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Harley-Davidson (HOG)
:HOG
HOG Stock Chart & Stats
$26.68
-$0.70(-2.38%)
At close: 4:00 PM EST
$26.68
-$0.70(-2.38%)
Day’s Range― - ―
52-Week Range$20.45 - $35.21
Previous CloseN/A
Volume436.61K
Average Volume (3M)1.54M
Market Cap
$3.08B
Enterprise Value$8.05B
Total Cash (Recent Filing)$1.83B
Total Debt (Recent Filing)$5.21B
Price to Earnings (P/E)6.2
Beta0.89
Next Earnings
Feb 03, 2026EPS Estimate
-0.91Last Dividend Ex-Date
Sep 10, 2025Dividend Yield2.92%
Share Statistics
EPS (TTM)3.10
Shares Outstanding121,552,830
10 Day Avg. Volume1,211,641
30 Day Avg. Volume1,537,367
Financial Highlights & Ratios
PEG Ratio-0.29
Price to Book (P/B)1.25
Price to Sales (P/S)0.76
P/FCF Ratio4.57
Enterprise Value/Market Cap2.61
Enterprise Value/Revenue1.83
Enterprise Value/Gross Profit6.32
Enterprise Value/Ebitda8.82
Forecast
1Y Price Target
$32.67Price Target Upside22.45% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering4
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Bulls Say, Bears Say
Bulls Say
EarningsHOG reported a headline EPS beat driven by much stronger profitability in HDFS due to a significant swing in provision expense.
Bears Say
Inventory ManagementHarley's excess inventory at dealers may be around 20K bikes, better than last year’s 35K, but still not where they want it to be going into the winter.
Profit MarginsCore HDMC profit fell below expectations despite better revenues on lower margins and retail sales in the quarter remained weak.
Sales ForecastHOG's US retail sales for Q3 may be down double-digits, worse than the mid-single digit industry decline.
Harley-Davidson News
HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was $20.45 and its highest was $35.21 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is $3.08B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Feb 03, 2026 which is in 65 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on Nov 04, 2025. The company reported $3.1 earnings per share for the quarter, beating the consensus estimate of $1.531 by $1.569.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson pays a Quarterly dividend of $0.18 which represents an annual dividend yield of 2.92%. See more information on Harley-Davidson dividends here
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is -0.91.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 121,552,830 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of $3.1 in its last earnings report, beating expectations of $1.531. Following the earnings report the stock price went down -6.455%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in HOG
Harley-Davidson Stock Smart Score
Neutral
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Analyst Consensus
Strong Buy
Average Price Target:
$32.67 (22.45% Upside)
$32.67 (22.45% Upside)
Blogger Sentiment
Bearish
HOG Sentiment 70%
Sector Average 67%
Sector Average 67%
Hedge Fund Trend
Decreased
By 1.1M Shares
Last Quarter.
Last Quarter.
Insider Transactions
Bought Shares
Worth $49.8K over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Very Negative
Last 7 Days ▼ 4.6%
Last 30 Days ▼ 1.3%
Last 30 Days ▼ 1.3%
News Sentiment
Neutral
Bullish news 50%
Bearish news 50%
Bearish news 50%
Technicals
SMA
Positive
20 days / 200 days
Momentum
-8.64%
12-Months-Change
Fundamentals
Return on Equity
14.31%
Trailing 12-Months
Asset Growth
-5.56%
Trailing 12-Months
Company Description
Harley-Davidson
Harley-Davidson, Inc. (HOG) is an iconic American motorcycle manufacturer established in 1903, known for its heavyweight motorcycles designed for cruising on highways. The company operates primarily in the motorcycle sector and also offers a range of products and services, including parts, accessories, and apparel, as well as financial services. Harley-Davidson's core product lineup includes various models of motorcycles, such as touring bikes, cruisers, and electric bikes, appealing to a diverse customer base of motorcycle enthusiasts and riders.
HOG Company Deck
HOG Earnings Call
Q3 2025
0:00 / 0:00
Earnings Call Sentiment|Neutral
The earnings call highlighted several strategic initiatives, including the successful transformation of Harley-Davidson Financial Services, which is expected to unlock significant cash. However, the call also revealed challenges such as disappointing results from the Motor Company and global retail declines. While there are positive signs in specific segments and regions, persistent issues like tariff costs and international market challenges weigh heavily.View all HOG earnings summariesHOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
HOG Stock 12 Month Forecast
Average Price Target
$32.67
▲(22.45% Upside)
Technical Analysis
Ownership Overview
0.78% Insiders
26.08% Mutual Funds
12.51% Other Institutional Investors
31.80% Public Companies and
Individual Investors