PLBY Group (PLBY) AI Stock Analysis

• Market Cap: $154.87M
• Dividend Yield: N/A
• Average Volume (3M): 361.23K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.25
• Revenue Growth: 21.73%
• EPS Growth: -29.67%
• Country: US
• Employees: 615
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Leisure
• EPS (TTM): -0.08
• Shares Outstanding: 107,548,060
• 10 Day Avg. Volume: 248,282
• 30 Day Avg. Volume: 361,228
• PEG Ratio: 0.02
• Price to Book (P/B): 6.88
• Price to Sales (P/S): 0.96
• P/FCF Ratio: -5.19
• Enterprise Value/Market Cap: 2.28
• Enterprise Value/Revenue: 2.30
• Enterprise Value/Gross Profit: 3.60
• Enterprise Value/Ebitda: -10.25
• 1Y Price Target: $3.00
• Price Target Upside: 108.33% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2

• Rating: 45 Neutral
• Price Target: $1.50 ▲(4.17% Upside)

PLBY's overall stock score is primarily impacted by its challenging financial performance, characterized by high leverage and negative cash flows. While the earnings call provided some optimism with revenue growth and strategic initiatives, the technical indicators and valuation metrics remain weak, reflecting ongoing financial and operational challenges.

Positive Factors

Revenue Growth

The significant revenue growth, particularly in licensing, indicates strong market demand and successful strategic initiatives, providing a solid foundation for future expansion.

Cash Position

A robust cash position enhances financial flexibility, allowing PLBY to invest in growth opportunities and manage debt, supporting long-term stability.

Arbitration Win

Winning the arbitration case strengthens PLBY's financial position and reinforces its licensing strategy, potentially leading to improved cash flows and reduced legal risks.

Negative Factors

High Leverage

High leverage poses financial risks, limiting PLBY's ability to invest in growth and increasing vulnerability to economic downturns, which could impact long-term sustainability.

Negative Cash Flows

Negative cash flows indicate operational inefficiencies and financial strain, potentially hindering PLBY's ability to fund operations and growth initiatives over time.

Profitability Challenges

Ongoing profitability issues highlight operational challenges, which could affect PLBY's ability to sustain growth and improve financial health in the long term.

PLBY Group Business Overview & Revenue Model

Company Description

Playboy, Inc. operates as a media and lifestyle company. It connects consumers around the world with products, services, and experiences to help them look good, feel good, and have fun. The firm serves consumers in the following categories: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming. Its flagship consumer brand, Playboy, publishes a magazine for men that focus primarily on photography, entertainment, humor, and cartoons as well as articles on current issues and trends. The company was founded in 1953 and is headquartered in Los Angeles, CA.

How the Company Makes Money

PLBY Group generates revenue through a multi-faceted business model that includes consumer products, media and content, and brand licensing. The consumer products segment is a significant revenue stream, offering a wide array of branded merchandise such as apparel, accessories, and home goods. The media and content segment focuses on digital subscriptions, advertising, and partnerships in the entertainment industry. Licensing agreements, allowing other companies to produce and sell products using the Playboy brand, also contribute substantially to the company's earnings. Strategic partnerships and collaborations further enhance its revenue-generating capabilities by expanding its reach and product offerings.

PLBY Group Financial Statement Overview

Summary

PLBY Group faces significant financial challenges with consistent losses and high leverage. Despite a strong gross profit margin and positive return on equity, the company's high debt levels and negative cash flows present substantial risks. Improvement in profitability and debt management is crucial for financial stability.

Income Statement

PLBY Group's income statement shows a challenging financial position with negative net profit margins and EBIT margins over the TTM period. Despite a slight revenue growth of 2.18% in the TTM, the company has consistently reported negative net income, indicating ongoing profitability issues. The gross profit margin remains relatively strong at 63.95%, suggesting efficient cost management at the gross level, but the negative EBIT and net profit margins highlight significant operational and financial challenges.

Balance Sheet

The balance sheet reveals a high debt-to-equity ratio of 17.04 in the TTM, indicating significant leverage and potential financial risk. The return on equity is positive at 16.75% in the TTM, which is a positive sign, but the high leverage could pose risks if not managed properly. The equity ratio is low, suggesting a heavy reliance on debt financing, which could impact financial stability.

Cash Flow

Cash flow analysis shows negative operating and free cash flows in the TTM, with a slight improvement in free cash flow growth. The operating cash flow to net income ratio is negative, indicating cash flow challenges. The free cash flow to net income ratio is slightly above 1, suggesting that free cash flow is somewhat aligned with net income, but overall cash flow performance remains weak.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	153.20M	116.14M	142.95M	185.54M	246.57M	147.66M
Gross Profit	97.98M	74.36M	88.17M	137.29M	131.72M	74.48M
EBITDA	-34.43M	-38.52M	-164.08M	-270.52M	-53.38M	15.87M
Net Income	-63.02M	-79.40M	-180.42M	-277.70M	-77.68M	-5.27M
Balance Sheet
Total Assets	264.06M	284.70M	334.25M	552.46M	935.41M	412.13M
Cash, Cash Equivalents and Short-Term Investments	19.72M	30.90M	28.12M	31.82M	69.25M	13.43M
Total Debt	200.72M	202.04M	222.00M	265.25M	274.08M	164.93M
Total Liabilities	262.63M	292.64M	288.57M	397.42M	513.12M	329.11M
Stockholders Equity	1.64M	16.13M	45.89M	155.25M	422.49M	83.02M
Cash Flow
Free Cash Flow	-19.31M	-21.40M	-46.84M	-66.86M	-54.25M	-71.00K
Operating Cash Flow	-17.87M	-19.14M	-43.29M	-59.43M	-36.74M	813.00K
Investing Cash Flow	-823.00K	-318.00K	12.95M	8.75M	-273.18M	-5.47M
Financing Cash Flow	21.70M	21.59M	26.18M	11.56M	370.47M	-8.49M

PLBY Group Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 1.44
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PLBY, the sentiment is Negative. The current price of 1.44 is below the 20-day moving average (MA) of 1.58, below the 50-day MA of 1.66, and below the 200-day MA of 1.53, indicating a bearish trend. The MACD of -0.06 indicates Positive momentum. The RSI at 32.89 is Neutral, neither overbought nor oversold. The STOCH value of 15.25 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PLBY.

PLBY Group Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
JAKK	71 Outperform	$209.45M	5.55	17.82%	3.99%	1.31%	23.14%
ESCA	67 Neutral	$169.79M	13.93	7.66%	4.94%	-6.65%	8.79%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
CLAR	50 Neutral	$129.03M	33.59	-33.87%	2.98%	10.53%	-1318.01%
PLBY	45 Neutral	$154.87M	―	-749.38%	―	21.73%	-29.67%
FNKO	45 Neutral	$184.37M	―	-32.24%	―	-9.07%	-38.09%
AOUT	45 Neutral	$104.92M	―	-2.64%	―	5.56%	56.01%

PLBY Group Corporate Events

PLBY Group Wins Arbitration Case Against Chinese Licensee

On September 5, 2025, Playboy Enterprises International, Inc., a subsidiary of Playboy, Inc., won an arbitration case against its former Chinese licensee, New Handong Investment (Guangdong) Co., Ltd., at the Hong Kong International Arbitration Centre. The tribunal ruled in favor of Playboy, ordering New Handong to cease using Playboy’s brand and to pay approximately $81 million in damages for breaches of their license agreement. This decision underscores Playboy’s commitment to protecting its brand and intellectual property, although there remains uncertainty about the enforcement of the payment in China.

The most recent analyst rating on (PLBY) stock is a Hold with a $1.50 price target. To see the full list of analyst forecasts on PLBY Group stock, see the PLBY Stock Forecast page.

PLBY Group Converts Preferred Stock to Common Shares

On August 22, 2025, Playboy, Inc. completed the conversion of its remaining Series B Convertible Preferred Stock into common stock, resulting in 12,439,730 new shares at a conversion price of $1.74448 per share. This move, which did not generate proceeds, eliminated all preferred stock and increased the common stock to 107,548,055 shares, reflecting the company’s strategy to streamline its balance sheet and reduce net debt by approximately $70 million over the past year. The conversion, completed at a premium to market prices, is expected to save $6.992 million in interest through 2027, aligning with the board’s view of the company’s undervalued share price and ongoing deleveraging efforts.

The most recent analyst rating on (PLBY) stock is a Hold with a $1.50 price target. To see the full list of analyst forecasts on PLBY Group stock, see the PLBY Stock Forecast page.

PLBY Group Reports Q2 2025 Financial Results

On August 12, 2025, Playboy, Inc. reported its financial results for the second quarter of 2025, showing a 13% increase in revenue to $28.1 million compared to the previous year. The company reduced its net loss by $9 million, achieving a net loss of $7.7 million, and improved its adjusted EBITDA to $3.5 million. The growth was driven by a 105% increase in licensing revenue and a 14% rise in Honey Birdette’s revenue. The company is focusing on an asset-light business model and exploring new growth opportunities in content and hospitality, including a new hospitality venue in Miami Beach and a fan-voting contest for a Playmate of the Month.

The most recent analyst rating on (PLBY) stock is a Buy with a $3.00 price target. To see the full list of analyst forecasts on PLBY Group stock, see the PLBY Stock Forecast page.

PLBY Group Appoints Natalia Premovic to Board

On August 4, 2025, Playboy, Inc. appointed Natalia Premovic as an independent director to its Board, restoring the majority of independent directors and filling a vacancy created by the board’s expansion earlier in the year. Ms. Premovic, with extensive experience in retail, marketing, and branding from her roles at Netflix and Disney, is expected to contribute significantly to Playboy’s digital-focused, asset-light business model, and her appointment ensures compliance with Nasdaq’s listing rules.

The most recent analyst rating on (PLBY) stock is a Buy with a $3.00 price target. To see the full list of analyst forecasts on PLBY Group stock, see the PLBY Stock Forecast page.