Dealer Inventory Reduction Exceeds Target
Global dealer inventory declined 17% year-over-year (end of Q4 vs prior year), exceeding the 10% reduction target; North America dealer inventory down 16% and international dealer inventory down ~20% (regions between -19% to -23%), improving dealer health and positioning for 2026 riding season.
North America Q4 Retail Growth and Early Retail Momentum
North American retail sales of new motorcycles were up 5% in Q4 (15,847 units), with dealer response and December acceleration indicating early signs of improving dealer profitability and retail momentum.
HDFS Full-Year Record Operating Income and Capital-Light Transition
Harley-Davidson Financial Services delivered record full-year 2025 operating income of $490 million (up from $248 million in 2024) driven by the HDFS transaction (sale of ~$6B retail receivables, forward flows, equity sale) and favorable provision for credit loss dynamics; HDFS is repositioned to a capital-light, de-risked model.
Strong Cash Position and Capital Actions
Total cash and cash equivalents ended 2025 at $3.1 billion, up $1.5 billion YoY. HDFS transaction enabled a $1.0 billion dividend to the parent in Q4 and the company completed $347 million of share repurchases (including a $200M ASR).
LiveWire Operational Progress and Market Position
LiveWire achieved unit growth (electric motorcycle units +7% full-year; Stasic +15%), maintained #1 retailer position in the U.S. 50+ HP on-road EV segment, delivered its second consecutive record retail quarter, and reduced operating loss (~30% decrease year-over-year); LiveWire remains focused on new S4 Honcho launch and network expansion.
Planned Cost Savings to Improve Long-Term Profitability
Company expects at least $150 million of annual run-rate savings impacting 2027 and beyond (HDMC and HDFS scope); realization of some savings anticipated beginning in back half of 2026 as part of an end-to-end cost review supported by third-party specialists.
Product & Brand Reorientation
Management is refocusing on core franchise strengths: re-emphasizing customization, expanding accessible price points, improving parts & accessories focus, simplifying rider engagement, and promising more optimistic brand storytelling; management reports strong dealer and rider alignment with these changes.