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Clarus Corporation (CLAR)
NASDAQ:CLAR
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Clarus (CLAR) AI Stock Analysis

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CLAR

Clarus

(NASDAQ:CLAR)

Rating:54Neutral
Price Target:
$4.00
▲(6.95% Upside)
Clarus's overall stock score is primarily influenced by its financial struggles, with declining revenue and profitability being significant concerns. Technical analysis provides some positive signals, but valuation remains weak due to negative earnings. The earnings call offers a mixed outlook, with strategic improvements offset by external challenges.
Positive Factors
Earnings
Clarus reported Q4 revenue that was higher than expected.
Product Mix
Some positive takeaways include modest year-over-year growth in outdoor (1%) despite the tough macro environment and a favorable product mix in the quarter.
Segment Performance
Most of the upside came from the Adventurer segment with sales of $20.3M above the $17.3M estimate.
Negative Factors
Guidance
Management gave initial FY25 guidance with revenue guided to a range of $250-$260M versus the prior estimate of $285M.
Investigations
The ongoing DOJ and CPSC investigations present potential downside risk, both financial and reputational.
Macroeconomic Pressures
The lower-than-expected guidance reflects continued macroeconomic pressures and weaker-than-expected demand in the Adventure segment.

Clarus (CLAR) vs. SPDR S&P 500 ETF (SPY)

Clarus Business Overview & Revenue Model

Company DescriptionClarus Corporation (CLAR) is a global leader in the outdoor and sporting goods sector, specializing in the design, manufacture, and distribution of premium outdoor products. The company operates primarily through its well-known brands, including Black Diamond Equipment and Sierra Designs, which cater to a diverse range of outdoor enthusiasts by offering equipment and apparel for climbing, skiing, and mountain sports. Clarus is committed to innovation and sustainability, striving to meet the needs of its customers while promoting environmental responsibility in the outdoor industry.
How the Company Makes MoneyClarus generates revenue through multiple key streams, primarily by selling outdoor gear and equipment under its brands. The company’s revenue model is built around direct sales to consumers, wholesalers, and retailers, which allows for a broad distribution of its products. Key revenue streams include sales of climbing gear, skiing equipment, and outdoor apparel, all of which are marketed to both individual consumers and commercial clients such as retailers and outdoor specialty shops. Additionally, Clarus benefits from strategic partnerships with retailers and distributors, which enhance its market reach and brand visibility. The company's focus on high-quality, innovative products helps maintain customer loyalty and drives repeat sales, while seasonal trends in outdoor activities also impact revenue generation.

Clarus Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 10, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture, with strong performance and strategic advances in the Outdoor segment contrasted by challenges in the Adventure segment and external impacts such as tariffs and FX. The company's actions to simplify operations and focus on profitable growth show promise, but the external environment remains challenging.
Q2-2025 Updates
Positive Updates
Solid Performance in Outdoor Segment
The Outdoor segment saw revenue growth of 2.1% in Q2, with improved gross margin and adjusted EBITDA. Efforts to simplify the business and focus on full-price sales contributed to these positive results, along with strategic inventory management and the sale of the PIEPS brand.
Successful Divestiture of PIEPS Brand
Clarus completed the sale of its PIEPS snow safety brand and related intellectual property for $9.1 million, bolstering the company's balance sheet and aligning with its simplification strategy.
Growth in Adventure Segment's North American Market
The Adventure segment saw an 8% increase in global wholesale and direct-to-consumer businesses in North America, driven by bike rack sales, despite challenges in other regions.
Negative Updates
Decline in Adventure Segment Sales
Sales in the Adventure segment declined by 8% due to reduced OEM demand and a challenging wholesale market in Australia. This was compounded by the $3.1 million drop in customer-specific OEM sales.
Impact of Tariffs and FX on Financials
Tariffs and currency fluctuations adversely impacted financials, with a projected $3.9 million headwind from tariffs for 2025. FX contracts led to a $447,000 loss in Q2, with a net negative impact of $383,000 on earnings.
Softness in Direct-to-Consumer Channels
The direct-to-consumer channels in the Outdoor segment experienced a 20.1% decline in North America and a 10.1% decline in Europe, attributed to reduced discounting and higher prices.
Company Guidance
In the second quarter of fiscal year 2025, Clarus Corporation reported net sales of $55.2 million, demonstrating a slight increase over the same period last year. The company's Outdoor segment experienced growth, with revenue rising to $36.5 million, up 2.1% year-over-year, driven by a 4.8% increase in European wholesale. However, the Adventure segment faced challenges with an 8% decline in sales due to a $3.1 million drop from legacy OEM accounts. Despite these challenges, Clarus achieved increased sales, margins, and adjusted EBITDA in the Outdoor segment, with adjusted gross margins reaching 36.5%. The company also completed the sale of its PIEPS snow safety brand for $9.1 million, aligning with its simplification strategy. While facing uncertain macroeconomic conditions, including tariffs and consumer sentiment, Clarus continues to focus on cost structure simplification and inventory composition improvement, aiming for sustainable, profitable growth.

Clarus Financial Statement Overview

Summary
Clarus is facing financial difficulties with declining revenue, negative profitability, and cash flow issues. However, a strong equity base and low leverage offer some stability.
Income Statement
40
Negative
Clarus has faced significant challenges, as indicated by the declining revenue with a noticeable drop from $315.3M in 2022 to $254.2M in TTM (Trailing-Twelve-Months). Gross profit margin has been decreasing, and net profit margins have turned negative, reflecting ongoing operational difficulties. The TTM shows a negative EBIT and EBITDA margin, further highlighting profitability issues.
Balance Sheet
55
Neutral
The balance sheet shows moderate stability with a low debt-to-equity ratio due to reduced debt levels. However, a decreasing equity ratio and a declining return on equity indicate financial strain. The company maintains substantial stockholders' equity, providing some buffer against liabilities.
Cash Flow
50
Neutral
Clarus experiences negative operating and free cash flows in the TTM, suggesting cash generation issues. The free cash flow has declined significantly, posing potential liquidity risks. However, the company's cash flow management has previously shown resilience with positive free cash flow in 2023.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue254.70M264.31M286.02M315.25M265.97M224.01M
Gross Profit85.25M92.62M97.51M110.22M136.93M77.80M
EBITDA-11.40M-9.35M1.49M12.09M13.03M14.62M
Net Income-82.36M-52.29M-10.15M-69.78M26.09M5.54M
Balance Sheet
Total Assets286.51M294.09M495.34M518.14M631.83M280.69M
Cash, Cash Equivalents and Short-Term Investments28.47M45.36M11.32M12.06M19.46M17.79M
Total Debt15.89M16.65M136.00M139.03M141.53M34.62M
Total Liabilities61.39M61.00M203.22M226.04M261.66M76.10M
Stockholders Equity225.12M233.09M292.12M292.11M370.17M204.59M
Cash Flow
Free Cash Flow-9.33M-14.04M25.96M6.36M-17.69M23.98M
Operating Cash Flow-3.27M-7.30M31.92M14.61M-304.00K29.39M
Investing Cash Flow-9.99M165.16M-11.42M-7.75M-178.14M-35.58M
Financing Cash Flow-3.60M-123.24M-20.25M-13.86M180.68M22.25M

Clarus Technical Analysis

Technical Analysis Sentiment
Positive
Last Price3.74
Price Trends
50DMA
3.53
Positive
100DMA
3.42
Positive
200DMA
3.91
Negative
Market Momentum
MACD
0.05
Negative
RSI
57.15
Neutral
STOCH
82.13
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CLAR, the sentiment is Positive. The current price of 3.74 is above the 20-day moving average (MA) of 3.42, above the 50-day MA of 3.53, and below the 200-day MA of 3.91, indicating a neutral trend. The MACD of 0.05 indicates Negative momentum. The RSI at 57.15 is Neutral, neither overbought nor oversold. The STOCH value of 82.13 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for CLAR.

Clarus Risk Analysis

Clarus disclosed 47 risk factors in its most recent earnings report. Clarus reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Clarus Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Neutral
$177.93M14.347.66%4.65%-6.65%8.79%
67
Neutral
$434.82M-8.33%3.12%-3.56%-407.47%
61
Neutral
$17.75B12.56-5.49%3.02%1.43%-14.12%
61
Neutral
$132.04M-0.04%10.55%99.28%
54
Neutral
$143.62M33.59-33.87%2.67%10.53%-1318.01%
44
Neutral
$172.74M-32.24%-9.07%-38.09%
41
Neutral
$130.49M-6.23%46.16%2.75%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CLAR
Clarus
3.69
-0.45
-10.87%
ESCA
Escalade
12.86
-0.30
-2.28%
JOUT
Johnson Outdoors
41.14
6.59
19.07%
FNKO
Funko
3.35
-6.72
-66.73%
DOGZ
Dogness (International)
10.65
-14.15
-57.06%
AOUT
American Outdoor Brands
10.60
1.26
13.49%

Clarus Corporate Events

Executive/Board ChangesShareholder Meetings
Clarus Approves Stock Incentive Plan Changes
Neutral
Jun 2, 2025

On May 29, 2025, Clarus Corporation held its Annual Meeting of Stockholders, where significant decisions were made regarding the company’s governance and stock incentive plans. The meeting saw the approval of the Amended and Restated 2015 Stock Incentive Plan, which introduced changes such as reducing the number of shares available for issuance and removing certain provisions to align with current best practices. Additionally, the election of five director nominees was confirmed, and Deloitte & Touche LLP was ratified as the independent registered public accounting firm for the year ending December 31, 2025. Furthermore, the company approved Executive Chairman Warren B. Kanders’ request to increase his beneficial ownership to up to 32.9% of the company’s outstanding shares, subject to certain conditions.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 23, 2025