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Harley-Davidson (HOG)
NYSE:HOG
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Harley-Davidson (HOG) Stock Statistics & Valuation Metrics

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Total Valuation

Harley-Davidson has a market cap or net worth of $2.65B. The enterprise value is $2.96B.
Market Cap$2.65B
Enterprise Value$2.96B

Share Statistics

Harley-Davidson has 105,268,300 shares outstanding. The number of shares has decreased by -2.65% in one year.
Shares Outstanding105,268,300
Owned by Insiders0.17%
Owned by Institutions27.92%

Financial Efficiency

Harley-Davidson’s return on equity (ROE) is 0.11 and return on invested capital (ROIC) is 4.13%.
Return on Equity (ROE)0.11
Return on Assets (ROA)0.04
Return on Invested Capital (ROIC)4.13%
Return on Capital Employed (ROCE)0.07
Revenue Per Employee758.17K
Profits Per Employee57.41K
Employee Count5,900
Asset Turnover0.56
Inventory Turnover4.27

Valuation Ratios

The current PE Ratio of Harley-Davidson is 22.4. Harley-Davidson’s PEG ratio is -0.39.
PE Ratio22.4
PS Ratio0.55
PB Ratio0.78
Price to Fair Value0.78
Price to FCF5.92
Price to Operating Cash Flow13.44
PEG Ratio-0.39

Income Statement

In the last 12 months, Harley-Davidson had revenue of 4.47B and earned 338.74M in profits. Earnings per share was 2.82.
Revenue4.47B
Gross Profit1.35B
Operating Income386.63M
Pretax Income458.73M
Net Income338.74M
EBITDA492.18M
Earnings Per Share (EPS)2.82

Cash Flow

In the last 12 months, operating cash flow was 199.37M and capital expenditures -155.50M, giving a free cash flow of 43.87M billion.
Operating Cash Flow199.37M
Free Cash Flow43.87M
Free Cash Flow per Share0.42

Dividends & Yields

Harley-Davidson pays an annual dividend of $0.18, resulting in a dividend yield of 3.47%
Dividend Per Share$0.18
Dividend Yield3.47%
Payout Ratio17.48%
Free Cash Flow Yield
Earnings Yield

Stock Price Statistics

Beta0.85
52-Week Price Change2.58%
50-Day Moving Average19.72
200-Day Moving Average23.27
Relative Strength Index (RSI)74.65
Average Volume (3m)3.51M

Important Dates

Harley-Davidson upcoming earnings date is Jul 23, 2026, Before Open (Confirmed).
Last Earnings DateMay 5, 2026
Next Earnings DateJul 23, 2026
Ex-Dividend Date

Financial Position

Harley-Davidson as a current ratio of 2.10, with Debt / Equity ratio of 71.80%
Current Ratio2.10
Quick Ratio1.83
Debt to Market Cap1.21
Net Debt to EBITDA-0.08
Interest Coverage Ratio11.56

Taxes

In the past 12 months, Harley-Davidson has paid 129.58M in taxes.
Income Tax129.58M
Effective Tax Rate0.28

Enterprise Valuation

Harley-Davidson EV to EBITDA ratio is 4.92, with an EV/FCF ratio of 5.83.
EV to Sales0.54
EV to EBITDA4.92
EV to Free Cash Flow5.83
EV to Operating Cash Flow4.26

Balance Sheet

Harley-Davidson has $1.81B in cash and marketable securities with $2.20B in debt, giving a net cash position of -$395.15M billion.
Cash & Marketable Securities$1.81B
Total Debt$2.20B
Net Cash-$395.15M
Net Cash Per Share-$3.75
Tangible Book Value Per Share$25.76

Margins

Gross margin is 24.88%, with operating margin of 8.64%, and net profit margin of 7.57%.
Gross Margin24.88%
Operating Margin8.64%
Pretax Margin10.26%
Net Profit Margin7.57%
EBITDA Margin11.00%
EBIT Margin11.00%

Analyst Forecast

The average price target for Harley-Davidson is $23.50, which is 11.43% higher than the current price. The consensus rating is Hold
Price Target$23.50
Price Target Upside0.04% Upside
Analyst ConsensusHold
Analyst Count9
Revenue Growth Forecast-9.82%
EPS Growth Forecast-33.48%

Scores

Smart Score9
AI Score