HubSpot (HUBS)
NYSE:HUBS
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HubSpot
(NYSE:HUBS)
Select Model
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Rating:70Outperform
Price Target:
$288.00
▲(20.97% Upside)
Action:UpgradedDate:02/12/26
The score is driven by strong financial performance (profitability turnaround, improved balance sheet, and robust free cash flow) and a constructive earnings outlook with margin expansion and capital return. These positives are materially offset by very weak technicals (sharp downtrend and oversold momentum) and unfavorable/less-informative valuation signals from a negative P/E and no dividend yield.
Positive Factors
Recurring SaaS subscription model
HubSpot’s hub-based subscription model creates durable recurring revenue with tiered pricing and seat/contact scale. This structural mix enables predictable cash flows, strong retention and scalable ARPU as customers add hubs and seats, supporting long-term LTV and forecasting.
Negative Factors
Decelerating revenue growth
Recent slowing top-line growth reduces operating leverage and heightens reliance on margin expansion and non-subscription levers to sustain returns. Prolonged deceleration would pressure long-term targets and increase execution risk around sustaining cash flow and profitability.
Read all positive and negative factors
Positive Factors
Negative Factors
Recurring SaaS subscription model
HubSpot’s hub-based subscription model creates durable recurring revenue with tiered pricing and seat/contact scale. This structural mix enables predictable cash flows, strong retention and scalable ARPU as customers add hubs and seats, supporting long-term LTV and forecasting.
Read all positive factors
HubSpot (HUBS) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$12.56B
Dividend YieldN/A
Average Volume (3M)1.91M
Price to Earnings (P/E)458.5
Beta (1Y)1.31
Revenue Growth19.21%
EPS Growth75.32%
CountryUS
Employees8,574
SectorTechnology
Sector Strength88
IndustrySoftware - Application
Share Statistics
EPS (TTM)3.09
Shares Outstanding52,740,536
10 Day Avg. Volume1,199,320
30 Day Avg. Volume1,906,816
Financial Highlights & Ratios
PEG Ratio0.52
Price to Book (P/B)10.19
Price to Sales (P/S)6.72
P/FCF Ratio29.75
Enterprise Value/Market Cap1.00
Enterprise Value/Revenue4.00
Enterprise Value/Gross Profit4.78
Enterprise Value/Ebitda66.42
Forecast
1Y Price Target
$371.88Price Target Upside56.21% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering26
EPS Forecast (FY)12.45
Revenue Forecast (FY)$3.70B
HubSpot Business Overview & Revenue Model
Company Description
HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as we...
How the Company Makes Money
HubSpot primarily makes money by selling subscriptions to its cloud software platform. The company’s revenue is largely recurring and generated from customers who pay for access to one or more of its product “Hubs” (e.g., Marketing Hub, Sales Hub,...
HubSpot Key Performance Indicators (KPIs)
Any
Revenue by Geography
Breaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Breaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Data provided by:
The Fly
The FlyHubSpot Earnings Call Summary
Earnings Call Date:Feb 11, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:May 06, 2026
Earnings Call Sentiment Positive
The call presented a strong set of operating and financial results — double-digit revenue growth, expanding operating margins, robust free cash flow, clear upmarket and multihub traction, and early signs of AI-driven monetization — while acknowledging near-term conservatism in 2026 guidance, transitional marketing channel headwinds, a modest Clearbit revenue drag, and that credits monetization is still early. Overall, the positive execution, profitable growth, balance sheet strength, and visible AI product adoption outweigh the limited and manageable headwinds.Positive Updates
Strong Top-Line Growth
Q4 revenue grew ~18% year-over-year in constant currency (20% as-reported in CFO remarks) and full-year 2025 revenue grew 18.2% to $3.1B.
Negative Updates
Guidance Below Longer-Term Target
Full-year 2026 revenue guidance of $3.69–3.70B implies ~16% constant-currency growth (management reiterated a 20% goal longer term but provided conservative 2026 guidance), indicating near-term reacceleration risk.
Read all updates
Q4-2025 Updates
Positive
Negative
Strong Top-Line Growth
Q4 revenue grew ~18% year-over-year in constant currency (20% as-reported in CFO remarks) and full-year 2025 revenue grew 18.2% to $3.1B.
Read all positive updates
Company Guidance
HubSpot guided Q1 2026 revenue of $862–863 million (up 16% year‑over‑year in constant currency, 21% as‑reported), non‑GAAP operating profit of $144–145 million (17% margin), and non‑GAAP diluted EPS of $2.46–2.48 assuming 52.5 million diluted shares; for full‑year 2026 they guided revenue of $3.69–3.70 billion (up 16% CC, 18% as‑reported), non‑GAAP operating profit of $736–740 million (20% margin), and non‑GAAP diluted EPS of $12.38–12.46 assuming 51.8 million diluted shares. Management also expects net customer additions of roughly 9,000–10,000 (quarterly), low‑ to mid‑single‑digit ASRPC growth in constant currency, net revenue retention to expand another 1–2 points (with a seasonal Q1 downtick), full‑year Clearbit to be a ~40 bps headwind to revenue growth (vs. ~60 bps in 2025), CapEx of 5–6% of revenue, free cash flow of about $740 million, and noted EPS guidance reflects the impact of a newly authorized $1.0 billion share repurchase program; they expect net new ARR growth to outpace constant‑currency revenue growth in 2026.HubSpot Financial Statement Overview
Summary
Income Statement
72
Positive
Balance Sheet
80
Positive
Cash Flow
88
Very Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 3.13B | 2.63B | 2.17B | 1.73B | 1.30B |
| Gross Profit | 2.62B | 2.23B | 1.83B | 1.42B | 1.04B |
| EBITDA | 175.89M | 129.23M | -74.10M | -36.54M | 1.62M |
| Net Income | 45.91M | 4.63M | -164.51M | -107.35M | -77.84M |
Balance Sheet | |||||
| Total Assets | 3.85B | 3.80B | 3.07B | 2.54B | 2.17B |
| Cash, Cash Equivalents and Short-Term Investments | 1.70B | 2.07B | 1.39B | 1.41B | 1.20B |
| Total Debt | 484.91M | 745.42M | 787.81M | 806.34M | 712.97M |
| Total Liabilities | 1.79B | 1.89B | 1.74B | 1.55B | 1.30B |
| Stockholders Equity | 2.07B | 1.91B | 1.33B | 992.22M | 873.80M |
Cash Flow | |||||
| Free Cash Flow | 707.55M | 560.66M | 250.72M | 181.40M | 176.86M |
| Operating Cash Flow | 760.72M | 598.60M | 350.97M | 273.17M | 238.73M |
| Investing Cash Flow | 491.77M | -515.86M | -334.77M | -319.66M | -179.51M |
| Financing Cash Flow | -910.01M | 53.49M | 37.01M | 7.43M | -51.47M |
HubSpot Technical Analysis
Negative
238.07
Price Trends
269.59
Negative
330.87
Negative
416.11
Negative
Market Momentum
-6.03
Positive
37.20
Neutral
20.08
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HUBS, the sentiment is Negative. The current price of 238.07 is below the 20-day moving average (MA) of 266.36, below the 50-day MA of 269.59, and below the 200-day MA of 416.11, indicating a bearish trend. The MACD of -6.03 indicates Positive momentum. The RSI at 37.20 is Neutral, neither overbought nor oversold. The STOCH value of 20.08 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HUBS.
HubSpot Risk Analysis
HubSpot disclosed 58 risk factors in its most recent earnings report. HubSpot reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
HubSpot Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | $12.56B | 458.50 | 2.30% | ― | 19.21% | 75.32% | |
69 Neutral | $3.99B | -143.66 | -4.43% | ― | 35.87% | 85.20% | |
66 Neutral | $1.77B | 26.41 | 7.96% | ― | 1.47% | 1077.70% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
60 Neutral | $4.38B | -1,593.62 | -16.43% | ― | 24.26% | 55.58% | |
59 Neutral | $332.20M | -15.56 | -22.88% | ― | 13.09% | 32.34% | |
54 Neutral | $2.21B | 168.71 | 6.57% | ― | 7.36% | -40.62% |
* Technology Sector Average
HUBS
HubSpot
238.07
-355.34
-59.88%
BL
BlackLine
37.07
-13.12
-26.14%
SPT
Sprout Social
5.57
-17.94
-76.31%
KC
Kingsoft Cloud Holdings
14.80
-0.41
-2.70%
GTM
ZoomInfo Technologies
5.81
-5.00
-46.25%
ZETA
Zeta Global Holdings Corp
16.36
1.99
13.85%
HubSpot Corporate Events
Business Operations and StrategyRegulatory Filings and Compliance
HubSpot Updates Bylaws on Federal Securities Court Jurisdiction
Neutral
Mar 12, 2026
On March 11, 2026, HubSpot, Inc.’s Board of Directors approved an immediate amendment to its sixth amended and restated by-laws to designate U.S. federal district courts as the exclusive forum for complaints under the Securities Act of 1933 ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.