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Harley-Davidson (HOG)
NYSE:HOG
HOG Analyst Ratings
Strong Buy
3 Buy
1 Hold
0 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
HOG Stock 12 Month Forecast
Average Price Target
$32.67
▲(22.45% Upside)
| Highest Price Target$34.00 | Average Price Target$32.67 | Lowest Price Target$32.00 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
Morgan Stanley
$25→$21
Sell
-21.29%
Downside
Reiterated
11/20/25
UBS
$28→$27
Hold
1.20%
Upside
Reiterated
11/13/25
D.A. Davidson
$34→$30
Buy
12.44%
Upside
Reiterated
11/10/25
BMO Capital
$32
Buy
19.94%
Upside
Reiterated
11/05/25
Bank of America Securities
$32
Buy
19.94%
Upside
Reiterated
11/05/25
KeyBanc
―
Hold
―
Reiterated
11/05/25
Citi
$27
Hold
1.20%
Upside
Assigned
07/02/25
Robert W. Baird
$26→$28
Hold
4.95%
Upside
Reiterated
05/14/25
Raymond James
―
Hold
―
Reiterated
04/10/25
Argus Research
―
Buy
―
Reiterated
02/07/25
Loop Capital Markets
$39→$31
Buy
16.19%
Upside
Reiterated
02/04/25
Analyst Type
Any
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
Morgan Stanley
$25→$21
Sell
-21.29%
Downside
Reiterated
11/20/25
UBS
$28→$27
Hold
1.20%
Upside
Reiterated
11/13/25
D.A. Davidson
$34→$30
Buy
12.44%
Upside
Reiterated
11/10/25
BMO Capital
$32
Buy
19.94%
Upside
Reiterated
11/05/25
Bank of America Securities
$32
Buy
19.94%
Upside
Reiterated
11/05/25
KeyBanc
―
Hold
―
Reiterated
11/05/25
Citi
$27
Hold
1.20%
Upside
Assigned
07/02/25
Robert W. Baird
$26→$28
Hold
4.95%
Upside
Reiterated
05/14/25
Raymond James
―
Hold
―
Reiterated
04/10/25
Argus Research
―
Buy
―
Reiterated
02/07/25
Loop Capital Markets
$39→$31
Buy
16.19%
Upside
Reiterated
02/04/25
Best Analysts Covering Harley-Davidson
1 Month
xxx
Success Rate
5/9 ratings generated profit
Average Return
+1.33%
reiterated a xxx
rating last month
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 55.56% of your transactions generating a profit, with an average return of +1.33% per trade.
3 Months
xxx
Success Rate
7/12 ratings generated profit
Average Return
-1.56%
reiterated a xxx
rating last month
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 58.33% of your transactions generating a profit, with an average return of -1.56% per trade.
1 Year
Success Rate
3/9 ratings generated profit
Average Return
-10.79%
reiterated a buy rating last month
Copying Tristan M. Thomas-Martin's trades and holding each position for 1 Year would result in 33.33% of your transactions generating a profit, with an average return of -10.79% per trade.
2 Years
xxx
Success Rate
2/9 ratings generated profit
Average Return
-17.82%
reiterated a xxx
rating last month
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 22.22% of your transactions generating a profit, with an average return of -17.82% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
HOG Analyst Recommendation Trends
Rating
Jun 25
Jul 25
Aug 25
Oct 25
Nov 25
Strong Buy
1
0
0
0
0
Buy
4
5
4
4
5
Hold
16
20
19
21
16
Sell
0
0
0
1
3
Strong Sell
0
0
0
0
0
total
21
25
23
26
24
Each month's total comprises the sum of three months' worth of ratings.
HOG Financial Forecast
HOG Stock Forecast FAQ
What is HOG’s average 12-month price target, according to analysts?
Based on analyst ratings, Harley-Davidson’s 12-month average price target is 32.67.
What is HOG’s upside potential, based on the analysts’ average price target?
Harley-Davidson has 22.45% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is HOG a Buy, Sell or Hold?
Harley-Davidson has a consensus rating of Strong Buy which is based on 3 buy ratings, 1 hold ratings and 0 sell ratings.
What is Harley-Davidson’s price target?
The average price target for Harley-Davidson is 32.67. This is based on 4 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $34.00 ,the lowest forecast is $32.00. The average price target represents 22.45% Increase from the current price of $26.68.
The highest analyst price target is $34.00 ,the lowest forecast is $32.00. The average price target represents 22.45% Increase from the current price of $26.68.
What do analysts say about Harley-Davidson?
Harley-Davidson’s analyst rating consensus is a Strong Buy. This is based on the ratings of 4 Wall Streets Analysts.
How can I buy shares of HOG?
Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.