Hasbro (HAS) AI Stock Analysis

• Market Cap: $10.66B
• Dividend Yield: 3.68%
• Average Volume (3M): 1.60M
• Price to Earnings (P/E): 25.6
• Beta (1Y): 0.97
• Revenue Growth: -6.42%
• EPS Growth: 45.85%
• Country: US
• Employees: 4,985
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Leisure
• EPS (TTM): 1.30
• Shares Outstanding: 140,232,540
• 10 Day Avg. Volume: 1,482,533
• 30 Day Avg. Volume: 1,604,787
• PEG Ratio: -0.16
• Price to Book (P/B): 6.71
• Price to Sales (P/S): 1.88
• P/FCF Ratio: 10.22
• Enterprise Value/Market Cap: 1.23
• Enterprise Value/Revenue: 3.08
• Enterprise Value/Gross Profit: 4.63
• Enterprise Value/Ebitda: -161.21
• 1Y Price Target: $89.25
• Price Target Upside: 19.49% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 8

• Rating: 61 Neutral
• Price Target: $86.00 ▲(15.14% Upside)

Hasbro's overall stock score is primarily influenced by its financial challenges, including declining revenues and high leverage. However, strong technical indicators and positive earnings call guidance provide some optimism. The attractive dividend yield and shareholder support for governance also contribute positively, but the negative P/E ratio remains a concern.

Positive Factors

Wizards of the Coast Growth

The strong growth in Wizards of the Coast, particularly MAGIC: THE GATHERING, highlights Hasbro's successful expansion in digital gaming, supporting long-term revenue growth and market position.

Cost Savings Initiatives

Hasbro's cost-saving initiatives are expected to enhance profitability and operational efficiency, contributing to improved margins and financial stability over the long term.

Raised Full-Year Guidance

The upward revision of full-year guidance reflects management's confidence in sustained performance, indicating robust business fundamentals and strategic execution.

Negative Factors

Declining Consumer Products Revenue

The significant decline in Consumer Products revenue suggests challenges in traditional sales channels, potentially impacting overall revenue diversification and growth.

High Leverage

Hasbro's high leverage poses financial risks, potentially limiting its ability to invest in growth opportunities and increasing vulnerability to economic downturns.

Goodwill Impairment Charge

The substantial goodwill impairment charge indicates potential overvaluation of past acquisitions, impacting financial health and signaling challenges in the Consumer Products segment.

Hasbro Business Overview & Revenue Model

Company Description

Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include action figures, arts and crafts and creative play products, fashion and other dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparels, publishing products, home goods and electronics, and toy products. The company's Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development, acquisition, production, distribution, and sale of world-class entertainment content, including film, scripted and unscripted television, family programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers; and directly to customer through Hasbro PULSE e-commerce website. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

How the Company Makes Money

Hasbro generates revenue through multiple key streams, primarily from the sale of toys and games, which account for the largest portion of its income. The company sells its products through a variety of channels, including retail partners, e-commerce platforms, and direct-to-consumer sales. In addition to traditional toy sales, Hasbro monetizes its intellectual property through licensing agreements, allowing third parties to create products based on its characters and brands. The company also earns revenue from its entertainment segment, which includes the production and distribution of films and television shows, further enhancing brand visibility and driving merchandise sales. Strategic partnerships with other media companies and franchises contribute to its earnings, as they enable collaborative projects that leverage Hasbro's popular brands. Overall, Hasbro's diverse revenue model, encompassing physical products, licensing, and entertainment, positions it well in the competitive market.

Hasbro Financial Statement Overview

Summary

Hasbro faces significant financial challenges, with declining revenues and substantial losses impacting profitability metrics. Despite having a relatively strong gross margin, the high leverage and low equity ratio present financial risks. The positive cash flow generation offers some relief, but the company needs to address its profitability issues and manage its debt levels more effectively.

Income Statement

Hasbro's income statement shows significant challenges. The TTM revenue has declined by 18.1% from the previous year, indicating a troubling trend. The gross profit margin for the TTM is 66.6%, which is relatively strong, but the net profit margin is deeply negative at -13.4%, reflecting substantial losses. The EBIT and EBITDA margins are also negative, suggesting profitability issues. This indicates both a decline in sales and increased costs or operational inefficiencies.

Balance Sheet

The balance sheet reveals a high debt-to-equity ratio of 12.31 in the TTM, indicating significant leverage and potential financial risk. The ROE is negative due to net losses, which is concerning. The equity ratio is low at 5.2%, showing limited equity buffer. The company is highly leveraged, which could pose risks if financial performance does not improve.

Cash Flow

Hasbro's cash flow statement shows some positive aspects. The free cash flow has grown by 8.8% in the TTM, indicating improved cash generation. The operating cash flow to net income ratio is strong at 1.22, suggesting good cash flow generation relative to earnings. However, the free cash flow to net income ratio is negative, reflecting the impact of net losses.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	4.25B	4.14B	5.00B	5.86B	6.42B	5.47B
Gross Profit	2.83B	2.67B	2.87B	3.45B	3.87B	3.18B
EBITDA	-81.20M	880.50M	-863.20M	1.22B	1.67B	1.18B
Net Income	-568.30M	385.60M	-1.49B	203.50M	428.70M	222.50M
Balance Sheet
Total Assets	5.17B	6.34B	6.54B	9.30B	10.04B	10.82B
Cash, Cash Equivalents and Short-Term Investments	546.60M	694.70M	544.80M	498.60M	983.40M	1.38B
Total Debt	3.35B	3.41B	3.50B	4.01B	4.07B	5.10B
Total Liabilities	4.90B	5.16B	5.45B	6.43B	6.95B	7.86B
Stockholders Equity	241.10M	1.16B	1.06B	2.83B	3.03B	2.90B
Cash Flow
Free Cash Flow	562.00M	760.20M	516.30M	198.70M	685.20M	850.59M
Operating Cash Flow	691.70M	847.40M	725.60M	372.90M	817.90M	976.34M
Investing Cash Flow	282.50M	-203.70M	117.60M	-313.00M	242.00M	-4.50B
Financing Cash Flow	-1.06B	-497.50M	-818.10M	-553.30M	-1.46B	405.95M

Hasbro Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 74.69
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HAS, the sentiment is Neutral. The current price of 74.69 is below the 20-day moving average (MA) of 79.54, below the 50-day MA of 77.67, and above the 200-day MA of 65.06, indicating a neutral trend. The MACD of -0.23 indicates Positive momentum. The RSI at 36.21 is Neutral, neither overbought nor oversold. The STOCH value of 13.07 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HAS.

Hasbro Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
GOLF	74 Outperform	4.38B	19.98	0.03%	1.28%	3.83%	28.57%
JAKK	71 Outperform	201.42M	5.34	14.11%	4.15%	1.31%	23.14%
MAT	71 Outperform	5.61B	11.23	24.23%	―	-1.72%	70.21%
JOUT	64 Neutral	419.63M	-10.53	-8.77%	3.23%	-3.56%	-407.47%
HAS	61 Neutral	$10.66B	25.59	-81.67%	3.68%	-6.42%	45.85%
FNKO	41 Neutral	184.92M	-2.77	-36.01%	―	-9.07%	-38.09%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%

Hasbro Corporate Events

Hasbro Shareholders Approve Board and Executive Compensation

On May 21, 2025, Hasbro conducted its annual meeting of shareholders where 91.03% of eligible shares were represented. During the meeting, shareholders elected ten directors to the board, approved executive compensation, and ratified KPMG LLP as the independent accounting firm for 2025, reflecting strong shareholder support for the company’s governance and financial oversight.