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Harley-Davidson (HOG)
NYSE:HOG
US Market
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Harley-Davidson (HOG) Ownership - Who Owns Harley-Davidson?

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Harley-Davidson (HOG) Ownership Overview

0.23%21.49%<0.01%34.47%43.80%
<0.01% Other Institutional Investors
34.47% ETFs
43.80% Public Companies and
Individual Investors
The ownership structure of Harley-Davidson (HOG) stock is a mix of institutional, retail, and individual investors. Approximately 55.97% of the company’s stock is owned by Institutional Investors, 0.23% is owned by Insiders, and 43.80% is owned by Public Companies and Individual Investors.
The ownership structure of Harley-Davidson (HOG) stock is a mix of institutional, retail, and individual investors. Approximately 21.50% of the company’s stock is owned by Institutional Investors, 0.23% is owned by Insiders, and 34.47% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date
Name
Activity
Value
Mar 16, 2026
xxxxxxxxxxxxx
$76720
Mar 09, 2026
xxxxxxxxxxxxx
$75520
Mar 09, 2026
xxxxxxxxxxxxx
$286500
Mar 02, 2026
xxxxxxxxxxxxx
$49950

Top Shareholders

Holder
# of Shares
Type
% Holding
Value
10,768,582Institution10.23%272,660,496
10,371,724Institution9.85%262,612,052
10,016,874Institution9.52%253,627,250
9,089,734Institution8.63%230,152,065
5,167,009Institution4.91%130,828,668
3,014,622Institution2.86%76,330,229
2,652,480Institution2.52%67,160,794
2,500,000Institution2.37%63,300,000
2,412,428Institution2.29%61,082,677
2,212,277Institution2.10%56,014,854

Top Mutual Fund Holders

Holder
# of Shares
Type
% Holding
Value
9,089,734Institution8.63%230,152,065
3,014,622Institution2.86%76,330,229
2,652,480Institution2.52%67,160,794
1,369,000Institution1.30%34,663,080
1,237,029Institution1.18%31,321,574
1,156,482Institution1.10%29,282,124
721,548Institution0.69%18,269,595
641,115Institution0.61%16,233,032
392,742Institution0.37%9,944,227
285,400Institution0.27%7,226,328

Top ETF Holders

Holder
# of Shares
Type
% Holding
Value
4,617,376Institution4.39%115,249,705
4,132,274Institution3.93%156,530,539
3,575,789Institution3.40%90,538,977
3,570,719Institution3.39%86,339,985
2,575,881Institution2.45%62,284,803
1,658,172Institution1.58%40,094,599
1,336,828Institution1.27%32,324,501
1,147,195Institution1.09%29,046,977
797,036Institution0.76%20,180,952
772,709Institution0.73%19,564,992

FAQ

Who Owns Harley-Davidson (HOG)?
According to the latest TipRanks data, approximately <0.01% of the company's stock is held by institutional investors, 0.23% is held by insiders, and 43.80% is held by retail investors.
    What percentage of Harley-Davidson (HOG) stock is held by institutional investors?
    According to the latest TipRanks data, approximately <0.01% of Harley-Davidson (HOG) stock is held by institutional investors.
      What percentage of Harley-Davidson (HOG) stock is held by retail investors?
      According to the latest TipRanks data, approximately 43.80% of Harley-Davidson (HOG) stock is held by retail investors.
        Who owns the most shares of Harley-Davidson (HOG)?
        iShares owns the most shares of Harley-Davidson (HOG).
          What is the significance of the ownership structure for a publicly traded company?
          The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.