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Funko Inc (FNKO)
NASDAQ:FNKO

Funko (FNKO) AI Stock Analysis

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FNKO

Funko

(NASDAQ:FNKO)

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Neutral 50 (OpenAI - 5.2)
Rating:50Neutral
Price Target:
$4.50
▲(5.63% Upside)
The score is held down primarily by weak financial performance (declining revenue, negative margins, deteriorating free cash flow, and high leverage). Technicals provide some offset via positive momentum and price strength versus moving averages, but elevated RSI suggests the move may be stretched. Valuation is hard to support with a negative P/E driven by losses, while the earnings call offers only a modestly positive outlook amid meaningful debt and demand risks.
Positive Factors
Diversified Licensing Portfolio
Multi-year licensing renewals secure long-term access to major IP, ensuring a steady pipeline of new SKUs, co-branded promotions, and retailer demand. This supports product cadence, retail shelf penetration, and limited-edition economics that sustain revenue and margin potential over quarters.
Product Innovation with Repeat Hits
Demonstrated ability to rapidly develop and execute trend-driven launches (e.g., KPop Demon Hunters) indicates a durable product development engine and merchandising playbook. Repeat hit launches drive retailer buy-in, pre-sales, and inventory turns, strengthening medium-term revenue resilience.
Large Fan Base and Engagement
Scale and engaged fandom create durable demand elasticity for new drops, exclusives, and premium SKUs. A growing loyalty program and strong social reach lower customer acquisition costs, increase repeat purchase rates, and support international rollouts and DTC expansion over multiple quarters.
Negative Factors
Declining Revenue and Margin Compression
Falling sales combined with a steep gross margin decline signal persistent cost or pricing pressure and SKU mix shifts. This reduces operating leverage, squeezes profit generation, and hampers the company's ability to reinvest in marketing or product innovation over the medium term.
Deteriorating Cash Generation
Rapidly worsening free cash flow and poor cash conversion constrain the company's capacity to fund inventory, marketing, and international expansion internally. Weak cash generation increases dependency on external financing and limits strategic flexibility across upcoming quarters.
High Leverage and Refinancing Risk
Elevated leverage and explicit refinancing/going-concern risk reduce financial optionality and raise interest and covenant pressures. Coupled with weak cash flow, this heightens the risk of balance-sheet-driven constraints on operations, inventory purchases, and strategic initiatives in the near term.

Funko (FNKO) vs. SPDR S&P 500 ETF (SPY)

Funko Business Overview & Revenue Model

Company DescriptionFunko, Inc., a pop culture consumer products company, designs, sources, and distributes licensed pop culture products in the United States, Europe, and internationally. The company provides vinyl, blind-packed miniature, and action figures; fashion accessories, including bags, backpacks, and wallets; apparel, such as t-shirts and hats; board games, plush products, and accessories, such as keychains, pens, and pins; homewares, comprising drinkware, and other home accessories, non-fungible tokens, and others. It offers its products under the Funko, Pop!, Loungefly, Mystery Minis, Paka Paka, Vinyl Gold, Funko Soda, Funko Games, Funko action figures, Funko Plush, Funko Gold, and Popsies brand names; and licenses its properties under the classic evergreen, movie release, current TV, and current video game categories. The company sells its products to specialty retailers, mass-market retailers, e-commerce sites, and distributors; and at specialty licensing and comic book shows, conventions, and exhibitions, as well as through its e-commerce business. Funko, Inc. was incorporated in 2017 and is headquartered in Everett, Washington.
How the Company Makes MoneyFunko generates revenue primarily through the sale of its collectible products, with a significant portion coming from its Pop! Vinyl figures. The company sells its products through various channels including retail partnerships with major retailers, e-commerce platforms, and direct-to-consumer sales via its own online store. Funko's revenue model is enhanced by licensing agreements with major brands and franchises, allowing them to create and sell collectibles based on popular characters. Additionally, the company benefits from limited edition releases and exclusives, which can drive up demand and pricing. Partnerships with retailers such as Walmart, Target, and Hot Topic, as well as participation in conventions and pop culture events, further contribute to its earnings by expanding its market reach and visibility.

Funko Earnings Call Summary

Earnings Call Date:Nov 06, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 05, 2026
Earnings Call Sentiment Neutral
The earnings call highlights Funko's strategic advancements in licensing agreements, product innovation, and international expansion. However, there are notable challenges such as declining net sales, tariff impacts, and financial uncertainty. Despite these issues, the company's efforts in diversifying its product lines and renewing key partnerships suggest potential for future growth.
Q3-2025 Updates
Positive Updates
1 Billion Units Sold Milestone
Funko celebrated selling 1 billion units, marking a significant achievement in the company's history.
Membership Growth
The fan loyalty program membership grew by 27% since the start of the year.
Strong Social Media Presence
Funko boasts a strong social media presence with 9 million followers and a highly diversified customer base.
Renewal of Major Licensing Agreements
Funko renewed multi-year agreements with major partners including Warner Bros, NBC Universal, 20th Century, Paramount, and Disney.
Launch of KPop Demon Hunters Line
KPop Demon Hunters became one of Funko's biggest presale items ever, showcasing the company's ability to quickly capitalize on trends.
Introduction of Bitty Pop!
Bitty Pop! was introduced in Walmart's toy aisle and featured in Walmart's top toy list, expected to expand to 1,800 stores.
Improved Gross Margin
The company's gross margin was reported at 40.2%, showing resilience despite increased tariffs.
Strong International Potential
Funko sees significant growth opportunities in Asia and Latin America, leveraging existing relationships.
Negative Updates
Decrease in Net Sales
Net sales were $250.9 million, reflecting a decline attributed to SKU rationalizations and reduced clearance sales.
Challenges in U.S. Market
U.S. POS units were down mid- to high single digits year-over-year, indicating challenges in domestic market demand.
Tariff Impact
The announcement and implementation of tariffs earlier in the year disrupted shipping and order placements.
Debt and Refinancing Concerns
Total debt was approximately $241 million with ongoing refinancing processes and concerns about the company's ability to continue as a going concern.
Pullback in Marketing Spend
There was a decrease in direct-to-consumer sales due in part to reduced marketing efforts.
Company Guidance
During Funko's 2025 Third Quarter Financial Results Conference Call, the company provided guidance indicating a modest increase in net sales for the fourth quarter compared to the third quarter's $250.9 million, driven by initiatives like the launch of Pop! Yourself in Europe and the sales of KPop Demon Hunters product lines. Gross margin is expected to remain around 40%, with adjusted EBITDA margin projected to be in the mid- to high-single digits. The company's strategy focuses on expanding international presence, particularly in Asia and Latin America, enhancing direct-to-consumer capabilities, and leveraging its strong portfolio of more than 900 active licensed properties. Funko aims to capitalize on its diverse customer base and growing fandom, highlighted by achievements such as 1 billion units sold and a 27% growth in its fan loyalty program since the start of the year. The company's long-term strategy, "Make Culture POP!", is centered around culture, creativity, and commerce, with plans to innovate product offerings and strengthen retail partnerships worldwide.

Funko Financial Statement Overview

Summary
Weak fundamentals drive a low score: TTM revenue growth is negative (-4.31%), profitability is pressured (net margin -7.39%) with a sharp gross margin decline (26.78% vs. 41.39% prior year), and cash generation is deteriorating (free cash flow growth -44.39%). Leverage is elevated (debt-to-equity 1.71) and ROE is deeply negative (-33.93%).
Income Statement
45
Neutral
Funko's income statement reveals challenges with declining revenue and profitability. The TTM shows a negative revenue growth rate of -4.31% and a net profit margin of -7.39%, indicating struggles in maintaining sales and profitability. The gross profit margin has decreased to 26.78% from 41.39% in the previous year, reflecting increased cost pressures. The EBIT and EBITDA margins are also low, at -5.87% and 1.48% respectively, highlighting operational inefficiencies.
Balance Sheet
50
Neutral
The balance sheet indicates a high debt-to-equity ratio of 1.71, suggesting significant leverage and potential financial risk. The return on equity is negative at -33.93%, reflecting poor profitability relative to shareholder investment. However, the equity ratio stands at 26.12%, indicating a moderate level of equity financing relative to total assets.
Cash Flow
40
Negative
Cash flow analysis shows a concerning decline in free cash flow growth by -44.39% TTM, and a negative free cash flow to net income ratio of -0.36, indicating cash flow issues. The operating cash flow to net income ratio is low at 0.06, suggesting limited cash generation from operations relative to net losses.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue928.84M1.05B1.10B1.32B1.03B652.54M
Gross Profit349.54M434.53M363.30M434.02M380.99M249.15M
EBITDA16.80M72.65M-7.28M35.75M133.28M67.91M
Net Income-68.68M-14.72M-154.08M-8.04M43.90M3.96M
Balance Sheet
Total Assets699.27M707.25M804.64M1.09B967.50M763.59M
Cash, Cash Equivalents and Short-Term Investments39.18M34.66M36.45M19.20M83.56M52.26M
Total Debt312.24M260.31M362.35M347.08M238.63M262.12M
Total Liabilities515.66M470.90M566.61M701.46M570.95M441.14M
Stockholders Equity182.68M233.02M231.94M368.22M321.64M242.27M
Cash Flow
Free Cash Flow-9.48M90.73M-4.20M-99.28M59.60M90.26M
Operating Cash Flow26.58M123.52M30.93M-40.13M87.36M108.74M
Investing Cash Flow-34.86M-25.23M-39.80M-78.06M-27.38M-18.48M
Financing Cash Flow17.18M-99.24M25.60M54.64M-28.63M-63.34M

Funko Technical Analysis

Technical Analysis Sentiment
Positive
Last Price4.26
Price Trends
50DMA
3.31
Positive
100DMA
3.30
Positive
200DMA
3.74
Positive
Market Momentum
MACD
0.21
Negative
RSI
68.55
Neutral
STOCH
75.78
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FNKO, the sentiment is Positive. The current price of 4.26 is above the 20-day moving average (MA) of 3.61, above the 50-day MA of 3.31, and above the 200-day MA of 3.74, indicating a bullish trend. The MACD of 0.21 indicates Negative momentum. The RSI at 68.55 is Neutral, neither overbought nor oversold. The STOCH value of 75.78 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FNKO.

Funko Risk Analysis

Funko disclosed 63 risk factors in its most recent earnings report. Funko reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Funko Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$6.42B15.4918.90%-2.36%-16.06%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
$12.45B-22.14-65.93%3.44%0.87%14.02%
56
Neutral
$214.12M38.632.40%5.97%-16.49%-81.62%
50
Neutral
$235.97M-3.35-32.77%-11.32%-165.08%
47
Neutral
$197.20M-5.6460.60%66.17%
46
Neutral
$161.86M-29.83-5.86%39.47%31.39%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FNKO
Funko
4.26
-9.19
-68.33%
HAS
Hasbro
88.68
32.20
57.01%
JAKK
Jakks Pacific
19.00
-8.79
-31.62%
MAT
Mattel
20.67
2.09
11.25%
DOGZ
Dogness (International)
11.35
-14.27
-55.70%
PLBY
Playboy
1.83
0.08
4.57%

Funko Corporate Events

Business Operations and StrategyExecutive/Board Changes
Funko appoints digital creator executive Reed Duchscher to board
Positive
Jan 14, 2026

On January 11, 2026, Funko, Inc. announced that director Michael Lunsford resigned from the company’s Board of Directors, effective January 12, 2026, with the company expressing appreciation for his service and contributions. On the same date, the Board elected Night Inc. chief executive Reed Duchscher, a veteran of the creator and content industry, as a Class II director effective January 12, 2026, a move that brings digital creator-focused expertise onto the board and may strengthen Funko’s alignment with influencer-driven and content-centric brand strategies.

The most recent analyst rating on (FNKO) stock is a Hold with a $4.00 price target. To see the full list of analyst forecasts on Funko stock, see the FNKO Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Funko Reports Q3 2025 Financial Results, Exceeds Expectations
Positive
Nov 6, 2025

On November 6, 2025, Funko reported its financial results for the third quarter of 2025, showing net sales of $250.9 million, a decrease from $292.8 million in the previous year. Despite the drop in sales, the company exceeded expectations in gross margin and net income, driven by the success of its Bitty Pop! line and effective tariff mitigation strategies. CEO Josh Simon highlighted the brand’s growth potential and strategic focus on rapid product launches and retail experiences. Looking ahead, Funko anticipates modest sales growth and a stable gross margin in the fourth quarter of 2025.

The most recent analyst rating on (FNKO) stock is a Hold with a $3.00 price target. To see the full list of analyst forecasts on Funko stock, see the FNKO Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 23, 2026