PLBY Group (PLBY) AI Stock Analysis

• Market Cap: $167.22M
• Dividend Yield: N/A
• Average Volume (3M): 326.87K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.60
• Revenue Growth: 10.19%
• EPS Growth: 56.53%
• Country: US
• Employees: 249
• Sector: Consumer Cyclical
• Sector Strength: 65
• Industry: Leisure
• EPS (TTM): -0.10
• Shares Outstanding: 93,944,595
• 10 Day Avg. Volume: 342,565
• 30 Day Avg. Volume: 326,874
• PEG Ratio: -0.18
• Price to Book (P/B): 23.96
• Price to Sales (P/S): 0.00
• P/FCF Ratio: -8.81
• Enterprise Value/Market Cap: 0.99
• Enterprise Value/Revenue: 0.31
• Enterprise Value/Gross Profit: 1.72
• Enterprise Value/Ebitda: -1.34
• 1Y Price Target: $3.00
• Price Target Upside: 63.93% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2

• Rating: 56 Neutral
• Price Target: $2.00 ▲(9.29%Upside)

PLBY Group's overall stock score is primarily impacted by its weak financial performance, which underscores significant risks. While technical analysis shows positive momentum, the company's valuation and mixed earnings call outlook add cautionary notes.

Positive Factors

Debt Management

PLBY Group has reached an agreement with senior lenders to repay its senior debt at a significant discount, aiming to reduce total leverage and future interest payments.

Licensing Agreement

A new 7-year licensing agreement with Sunny Cusco grants exclusive rights to develop and sell apparel and other products on the shop.playboy.com website.

Strategic Business Development

Management is focusing on license-first strategy by selling non-core businesses, raising capital, rationalizing costs, and developing new license revenue streams.

Negative Factors

Business Strategy Concerns

Concerns have been raised about PLBY’s business level performance, strategy, and balance sheet, affecting market perception and confidence.

Financial Performance

PLBY Group reported soft Q2 results with both revenue and adjusted EBITDA falling well below expectations due to the gradual recovery of the licensing business.

Revenue Decline

Reduced promotions drove a ~29% year-over-year decline in Honey Birdette's total revenue, which came in at $24.9 million for Q2, significantly below expectations.

PLBY Group Business Overview & Revenue Model

Company Description

PLBY Group, Inc. operates as a pleasure and leisure company worldwide. The company operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. It offers sexual wellness products, such as products that enhance sexual experience, lingerie, bedroom accessories, intimates, and adult content; style and apparel products for men and women; gaming and lifestyle products, including digital casino and social games, and other home and hospitality offerings; and beauty and grooming products for men and women, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance. The company offers its products under its flagship brand, Playboy. It also owns and operates digital commerce retail platforms, such as Playboy.com, HoneyBirdette.com, Yandy.com, and LoversStores.com; and Honey Birdette and Lovers retail stores. In addition, the company licenses content for programming on Playboy television; trademarks under multi-year arrangements with consumer products, online gaming, and location-based entertainment businesses; and programming content to cable television operators and direct-to-home satellite television operators. Further, its business covers the subscription sale of PlayboyPlus.com and Playboy.tv, which are online content platforms. The company was founded in 1953 and is headquartered in Los Angeles, California.

How the Company Makes Money

PLBY Group generates revenue through a multi-faceted business model that includes consumer products, media and content, and brand licensing. The consumer products segment is a significant revenue stream, offering a wide array of branded merchandise such as apparel, accessories, and home goods. The media and content segment focuses on digital subscriptions, advertising, and partnerships in the entertainment industry. Licensing agreements, allowing other companies to produce and sell products using the Playboy brand, also contribute substantially to the company's earnings. Strategic partnerships and collaborations further enhance its revenue-generating capabilities by expanding its reach and product offerings.

PLBY Group Financial Statement Overview

Summary

PLBY Group's financial performance is weak, with negative income, high leverage, and negative cash flows. The company's financial statements highlight significant challenges in profitability, stability, and cash generation.

Income Statement

PLBY Group's income statement reveals significant challenges, with negative net income and declining revenue. The TTM (Trailing-Twelve-Months) data shows a gross profit margin of 64.3%, which is relatively strong, but the net profit margin is deeply negative at -48.0%, indicating substantial losses. Revenue growth is inconsistent, with a notable decline from 2022 to 2023. The EBIT and EBITDA margins are both negative, reflecting ongoing operational inefficiencies.

Balance Sheet

The balance sheet of PLBY Group demonstrates financial instability, highlighted by a minimal stockholders' equity of $6.8 million against total liabilities of $263.8 million. This results in a concerning debt-to-equity ratio. The equity ratio stands at only 2.5%, signaling high leverage and limited financial flexibility. The return on equity is negative, further underscoring the company's difficulty in generating returns for shareholders amidst financial distress.

Cash Flow

PLBY Group's cash flow statement reflects a precarious situation with negative free cash flow and operating cash flow. The TTM data shows a negative free cash flow of $18.7 million, indicating challenges in sustaining operations and investments without additional financing. The operating cash flow to net income ratio is less than optimal, highlighting a need for cash generation improvements to support business operations.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	116.14M	142.95M	266.93M	246.57M	147.66M
Gross Profit	74.36M	88.17M	137.29M	131.72M	74.48M
EBITDA	-38.52M	-164.08M	-270.52M	-53.38M	15.87M
Net Income	-79.40M	-180.42M	-277.70M	-79.72M	-5.27M
Balance Sheet
Total Assets	284.70M	334.25M	552.46M	935.41M	412.13M
Cash, Cash Equivalents and Short-Term Investments	30.90M	28.12M	31.64M	69.25M	13.43M
Total Debt	202.04M	222.00M	239.83M	274.08M	164.93M
Total Liabilities	292.64M	288.57M	397.42M	513.12M	329.11M
Stockholders Equity	-7.73M	45.89M	155.25M	422.49M	83.02M
Cash Flow
Free Cash Flow	-21.40M	-46.84M	-66.86M	-54.25M	-71.00K
Operating Cash Flow	-19.14M	-43.29M	-59.43M	-36.74M	813.00K
Investing Cash Flow	-318.00K	12.95M	8.75M	-273.18M	-5.47M
Financing Cash Flow	21.59M	26.18M	11.56M	370.47M	-8.49M

PLBY Group Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 1.83
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PLBY, the sentiment is Positive. The current price of 1.83 is above the 20-day moving average (MA) of 1.68, above the 50-day MA of 1.53, and above the 200-day MA of 1.35, indicating a bullish trend. The MACD of 0.09 indicates Negative momentum. The RSI at 63.20 is Neutral, neither overbought nor oversold. The STOCH value of 58.58 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PLBY.

PLBY Group Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	63 Neutral	$16.78B	10.88	-7.08%	3.04%	1.73%	-25.15%
FFAI	59 Neutral	$198.17M	―	-186.28%	―	8.52%	98.75%
DIBS	56 Neutral	$98.49M	―	-17.72%	―	4.93%	-22.08%
PLBY	56 Neutral	$167.22M	―	-404.40%	―	10.19%	56.53%
VRA	49 Neutral	$57.26M	―	-36.91%	―	-24.95%	-1959.79%
PLCE	44 Neutral	$115.61M	―	-521.67%	―	-12.15%	75.86%
QVCGA	39 Underperform	$27.56M	―		―	-7.66%	-735.19%

PLBY Group Corporate Events

PLBY Group Rebrands to Playboy, Inc. on June 25

On June 24, 2025, PLBY Group, Inc. officially changed its name to Playboy, Inc., aligning its corporate identity with its flagship brand. This change, effective June 25, 2025, was approved by stockholders and included an increase in authorized common stock from 150 million to 400 million shares. The company’s common stock continues to trade under the symbol ‘PLBY’ on Nasdaq, and the name change does not affect stockholder rights or require any action from them.

The most recent analyst rating on (PLBY) stock is a Buy with a $3.00 price target. To see the full list of analyst forecasts on PLBY Group stock, see the PLBY Stock Forecast page.

PLBY Group Rebrands to Playboy, Inc. at Annual Meeting

On June 16, 2025, PLBY Group held its Annual Meeting of Stockholders where several proposals were voted on. The stockholders elected two directors to the board, approved the increase of authorized shares, and ratified the appointment of the company’s auditor. However, the proposal for a second tranche of investment by Byborg Enterprises was not approved. The company also decided to change its name to Playboy, Inc., reflecting its commitment to the brand and its global licensing business. Despite the rejection of the Byborg investment proposal, PLBY Group remains focused on strengthening its financial position and values its partnership with Byborg.

The most recent analyst rating on (PLBY) stock is a Buy with a $3.00 price target. To see the full list of analyst forecasts on PLBY Group stock, see the PLBY Stock Forecast page.

PLBY Group Implements Executive Retention Agreements

On June 4, 2025, PLBY Group, Inc. entered into retention agreements with its key executives to incentivize their continued employment and manage equity grants under the 2021 Equity and Incentive Compensation Plan. These agreements include restricted stock units for the executives, with vesting schedules extending to 2027, and provisions for conversion to cash under certain conditions, highlighting the company’s strategic focus on retaining leadership talent.

The most recent analyst rating on (PLBY) stock is a Buy with a $3.00 price target. To see the full list of analyst forecasts on PLBY Group stock, see the PLBY Stock Forecast page.