Hasbro (HAS)
NASDAQ:HAS
Top Page
Hasbro
(NASDAQ:HAS)
Select Model
Select Model
Rating:60Neutral
Price Target:
$98.00
▲(8.38% Upside)
Action:ReiteratedDate:04/01/26
The score is driven primarily by strong cash generation and a positive forward outlook from management (revenue growth and high margin guidance), offset by weakened GAAP profitability and balance-sheet leverage risk. Technical signals are broadly neutral-to-slightly bearish, while valuation benefits from the dividend but is constrained by negative earnings; recent corporate events add incremental operational risk due to the cybersecurity incident.
Positive Factors
Strong Cash Generation
Sustained high operating and free cash flow provides durable funding for debt reduction, dividends, buybacks, and reinvestment in Wizards and digital initiatives. Strong cash conversion reduces refinancing risk and underpins strategic flexibility across multiple years.
Negative Factors
Elevated leverage / thin equity
High leverage and a small equity base leave the balance sheet vulnerable to earnings volatility and limit strategic optionality. Covenant tests, refinancing needs and sensitivity to earnings shocks increase financial flexibility risk across multiple quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Cash Generation
Sustained high operating and free cash flow provides durable funding for debt reduction, dividends, buybacks, and reinvestment in Wizards and digital initiatives. Strong cash conversion reduces refinancing risk and underpins strategic flexibility across multiple years.
Read all positive factors
Hasbro (HAS) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$12.72B
Dividend Yield3.44%
Average Volume (3M)1.67M
Price to Earnings (P/E)―
Beta (1Y)0.92
Revenue Growth0.87%
EPS Growth14.02%
CountryUS
Employees4,985
SectorConsumer Cyclical
Sector Strength84
IndustryLeisure
Share Statistics
EPS (TTM)1.51
Shares Outstanding140,685,760
10 Day Avg. Volume1,856,599
30 Day Avg. Volume1,668,771
Financial Highlights & Ratios
PEG Ratio0.20
Price to Book (P/B)21.57
Price to Sales (P/S)2.47
P/FCF Ratio13.99
Enterprise Value/Market Cap1.20
Enterprise Value/Revenue3.23
Enterprise Value/Gross Profit4.60
Enterprise Value/Ebitda65.33
Forecast
1Y Price Target
$114.30Price Target Upside26.41% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering10
EPS Forecast (FY)5.72
Revenue Forecast (FY)$4.91B
Hasbro Business Overview & Revenue Model
Company Description
Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-...
How the Company Makes Money
Hasbro makes money primarily by monetizing its brands and intellectual property through (1) sales of toys, games, and trading cards and (2) licensing and entertainment-related revenues.
1) Consumer products sales (toys, games, and trading cards):...
Hasbro Key Performance Indicators (KPIs)
Any
Revenue by Geography
Breaks down revenue across different regions, revealing where Hasbro is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Breaks down revenue across different regions, revealing where Hasbro is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Data provided by:
The Fly
The FlyHasbro Earnings Call Summary
Earnings Call Date:Feb 10, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:Apr 23, 2026
Earnings Call Sentiment Positive
The call presented materially positive operational and financial momentum — strong top-line growth, record adjusted operating profit and margin expansion, breakout performance at Wizards/Magic, meaningful cost savings, strengthened cash flow and capital return actions, and expanded partnerships and digital traction. Near-term headwinds include tariffs, rising royalties, incremental investment for self-published games (impacting margins), an EPS headwind from higher interest and FX/tax items, and a full-year decline in Consumer Products that is expected to reverse into growth. On balance the company’s achievements, guidance and capital actions outweigh the manageable near-term challenges.Positive Updates
Record Revenue and Profit Growth
Q4 net revenue of $1.5B, up 31% year-over-year; Q4 adjusted operating profit of $315M, up 180% YoY with a 21.8% Q4 operating margin; Full year net revenue of $4.7B, up 14% YoY; full year adjusted operating profit exceeded $1.1B, up 36% YoY; full year adjusted operating margin 24.2% (≈+400 bps YoY); full year adjusted EPS $5.54.
Negative Updates
Consumer Products Full-Year Revenue Decline
Consumer Products full-year revenue declined 4% to $2.4B despite Q4 recovery; full-year adjusted operating profit was $113M. Management cited comping specific out-licensing items and tariff impacts as drivers of the annual decline.
Read all updates
Q4-2025 Updates
Positive
Negative
Record Revenue and Profit Growth
Q4 net revenue of $1.5B, up 31% year-over-year; Q4 adjusted operating profit of $315M, up 180% YoY with a 21.8% Q4 operating margin; Full year net revenue of $4.7B, up 14% YoY; full year adjusted operating profit exceeded $1.1B, up 36% YoY; full year adjusted operating margin 24.2% (≈+400 bps YoY); full year adjusted EPS $5.54.
Read all positive updates
Company Guidance
Hasbro guided 2026 consolidated revenue to grow 3–5% on a constant‑currency basis, with full‑year operating margins of 24–25% and adjusted EBITDA of $1.40–1.45 billion; segment guidance calls for Wizards to deliver mid‑single‑digit revenue growth with operating margins in the low‑40% range, Consumer Products to grow low‑single digits with operating profit margins of 6–8%, and Entertainment to be slightly positive with ~50% margins. The outlook assumes roughly $150 million of gross cost savings in 2026 (part of a multi‑year $1 billion transformation commitment), stronger H1 revenue but H1 margin pressure from higher royalty expense and tariff timing, margin expansion in H2 from mix and supply‑chain productivity, and tariffs modeled at about $60 million (vs. ~$40 million in 2025). Below‑the‑line items include higher interest expense from planned refinancing and ~ $40 million of year‑over‑year EPS headwind from lower non‑operating income/FX and the absence of a prior Swiss tax benefit; capital priorities remain investing behind Wizards and digital gaming, debt paydown (gross leverage finished 2025 at 2.3x), maintaining the dividend (Q1 dividend authorized), and a restarted $1 billion share‑repurchase authorization.Hasbro Financial Statement Overview
Summary
Income Statement
46
Neutral
Balance Sheet
30
Negative
Cash Flow
74
Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 4.70B | 4.14B | 5.00B | 5.86B | 6.42B |
| Gross Profit | 3.30B | 2.67B | 2.87B | 3.45B | 3.87B |
| EBITDA | 232.70M | 880.50M | -863.20M | 1.22B | 1.67B |
| Net Income | -322.40M | 385.60M | -1.49B | 203.50M | 428.70M |
Balance Sheet | |||||
| Total Assets | 5.55B | 6.34B | 6.54B | 9.30B | 10.04B |
| Cash, Cash Equivalents and Short-Term Investments | 882.00M | 694.70M | 544.80M | 498.60M | 983.40M |
| Total Debt | 3.40B | 3.41B | 3.50B | 4.01B | 4.07B |
| Total Liabilities | 4.99B | 5.16B | 5.45B | 6.43B | 6.95B |
| Stockholders Equity | 538.50M | 1.16B | 1.06B | 2.83B | 3.03B |
Cash Flow | |||||
| Free Cash Flow | 829.90M | 760.20M | 516.30M | 198.70M | 685.20M |
| Operating Cash Flow | 893.20M | 847.40M | 725.60M | 372.90M | 817.90M |
| Investing Cash Flow | -284.40M | -203.70M | 117.60M | -313.00M | 242.00M |
| Financing Cash Flow | -531.30M | -497.50M | -818.10M | -553.30M | -1.46B |
Hasbro Technical Analysis
Negative
90.42
Price Trends
94.86
Negative
88.26
Positive
81.62
Positive
Market Momentum
-1.36
Positive
43.71
Neutral
35.41
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HAS, the sentiment is Negative. The current price of 90.42 is below the 20-day moving average (MA) of 92.22, below the 50-day MA of 94.86, and above the 200-day MA of 81.62, indicating a neutral trend. The MACD of -1.36 indicates Positive momentum. The RSI at 43.71 is Neutral, neither overbought nor oversold. The STOCH value of 35.41 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HAS.
Hasbro Risk Analysis
Hasbro disclosed 32 risk factors in its most recent earnings report. Hasbro reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Hasbro Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
69 Neutral | $493.48M | -33.91 | -5.18% | 3.22% | -0.07% | -31.45% | |
63 Neutral | $5.56B | 25.34 | 23.39% | 1.15% | 4.20% | 24.12% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
60 Neutral | $12.72B | -36.02 | -54.74% | 3.44% | 0.87% | 14.02% | |
58 Neutral | $4.38B | 15.88 | 18.08% | ― | -2.36% | -16.06% | |
52 Neutral | $240.45M | -8.87 | 4.05% | 5.97% | -16.49% | -81.62% | |
49 Neutral | $189.38M | ― | -35.34% | ― | -11.32% | -165.08% |
* Consumer Cyclical Sector Average
HAS
Hasbro
90.42
41.46
84.70%
GOLF
Acushnet Holdings
94.90
39.29
70.66%
JAKK
Jakks Pacific
21.01
3.44
19.61%
JOUT
Johnson Outdoors
47.71
26.12
120.98%
MAT
Mattel
14.51
-0.18
-1.23%
FNKO
Funko
3.41
-1.08
-24.05%
Hasbro Corporate Events
Business Operations and StrategyRegulatory Filings and Compliance
Hasbro Investigates Cybersecurity Breach and Operational Disruptions
Negative
Apr 1, 2026
On March 28, 2026, Hasbro identified unauthorized access to its network, prompting the company to activate its security incident response protocols, take certain systems offline, and engage third-party cybersecurity experts to investigate. While t...
Business Operations and StrategyPrivate Placements and Financing
Hasbro Completes $400 Million Senior Notes Offering
Positive
Mar 12, 2026
On March 12, 2026, Hasbro completed a $400 million registered public offering of senior unsecured notes bearing interest at 4.650% and maturing on March 12, 2031. The notes, issued under an existing indenture structure, include optional redemption...
Business Operations and StrategyPrivate Placements and Financing
Hasbro Expands Revolving Credit Facility to Bolster Liquidity
Positive
Feb 20, 2026
On February 20, 2026, Hasbro, Inc. entered into a Fourth Amended and Restated Revolving Credit Agreement that replaces its prior 2023 facility and provides a senior unsecured revolving credit line of $1.1 billion, with the option to increase commi...
Business Operations and StrategyExecutive/Board Changes
Hasbro Expands Board With New Consumer and Gaming Leaders
Positive
Jan 22, 2026
On January 19, 2026, Hasbro’s board of directors expanded from ten to twelve members and appointed Carla Vernón, CEO of The Honest Company, and Doug Bowser, retired president and COO of Nintendo of America, as new directors, with Vern&#...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.