Hasbro (HAS) AI Stock Analysis

• Market Cap: $10.93B
• Dividend Yield: 3.59%
• Average Volume (3M): 1.83M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.02
• Revenue Growth: 0.88%
• EPS Growth: 14.02%
• Country: US
• Employees: 4,985
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Leisure
• EPS (TTM): 1.68
• Shares Outstanding: 140,232,540
• 10 Day Avg. Volume: 2,066,987
• 30 Day Avg. Volume: 1,828,591
• PEG Ratio: -0.16
• Price to Book (P/B): 6.71
• Price to Sales (P/S): 1.88
• P/FCF Ratio: 10.22
• Enterprise Value/Market Cap: 1.23
• Enterprise Value/Revenue: 4.13
• Enterprise Value/Gross Profit: 5.83
• Enterprise Value/Ebitda: -110.40
• 1Y Price Target: $93.14
• Price Target Upside: 19.50% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 8

• Rating: 56 Neutral
• Price Target: $79.00 ▲(1.36% Upside)

Hasbro's overall stock score is driven by strong earnings call results and moderate technical analysis, offset by weak financial performance and valuation concerns. The company's growth in the Wizards of the Coast segment is a significant positive, but high debt levels and negative profitability margins are major risks.

Positive Factors

Revenue Growth

Consistent revenue growth indicates strong market demand and effective business strategies, enhancing long-term financial stability.

Wizards of the Coast Performance

The strong performance of Wizards of the Coast, especially MAGIC: The Gathering, showcases a robust segment driving profitability and growth.

Strategic Partnerships

Partnerships with major media companies like Netflix expand brand reach and create new revenue streams, supporting long-term growth.

Negative Factors

High Debt Levels

High debt levels can strain financial resources and limit strategic flexibility, posing risks to long-term financial health.

Negative Profit Margins

Negative profit margins indicate operational challenges and inefficiencies, potentially impacting future profitability and investment capacity.

Consumer Products Revenue Decline

Declining revenue in the Consumer Products segment suggests market challenges and potential risks to overall revenue diversification.

Hasbro Business Overview & Revenue Model

Company Description

Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include action figures, arts and crafts and creative play products, fashion and other dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparels, publishing products, home goods and electronics, and toy products. The company's Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development, acquisition, production, distribution, and sale of world-class entertainment content, including film, scripted and unscripted television, family programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers; and directly to customer through Hasbro PULSE e-commerce website. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

How the Company Makes Money

Hasbro generates revenue through multiple key streams, primarily from the sale of toys and games, which account for the largest portion of its income. The company sells its products through a variety of channels, including retail partners, e-commerce platforms, and direct-to-consumer sales. In addition to traditional toy sales, Hasbro monetizes its intellectual property through licensing agreements, allowing third parties to create products based on its characters and brands. The company also earns revenue from its entertainment segment, which includes the production and distribution of films and television shows, further enhancing brand visibility and driving merchandise sales. Strategic partnerships with other media companies and franchises contribute to its earnings, as they enable collaborative projects that leverage Hasbro's popular brands. Overall, Hasbro's diverse revenue model, encompassing physical products, licensing, and entertainment, positions it well in the competitive market.

Hasbro Financial Statement Overview

Summary

Hasbro faces significant financial challenges with declining revenues and substantial losses impacting profitability metrics. Despite a strong gross margin, high leverage and a low equity ratio present financial risks. Positive cash flow generation offers some relief, but profitability issues and debt management need improvement.

Income Statement

Hasbro's income statement shows significant challenges. The TTM revenue has declined by 18.1% from the previous year, indicating a troubling trend. The gross profit margin for the TTM is 66.6%, which is relatively strong, but the net profit margin is deeply negative at -13.4%, reflecting substantial losses. The EBIT and EBITDA margins are also negative, suggesting profitability issues. This indicates both a decline in sales and increased costs or operational inefficiencies.

Balance Sheet

The balance sheet reveals a high debt-to-equity ratio of 12.31 in the TTM, indicating significant leverage and potential financial risk. The ROE is negative due to net losses, which is concerning. The equity ratio is low at 5.2%, showing limited equity buffer. The company is highly leveraged, which could pose risks if financial performance does not improve.

Cash Flow

Hasbro's cash flow statement shows some positive aspects. The free cash flow has grown by 8.8% in the TTM, indicating improved cash generation. The operating cash flow to net income ratio is strong at 1.22, suggesting good cash flow generation relative to earnings. However, the free cash flow to net income ratio is negative, reflecting the impact of net losses.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2019	Dec 2018	Dec 2017
Income Statement
Total Revenue	3.26B	4.14B	5.00B	4.72B	4.58B	5.21B
Gross Profit	2.31B	2.67B	2.87B	2.50B	2.38B	2.77B
EBITDA	-121.80M	880.50M	-863.20M	962.60M	573.09M	1.09B
Net Income	-524.00M	385.60M	-1.49B	520.50M	220.43M	396.61M
Balance Sheet
Total Assets	5.52B	6.34B	6.54B	8.86B	5.26B	5.29B
Cash, Cash Equivalents and Short-Term Investments	620.90M	694.70M	544.80M	4.58B	1.18B	1.58B
Total Debt	3.32B	3.41B	3.50B	4.05B	1.70B	1.85B
Total Liabilities	5.09B	5.16B	5.45B	5.86B	3.51B	3.46B
Stockholders Equity	433.80M	1.16B	1.06B	3.00B	1.75B	1.83B
Cash Flow
Free Cash Flow	440.40M	760.20M	516.30M	519.42M	505.57M	589.50M
Operating Cash Flow	490.00M	847.40M	725.60M	653.06M	646.00M	724.38M
Investing Cash Flow	-191.80M	-203.70M	117.60M	-60.95M	-286.48M	-131.48M
Financing Cash Flow	-375.10M	-497.50M	-818.10M	2.81B	-737.10M	-312.17M

Hasbro Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 77.94
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HAS, the sentiment is Positive. The current price of 77.94 is above the 20-day moving average (MA) of 74.97, above the 50-day MA of 76.92, and above the 200-day MA of 67.39, indicating a bullish trend. The MACD of 0.16 indicates Negative momentum. The RSI at 59.94 is Neutral, neither overbought nor oversold. The STOCH value of 81.62 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HAS.

Hasbro Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
GOLF	―	$4.75B	21.65	27.51%	1.12%	3.83%	28.57%
MAT	―	$6.20B	14.36	18.89%	―	-2.36%	-16.05%
JAKK	―	$208.33M	5.52	17.82%	3.96%	1.31%	23.14%
JOUT	―	$440.47M	-11.05	-8.33%	3.05%	-3.56%	-407.47%
Sector *	―	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
HAS	―	$10.93B	-19.45	-64.88%	3.59%	0.88%	14.02%
FNKO	―	$171.63M	-2.57	-32.24%	―	-9.07%	-38.09%

Hasbro Corporate Events

Hasbro’s Strong Q3 2025 Performance Driven by Gaming

Hasbro, Inc., a leading company in the games, IP, and toy industry, is renowned for creating engaging play experiences through its diverse portfolio of brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, and MONOPOLY. In its third quarter of 2025, Hasbro reported significant financial growth driven by the success of its Wizards of the Coast segment, particularly MAGIC: THE GATHERING, which saw a 55% revenue increase. The company also experienced a rise in operating profit, reaching $341 million, and returned $98 million to shareholders through dividends.

Hasbro’s Earnings Call Highlights Strong Growth Amid Challenges

Hasbro’s recent earnings call painted a picture of robust growth, particularly driven by the standout performance of MAGIC: The Gathering and the Wizards of the Coast division. Despite these successes, the company faces ongoing challenges in its Consumer Products segment, primarily due to tariffs and declining revenue. Nonetheless, Hasbro remains optimistic about its future, buoyed by promising new partnerships and a strong content lineup for 2026.