Playboy (PLBY) AI Stock Analysis

• Market Cap: $146.27M
• Dividend Yield: N/A
• Average Volume (3M): 248.46K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.19
• Revenue Growth: 60.60%
• EPS Growth: 66.17%
• Country: US
• Employees: 615
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Leisure
• EPS (TTM): 0.00
• Shares Outstanding: 107,548,060
• 10 Day Avg. Volume: 177,392
• 30 Day Avg. Volume: 248,457
• PEG Ratio: 0.02
• Price to Book (P/B): -14.36
• Price to Sales (P/S): 0.96
• P/FCF Ratio: -5.19
• Enterprise Value/Market Cap: 0.00
• Enterprise Value/Revenue: 0.00
• Enterprise Value/Gross Profit: 0.00
• Enterprise Value/Ebitda: 0.00
• 1Y Price Target: $3.00
• Price Target Upside: 57.07% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 48 Neutral
• Price Target: $2.00 ▲(4.71% Upside)

PLBY Group's overall stock score reflects significant financial challenges, including negative profit margins and high leverage. While the stock shows bullish technical momentum and some positive developments from the earnings call, these are offset by valuation concerns and financial constraints. The company's strategic focus on licensing and content offers a cautiously optimistic outlook, but financial stability remains a key risk.

Positive Factors

Licensing Revenue Growth

The significant growth in licensing revenue and new deals indicates a robust and expanding revenue stream, enhancing the company's market position and brand leverage.

Honey Birdette Performance

The strong performance of Honey Birdette, with sales growth and margin expansion, reflects effective brand management and operational efficiency, contributing positively to overall profitability.

Strategic Partnerships

New strategic partnerships in media and entertainment can drive content diversification and audience engagement, supporting long-term growth and brand relevance.

Negative Factors

High Leverage

High leverage poses a risk to financial stability, limiting the company's ability to invest in growth opportunities and increasing vulnerability to economic downturns.

Negative Cash Flow

Negative cash flow indicates operational inefficiencies and challenges in sustaining business operations, which could hinder long-term financial health and investment capacity.

Debt and Financial Pressure

Increased debt servicing costs constrain financial flexibility, limiting the company's ability to invest in strategic initiatives and potentially affecting its competitive position.

Playboy Business Overview & Revenue Model

Company Description

Playboy, Inc. operates as a media and lifestyle company. It connects consumers around the world with products, services, and experiences to help them look good, feel good, and have fun. The firm serves consumers in the following categories: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming. Its flagship consumer brand, Playboy, publishes a magazine for men that focus primarily on photography, entertainment, humor, and cartoons as well as articles on current issues and trends. The company was founded in 1953 and is headquartered in Los Angeles, CA.

How the Company Makes Money

PLBY Group generates revenue through multiple streams, including subscription services, digital content sales, and licensing agreements. The company's subscription services, such as Playboy's digital platform, provide exclusive content to subscribers, contributing a consistent revenue base. Licensing agreements allow PLBY to earn royalties from the use of its brand on various products, including apparel, accessories, and lifestyle goods. Additionally, the company engages in partnerships with other brands for co-branded products and experiences, further expanding its revenue potential. The strategic focus on expanding its digital footprint and enhancing consumer engagement through various media channels plays a crucial role in its overall earnings.

Playboy Financial Statement Overview

Summary

PLBY Group faces significant financial challenges. Despite some revenue growth, profitability remains a concern due to negative margins. High leverage and declining cash flows pose risks to financial stability. The company needs to address operational inefficiencies and improve cash flow management to enhance its financial health.

Income Statement

PLBY Group's income statement shows a mixed performance. The TTM data indicates a gross profit margin of 63.95%, which is strong, but the net profit margin is significantly negative at -41.14%, indicating substantial losses. Revenue growth is positive at 10.53% TTM, showing some recovery from previous declines. However, negative EBIT and EBITDA margins highlight ongoing operational challenges.

Balance Sheet

The balance sheet reveals high leverage with a debt-to-equity ratio of 122.39 TTM, indicating significant financial risk. Return on equity is positive at 16.98% TTM, but this is due to a very low equity base. The equity ratio is low, suggesting limited asset backing by equity, which could be concerning for long-term stability.

Cash Flow

Cash flow analysis shows negative operating cash flow and free cash flow TTM, with a significant decline in free cash flow growth at -85.16%. The operating cash flow to net income ratio is negative, indicating cash flow issues relative to earnings. The free cash flow to net income ratio is slightly positive, suggesting some ability to cover net losses with free cash flow.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	169.33M	116.14M	142.95M	185.54M	246.59M	147.66M
Gross Profit	110.97M	74.36M	88.17M	102.59M	137.92M	74.48M
EBITDA	-4.12M	-38.52M	-164.08M	-34.74M	-40.96M	15.87M
Net Income	-28.80M	-79.40M	-180.42M	-277.70M	-77.68M	-5.27M
Balance Sheet
Total Assets	278.31M	284.70M	334.25M	587.66M	935.41M	412.13M
Cash, Cash Equivalents and Short-Term Investments	27.56M	30.90M	28.12M	31.82M	69.25M	13.43M
Total Debt	199.64M	202.04M	222.00M	265.25M	274.08M	164.93M
Total Liabilities	274.75M	292.64M	288.57M	432.62M	513.12M	329.32M
Stockholders Equity	3.77M	-7.73M	45.89M	155.25M	422.49M	83.02M
Cash Flow
Free Cash Flow	-2.87M	-21.40M	-46.84M	-66.86M	-54.25M	-71.00K
Operating Cash Flow	-1.06M	-19.14M	-43.29M	-59.43M	-36.74M	813.00K
Investing Cash Flow	71.00K	-318.00K	12.95M	8.75M	-273.18M	-5.47M
Financing Cash Flow	22.05M	21.59M	26.18M	11.56M	370.47M	-8.49M

Playboy Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 1.91
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PLBY, the sentiment is Positive. The current price of 1.91 is above the 20-day moving average (MA) of 1.52, above the 50-day MA of 1.48, and above the 200-day MA of 1.48, indicating a bullish trend. The MACD of 0.11 indicates Negative momentum. The RSI at 73.53 is Negative, neither overbought nor oversold. The STOCH value of 96.07 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PLBY.

Playboy Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ESCA	71 Outperform	$183.04M	14.57	7.42%	5.26%	-4.56%	-2.85%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
JAKK	54 Neutral	$189.44M	34.18	2.40%	4.41%	-16.49%	-81.62%
PLBY	48 Neutral	$146.27M	―	―	―	60.60%	66.17%
FNKO	48 Neutral	$184.37M	―	-32.77%	―	-11.32%	-165.08%
CLAR	45 Neutral	$126.73M	-1.53	-33.17%	2.79%	30.34%	-1749.06%
AOUT	43 Neutral	$89.61M	―	-2.64%	―	5.56%	56.01%

Playboy Corporate Events

Plby Group Reports Positive Earnings and Growth

In a recent earnings call, Plby Group, Inc. expressed a cautiously optimistic sentiment, celebrating its first positive net income since going public and substantial growth in licensing revenue. Despite these achievements, the company faces challenges such as high litigation expenses and financial constraints due to debt servicing costs. However, strategic partnerships and a content-driven growth strategy suggest a promising future.

Playboy, Inc. Reports Improved Q3 2025 Earnings

Playboy, Inc., a globally recognized lifestyle brand, is known for its iconic presence in the media and hospitality sectors, offering products, content, and experiences across 180 countries. In its third quarter of 2025, Playboy reported a revenue of $29.0 million and a net income of $0.5 million, marking a significant improvement from the previous year’s net loss. The company’s adjusted EBITDA also saw an increase to $4.1 million, despite incurring $2.5 million in litigation costs. Key highlights include a 61% year-over-year growth in licensing revenue and the successful extension of its senior debt maturity to 2028, which is expected to provide financial stability and support future growth initiatives.

PLBY Group Achieves First Net Income in Q3 2025

On November 12, 2025, Playboy, Inc. reported its financial results for the third quarter of 2025, showing a revenue of $29.0 million and a net income of $0.5 million, marking an improvement from a net loss in the previous year. The company highlighted significant growth in licensing revenue, which increased by 61% year-over-year, and emphasized its strategy to focus on high-potential verticals such as licensing, media and experiences, and hospitality to expand its global reach and generate high-margin revenue. Despite litigation costs impacting adjusted EBITDA, Playboy achieved its first net income since going public, reflecting the company’s efforts to stabilize and grow its business.

The most recent analyst rating on (PLBY) stock is a Hold with a $1.50 price target. To see the full list of analyst forecasts on PLBY Group stock, see the PLBY Stock Forecast page.

PLBY Group Wins Arbitration Case Against Chinese Licensee

On September 5, 2025, Playboy Enterprises International, Inc., a subsidiary of Playboy, Inc., won an arbitration case against its former Chinese licensee, New Handong Investment (Guangdong) Co., Ltd., at the Hong Kong International Arbitration Centre. The tribunal ruled in favor of Playboy, ordering New Handong to cease using Playboy’s brand and to pay approximately $81 million in damages for breaches of their license agreement. This decision underscores Playboy’s commitment to protecting its brand and intellectual property, although there remains uncertainty about the enforcement of the payment in China.

The most recent analyst rating on (PLBY) stock is a Hold with a $1.50 price target. To see the full list of analyst forecasts on PLBY Group stock, see the PLBY Stock Forecast page.

PLBY Group Converts Preferred Stock to Common Shares

On August 22, 2025, Playboy, Inc. completed the conversion of its remaining Series B Convertible Preferred Stock into common stock, resulting in 12,439,730 new shares at a conversion price of $1.74448 per share. This move, which did not generate proceeds, eliminated all preferred stock and increased the common stock to 107,548,055 shares, reflecting the company’s strategy to streamline its balance sheet and reduce net debt by approximately $70 million over the past year. The conversion, completed at a premium to market prices, is expected to save $6.992 million in interest through 2027, aligning with the board’s view of the company’s undervalued share price and ongoing deleveraging efforts.

The most recent analyst rating on (PLBY) stock is a Hold with a $1.50 price target. To see the full list of analyst forecasts on PLBY Group stock, see the PLBY Stock Forecast page.

Plby Group’s Earnings Call Highlights Growth and Optimism

The recent earnings call for Plby Group, Inc. painted a largely positive picture, highlighting significant revenue and licensing growth, a favorable shift in EBITDA, and a robust financial position. Despite facing challenges like impairment charges and legal expenses, the company’s strategic initiatives in licensing, content, and brand expansion suggest a promising future.