The earnings call highlighted several strategic initiatives, including the successful transformation of Harley-Davidson Financial Services, which is expected to unlock significant cash. However, the call also revealed challenges such as disappointing results from the Motor Company and global retail declines. While there are positive signs in specific segments and regions, persistent issues like tariff costs and international market challenges weigh heavily.
Company Guidance
In the third quarter of 2025, Harley-Davidson provided guidance focused on several strategic initiatives aimed at improving dealer health and profitability. The company emphasized enhancing motorcycle inventory management, particularly in the touring and CVO segments, to ensure a balanced mix across the network. Harley-Davidson also announced market-responsive customer-facing promotions to drive dealer traffic and boost sales, while exploring e-commerce alternatives with the U.S. Dealer Advisory Council. Additionally, they proposed flexibility in dealer facility guidelines by suspending noncompliance penalties for 12 months. Financially, Harley-Davidson highlighted the strategic value of its Harley-Davidson Financial Services (HDFS) unit, which underwent a significant transaction with KKR and PIMCO, expected to unlock $1.2 to $1.25 billion in discretionary cash by Q1 2026. This transaction included the sale of $6 billion in existing HDFS loan receivables and the sale of a 9.8% equity interest to KKR and PIMCO. Overall, Harley-Davidson's focus remains on enhancing dealer relationships, product portfolio diversification, and maintaining strong financial health amidst a challenging macroeconomic environment.
HDFS Transaction Success
Harley-Davidson announced a strategic partnership with KKR and PIMCO to transform Harley-Davidson Financial Services into a capital-light derisked business model. This transaction is expected to unlock $1.2 billion to $1.25 billion in discretionary cash by Q1 of 2026.
Global Revenue Growth
Consolidated revenue in the third quarter was up 17%, largely driven by a 23% increase in HDMC revenue. LiveWire revenue also saw a 16% increase.
Softail Family Growth
The Softail family delivered strong growth of 9% in North America, reflecting the strength of the revised product lineup.
Improvement in Latin America
Retail in Latin America was up 16%, with Brazil and Mexico showing significant growth.
Market Share Expansion
In the U.S., market share for Harley-Davidson in the large cruiser category expanded from 61% in Q3 of 2024 to 68% in Q3 of 2025.
Harley-Davidson (HOG) Earnings, Revenues Date & History
The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed
HOG Earnings-Related Price Changes
Report Date
Price 1 Day Before
Price 1 Day After
Percentage Change
Nov 04, 2025
$27.11
$25.36
-6.46%
Jul 30, 2025
$22.82
$25.87
+13.37%
May 01, 2025
$22.12
$22.74
+2.80%
Feb 05, 2025
$26.28
$25.87
-1.56%
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.
FAQ
When does Harley-Davidson (HOG) report earnings?
Harley-Davidson (HOG) is schdueled to report earning on Feb 03, 2026, Before Open (Confirmed).
What is Harley-Davidson (HOG) earnings time?
Harley-Davidson (HOG) earnings time is at Feb 03, 2026, Before Open (Confirmed).
Where can I see when companies are reporting earnings?
You can see which companies are reporting today on our designated earnings calendar.