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Harley-Davidson (HOG)
NYSE:HOG
HOG Stock Chart & Stats
$18.00
-$0.70(-2.38%)
At close: 4:00 PM EST
$18.00
-$0.70(-2.38%)
Day’s Range― - ―
52-Week Range$17.93 - $31.25
Previous CloseN/A
Volume436.61K
Average Volume (3M)3.40M
Market Cap
$2.01B
Enterprise Value$2.06B
Total Cash (Recent Filing)$3.09B
Total Debt (Recent Filing)$2.97B
Price to Earnings (P/E)6.5
Beta0.83
Next Earnings
Apr 23, 2026EPS Estimate
0.31Next Dividend Ex-DateN/A
Dividend Yield3.47%
Share Statistics
EPS (TTM)-2.44
Shares Outstanding111,850,560
10 Day Avg. Volume2,896,384
30 Day Avg. Volume3,398,681
Financial Highlights & Ratios
PEG Ratio-0.39
Price to Book (P/B)0.78
Price to Sales (P/S)0.55
P/FCF Ratio5.92
Enterprise Value/Market Cap1.02
Enterprise Value/Revenue0.46
Enterprise Value/Gross Profit1.72
Enterprise Value/Ebitda3.46
Forecast
1Y Price Target
$22.17Price Target Upside23.15% Upside
Rating ConsensusHold
Number of Analyst Covering6
EPS Forecast (FY)0.94
Revenue Forecast (FY)$3.73B
Bulls Say, Bears Say
Bulls Say
Higher-margin Trims And Special EditionsIntroduction of premium CVO trims and limited Liberty editions creates higher-margin choices that can lift profitability and boost brand interest.
Product IntroductionsNew model launches, including a more affordable bike and an expanded Trike lineup, are expected to attract new buyers and help offset weaker shipments of some models.
Strategic Roadmap ClarityA strategy update outlining product philosophy, the product roadmap, ecommerce plans, and parts and accessories initiatives will provide clarity on growth initiatives and support investor confidence.
Bears Say
Dealer Inventory And Pricing PressureExcess dealer inventory coupled with increased promotions is creating promotional pressure that may erode average selling prices and weigh on margin recovery.
Electric Division Funding And Capital AllocationThe electric motorcycle division must finance its own operations without additional parent support, and share repurchases are likely to be scaled back to preserve cash for restructuring, increasing execution risk and reducing capital returns.
Guidance ShortfallCompany guidance fell well below analyst expectations due to channel right-sizing, a slower ramp in financing operations, and efforts to strengthen the dealer network, signaling weaker performance.
Harley-Davidson News
HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was $17.93 and its highest was $31.25 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is $2.01B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Apr 23, 2026 which is in 52 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on Feb 10, 2026. The company reported -$2.44 earnings per share for the quarter, missing the consensus estimate of -$1.055 by -$1.385.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson pays a Quarterly dividend of $0.18 which represents an annual dividend yield of 3.47%. See more information on Harley-Davidson dividends here
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is 0.31.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 111,850,560 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of -$2.44 in its last earnings report, missing expectations of -$1.055. Following the earnings report the stock price went up 3.972%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in HOG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Harley-Davidson Stock Smart Score
Underperform
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10
Analyst Consensus
Hold
Average Price Target:
$22.17 (23.15% Upside)
$22.17 (23.15% Upside)
Blogger Sentiment
Bearish
HOG Sentiment 70%
Sector Average ―
Sector Average ―
Hedge Fund Trend
Decreased
By 850.9K Shares
Last Quarter.
Last Quarter.
Insider Transactions
Sold Shares
Worth $120.8K over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Very Positive
Last 7 Days ▲ 0.3%
Last 30 Days ▲ 4.1%
Last 30 Days ▲ 4.1%
News Sentiment
Very Bearish
Bullish news 19%
Bearish news 100%
Bearish news 100%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-29.84%
12-Months-Change
Fundamentals
Return on Equity
10.74%
Trailing 12-Months
Asset Growth
-32.29%
Trailing 12-Months
Company Description
Harley-Davidson
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
HOG Company Deck
HOG Earnings Call
Q4 2026
0:00 / 0:00
Earnings Call Sentiment|Negative
The call outlines decisive management actions and several operational positives — notably significant dealer inventory reduction, HDFS’s record full-year operating income and a stronger cash position — and a clear strategic reset with targeted cost savings. However, those positives are outweighed by substantial near-term financial deterioration: sharp revenue declines, Q4 consolidated operating losses, EPS deterioration, margin pressure from tariffs and lower volumes, and continued regional retail softness. Management expects 2026 to be a transition year with margins under pressure while inventory is rebalanced and the strategy is finalized.View all HOG earnings summariesHOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
HOG Stock 12 Month Forecast
Average Price Target
$22.17
▲(23.15% Upside)
Technical Analysis
Ownership Overview
0.22% Insiders
26.72% Mutual Funds
13.24% Other Institutional Investors
30.80% Public Companies and
Individual Investors