Harley-Davidson (HOG)
NYSE:HOG
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HOG Stock Chart & Stats
$23.49
-$0.70(-2.38%)
At close: 4:00 PM EST
$23.49
-$0.70(-2.38%)
Day’s Range― - ―
52-Week Range$17.09 - $31.25
Previous CloseN/A
Volume436.61K
Average Volume (3M)3.51M
Market Cap
$2.67B
Enterprise Value$2.70B
Total Cash (Recent Filing)$3.09B
Total Debt (Recent Filing)$3.05B
Price to Earnings (P/E)7.3
Beta0.84
Next Earnings
May 05, 2026EPS Estimate
0.22Next Dividend Ex-DateN/A
Dividend Yield3.47%
Share Statistics
EPS (TTM)-2.44
Shares Outstanding109,096,020
10 Day Avg. Volume3,417,102
30 Day Avg. Volume3,512,136
Financial Highlights & Ratios
PEG Ratio-0.39
Price to Book (P/B)0.78
Price to Sales (P/S)0.55
P/FCF Ratio5.92
Enterprise Value/Market Cap1.01
Enterprise Value/Revenue0.60
Enterprise Value/Gross Profit2.26
Enterprise Value/Ebitda4.53
Forecast
1Y Price Target
$20.00Price Target Upside-14.86% Downside
Rating ConsensusHold
Number of Analyst Covering7
EPS Forecast (FY)0.41
Revenue Forecast (FY)$3.74B
Bulls Say, Bears Say
Bulls Say
Margin Enhancement Via Mix And RestructuringIdentified restructuring cost savings together with premium CVO trims and limited Liberty editions support margin expansion by shifting sales toward higher-margin offerings.
Product Lineup ExpansionIntroduction of a more affordable model along with updated Trike models featuring improved rear suspension can broaden appeal and attract new customers, supporting higher retail shipments.
Strategic Clarity And Growth RoadmapAn upcoming strategy update outlining product philosophy, ecommerce approach, and parts and accessories plans should provide clarity on growth initiatives and help align investor expectations.
Bears Say
Dealer Inventory And Pricing PressureElevated dealer inventory and ongoing promotional activity, including price reductions on several Cruiser models, are likely to pressure average selling prices and lead management to scale back share repurchases to preserve cash.
Electric Division Funding RiskRequirement for the electric motorcycle division to fund its own operations increases execution risk for that unit and raises the likelihood of continued losses that pressure consolidated results.
Guidance And Outlook ResetCompany guidance well below analyst expectations, driven by channel right-sizing and a slower ramp in financing operations, points to weaker near-term operating performance than previously anticipated.
Harley-Davidson News
HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was $17.09 and its highest was $31.25 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is $2.67B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is May 05, 2026 which is tomorrow.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on Feb 10, 2026. The company reported -$2.44 earnings per share for the quarter, missing the consensus estimate of -$1.055 by -$1.385.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Overvalued.
Does Harley-Davidson pay dividends?
Harley-Davidson pays a Quarterly dividend of $0.18 which represents an annual dividend yield of 3.47%. See more information on Harley-Davidson dividends here
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is 0.22.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 109,096,020 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of -$2.44 in its last earnings report, missing expectations of -$1.055. Following the earnings report the stock price went up 3.969%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in HOG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Harley-Davidson Stock Smart Score
Neutral
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Analyst Consensus
Hold
Average Price Target:
$20.00 (-14.86% Downside)
$20.00 (-14.86% Downside)
Blogger Sentiment
Bearish
HOG Sentiment 60%
Sector Average ―
Sector Average ―
Hedge Fund Trend
Decreased
By 850.9K Shares
Last Quarter.
Last Quarter.
Insider Transactions
Bought Shares
Worth $214.5K over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Very Negative
Last 7 Days ▼ 2.8%
Last 30 Days ▼ 7.8%
Last 30 Days ▼ 7.8%
News Sentiment
Very Bearish
Bullish news 0%
Bearish news 100%
Bearish news 100%
Technicals
SMA
Negative
20 days / 200 days
Momentum
7.72%
12-Months-Change
Fundamentals
Return on Equity
10.26%
Trailing 12-Months
Asset Growth
-32.29%
Trailing 12-Months
Company Description
Harley-Davidson
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
HOG Company Deck
HOG Earnings Call
Q4 2026
0:00 / 0:00
Earnings Call Sentiment|Negative
The call outlines decisive management actions and several operational positives — notably significant dealer inventory reduction, HDFS’s record full-year operating income and a stronger cash position — and a clear strategic reset with targeted cost savings. However, those positives are outweighed by substantial near-term financial deterioration: sharp revenue declines, Q4 consolidated operating losses, EPS deterioration, margin pressure from tariffs and lower volumes, and continued regional retail softness. Management expects 2026 to be a transition year with margins under pressure while inventory is rebalanced and the strategy is finalized.View all HOG earnings summariesHOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
HOG Stock 12 Month Forecast
Average Price Target
$20.00
▼(-14.86% Downside)
Technical Analysis
Ownership Overview
0.16% Insiders
22.56% Mutual Funds
0.60% Other Institutional Investors
43.14% Public Companies and
Individual Investors