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Harley-Davidson (HOG)
NYSE:HOG
HOG Stock Chart & Stats
Day’s Range― - ―
52-Week Range$20.45 - $39.87
Previous CloseN/A
Volume436.61K
Average Volume (3M)1.70M
Market Cap
$3.51B
Enterprise Value$8.05B
Total Cash (Recent Filing)$1.59B
Total Debt (Recent Filing)$6.91B
Price to Earnings (P/E)15.0
Beta0.89
Next Earnings
Oct 22, 2025EPS Estimate
1.52Last Dividend Ex-Date
Sep 10, 2025Dividend Yield2.47%
Share Statistics
EPS (TTM)0.88
Shares Outstanding121,552,830
10 Day Avg. Volume1,869,724
30 Day Avg. Volume1,702,441
Financial Highlights & Ratios
PEG Ratio-0.29
Price to Book (P/B)1.25
Price to Sales (P/S)0.76
P/FCF Ratio4.57
Enterprise Value/Market Cap2.29
Enterprise Value/Revenue1.80
Enterprise Value/Gross Profit5.63
Enterprise Value/Ebitda17.34
Forecast
1Y Price Target
$30.40Price Target Upside5.48% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering6
Bulls Say, Bears Say
Bulls Say
Analyst RecommendationThe analyst's recommendation remains a BUY with a price objective of $32.00 USD.
Financial StrategyThe HDFS transaction unlocks $1.25bn in cash to be used for reducing debt and accelerating its share buyback program.
Future Income PotentialThe new HDFS transaction is expected to provide a recurring income stream from serving and origination fees that can grow operating income longer term.
Bears Say
Demand TrendsDemand trends remain underwater, indicating ongoing challenges for Harley-Davidson.
Leadership UncertaintyThe announced retirement of CEO Jochen Zeitz adds to the uncertainty regarding leadership and future strategic direction.
Market ChallengesDomestic retail sales showed a decline, reflecting continued market challenges for Harley-Davidson.
Harley-Davidson News
HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was $20.45 and its highest was $39.87 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is $3.51B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Oct 22, 2025 which is in 25 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on Jul 30, 2025. The company reported $0.88 earnings per share for the quarter, missing the consensus estimate of $0.955 by -$0.075.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson pays a Quarterly dividend of $0.18 which represents an annual dividend yield of 2.47%. See more information on Harley-Davidson dividends here
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is 1.52.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 121,552,830 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of $0.88 in its last earnings report, missing expectations of $0.955. Following the earnings report the stock price went up 13.365%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in HOG
Harley-Davidson Stock Smart Score
Neutral
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Analyst Consensus
Moderate Buy
Average Price Target:
$30.40 (5.48% Upside)
$30.40 (5.48% Upside)
Blogger Sentiment
Bearish
HOG Sentiment 100%
Sector Average 64%
Sector Average 64%
Hedge Fund Trend
Decreased
By 1.1M Shares
Last Quarter.
Last Quarter.
Insider Transactions
Bought Shares
Worth $49.8K over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Very Negative
Last 7 Days ▼ 1.1%
Last 30 Days ▼ 6.3%
Last 30 Days ▼ 6.3%
News Sentiment
Very Bullish
Bullish news 99%
Bearish news 100%
Bearish news 100%
Technicals
SMA
Positive
20 days / 200 days
Momentum
-24.48%
12-Months-Change
Fundamentals
Return on Equity
7.19%
Trailing 12-Months
Asset Growth
-5.56%
Trailing 12-Months
Company Description
Harley-Davidson
Harley-Davidson, Inc. (HOG) is a renowned American motorcycle manufacturer established in 1903, known for its iconic heavyweight motorcycles designed for cruising on highways. The company operates primarily in two segments: Motorcycles and Related Products, which includes the manufacturing and sale of motorcycles, parts, accessories, and merchandise. Harley-Davidson's brand is synonymous with freedom and rebellion, catering to a dedicated customer base that values the lifestyle associated with motorcycle riding.
HOG Company Deck
HOG Earnings Call
Q2 2025
0:00 / 0:00
Earnings Call Sentiment|Neutral
The earnings call presented a mix of strategic advancements and significant challenges. While the strategic partnership for HDFS and positive developments in racing and LiveWire segments were notable, the company faced substantial revenue declines and challenges in international markets. The launch of a small displacement motorcycle is a promising opportunity for future growth.View all HOG earnings summariesHOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
HOG Stock 12 Month Forecast
Average Price Target
$30.40
▲(5.48% Upside)
Technical Analysis
Ownership Overview
0.75% Insiders
25.17% Mutual Funds
26.09% Other Institutional Investors
21.46% Public Companies and
Individual Investors