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Zeta Global Holdings Corp (ZETA)
NYSE:ZETA
US Market

Zeta Global Holdings Corp (ZETA) AI Stock Analysis

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ZETA

Zeta Global Holdings Corp

(NYSE:ZETA)

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Neutral 69 (OpenAI - 5.2)
Rating:69Neutral
Price Target:
$18.50
▲(2.55% Upside)
Action:DowngradedDate:02/25/26
Score is driven primarily by improving fundamentals (strong growth, de-risked balance sheet, and robust rising free cash flow) and a notably upbeat earnings call with raised 2026 guidance and a path to GAAP profitability. Offsetting these positives are currently weak technical momentum and valuation headwinds implied by a negative P/E and no dividend support.
Positive Factors
Multi-year Revenue Scaling
Sustained high-teens/30%+ revenue growth over multiple years indicates durable market adoption of Zeta's platform and expanding wallet share. Growth is broad-based across verticals and tied to scaled customers and rising ARPU, supporting predictable top-line expansion over the medium term.
Strengthened Balance Sheet
Material deleveraging and higher equity materially improve financial flexibility and reduce solvency risk. With no reported debt, Zeta can invest in product, pursue tuck-ins, fund working capital, or repurchase shares without near-term refinancing pressure, supporting durable operational resilience.
Robust Free Cash Flow Generation
Consistent positive and rising free cash flow—even while GAAP net loss persisted—demonstrates strong cash conversion and internal funding capacity. High FCF supports reinvestment, buybacks, and margin initiatives and provides a buffer against cyclical ad-spend swings over the next several quarters.
Negative Factors
Bottom-Line Profitability Not Yet Consistent
Although operating profitability inflected toward breakeven, full-year net losses imply returns on equity remain negative. Sustained shareholder value requires converting improved EBITDA and cash flow into consistent GAAP profits; failure to do so would limit long-term ROE and capital returns.
High Customer Concentration
Heavy reliance on super-scaled accounts concentrates revenue risk: a small number of large customers drive most growth. This increases sensitivity to churn, pricing pressure, or contract renegotiation and makes future revenue durability contingent on deepening relationships rather than broad-based customer diversification.
Channel Mix and Margin Pressure
A structural shift toward lower-margin channels (social, connected TV) has increased cost of revenue and can compress gross margins unless offset by price or efficiency gains. As client activation shifts across channels, sustaining margin expansion will require product mix optimization and pricing power.

Zeta Global Holdings Corp (ZETA) vs. SPDR S&P 500 ETF (SPY)

Zeta Global Holdings Corp Business Overview & Revenue Model

Company DescriptionZeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. Its Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent. It also offers various types of product suites, such as opportunity explorer, and CDP+, which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. The company was incorporated in 2007 and is headquartered in New York, New York.
How the Company Makes MoneyZeta Global generates revenue through a combination of subscription-based services, performance-based marketing solutions, and data analytics offerings. The company charges clients for access to its marketing technology platform, which includes tools for customer segmentation, campaign management, and reporting. Additionally, Zeta earns revenue from performance marketing by delivering measurable results for its clients, such as increased customer acquisition or engagement. Strategic partnerships with other tech and marketing firms also enhance Zeta's service offerings and revenue potential, as they allow for integrated solutions that attract a broader client base.

Zeta Global Holdings Corp Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Breaks down revenue across different regions, revealing where Zeta Global Holdings Corp is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Chart InsightsZeta Global's US revenue is surging, driven by strategic initiatives like the AI-powered Zeta Answers and the OneZeta framework, which are boosting client engagement and ROI. This aligns with the company's raised revenue guidance and highlights strong momentum in their agency business. International revenue, while more volatile, shows a recent uptick, suggesting potential recovery. Despite a GAAP net loss, Zeta's focus on AI and customer expansion is setting a robust growth trajectory, aiming for $2.1 billion in revenue by 2028.
Data provided by:The Fly

Zeta Global Holdings Corp Earnings Call Summary

Earnings Call Date:Feb 24, 2026
(Q4-2025)
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% Change Since: |
Next Earnings Date:May 12, 2026
Earnings Call Sentiment Positive
The call conveyed strong, broad-based growth and profitability momentum: record revenue acceleration, margin expansion, positive GAAP earnings, robust free cash flow generation and an upgraded 2026 outlook. Strategic initiatives (Athena, OpenAI partnership, SuperGraph data moat, One Zeta cross-sell and Marigold acquisition) show meaningful traction and upside potential. Challenges include higher cost of revenue driven by channel mix (social/CTV), working capital headwinds from agency payment cycles, customer concentration risk in super-scaled accounts, and conservative near-term assumptions for Athena and political revenue which temper but do not negate the overall progress. On balance, the positive operational and financial developments significantly outweigh the highlighted headwinds.
Q4-2025 Updates
Positive Updates
Record Quarter Revenue and Acceleration
Q4 revenue of $395 million, up 28% year-over-year (ex acquisition and political candidate), an acceleration from Q3; full year 2025 revenue of $1.305 billion, up 30% year-over-year (27% ex LiveIntent, Marigold and political candidate). Exceeded midpoint of initial 2025 guidance by $65 million (5%).
Strong Profitability and Cash Generation
Q4 adjusted EBITDA of $95.1 million, up 35% year-over-year with a margin of 24.1% (up 174 bps YoY); full year 2025 adjusted EBITDA $279 million, up 44% YoY. Q4 free cash flow $55.8 million, up 76% YoY (14% margin) with free cash flow conversion of 59% (vs 45% in Q4 2024); full year free cash flow $165 million, up 78% YoY (12.6% margin).
Positive GAAP Earnings and Outlook
Generated positive GAAP net income in Q4 ($6.5 million) versus a net loss in prior quarter; company expects to generate positive GAAP net income for full year 2026.
Raised 2026 Guidance and Longer-Term Targets
Increased 2026 revenue midpoint by $25 million to $1.755 billion (35% growth rate reported; 21% ex Marigold and political candidate). Raised 2026 adjusted EBITDA midpoint to $391 million (22.3% margin) and 2026 free cash flow midpoint to $231 million (40% YoY growth). Updated 2028 targets: revenue raised to $2.3 billion (CAGR 23%), adjusted EBITDA target $573 million (25% margin), and free cash flow $371 million (65% conversion).
Athena Early Traction and Strategic AI Partnership
Introduced Athena (enterprise marketing agent) with general availability expected by end of Q1; early users report significant time savings and improved ROI. Announced partnership with OpenAI making LLMs foundational to Athena.
Proprietary Data Moat — Zeta SuperGraph
Zeta SuperGraph deterministic identity graph operates across >245 million U.S. adults and 535 million globally with >1 trillion signals; positioned as key differentiator as personalization moves to one-to-one.
One Zeta Adoption and Outstanding Retention
Number of scaled customers using more than one use case up >80% YoY in Q4; net revenue retention hit a record 120% in 2025 (up from 114% in 2024), indicating strong wallet-share gains and platform adoption.
Customer Scale, ARPU Growth and Vertical Momentum
Total scaled customers grew to 602 (+14% YoY); super-scaled customers (>$1M annual) at 184 (+24% YoY). Scaled customer quarterly ARPU $625k (+8% YoY) and super-scaled ARPU $1.8M (+5% YoY; mid-teens when normalized). Fastest-growing verticals: travel & hospitality +105%, advertising & marketing +70%, automotive +60%, consumer retail +46%.
Record Pipeline, RFP Momentum and Event Wins
RFP volume more than doubled year-over-year; pipeline at record levels coming out of Zeta Live. Closed $39 million of business directly attributable to Zeta Live with goal of $100 million total tied to event-driven opportunities (~$130 million remaining in related pipeline opportunities).
Marigold Acquisition Progressing and Accretive Outlook
Marigold integration progressing; expected to be accretive to free cash flow and adjusted EBITDA in year 1. Management taking a conservative view of Marigold contributing at least $190 million in 2026 revenue and noting strong interest from Zeta customers in Marigold's loyalty product.
Capital Allocation — Active Buybacks and Reduced Dilution
Repurchased 1.9 million shares in Q4 for $35 million; full year 2025 repurchases 7.9 million shares for $120 million. Since Jan 1, 2026 repurchased additional 1.5 million shares for $25 million with ~$139 million remaining authorization. Net dilution improved to 4.3% (2.2% excluding Marigold) and stock-based compensation to revenue improved from 19% (2024) to 14% (2025).
Negative Updates
Increase in Cost of Revenue and Channel Pressure
GAAP cost of revenue in Q4 was 40.4%, up 50 basis points year-over-year and 100 basis points sequentially, driven by strong sequential growth in social and connected TV which have below-average gross margins relative to the corporate mix.
Working Capital Headwind from Agency Payment Cycles
Q4 free cash flow conversion included an approximate 9-point working capital headwind due to longer agency payment cycles common in the industry, negatively impacting near-term cash conversion.
Revenue Concentration in Super-Scaled Customers
Revenue concentration increased with customers spending at least $1 million annually approaching ~90% of total revenue (up from ~70% in 2020); over 90% of revenue growth since 2020 came from this cohort, creating higher customer concentration risk despite strong ARPU growth.
Limited Near-Term Revenue Assumed from Athena
Management explicitly assumed minimal Athena-driven revenue in 2026 guidance despite early positive feedback; upside exists but near-term contribution not baked into conservative guidance.
Political and Advocacy Revenue Uncertainty
Guidance conservatively assumes $15 million of political candidate revenue in 2026 (with $7M in Q3 and $8M in Q4); historical variability in political cycles adds uncertainty and potential upside/downside to revenue cadence.
Ongoing Stock-Based Compensation and Dilution
Although improving (stock-based compensation to revenue down from 19% to 14% and net dilution improving), net dilution remained 4.3% in 2025 (2.2% excluding Marigold) and management is targeting 3%-4% in 2026 — progress but continued area to monitor.
Competitive RFP Environment
RFPs increased dramatically (more than doubled), with competitors including Salesforce, Adobe, Trade Desk and others appearing in deals; management reports wins >50% of RFPs but a more crowded competitive landscape persists.
Company Guidance
Zeta raised 2026 guidance, increasing the revenue midpoint by $25M to $1.755B (35% YoY; 21% YoY excluding Marigold and political candidate revenue), assuming at least $190M from Marigold and $15M of political candidate revenue ($7M in Q3, $8M in Q4); Q1 midpoint revenue is $370M (up $8M vs prior, +40% YoY; +22% ex Marigold/political). The adjusted EBITDA midpoint was raised $6M to $391M (+40% YoY), implying a 22.3% margin (up ~92 bps vs 2025), with Q1 adjusted EBITDA midpoint $61.5M (+32% YoY; 16.6% margin). Free cash flow midpoint was increased $7M to $231M (+40% YoY), representing a 59% conversion of adjusted EBITDA. Management expects positive GAAP net income for full-year 2026, included minimal Athena-driven revenue in the guide, maintained a conservative 2–5 point cushion and quarter-to-quarter linearity, and raised its 2028 targets to $2.3B revenue (CAGR 23%), $573M adjusted EBITDA (25% margin) and $371M free cash flow (65% conversion).

Zeta Global Holdings Corp Financial Statement Overview

Summary
Strong multi-year revenue scaling with improving gross margin and a sharp operating-profitability inflection toward breakeven. Balance sheet risk improved materially with debt reduced to zero and higher equity. Cash flow is a standout with rising operating and free cash flow, but GAAP profitability is still not consistently positive (net loss in 2025 despite Q4 GAAP profit), keeping the score below the top tier.
Income Statement
58
Neutral
Revenue growth is strong over the multi-year period (from ~$368M in 2020 to ~$1.30B in 2025), with 2025 growth accelerating versus 2024. Gross margin improved meaningfully (about 61% in 2025 vs ~55% in 2023–2024), and operating profitability has sharply inflected upward, moving from sizeable operating losses in 2021–2024 to roughly breakeven operating results in 2025. The key weakness is that the company is still loss-making at the bottom line in 2025 (about -2.4% net margin), so the model is not yet consistently producing net earnings.
Balance Sheet
76
Positive
The balance sheet has strengthened materially: equity expanded significantly (to ~$805M in 2025 from ~$677M in 2024 and much lower levels earlier), and reported debt is reduced to zero in 2025 from ~$196M in 2024, implying sharply improved financial flexibility and lower balance-sheet risk. Total assets increased alongside this strengthening. The main drawback is profitability still lags—returns on equity remain negative in 2025—so improved capitalization has not yet translated into positive shareholder returns.
Cash Flow
85
Very Positive
Cash generation is a standout: operating cash flow and free cash flow are solid and rising (free cash flow ~$185M in 2025, up strongly year over year), indicating good cash conversion and increasing internal funding capacity. Free cash flow remains positive across the period shown, even while net income is negative, which supports liquidity and resilience. The primary watch item is that cash flow relative to sales is moderate rather than exceptional, so sustaining this trajectory likely depends on continued margin improvement and disciplined spending.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.30B1.01B728.72M590.96M458.34M
Gross Profit791.08M550.10M403.09M323.62M237.70M
EBITDA39.32M-11.70M-124.36M-221.55M-197.21M
Net Income-31.51M-69.77M-187.48M-279.24M-249.56M
Balance Sheet
Total Assets1.50B1.13B564.78M480.01M402.07M
Cash, Cash Equivalents and Short-Term Investments319.76M366.16M131.73M121.11M103.86M
Total Debt197.08M196.29M184.15M183.95M183.61M
Total Liabilities698.93M454.36M384.26M351.98M311.59M
Stockholders Equity804.59M676.80M180.52M128.03M90.49M
Cash Flow
Free Cash Flow185.09M92.09M54.55M39.25M17.54M
Operating Cash Flow198.90M133.86M90.52M78.49M44.29M
Investing Cash Flow-124.21M-97.59M-54.22M-48.45M-46.85M
Financing Cash Flow-120.82M197.92M-25.65M-12.63M55.73M

Zeta Global Holdings Corp Technical Analysis

Technical Analysis Sentiment
Positive
Last Price18.04
Price Trends
50DMA
19.14
Negative
100DMA
18.78
Negative
200DMA
17.79
Positive
Market Momentum
MACD
-0.28
Negative
RSI
55.81
Neutral
STOCH
83.43
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ZETA, the sentiment is Positive. The current price of 18.04 is above the 20-day moving average (MA) of 16.65, below the 50-day MA of 19.14, and above the 200-day MA of 17.79, indicating a neutral trend. The MACD of -0.28 indicates Negative momentum. The RSI at 55.81 is Neutral, neither overbought nor oversold. The STOCH value of 83.43 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for ZETA.

Zeta Global Holdings Corp Risk Analysis

Zeta Global Holdings Corp disclosed 42 risk factors in its most recent earnings report. Zeta Global Holdings Corp reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Zeta Global Holdings Corp Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$1.47B167.4421.35%6.48%168.94%
71
Outperform
$180.95B27.0512.40%0.63%8.41%22.92%
70
Outperform
$14.52B458.502.31%19.21%75.32%
69
Neutral
$4.61B-143.66-4.25%35.87%85.20%
66
Neutral
$1.90B26.417.76%1.47%1077.70%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
59
Neutral
$408.54M-15.25-23.42%13.09%32.34%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ZETA
Zeta Global Holdings Corp
18.76
2.71
16.88%
CRM
Salesforce
193.08
-91.11
-32.06%
HUBS
HubSpot
278.59
-373.51
-57.28%
SPT
Sprout Social
6.75
-18.81
-73.59%
GTM
ZoomInfo Technologies
6.24
-5.16
-45.26%
CXM
Sprinklr
5.94
-2.35
-28.35%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 25, 2026