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Hasbro
(NASDAQ:HAS)
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Rating:64Neutral
Price Target:
$95.00
▼(-0.26% Downside)
Action:Reiterated
Date:07/22/26
The score is driven mainly by strong cash flow and a clear operational rebound, reinforced by a positive earnings call and raised guidance. Offsetting these positives are high leverage and still-uneven net profitability, while technicals and valuation are mixed (negative P/E despite a solid dividend yield).
Positive Factors
Free cash flow generation
Hasbro's high free cash flow demonstrates durable internal funding for operations, debt reduction, and shareholder returns. Strong cash conversion cushions the business against seasonality and earnings volatility, enabling continued buybacks, dividends, and targeted reinvestment without reliance on external capital.
Negative Factors
High leverage and thin equity base
Hasbro's elevated debt-to-equity ratio materially reduces financial flexibility and increases interest‑rate and earnings volatility risk. High leverage constrains capital allocation, magnifies downside in earnings shocks, and limits the company's ability to pursue larger M&A or absorb further impairments without stressing liquidity or credit metrics.
Read all positive and negative factors
Positive Factors
Negative Factors
Free cash flow generation
Hasbro's high free cash flow demonstrates durable internal funding for operations, debt reduction, and shareholder returns. Strong cash conversion cushions the business against seasonality and earnings volatility, enabling continued buybacks, dividends, and targeted reinvestment without reliance on external capital.
Read all positive factors
Hasbro Key Performance Indicators (KPIs)
Any
Revenue by Geography
Breaks down revenue across different regions, revealing where Hasbro is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Breaks down revenue across different regions, revealing where Hasbro is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Data provided by:
The Fly
The FlyHasbro (HAS) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$12.56B
Dividend Yield3.14%
Average Volume (3M)1.98M
Price to Earnings (P/E)―
Beta (1Y)0.81
Revenue Growth16.88%
EPS GrowthN/A
CountryUS
Employees4,520
SectorConsumer Cyclical
Sector Strength84
IndustryLeisure
Share Statistics
EPS (TTM)5.63
Shares Outstanding141,490,690
10 Day Avg. Volume2,118,890
30 Day Avg. Volume1,983,349
Financial Highlights & Ratios
PEG Ratio0.20
Price to Book (P/B)21.57
Price to Sales (P/S)2.47
P/FCF Ratio13.99
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$105.91Price Target Upside11.19% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering11
EPS Forecast (FY)5.98
Revenue Forecast (FY)$5.00B
Hasbro Business Overview & Revenue Model
Company Description
Hasbro, Inc., alongside its various subsidiaries, operates as a global leader in the play and entertainment industry. Its Consumer Products segment focuses on the procurement, marketing, and global distribution of toys and games. This division fur...
How the Company Makes Money
Hasbro primarily makes money by monetizing its brands across (1) physical consumer products, (2) trading card games, and (3) licensing and entertainment.
1) Consumer products (toys and games): Hasbro sells toys, board games, and other play produc...
Hasbro Earnings Call Summary
Earnings Call Date:Jul 21, 2026
(Q2-2026)
| % Change Since: |
Next Earnings Date:Oct 22, 2026
Earnings Call Sentiment Positive
The call shows a predominantly positive picture: strong top-line growth, particularly from Wizards and Magic, improved cash flow, raised full‑year guidance, successful operational execution (including rapid recovery from a cyber incident), and progress on cost transformation. The company tempered its digital portfolio and took a one‑time $56M impairment for canceled games while committing to a more focused, lower‑spend digital strategy (targeting a ≥25% annual reduction in digital spend by 2028). Near‑term pressures include a Q2 margin hit from the impairment, consumer products profitability headwinds, higher royalties and marketing investment for upcoming game launches, and typical holiday timing risks. On balance, the highlights and upgrades materially outweigh the one‑time and near‑term challenges.Positive Updates
Strong Top-Line and Profit Growth
Q2 net revenue $1.14B, up 16% YoY; first-half net revenue $2.1B, up 15% YoY. Q2 adjusted operating profit $282M, up 14% YoY; first-half adjusted operating profit $569M, up 21% YoY. Q2 adjusted EBITDA $330M, up 9%; H1 adjusted EBITDA $670M, up 16%.
Negative Updates
Digital Portfolio Impairment and Cancellations
Recorded a $56M non‑cash write-down in Q2 for capitalized costs related to canceled digital games (planned for 2028+). The charge reduced adjusted EPS (Q2 adjusted EPS $1.28, down 2%) and was not adjusted out of adjusted EBITDA/operating metrics.
Read all updates
Q2-2026 Updates
Positive
Negative
Strong Top-Line and Profit Growth
Q2 net revenue $1.14B, up 16% YoY; first-half net revenue $2.1B, up 15% YoY. Q2 adjusted operating profit $282M, up 14% YoY; first-half adjusted operating profit $569M, up 21% YoY. Q2 adjusted EBITDA $330M, up 9%; H1 adjusted EBITDA $670M, up 16%.
Read all positive updates
Company Guidance
Hasbro raised its full‑year outlook, now targeting consolidated revenue growth of 5%–7% (constant currency), adjusted operating margin of 25%–26%, and adjusted EBITDA of $1.45–$1.50 billion. At the segment level, Wizards is expected to deliver low double‑digit revenue growth with operating margins in the low‑40% range (and management sees Wizards margins in the high‑30s to low‑40s into 2027), Consumer Products revenue is expected to grow low single digits with adjusted operating margin of 6%–8%, and Entertainment revenue is expected to be slightly positive with roughly a 50% operating margin. Management said the back half will include a step‑up in royalties and about $20 million of marketing for video game launches, 2026 is the peak year for digital spend with total digital spend expected to decline at least 25% annually by 2028, the cost‑transformation program has delivered $70 million of a $150 million target so far, and the share‑repurchase target was increased from $100 million to a minimum of $200 million (with the dividend maintained).Hasbro Financial Statement Overview
Summary
Income Statement
58
Neutral
Balance Sheet
34
Negative
Cash Flow
76
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 4.97B | 4.70B | 4.14B | 5.00B | 5.86B | 6.42B |
| Gross Profit | 3.50B | 3.30B | 2.67B | 2.87B | 3.45B | 3.87B |
| EBITDA | 1.32B | 232.70M | 880.50M | -863.20M | 1.22B | 1.67B |
| Net Income | 795.20M | -322.40M | 385.60M | -1.49B | 203.50M | 428.70M |
Balance Sheet | ||||||
| Total Assets | 6.04B | 5.55B | 6.34B | 6.54B | 9.30B | 10.04B |
| Cash, Cash Equivalents and Short-Term Investments | 1.38B | 882.00M | 694.70M | 544.80M | 498.60M | 983.40M |
| Total Debt | 3.54B | 3.40B | 3.41B | 3.50B | 4.01B | 4.07B |
| Total Liabilities | 5.31B | 4.99B | 5.16B | 5.45B | 6.43B | 6.95B |
| Stockholders Equity | 730.30M | 538.50M | 1.16B | 1.06B | 2.83B | 3.03B |
Cash Flow | ||||||
| Free Cash Flow | 1.21B | 829.90M | 760.20M | 516.30M | 198.70M | 685.20M |
| Operating Cash Flow | 1.29B | 893.20M | 847.40M | 725.60M | 372.90M | 817.90M |
| Investing Cash Flow | -719.80M | -284.40M | -203.70M | 117.60M | -313.00M | 242.00M |
| Financing Cash Flow | -233.20M | -531.30M | -497.50M | -818.10M | -553.30M | -1.46B |
Hasbro Technical Analysis
Positive
95.25
Price Trends
85.08
Positive
89.09
Negative
85.73
Positive
Market Momentum
-0.51
Negative
65.73
Neutral
80.96
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HAS, the sentiment is Positive. The current price of 95.25 is above the 20-day moving average (MA) of 81.22, above the 50-day MA of 85.08, and above the 200-day MA of 85.73, indicating a bullish trend. The MACD of -0.51 indicates Negative momentum. The RSI at 65.73 is Neutral, neither overbought nor oversold. The STOCH value of 80.96 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HAS.
Hasbro Risk Analysis
Hasbro disclosed 32 risk factors in its most recent earnings report. Hasbro reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Hasbro Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
65 Neutral | $477.00M | -31.54 | -3.57% | 3.22% | 17.59% | 68.88% | |
64 Neutral | $12.56B | -55.51 | -48.30% | 3.44% | 16.88% | ― | |
63 Neutral | $4.13B | 9.16 | 22.75% | ― | -0.25% | 2.23% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
60 Neutral | $6.41B | 37.76 | 20.87% | 1.15% | 6.34% | -21.30% | |
58 Neutral | $279.36M | 33.90 | 3.24% | 5.97% | -21.02% | -82.84% | |
55 Neutral | $324.96M | -5.55 | -32.19% | ― | -10.39% | -191.24% |
* Consumer Cyclical Sector Average
HAS
Hasbro
89.04
14.70
19.77%
GOLF
Acushnet Holdings
106.70
23.26
27.87%
JAKK
Jakks Pacific
24.47
4.73
23.94%
JOUT
Johnson Outdoors
46.68
14.09
43.26%
MAT
Mattel
14.40
-5.80
-28.71%
FNKO
Funko
5.96
1.24
26.27%
Hasbro Corporate Events
Executive/Board ChangesShareholder Meetings
Hasbro Shareholders Reaffirm Board, Executive Pay and Auditor
Positive
Jun 15, 2026
On June 11, 2026, Hasbro held its 2026 annual meeting of shareholders, with approximately 88% of the 141.5 million eligible common shares represented, underscoring strong investor participation. Shareholders elected all eleven board nominees to se...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.