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Dogness Corp (DOGZ)
NASDAQ:DOGZ
US Market

Dogness (International) (DOGZ) AI Stock Analysis

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DOGZ

Dogness (International)

(NASDAQ:DOGZ)

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Neutral 46 (OpenAI - 5.2)
Rating:46Neutral
Price Target:
$1.50
▼(-87.65% Downside)
Action:ReiteratedDate:02/21/26
The score is driven down primarily by weak financial performance (losses and negative free cash flow) and a strongly bearish technical setup (price well below key moving averages with negative MACD). Valuation is only modestly supportive because the negative P/E reflects unprofitability rather than clear cheapness.
Positive Factors
Robust revenue growth
Organic revenue growth near 40% indicates strong end-market demand and successful distribution execution. Over a 2-6 month horizon this supports scale advantages, improves leverage on fixed costs, and provides a platform to invest in product R&D and channel expansion to solidify market position.
Manageable leverage and stable capital structure
A relatively low debt burden and stable equity ratio grant financial flexibility to fund product development or absorb short-term cash strain without immediate refinancing risk. This durability supports longer-term strategic initiatives and limits solvency risk amid operational recovery efforts.
Tech-enabled product portfolio and retail partnerships
A differentiated product set (smart pet devices) plus established retailer and e-commerce channels creates durable competitive advantages. Technology-led features and premium positioning support higher ASPs, stickier customer relationships, and recurring upgrade opportunities as pet care spends structurally rise.
Negative Factors
Persistent unprofitability and weak margins
Ongoing negative net income and weak EBIT margins indicate the business has not yet attained sustainable unit economics. Without margin recovery, profitability pressures hinder retained earnings accumulation, limit reinvestment capacity, and raise the bar for achieving positive ROE over multiple quarters.
Negative free cash flow and weak cash conversion
Negative FCF and poor cash conversion reduce internal funding for growth and force reliance on external financing or equity raises. Structurally weak cash generation increases vulnerability to macro shocks and constrains the company's ability to sustain R&D, inventory investment, or marketing without diluting stakeholders.
Proposed Class B conversion raises governance and control risk
A structural change to the capital structure that increases Class B conversion could materially shift voting power and liquidity dynamics. Such changes can introduce governance uncertainty, affect minority holder protections, and alter long-term strategic control and investor alignment if approved.

Dogness (International) (DOGZ) vs. SPDR S&P 500 ETF (SPY)

Dogness (International) Business Overview & Revenue Model

Company DescriptionDogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. It provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. The company offers its products to wholesalers and retailers. Dogness (International) Corporation was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.
How the Company Makes MoneyDogness generates revenue through the sale of its pet products across various channels, including online platforms, retail partnerships, and direct sales to consumers. The company has established key partnerships with major retailers and e-commerce platforms to expand its market reach. Additionally, Dogness benefits from its innovative product offerings, which often command premium pricing due to their unique features and technology integration. The company's revenue model is bolstered by a growing trend in pet ownership and increased spending on pet care, positioning it favorably in the expanding pet industry.

Dogness (International) Financial Statement Overview

Summary
Financial health is pressured by weak profitability and cash generation: income statement shows negative net profit and EBIT margins (45), and cash flow is challenged with negative free cash flow and weak cash conversion (40). The balance sheet is comparatively steadier with manageable leverage (60), but negative ROE underscores the need for operational improvement.
Income Statement
45
Neutral
Dogness (International) has shown some revenue growth in the latest year, but profitability remains a significant concern. The company has negative net profit and EBIT margins, indicating ongoing operational challenges. Despite a slight improvement in gross profit margin, the overall income statement reflects instability and a need for strategic improvements to achieve profitability.
Balance Sheet
60
Neutral
The balance sheet of Dogness (International) shows a relatively low debt-to-equity ratio, suggesting manageable leverage levels. However, the negative return on equity indicates that the company is not generating sufficient returns on shareholders' investments. The equity ratio is stable, reflecting a solid capital structure, but the company needs to improve its profitability to enhance shareholder value.
Cash Flow
40
Negative
Cash flow analysis reveals challenges, with negative free cash flow and a declining free cash flow growth rate. The operating cash flow to net income ratio is low, indicating inefficiencies in converting income into cash. The company needs to focus on improving cash generation to support its operations and future growth.
BreakdownJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue20.71M14.85M17.58M27.10M24.32M
Gross Profit5.03M3.12M3.66M10.14M9.16M
EBITDA-2.74M-2.39M-4.02M4.48M5.71M
Net Income-5.10M-6.06M-7.20M3.24M1.51M
Balance Sheet
Total Assets116.85M99.20M97.87M100.80M93.85M
Cash, Cash Equivalents and Short-Term Investments12.83M6.96M4.48M16.66M5.46M
Total Debt15.21M18.78M18.47M8.10M11.36M
Total Liabilities19.09M22.79M21.53M12.32M28.94M
Stockholders Equity97.75M76.41M76.34M88.18M64.37M
Cash Flow
Free Cash Flow-453.07K-2.71M-10.42M-9.10M-10.69M
Operating Cash Flow567.09K813.83K-8.90M6.16M3.75M
Investing Cash Flow877.64K-3.44M-1.48M-14.74M-11.14M
Financing Cash Flow4.40M5.21M-1.04M20.87M10.95M

Dogness (International) Technical Analysis

Technical Analysis Sentiment
Negative
Last Price12.15
Price Trends
50DMA
6.08
Negative
100DMA
9.13
Negative
200DMA
12.41
Negative
Market Momentum
MACD
-1.23
Negative
RSI
22.07
Positive
STOCH
26.16
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DOGZ, the sentiment is Negative. The current price of 12.15 is above the 20-day moving average (MA) of 1.38, above the 50-day MA of 6.08, and below the 200-day MA of 12.41, indicating a neutral trend. The MACD of -1.23 indicates Negative momentum. The RSI at 22.07 is Positive, neither overbought nor oversold. The STOCH value of 26.16 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DOGZ.

Dogness (International) Risk Analysis

Dogness (International) disclosed 62 risk factors in its most recent earnings report. Dogness (International) reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Dogness (International) Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
$201.20M14.577.42%4.71%-4.56%-2.85%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
52
Neutral
$236.66M25.424.03%5.97%-16.49%-81.62%
50
Neutral
$259.78M-32.77%-11.32%-165.08%
47
Neutral
$201.51M-5.7660.60%66.17%
46
Neutral
$20.68M-3.81-5.86%39.47%31.39%
45
Neutral
$125.19M-1.54-33.17%2.93%30.34%-1749.06%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DOGZ
Dogness (International)
1.45
-26.68
-94.85%
CLAR
Clarus
3.26
-1.04
-24.19%
ESCA
Escalade
14.69
0.37
2.58%
JAKK
Jakks Pacific
21.00
-3.49
-14.26%
FNKO
Funko
4.69
-6.60
-58.46%
PLBY
Playboy
1.87
0.52
38.52%

Dogness (International) Corporate Events

Dogness Sets March 27, 2026 Shareholder Meeting to Vote on Board, Auditors and Class B Share Conversion Change
Feb 17, 2026

Dogness (International) Corporation has called its annual meeting of shareholders for the fiscal year ended June 30, 2025, scheduling the hybrid in-person and virtual session for March 27, 2026 in Dongguan, China, with a record date of February 12, 2026. Shareholders will vote on board elections, ratification of two audit firms for fiscal years 2025 and 2026, and a key change to its capital structure that would increase the conversion ratio of Class B to Class A shares to one-for-one, implemented via amended and restated memorandum and articles of association, along with authority to adjourn the meeting if support proves insufficient.

The proposed Class B share variation could materially affect Dogness’s equity structure and voting dynamics by altering the economics of high-vote Class B stock, a move that may influence control considerations and liquidity for existing holders. Governance items, including the re-election of five directors and confirmation of new and existing auditors, underscore an effort to formalize oversight and financial reporting as the company heads into the fiscal year ending June 30, 2026, with stakeholders urged to participate through multiple proxy-voting channels ahead of the March meeting.

The most recent analyst rating on (DOGZ) stock is a Hold with a $1.50 price target. To see the full list of analyst forecasts on Dogness (International) stock, see the DOGZ Stock Forecast page.

Dogness (International) Replaces Audit Alliance With Assentsure PAC as Independent Auditor
Jan 27, 2026

On January 14, 2026, Dogness (International) Corporation’s audit committee and board approved the appointment of Assentsure PAC as the company’s new independent registered public accounting firm and, on the same date, dismissed its previous auditor, Audit Alliance LLP, which had served in that role for the fiscal years ended June 30, 2022 through 2025. The company reported that there were no disagreements or reportable events with Audit Alliance over accounting principles, financial disclosures, or audit scope during that period, and Audit Alliance’s reports carried no adverse or modified opinions, a point the outgoing auditor confirmed in a January 26, 2026 letter to the U.S. Securities and Exchange Commission—suggesting that the auditor transition reflects a strategic change rather than a response to accounting disputes, and signaling operational continuity and limited immediate concern for investors regarding the integrity of Dogness’s historical financial reporting.

The most recent analyst rating on (DOGZ) stock is a Hold with a $2.50 price target. To see the full list of analyst forecasts on Dogness (International) stock, see the DOGZ Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 21, 2026