Growth in US Touring Segment
The launch of the 2024 Street Glide and Road Glide motorcycles contributed to nearly 5% growth in the US Touring segment, driving Harley-Davidson's share to 75%, an increase of 3.5% since 2023.
Positive Customer and Industry Recognition
Cycle World voted the CVO Road Glide as the best cruiser of 2024, and Motorcycle.com voted the Street Glide as the best bagger of 2024.
Strong Cash Flow Generation
Harley-Davidson delivered over $1 billion in operating cash flow in 2024, nearly a 40% increase from the prior year.
Market Share Leadership in Electric Motorcycles
LiveWire maintained a 65% market share in the US 50+ horsepower on-road EV segment, with a 46% year-over-year growth in global retail performance.
Significant Inventory Reductions
Dealer inventories globally were down 19% sequentially relative to the end of Q3 2024, with Harley-Davidson dealer inventory levels over 4% lower year over year.