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Harley-Davidson (HOG)
NYSE:HOG
HOG Stock Chart & Stats
Day’s Range― - ―
52-Week Range$20.45 - $39.93
Previous CloseN/A
Volume436.61K
Average Volume (3M)1.38M
Market Cap
$3.07B
Enterprise Value$8.33B
Total Cash (Recent Filing)$1.93B
Total Debt (Recent Filing)$7.35B
Price to Earnings (P/E)9.4
Beta0.91
Next Earnings
Jul 30, 2025EPS Estimate
0.96Last Dividend Ex-Date
Jun 02, 2025Dividend Yield2.94%
Share Statistics
EPS (TTM)1.07
Shares Outstanding121,487,656
10 Day Avg. Volume1,134,672
30 Day Avg. Volume1,377,380
Financial Highlights & Ratios
PEG Ratio-0.43
Price to Book (P/B)0.94
Price to Sales (P/S)0.00
P/FCF Ratio3.18
Enterprise Value/Market Cap2.71
Enterprise Value/Revenue0.39
Enterprise Value/Gross Profit5.02
Enterprise Value/Ebitda2.61
Forecast
1Y Price Target
$29.14Price Target Upside21.47% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering8
Harley-Davidson News
See All HOG News
Bulls Say, Bears Say
Bulls Say
Long-term StrategyHOG making strategy changes to improve long term trajectory.
Marketing StrategyHOG has significantly revamped its marketing and advertising strategy including the funding of a new $40mm dealer marketing through its SG&A cost savings.
Product LineupReintroduction of entry level bikes supports 2026 outlook.
Bears Say
Financial PerformanceThe price target has been lowered from $29 to $28, reflecting a more cautious outlook.
Leadership ChangesThe announced retirement of CEO Jochen Zeitz adds to the uncertainty regarding leadership and future strategic direction.
Retail SalesNorth America retail decreased 24.0% which was below expectations.
Ownership Overview
0.75% Insiders
27.00% Mutual Funds
0.12% Other Institutional Investors
44.60% Public Companies and
Individual Investors
HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was $20.45 and its highest was $39.93 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is $3.07B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Jul 30, 2025 which is in 5 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on May 01, 2025. The company reported $1.07 earnings per share for the quarter, beating the consensus estimate of $0.776 by $0.294.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson pays a Quarterly dividend of $0.18 which represents an annual dividend yield of 2.94%. See more information on Harley-Davidson dividends here
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is 0.96.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 121,487,656 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of $1.07 in its last earnings report, beating expectations of $0.776. Following the earnings report the stock price went up 2.787%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in HOG
Harley-Davidson Stock Smart Score
Outperform
1
2
3
4
5
6
7
8
9
10
Analyst Consensus
Moderate Buy
Average Price Target:
$29.14 (21.47% Upside)
$29.14 (21.47% Upside)
Blogger Sentiment
Neutral
HOG Sentiment 100%
Sector Average 65%
Sector Average 65%
Hedge Fund Trend
Increased
By 1.8M Shares
Last Quarter.
Last Quarter.
Crowd Wisdom
Very Positive
Last 7 Days ▲ 6.8%
Last 30 Days ▲ 7.9%
Last 30 Days ▲ 7.9%
News Sentiment
Neutral
Bullish news 50%
Bearish news 100%
Bearish news 100%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-25.21%
12-Months-Change
Fundamentals
Return on Equity
10.84%
Trailing 12-Months
Asset Growth
0.38%
Trailing 12-Months
Company Description
Harley-Davidson
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
HOG Company Deck
HOG Earnings Call
Q1 2025
0:00 / 0:00
Earnings Call Sentiment|Negative
The earnings call highlighted strong financial services performance and strategic product launches, but these were overshadowed by significant declines in retail sales, challenges in the APAC region, and issues with LiveWire. The withdrawal of 2025 guidance due to macroeconomic uncertainty further contributed to a cautious outlook.Read More>HOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
HOG Stock 12 Month Forecast
Average Price Target
$29.14
▲(21.47%Upside)