13 million to $18 million in non-recurring charges due to this restructuring, with anticipated annual cost savings of up to $40 million, which will be reinvested in product and technology development. This move aims to enhance Bumble’s agility and focus on core product innovation, member health, and adapting to industry changes.

The most recent analyst rating on (BMBL) stock is a Buy with a $10.00 price target. To see the full list of analyst forecasts on Bumble stock, see the BMBL Stock Forecast page.

Shareholder Meetings
Bumble’s Annual Meeting Shows Strong Shareholder Support
Positive
Jun 6, 2025

On June 5, 2025, Bumble Inc. conducted its Annual Meeting of Stockholders online, where stockholders voted on three key proposals. The election of four Class I directors, the ratification of Ernst & Young LLP as the independent registered public accounting firm, and the approval of executive compensation were all passed, indicating strong shareholder support for the company’s current leadership and financial strategies.

The most recent analyst rating on (BMBL) stock is a Buy with a $10.00 price target. To see the full list of analyst forecasts on Bumble stock, see the BMBL Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 08, 2025