Record Revenue and Profit Growth
Q4 net revenue of $1.5B, up 31% year-over-year; Q4 adjusted operating profit of $315M, up 180% YoY with a 21.8% Q4 operating margin; Full year net revenue of $4.7B, up 14% YoY; full year adjusted operating profit exceeded $1.1B, up 36% YoY; full year adjusted operating margin 24.2% (≈+400 bps YoY); full year adjusted EPS $5.54.
Wizards of the Coast Surge
Wizards Q4 revenue $630M, up 86% YoY (Magic up ~141% in Q4); Q4 operating profit $284M with a 45% operating margin; full year Wizards revenue $2.2B, up 45% YoY, with operating profit just over $1B and a ~46% margin; Magic full-year revenue growth ~60% and core KPIs strong (organized play >1M unique players, +22% YoY; Wizards Play Network >10,000 stores, +20% YoY).
Strong Product Momentum in Magic
Major set performance: Avatar the Last Airbender became the third-highest selling Magic set in history; Lorwyn Eclipse became the fastest selling Magic premier set ever; Secret Lair delivered its largest quarter ever and backlist sales hit a record, indicating robust evergreen demand.
Digital & Mobile Gaming Traction
MONOPOLY GO contributed ~$168M (steady revenue/profit stream) with an expected monthly revenue pool of ~$12–14M; self-published game trailers (Exodus & Warlock) have garnered >100M views across channels, supporting planned 2027 launches; digital licensing and mobile pipeline showing strong engagement.
Expanded Partnerships and Brand Reach
Large slate of new and renewed partnerships (primary toy license for HBO’s Harry Potter series, K-Pop Demon Hunters, Voltron, Streetfighter, HBO Baldur's Gate series, multiple Disney film tie-ins); Hasbro reports annual brand reach >1 billion people (revised up from 585M), reinforcing scale and partner appeal.
Material Cost Savings and Operational Productivity
Cost transformation delivered almost $800M of gross savings through 2025 toward a $1B target; over $175M of gross savings in targeted areas during 2025; expecting ~$150M of gross cost savings in 2026; supply chain productivity and product development improvements contributed materially to margin expansion.
Faster Product Development via AI and 3D Printing
AI-assisted design paired with 3D printing reduced concept-to-physical-prototype time by roughly 80%, enabling faster iteration and higher hit-rate innovation; enterprise AI workflows expected to free >1M hours of lower-value work in the coming year.
Strong Cash Flow and Capital Returns
Generated $893M operating cash flow in 2025; ended year with $777M cash on hand; returned $393M to shareholders via dividends; achieved gross leverage target of 2.3x; Board authorized a new $1B share repurchase program while continuing debt reduction and targeted reinvestment.
Consumer Products Q4 Recovery & Inventory Discipline
Consumer Products Q4 revenue $800M, up 7% YoY with improved adjusted operating profit ($54M) driven by better product mix and promotional discipline; owned inventory at a record low of 75 days, reducing working capital and inventory risk.