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Hasbro (HAS)
NASDAQ:HAS
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Hasbro (HAS) AI Stock Analysis

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HAS

Hasbro

(NASDAQ:HAS)

Rating:61Neutral
Price Target:
$86.00
▲(5.44% Upside)
Hasbro's overall stock score is primarily influenced by its financial challenges, including declining revenues and high leverage. However, strong technical indicators and positive earnings call guidance provide some optimism. The attractive dividend yield and shareholder support for governance also contribute positively, but the negative P/E ratio remains a concern.
Positive Factors
Earnings Performance
Monopoly Go! contributed significantly to the earnings, surpassing expectations.
Product Success
Magic the Gathering's Final Fantasy release set the record as the biggest set release in Wizards history.
Strategic Growth
The company's strategy to shift to a higher growth and higher margin company is expected to drive upside to consensus estimates and lead to a structural re-rating as investors appreciate upgraded and durable growth.
Negative Factors
Consumer Products Revenue
Retailers are more tempered with their inventory buys, leading to a decline in consumer products revenue.
Revenue Decline
The consumer products revenue is expected to decline 5-8% with segment margins expected to be lower than previously anticipated.
Tariff Impact
The FY guidance raise may have been disappointing in the context of the 2Q upside and a more benign tariff environment.

Hasbro (HAS) vs. SPDR S&P 500 ETF (SPY)

Hasbro Business Overview & Revenue Model

Company DescriptionHasbro, Inc. is a global play and entertainment company known for its diverse portfolio of toys, games, and entertainment franchises. Founded in 1923 and headquartered in Pawtucket, Rhode Island, Hasbro operates through various segments including Toys, Games, and Entertainment. The company is renowned for iconic brands such as Monopoly, Transformers, My Little Pony, and Nerf, as well as its growing presence in digital gaming and content production, including movies and television shows based on its intellectual properties.
How the Company Makes MoneyHasbro generates revenue through multiple key streams, primarily from the sale of toys and games, which account for the largest portion of its income. The company sells its products through a variety of channels, including retail partners, e-commerce platforms, and direct-to-consumer sales. In addition to traditional toy sales, Hasbro monetizes its intellectual property through licensing agreements, allowing third parties to create products based on its characters and brands. The company also earns revenue from its entertainment segment, which includes the production and distribution of films and television shows, further enhancing brand visibility and driving merchandise sales. Strategic partnerships with other media companies and franchises contribute to its earnings, as they enable collaborative projects that leverage Hasbro's popular brands. Overall, Hasbro's diverse revenue model, encompassing physical products, licensing, and entertainment, positions it well in the competitive market.

Hasbro Earnings Call Summary

Earnings Call Date:Jul 23, 2025
(Q2-2025)
|
% Change Since: 6.07%|
Next Earnings Date:Oct 23, 2025
Earnings Call Sentiment Neutral
The earnings call reflected strong performance and growth in the Wizards of the Coast segment and improved revenue and margin outlook for the year. However, challenges in the Consumer Products segment due to tariffs and market conditions, along with a significant goodwill impairment charge, present ongoing concerns.
Q2-2025 Updates
Positive Updates
Wizards of the Coast Performance
Wizards of the Coast had a standout quarter with MAGIC: THE GATHERING growing 23% year-over-year in Q2 and 32% year-to-date. Final Fantasy became the biggest MAGIC set in history, and the Secret Lair business delivered its strongest sales quarter ever.
Licensing and Digital Segments
Continued strong performance in the licensing and digital segments with significant achievements like MONOPOLY GO! reaching impressive user and revenue milestones and new multiparty deals in casino gaming.
Revenue and Margin Growth
Net revenue was $981 million, adjusted operating profit was $247 million with a 25.2% margin, and adjusted EPS rose to $1.30, up 7% year-over-year.
Raised Full-Year Guidance
Hasbro raised its full-year guidance for revenue, margin, and adjusted EBITDA, expecting total revenue to grow mid-single digits with an adjusted operating margin of 22% to 23%.
Negative Updates
Consumer Products Revenue Decline
Consumer Products revenue declined 16% to $442 million, primarily due to retailer order timing and market softness in select geographies.
Tariffs Impact
While the current tariff impact is less than initially expected, there are ongoing concerns with a $60 million expense anticipated in 2025, affecting the Consumer Products segment.
Goodwill Impairment Charge
A $1 billion noncash goodwill impairment charge was recorded in the Consumer Products segment due to the impact of tariffs and long-term outlook adjustments.
Company Guidance
During the Hasbro Second Quarter 2025 Earnings Conference Call, the company provided updated guidance reflecting strong performance and revised expectations for the year. Hasbro reported net revenue of $981 million, with Wizards of the Coast and Digital Gaming leading growth, particularly through MAGIC: THE GATHERING, which saw a 23% increase year-over-year. The company raised its full-year guidance for revenue, margin, and adjusted EBITDA, now anticipating total revenue growth in the mid-single digits and adjusted operating margins of 22% to 23%. MAGIC is projected to grow revenue in the high 20% range, with operating margins between 42% and 43%. Consumer Products revenue is expected to decline by 5% to 8%, impacted by retailer order patterns and tariff-related costs, while Entertainment delivered $16 million in revenue. The company is on track for $175 million to $225 million in cost savings for the year and aims for $1.17 billion to $1.2 billion in adjusted EBITDA. The guidance reflects confidence in continued strong performance from MAGIC and cost transformation efforts, despite expected impacts from tariffs.

Hasbro Financial Statement Overview

Summary
Hasbro faces significant financial challenges, with declining revenues and substantial losses impacting profitability metrics. Despite having a relatively strong gross margin, the high leverage and low equity ratio present financial risks. The positive cash flow generation offers some relief, but the company needs to address its profitability issues and manage its debt levels more effectively.
Income Statement
45
Neutral
Hasbro's income statement shows significant challenges. The TTM revenue has declined by 18.1% from the previous year, indicating a troubling trend. The gross profit margin for the TTM is 66.6%, which is relatively strong, but the net profit margin is deeply negative at -13.4%, reflecting substantial losses. The EBIT and EBITDA margins are also negative, suggesting profitability issues. This indicates both a decline in sales and increased costs or operational inefficiencies.
Balance Sheet
50
Neutral
The balance sheet reveals a high debt-to-equity ratio of 12.31 in the TTM, indicating significant leverage and potential financial risk. The ROE is negative due to net losses, which is concerning. The equity ratio is low at 5.2%, showing limited equity buffer. The company is highly leveraged, which could pose risks if financial performance does not improve.
Cash Flow
60
Neutral
Hasbro's cash flow statement shows some positive aspects. The free cash flow has grown by 8.8% in the TTM, indicating improved cash generation. The operating cash flow to net income ratio is strong at 1.22, suggesting good cash flow generation relative to earnings. However, the free cash flow to net income ratio is negative, reflecting the impact of net losses.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue4.25B4.14B5.00B5.86B6.42B5.47B
Gross Profit2.83B2.67B2.87B3.45B3.87B3.18B
EBITDA-81.20M880.50M-863.20M1.22B1.67B1.18B
Net Income-568.30M385.60M-1.49B203.50M428.70M222.50M
Balance Sheet
Total Assets5.17B6.34B6.54B9.30B10.04B10.82B
Cash, Cash Equivalents and Short-Term Investments546.60M694.70M544.80M498.60M983.40M1.38B
Total Debt3.35B3.41B3.50B4.01B4.07B5.10B
Total Liabilities4.90B5.16B5.45B6.43B6.95B7.86B
Stockholders Equity241.10M1.16B1.06B2.83B3.03B2.90B
Cash Flow
Free Cash Flow562.00M760.20M516.30M198.70M685.20M850.59M
Operating Cash Flow691.70M847.40M725.60M372.90M817.90M976.34M
Investing Cash Flow282.50M-203.70M117.60M-313.00M242.00M-4.50B
Financing Cash Flow-1.06B-497.50M-818.10M-553.30M-1.46B405.95M

Hasbro Technical Analysis

Technical Analysis Sentiment
Positive
Last Price81.56
Price Trends
50DMA
75.93
Positive
100DMA
68.42
Positive
200DMA
63.87
Positive
Market Momentum
MACD
1.76
Negative
RSI
67.74
Neutral
STOCH
80.84
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HAS, the sentiment is Positive. The current price of 81.56 is above the 20-day moving average (MA) of 78.53, above the 50-day MA of 75.93, and above the 200-day MA of 63.87, indicating a bullish trend. The MACD of 1.76 indicates Negative momentum. The RSI at 67.74 is Neutral, neither overbought nor oversold. The STOCH value of 80.84 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HAS.

Hasbro Risk Analysis

Hasbro disclosed 33 risk factors in its most recent earnings report. Hasbro reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Hasbro Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$4.71B21.1927.51%1.16%3.83%28.57%
71
Outperform
$5.97B11.9525.39%-1.72%70.21%
67
Neutral
$199.64M5.3617.82%2.76%1.31%23.14%
67
Neutral
$434.82M-8.33%3.12%-3.56%-407.47%
61
Neutral
$17.75B12.51-5.49%3.06%1.43%-14.10%
61
Neutral
$11.37B25.59-81.67%3.43%-6.42%45.85%
44
Neutral
$172.74M-32.24%-9.07%-38.09%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HAS
Hasbro
81.60
16.62
25.58%
GOLF
Acushnet Holdings
78.02
11.46
17.22%
JAKK
Jakks Pacific
18.09
-5.01
-21.69%
JOUT
Johnson Outdoors
41.14
6.59
19.07%
MAT
Mattel
18.53
-0.74
-3.84%
FNKO
Funko
3.35
-6.72
-66.73%

Hasbro Corporate Events

Executive/Board ChangesShareholder Meetings
Hasbro Shareholders Approve Board and Executive Compensation
Positive
May 27, 2025

On May 21, 2025, Hasbro conducted its annual meeting of shareholders where 91.03% of eligible shares were represented. During the meeting, shareholders elected ten directors to the board, approved executive compensation, and ratified KPMG LLP as the independent accounting firm for 2025, reflecting strong shareholder support for the company’s governance and financial oversight.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025