Hasbro (HAS) AI Stock Analysis

• Market Cap: $10.47B
• Dividend Yield: 3.75%
• Average Volume (3M): 2.56M
• Price to Earnings (P/E): 25.6
• Beta (1Y): 0.98
• Revenue Growth: -6.42%
• EPS Growth: 45.85%
• Country: US
• Employees: 4,985
• Sector: Consumer Cyclical
• Sector Strength: 61
• Industry: Leisure
• EPS (TTM): 1.30
• Shares Outstanding: 140,232,540
• 10 Day Avg. Volume: 3,072,635
• 30 Day Avg. Volume: 2,557,533
• PEG Ratio: N/A
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: 1.25
• Enterprise Value/Revenue: 3.08
• Enterprise Value/Gross Profit: 4.63
• Enterprise Value/Ebitda: -161.21
• 1Y Price Target: $88.00
• Price Target Upside: 17.92% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 8

• Rating: 60 Neutral
• Price Target: $79.00 ▲(5.86%Upside)

Hasbro's overall stock score is influenced primarily by financial performance challenges, including declining revenues and high leverage. Positive earnings call sentiment and technical indicators suggest potential for recovery. Valuation remains a concern with a negative P/E ratio, though the dividend yield is attractive. Corporate events show strong governance support, but the financial challenges weigh heavily on the overall score.

Positive Factors

Digital Gaming

The launch of Hasbro’s first self-published video game, Exodus, marks an important milestone in the company's digital game strategy.

Earnings

Monopoly Go! contributed significantly to the earnings, surpassing expectations.

Strategy

The company's strategy to shift to a higher growth and higher margin company is expected to drive upside to consensus estimates and lead to a structural re-rating as investors appreciate upgraded and durable growth.

Negative Factors

Consumer Products

Retailers are more tempered with their inventory buys, leading to a decline in consumer products revenue.

Revenue Decline

The consumer products revenue is expected to decline 5-8% with segment margins expected to be lower than previously anticipated.

Tariffs

HAS is being prudent in its planning assumptions for consumer products, expecting higher tariff rates as a tax on the toy consumer.

Hasbro Business Overview & Revenue Model

Company Description

Hasbro, Inc. (HAS) is a global play and entertainment company committed to creating the world's best play experiences. Based in Pawtucket, Rhode Island, Hasbro operates across various segments including toys, games, and entertainment. The company is renowned for its iconic brands such as Nerf, My Little Pony, Transformers, Play-Doh, Monopoly, and Magic: The Gathering, as well as its strategic partnership with Lucasfilm for Star Wars toys. Hasbro also has a significant presence in the entertainment sector through its subsidiary, Entertainment One (eOne), which produces film and television content.

How the Company Makes Money

Hasbro generates revenue through a diversified model comprising product sales, entertainment, and licensing arrangements. The primary source of income is the sale of toys and games, including action figures, board games, and other related products. Hasbro capitalizes on its strong brand portfolio and consumer loyalty, driving sales through both retail and direct-to-consumer channels. Additionally, the acquisition of eOne has strengthened Hasbro's entertainment segment, providing revenue from film and TV production, distribution, and digital content. Licensing is another critical revenue stream, with Hasbro leveraging its intellectual properties by licensing out its brands to other manufacturers and content creators, adding a steady flow of royalty income. Partnerships, such as with Disney for Star Wars and Marvel merchandise, further enhance Hasbro's market reach and profitability.

Hasbro Financial Statement Overview

Summary

Hasbro faces significant financial challenges with declining revenues and substantial losses impacting profitability metrics. Despite a strong gross margin, high leverage and low equity ratio present financial risks. Positive cash flow generation offers some relief, but profitability issues and debt levels need management.

Income Statement

Hasbro's income statement shows significant challenges. The TTM revenue has declined by 18.1% from the previous year, indicating a troubling trend. The gross profit margin for the TTM is 66.6%, which is relatively strong, but the net profit margin is deeply negative at -13.4%, reflecting substantial losses. The EBIT and EBITDA margins are also negative, suggesting profitability issues. This indicates both a decline in sales and increased costs or operational inefficiencies.

Balance Sheet

The balance sheet reveals a high debt-to-equity ratio of 12.31 in the TTM, indicating significant leverage and potential financial risk. The ROE is negative due to net losses, which is concerning. The equity ratio is low at 5.2%, showing limited equity buffer. The company is highly leveraged, which could pose risks if financial performance does not improve.

Cash Flow

Hasbro's cash flow statement shows some positive aspects. The free cash flow has grown by 8.8% in the TTM, indicating improved cash generation. The operating cash flow to net income ratio is strong at 1.22, suggesting good cash flow generation relative to earnings. However, the free cash flow to net income ratio is negative, reflecting the impact of net losses.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	4.14B	5.00B	5.86B	6.42B	5.47B
Gross Profit	2.67B	2.87B	3.45B	3.87B	3.18B
EBITDA	880.50M	-863.20M	1.22B	1.67B	1.18B
Net Income	385.60M	-1.49B	203.50M	428.70M	222.50M
Balance Sheet
Total Assets	6.34B	6.54B	9.30B	10.04B	10.82B
Cash, Cash Equivalents and Short-Term Investments	695.00M	544.80M	513.10M	1.02B	1.45B
Total Debt	3.41B	3.62B	3.97B	4.03B	5.10B
Total Liabilities	5.16B	5.45B	6.43B	6.95B	7.86B
Stockholders Equity	1.16B	1.06B	2.86B	3.06B	2.94B
Cash Flow
Free Cash Flow	760.20M	516.30M	198.70M	685.20M	850.59M
Operating Cash Flow	847.40M	725.60M	372.90M	817.90M	976.34M
Investing Cash Flow	-203.70M	117.60M	-313.00M	242.00M	-4.50B
Financing Cash Flow	-497.50M	-818.10M	-553.30M	-1.46B	405.95M

Hasbro Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 74.63
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HAS, the sentiment is Neutral. The current price of 74.63 is below the 20-day moving average (MA) of 76.21, above the 50-day MA of 72.03, and above the 200-day MA of 63.22, indicating a neutral trend. The MACD of 0.89 indicates Positive momentum. The RSI at 49.35 is Neutral, neither overbought nor oversold. The STOCH value of 28.29 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HAS.

Hasbro Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
GOLF	79 Outperform	$4.55B	21.49	27.15%	1.16%	2.07%	24.87%
MAT	68 Neutral	$5.43B	10.87	25.39%	―	-1.72%	70.21%
JOUT	67 Neutral	$367.03M	―	-8.33%	3.68%	-3.56%	-407.47%
Sector *	63 Neutral	£1.75B	11.25	2.35%	3.21%	0.29%	-37.72%
JAKK	62 Neutral	$191.05M	5.06	17.82%	2.92%	1.31%	23.14%
HAS	60 Neutral	$10.47B	25.59	-81.67%	3.75%	-6.42%	45.85%
FNKO	47 Neutral	$197.22M	―	-9.24%	―	-3.30%	85.53%

Hasbro Corporate Events

Hasbro Shareholders Approve Board and Executive Compensation

On May 21, 2025, Hasbro conducted its annual meeting of shareholders where 91.03% of eligible shares were represented. During the meeting, shareholders elected ten directors to the board, approved executive compensation, and ratified KPMG LLP as the independent accounting firm for 2025, reflecting strong shareholder support for the company’s governance and financial oversight.

The most recent analyst rating on (HAS) stock is a Buy with a $82.00 price target. To see the full list of analyst forecasts on Hasbro stock, see the HAS Stock Forecast page.