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HOG Stock Chart & Stats
$24.79
-$0.70(-2.75%)
At close: 4:00 PM EDT
$24.79
-$0.70(-2.75%)
Day’s Range― - ―
52-Week Range$17.09 - $31.25
Previous Close$24.79
Volume3.33M
Average Volume (3M)2.93M
Market Cap
$2.94B
Enterprise Value$3.08K
Total Cash (Recent Filing)$1.90B
Total Debt (Recent Filing)$2.31B
Price to Earnings (P/E)17.0
Beta0.87
Next Earnings
Oct 28, 2026EPS Estimate
0.45Next Dividend Ex-DateN/A
Dividend Yield2.67%
Share Statistics
EPS (TTM)1.66
Shares Outstanding104,072,510
10 Day Avg. Volume3,133,842
30 Day Avg. Volume2,930,668
Financial Highlights & Ratios
PEG Ratio-0.39
Price to Book (P/B)0.78
Price to Sales (P/S)0.55
P/FCF Ratio5.92
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$27.63Price Target Upside11.44% Upside
Rating ConsensusHold
Number of Analyst Covering9
EPS Forecast (FY)0.68
Revenue Forecast (FY)$3.87B
Bulls Say, Bears Say
Bulls Say
Material Deleveraging Strengthens Balance SheetSubstantial debt reduction and stable equity improve solvency and financial flexibility. A lighter debt burden can reduce funding pressure and give Harley-Davidson more capacity to manage demand volatility, invest selectively, and withstand operating setbacks.
North American Position And Product Launches Support DemandNorth American share leadership, improving retail demand, and successful new launches reinforce the brand’s competitive position in its core market. Strong sell-through and pricing realization can support future mix, dealer confidence, and customer lifetime value.
Raised 2026 Outlook And Healthier Dealer InventoryHigher guidance alongside cleaner dealer inventories suggests improving channel health and better alignment between supply and demand. This reduces excess-inventory risk, supports dealer economics, and creates a stronger foundation for more sustainable motorcycle profitability.
Bears Say
Revenue Decline And Sustained Margin CompressionMulti-year revenue contraction and sharply lower gross and net margins indicate weaker operating leverage and reduced earnings power. Unless product mix, pricing, and volume improve, these trends could constrain reinvestment and make profitability more sensitive to cost pressures.
Weak Cash Conversion Reduces Funding FlexibilityThe reversal to near-zero operating cash flow and negative free cash flow raises concern about earnings quality, working-capital volatility, and funding flexibility. Persistent weakness could limit capital returns or require greater reliance on the balance sheet.
Tariffs, Supplier Issues, And Regional Weakness Pressure ProfitabilityTariffs and supplier disruptions create recurring cost and execution risks, while Europe’s declining sales and share reveal geographic weakness. These pressures can erode margins and require pricing, sourcing, or portfolio changes that may take multiple quarters to resolve.
Harley-Davidson News
HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was $17.09 and its highest was $31.25 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is $2.94B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Oct 28, 2026 which is in 63 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on Jul 23, 2026. The company reported $0.75 earnings per share for the quarter, beating the consensus estimate of $0.645 by $0.105.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson pays a Quarterly dividend of $0.188 which represents an annual dividend yield of 2.67%. See more information on Harley-Davidson dividends here
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is 0.45.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 104,072,510 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of $0.75 in its last earnings report, beating expectations of $0.645. Following the earnings report the stock price went down -3.983%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in HOG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Harley-Davidson Stock Smart Score
Neutral
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Analyst Consensus
Hold
Average Price Target:
$27.63 (11.44% Upside)
$27.63 (11.44% Upside)
Blogger Sentiment
Neutral
HOG Sentiment 57%
Sector Average ―
Sector Average ―
Hedge Fund Trend
Decreased
By 813.9K Shares
Last Quarter.
Last Quarter.
Insider Transactions
Bought Shares
Worth $1.4M over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Very Negative
Last 7 Days ▲ 0.7%
Last 30 Days ▼ 3.2%
Last 30 Days ▼ 3.2%
Technicals
SMA
Positive
20 days / 200 days
Momentum
9.70%
12-Months-Change
Fundamentals
Return on Equity
2.67%
Trailing 12-Months
Asset Growth
-39.87%
Trailing 12-Months
Company Description
Harley-Davidson
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
HOG Company Deck
HOG Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Neutral
The call presented a mixed but constructive picture: HDMC showed clear operational improvement (NA retail growth, healthier dealer inventory, successful new product launches, revenue growth at the Motor Company and raised guidance), while structural and transitional items weighed on consolidated results (large HDFS revenue decline from the capital-light transition, lower consolidated operating income and EPS, tariff exposure, supplier challenges and European weakness). Management raised guidance and reiterated multi-year targets and cost-savings plans, indicating confidence in the recovery path, but near-term cash flow, tariff risk and regional headwinds remain material.View all HOG earnings summariesHOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
HOG Stock 12 Month Forecast
Average Price Target
$27.63
▲(11.44% Upside)
Technical Analysis
Ownership Overview
0.29% Insiders
21.74% Mutual Funds
31.42% Other Institutional Investors
11.51% Public Companies and
Individual Investors