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Harley-Davidson (HOG)
NYSE:HOG
HOG Stock Chart & Stats
$20.49
-$0.70(-2.38%)
At close: 4:00 PM EST
$20.49
-$0.70(-2.38%)
Day’s Range― - ―
52-Week Range$20.38 - $31.25
Previous CloseN/A
Volume436.61K
Average Volume (3M)2.72M
Market Cap
$2.42B
Enterprise Value$8.05B
Total Cash (Recent Filing)$1.83B
Total Debt (Recent Filing)$5.21B
Price to Earnings (P/E)5.0
Beta0.83
Next Earnings
Feb 03, 2026EPS Estimate
-1.07Next Dividend Ex-DateN/A
Dividend Yield3.47%
Share Statistics
EPS (TTM)3.10
Shares Outstanding118,141,860
10 Day Avg. Volume2,830,942
30 Day Avg. Volume2,724,800
Financial Highlights & Ratios
PEG Ratio-0.29
Price to Book (P/B)1.25
Price to Sales (P/S)0.76
P/FCF Ratio4.57
Enterprise Value/Market Cap3.32
Enterprise Value/Revenue1.83
Enterprise Value/Gross Profit6.32
Enterprise Value/Ebitda8.82
Forecast
1Y Price Target
$27.00Price Target Upside31.77% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering7
EPS Forecast (FY)1.99
Revenue Forecast (FY)$3.82B
Bulls Say, Bears Say
Bulls Say
Financing ProfitabilityImproved profitability at Harley-Davidson Financial Services, driven by a reversal in provision expense, contributed to reported earnings per share and underpins overall earnings resilience.
Premium Product LineupLaunch of premium CVO trims and limited Liberty editions offers higher-margin choices and fresh styling that can boost profitability and rekindle brand interest.
Pricing StabilityLike-for-like pricing largely unchanged supports retail demand by keeping bikes accessible to buyers and helping to sustain unit sales.
Bears Say
Channel Inventory StressElevated dealer inventory levels and the deployment of dealer incentives, including deferred floor-plan payments, point to ongoing channel destocking that can pressure future shipments and margins.
Guidance And Tariff UncertaintyWithholding of guidance due to tariff uncertainty, combined with expectations for analyst downward revisions, may weigh on investor sentiment and stock performance.
Product Refresh EffectivenessRecent model updates are less impactful than prior refreshes, which may limit their ability to generate a meaningful sales lift.
Harley-Davidson News
HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was $20.38 and its highest was $31.25 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is $2.42B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Feb 03, 2026 which is in 14 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on Nov 04, 2025. The company reported $3.1 earnings per share for the quarter, beating the consensus estimate of $1.531 by $1.569.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson pays a Quarterly dividend of $0.18 which represents an annual dividend yield of 3.47%. See more information on Harley-Davidson dividends here
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is -1.07.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 118,141,860 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of $3.1 in its last earnings report, beating expectations of $1.531. Following the earnings report the stock price went down -6.434%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in HOG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Harley-Davidson Stock Smart Score
Underperform
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Analyst Consensus
Moderate Buy
Average Price Target:
$27.00 (31.77% Upside)
$27.00 (31.77% Upside)
Blogger Sentiment
Bearish
HOG Sentiment 100%
Sector Average 66%
Sector Average 66%
Hedge Fund Trend
Decreased
By 906.5K Shares
Last Quarter.
Last Quarter.
Insider Transactions
Sold Shares
Worth $372.4K over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Very Positive
Last 7 Days ▲ 3.1%
Last 30 Days ▲ 7.9%
Last 30 Days ▲ 7.9%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-28.89%
12-Months-Change
Fundamentals
Return on Equity
14.31%
Trailing 12-Months
Asset Growth
-18.89%
Trailing 12-Months
Company Description
Harley-Davidson
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
HOG Company Deck
HOG Earnings Call
Q3 2025
0:00 / 0:00
Earnings Call Sentiment|Neutral
The earnings call highlighted several strategic initiatives, including the successful transformation of Harley-Davidson Financial Services, which is expected to unlock significant cash. However, the call also revealed challenges such as disappointing results from the Motor Company and global retail declines. While there are positive signs in specific segments and regions, persistent issues like tariff costs and international market challenges weigh heavily.View all HOG earnings summariesHOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
HOG Stock 12 Month Forecast
Average Price Target
$27.00
▲(31.77% Upside)
Technical Analysis
Ownership Overview
0.77% Insiders
26.59% Mutual Funds
0.10% Other Institutional Investors
43.83% Public Companies and
Individual Investors