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Earnings Data
Report Date
Jul 23, 2026Before Open (Confirmed)
Period Ending
2026 (Q2)Consensus EPS Forecast
0.63Last Year’s EPS
0.88Same Quarter Last Year
Based on 10 Analysts Ratings
Earnings Call Summary
Earnings Call Sentiment|Neutral
The call conveyed mixed results: operational and retail progress (notably a strong U.S. retail quarter, market-share gains, inventory reductions, a refined strategy with cost-savings targets, and ambitious medium-term financial goals) counterbalanced by meaningful near-term financial headwinds (12% consolidated revenue decline, significant drop in HDFS revenue, lower margins driven by tariffs and recalls, higher operating expenses, and negative operating cash flow). The strategic plan and early execution provide a constructive roadmap, but near-term profitability and tariff/cash-flow pressures moderate the tone.Company Guidance
North America and Global Retail Sales Growth
Q1 global retail sales of new motorcycles rose 8% year-over-year to ~34,000 units, driven by North America where retail sales increased 14% YoY (~24,000 motorcycles). U.S. retail sales were up 16% while Canada declined 8%.
U.S. Market Share Gain
Harley-Davidson reached 38% share of the U.S. 601cc+ market in Q1, a gain of 2 percentage points year-over-year.
Dealer Inventory Right-Sizing
Global dealer inventory declined 22% YoY (North America down 21%, ex‑NA down 23%), with North America inventory ~2/3 current model year versus <1/2 prior year — improving assortment and model-year freshness ahead of peak riding season.
HDMC Revenue Resilience
HDMC revenue fell modestly by 2% to $1.1 billion in Q1; business-line disclosure: motorcycles $836M, clothing & accessories $200M, licensing/other $20M.
HDFS Operational Transition and Credit Trends
HDFS revenue decreased 54% to $112M reflecting a capital-light model after loan-book sale, but operating income was $22M (19.9% margin). Retail loan originations rose 14% to $671M, managed retail credit loss ratio improved to 3.6% from 3.8% YoY, and total gross financing receivables were $2.5B (retail $1.3B / commercial $1.2B).
LiveWire Revenue and Cash-Flow Improvement
LiveWire revenue increased 87% YoY in Q1; consolidated operating loss narrowed to $18M (in line with expectations and $2M favorable YoY) and net cash used by operating activities improved by over 25% year-over-year.
Capital Return Activity
Q1 discretionary share repurchases totaled 6.6 million shares for $128M. Since Q2 2024, the company repurchased 26.8M shares valued at $726M and completed an ASR delivering remaining shares in early 2026.
Strategic Plan and Financial Targets
"Back to the Bricks" strategic plan introduced with clear targets: deliver $350M+ EBITDA in 2027, at least $150M annual run-rate cost savings (impacting 2027+), medium-term mid-single-digit retail unit growth (3–5 years), P&A sales growth target of 20–30% over time, gross margin approaching ~30% and operating expense <20% of sales, and medium-term EBITDA margin target of 10–12%.
HOG Earnings History
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed
HOG Earnings-Related Price Changes
Report Date | Price 1 Day Before | Price 1 Day After | Percentage Change |
|---|---|---|---|
May 05, 2026 | $23.03 | $24.92 | +8.18% |
Feb 10, 2026 | $19.78 | $20.56 | +3.97% |
Nov 04, 2025 | $26.41 | $24.70 | -6.46% |
Jul 30, 2025 | $22.23 | $25.20 | +13.38% |
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.
FAQ
When does Harley-Davidson (HOG) report earnings?
Harley-Davidson (HOG) is schdueled to report earning on Jul 23, 2026, Before Open (Confirmed).
What is Harley-Davidson (HOG) earnings time?
Harley-Davidson (HOG) earnings time is at Jul 23, 2026, Before Open (Confirmed).
Where can I see when companies are reporting earnings?
You can see which companies are reporting today on our designated earnings calendar.
What companies are reporting earnings today?
You can see a list of the companies which are reporting today on TipRanks earnings calendar.
What is HOG EPS forecast?
HOG EPS forecast for the fiscal quarter 2026 (Q2) is 0.63.


