The earnings call highlighted strong financial services performance and strategic product launches, but these were overshadowed by significant declines in retail sales, challenges in the APAC region, and issues with LiveWire. The withdrawal of 2025 guidance due to macroeconomic uncertainty further contributed to a cautious outlook.
Company Guidance
In the first quarter of 2025, Harley-Davidson reported an operating income margin of 12.1%, driven by a favorable product mix and stringent cost management. However, global retail sales declined by 21%, with a notable 24% decrease in North America, influenced by low consumer confidence. Despite these challenges, Harley-Davidson Financial Services (HDFS) exceeded expectations with a 19% increase in operating income. The company saw global wholesale shipments decrease by 33% and dealer inventory by 19%. Harley-Davidson plans to introduce new entry-level products in smaller displacements and iconic classics for various markets. The company is also shifting its model-year launch timing to later in the year to align with the riding season, which aims to extend selling opportunities. Harley-Davidson is evaluating its investment in LiveWire, aiming to reduce operating losses to $59 million and cash burn to $49 million for the year. Due to economic uncertainties and fluctuating tariffs, Harley-Davidson has withdrawn its previous 2025 guidance.
Strong Operating Income Margin
HDI operating income margin for the quarter came in at 12.1%, driven by strong product mix and tight cost control.
Financial Services Performance
Harley-Davidson Financial Services (HDFS) delivered a better-than-expected result with an increase of 19% in operating income for the quarter.
Product Launch Success
The launch of the CVO Road Glide RR, a limited production motorcycle, received an outstanding response, with expectations to sell out from preorders.
New Entry-Level Products
Harley-Davidson plans to introduce new entry-level products in smaller displacements and an iconic classic for the US and international markets starting next year.
Harley-Davidson (HOG) Earnings, Revenues Date & History
The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed
HOG Earnings-Related Price Changes
Report Date
Price 1 Day Before
Price 1 Day After
Percentage Change
May 01, 2025
$22.42
$23.04
+2.77%
Feb 05, 2025
$26.64
$26.22
-1.58%
Oct 24, 2024
$33.72
$31.29
-7.21%
Jul 25, 2024
$33.31
$35.79
+7.45%
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.
FAQ
When does Harley-Davidson (HOG) report earnings?
Harley-Davidson (HOG) is schdueled to report earning on Jul 24, 2025, TBA Not Confirmed.
What is Harley-Davidson (HOG) earnings time?
Harley-Davidson (HOG) earnings time is at Jul 24, 2025, TBA Not Confirmed.
Where can I see when companies are reporting earnings?
You can see which companies are reporting today on our designated earnings calendar.