Harley-Davidson (HOG)
NYSE:HOG
Want to see HOG full AI Analyst Report?
HOG Stock Chart & Stats
$23.49
-$0.70(-2.38%)
At close: 4:00 PM EST
$23.49
-$0.70(-2.38%)
Day’s Range― - ―
52-Week Range$17.09 - $31.25
Previous CloseN/A
Volume436.61K
Average Volume (3M)2.64M
Market Cap
$2.70B
Enterprise Value$2.94B
Total Cash (Recent Filing)$1.81B
Total Debt (Recent Filing)$2.20B
Price to Earnings (P/E)12.2
Beta0.84
Next Earnings
Jul 23, 2026EPS Estimate
0.63Next Dividend Ex-DateN/A
Dividend Yield3.47%
Share Statistics
EPS (TTM)1.81
Shares Outstanding105,268,300
10 Day Avg. Volume2,291,045
30 Day Avg. Volume2,637,337
Financial Highlights & Ratios
PEG Ratio-0.39
Price to Book (P/B)0.78
Price to Sales (P/S)0.55
P/FCF Ratio5.92
Enterprise Value/Market Cap1.09
Enterprise Value/Revenue0.68
Enterprise Value/Gross Profit2.74
Enterprise Value/Ebitda6.11
Forecast
1Y Price Target
$24.00Price Target Upside2.17% Upside
Rating ConsensusHold
Number of Analyst Covering9
EPS Forecast (FY)0.39
Revenue Forecast (FY)$3.84B
Bulls Say, Bears Say
Bulls Say
Balance Sheet StrengthMaterial reduction in leverage to ~0.33x TTM meaningfully lowers financial risk and increases flexibility. This durable strength supports ongoing strategic investments, potential share repurchases, and the ability to withstand cyclical demand or tariff shocks without immediate refinancing pressure.
Brand And Market PositionSustained high U.S. market share and strong North America retail growth reflect durable brand equity and dealer network strength. That entrenched position supports aftermarket P&A sales, pricing power, and recurring revenues tied to a large installed base, stabilizing long-term revenue streams.
Clear Strategic Plan & Cost TargetsManagement's multi-year targets (gross margins toward ~30%, opex <20% of sales, $150M+ cost savings) provide a concrete roadmap to restore margins and cash flow. If executed, these structural actions could sustainably improve profitability and reduce sensitivity to volume swings.
Bears Say
Revenue Decline & Margin CompressionMulti-year revenue decline and materially compressed margins indicate weakening demand, pricing/mix issues, and rising unit costs. These trends erode earnings resilience and ROE, making medium-term margin recovery necessary to meet guidance and support durable profitability.
Weak Cash GenerationSevere deterioration in cash conversion reduces financial flexibility to fund capex, EV investments, or dividends. Persistent weak FCF increases reliance on balance sheet liquidity and could force trade-offs between buybacks, investment in LiveWire, or working-capital needs over the medium term.
HDFS & EV Unit Structural DragThe HDFS capital-light transition reduces interest income and historically-stable revenue, while LiveWire remains a cash-consuming growth project. Together these structural shifts lower consolidated revenue predictability and maintain a cash drag that must be offset by OEM margins or cost savings.
Harley-Davidson News
HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was $17.09 and its highest was $31.25 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is $2.70B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Jul 23, 2026 which is in 38 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on May 05, 2026. The company reported $0.22 earnings per share for the quarter, beating the consensus estimate of $0.218 by $0.002.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson pays a Quarterly dividend of $0.188 which represents an annual dividend yield of 3.47%. See more information on Harley-Davidson dividends here
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is 0.63.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 105,268,300 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of $0.22 in its last earnings report, beating expectations of $0.218. Following the earnings report the stock price went up 8.184%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in HOG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Harley-Davidson Stock Smart Score
Outperform
1
2
3
4
5
6
7
8
9
10
Analyst Consensus
Hold
Average Price Target:
$24.00 (2.17% Upside)
$24.00 (2.17% Upside)
Blogger Sentiment
Neutral
HOG Sentiment 50%
Sector Average 66%
Sector Average 66%
Hedge Fund Trend
Decreased
By 41.0K Shares
Last Quarter.
Last Quarter.
Insider Transactions
Sold Shares
Worth $76.7K over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Positive
Last 7 Days ▼ 1.1%
Last 30 Days ▲ 3.7%
Last 30 Days ▲ 3.7%
News Sentiment
Very Bullish
Bullish news 99%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Positive
20 days / 200 days
Momentum
6.62%
12-Months-Change
Fundamentals
Return on Equity
7.04%
Trailing 12-Months
Asset Growth
-41.48%
Trailing 12-Months
Company Description
Harley-Davidson
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
HOG Company Deck
HOG Earnings Call
Q1 2026
0:00 / 0:00
Earnings Call Sentiment|Neutral
The call conveyed mixed results: operational and retail progress (notably a strong U.S. retail quarter, market-share gains, inventory reductions, a refined strategy with cost-savings targets, and ambitious medium-term financial goals) counterbalanced by meaningful near-term financial headwinds (12% consolidated revenue decline, significant drop in HDFS revenue, lower margins driven by tariffs and recalls, higher operating expenses, and negative operating cash flow). The strategic plan and early execution provide a constructive roadmap, but near-term profitability and tariff/cash-flow pressures moderate the tone.View all HOG earnings summariesHOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
HOG Stock 12 Month Forecast
Average Price Target
$24.00
▲(2.17% Upside)
Technical Analysis
Ownership Overview
0.23% Insiders
23.16% Mutual Funds
30.46% Other Institutional Investors
11.89% Public Companies and
Individual Investors