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HAS Stock Chart & Stats
$88.79
$1.82(2.05%)
At close: 4:00 PM EDT
$88.79
$1.82(2.05%)
Day’s Range― - ―
52-Week Range$69.50 - $106.98
Previous Close$90.61
Volume1.43M
Average Volume (3M)2.28M
Market Cap
$13.26B
Enterprise Value$14.74K
Total Cash (Recent Filing)$1.38B
Total Debt (Recent Filing)$3.57B
Price to Earnings (P/E)16.6
Beta0.80
Next Earnings
Oct 22, 2026EPS Estimate
1.87Next Dividend Ex-DateN/A
Dividend Yield2.98%
Share Statistics
EPS (TTM)5.63
Shares Outstanding141,044,460
10 Day Avg. Volume2,885,534
30 Day Avg. Volume2,277,580
Financial Highlights & Ratios
PEG Ratio0.20
Price to Book (P/B)21.57
Price to Sales (P/S)2.47
P/FCF Ratio13.99
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$109.17Price Target Upside22.95% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering12
EPS Forecast (FY)6.15
Revenue Forecast (FY)$5.05B
Bulls Say, Bears Say
Bulls Say
Wizards And Magic GrowthWizards provides a high-margin growth engine through recurring trading-card releases, digital platforms and durable franchises. Strong sell-through, reorders and capacity expansion support continued brand monetization beyond a single product cycle.
Raised Outlook And Operating EfficiencyHigher guidance indicates management sees sustained improvement across the portfolio, while $70M of completed cost transformation toward a $150M target can support margins. The program provides structural efficiency gains despite inflation and royalties.
Strong Cash GenerationRobust operating and free cash flow gives Hasbro resources to fund product development, reduce debt and maintain shareholder returns. Strong cash conversion is especially valuable while reported earnings remain uneven and the business invests in digital and brand growth.
Bears Say
High Financial LeverageElevated leverage reduces financial flexibility and increases sensitivity to interest costs, earnings volatility and weaker retail demand. It may constrain investment or shareholder distributions if cash generation softens during a product or holiday downturn.
Uneven Bottom-line ProfitabilityThe recovery has not yet translated consistently into net income, indicating restructuring, non-operating or other below-the-line pressures. Persistent losses could limit deleveraging, weaken equity capital and make operating improvements less durable.
Wizards Leadership TransitionWizards is Hasbro’s key growth and margin engine, so a leadership transition creates execution risk during an important expansion period. Continuity support reduces disruption, but successor quality will influence product cadence, digital focus and franchise management.
HAS FAQ
What was Hasbro’s price range in the past 12 months?
Hasbro lowest stock price was $69.50 and its highest was $106.98 in the past 12 months.
What is Hasbro’s market cap?
Hasbro’s market cap is $13.26B.
When is Hasbro’s upcoming earnings report date?
Hasbro’s upcoming earnings report date is Oct 22, 2026 which is in 62 days.
How were Hasbro’s earnings last quarter?
Hasbro released its earnings results on Jul 21, 2026. The company reported $1.28 earnings per share for the quarter, beating the consensus estimate of $1.157 by $0.123.
Is Hasbro overvalued?
According to Wall Street analysts Hasbro’s price is currently Undervalued.
Does Hasbro pay dividends?
Hasbro pays a Quarterly dividend of $0.7 which represents an annual dividend yield of 2.98%. See more information on Hasbro dividends here
What is Hasbro’s EPS estimate?
Hasbro’s EPS estimate is 1.87.
How many shares outstanding does Hasbro have?
Hasbro has 141,044,460 shares outstanding.
What happened to Hasbro’s price movement after its last earnings report?
Hasbro reported an EPS of $1.28 in its last earnings report, beating expectations of $1.157. Following the earnings report the stock price went up 8.812%.
Which hedge fund is a major shareholder of Hasbro?
Currently, no hedge funds are holding shares in HAS
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Hasbro Stock Smart Score
Neutral
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Analyst Consensus
Strong Buy
Average Price Target:
$109.17 (22.95% Upside)
$109.17 (22.95% Upside)
Blogger Sentiment
Bullish
HAS Sentiment 79%
Sector Average ―
Sector Average ―
Hedge Fund Trend
Increased
By 4.1M Shares
Last Quarter.
Last Quarter.
Insider Transactions
Sold Shares
Worth $7.2M over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Very Negative
Last 7 Days ▼ 2.2%
Last 30 Days ▼ 11.1%
Last 30 Days ▼ 11.1%
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Negative
20 days / 200 days
Momentum
22.28%
12-Months-Change
Fundamentals
Return on Equity
2.98%
Trailing 12-Months
Asset Growth
16.67%
Trailing 12-Months
Company Description
Hasbro
Hasbro, Inc., alongside its various subsidiaries, operates as a global leader in the play and entertainment industry. Its Consumer Products segment focuses on the procurement, marketing, and global distribution of toys and games. This division further amplifies its brands by out-licensing trademarks, characters, and intellectual property rights to third parties, enabling the creation and sale of a diverse range of branded consumer goods, such as apparel and toys. Its extensive product catalog encompasses action figures, arts and crafts supplies, fashion dolls and other figurines, playsets, preschool toys, plush items, sports-action blasters and accessories, toy vehicles, and specialty play items, in addition to various traditional games. The company also offers licensed merchandise spanning apparel, publishing, home goods, electronics, and toy products. Through its Wizards of the Coast and Digital Gaming segment, Hasbro cultivates its brands by developing immersive trading card games, role-playing games, and digital gaming experiences, leveraging intellectual property from both Hasbro and Wizards of the Coast. The Entertainment segment is devoted to the conception, acquisition, production, distribution, and commercialization of top-tier entertainment content. This includes feature films, scripted and unscripted television programs, family-friendly shows, digital media, and live performances. Hasbro distributes its offerings through an expansive network, reaching diverse channels including various retailers, distributors, wholesalers, discount and drug stores, mail-order and catalog vendors, department stores, and other traditional brick-and-mortar establishments, as well as a significant presence among e-commerce retailers. Consumers can also acquire products directly through the company's Hasbro PULSE e-commerce website. Established in 1923, Hasbro, Inc. maintains its corporate headquarters in Pawtucket, Rhode Island.
HAS Company Deck
HAS Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call shows a predominantly positive picture: strong top-line growth, particularly from Wizards and Magic, improved cash flow, raised full‑year guidance, successful operational execution (including rapid recovery from a cyber incident), and progress on cost transformation. The company tempered its digital portfolio and took a one‑time $56M impairment for canceled games while committing to a more focused, lower‑spend digital strategy (targeting a ≥25% annual reduction in digital spend by 2028). Near‑term pressures include a Q2 margin hit from the impairment, consumer products profitability headwinds, higher royalties and marketing investment for upcoming game launches, and typical holiday timing risks. On balance, the highlights and upgrades materially outweigh the one‑time and near‑term challenges.View all HAS earnings summariesHAS Net revenue Breakdown
74.00% Grow Brands
14.85% Optimize Brands
11.15% Reinvent Brands

HAS Stock 12 Month Forecast
All Analysts
Top Analysts
Average Price Target
$109.17
▲(22.95% Upside)
Technical Analysis
1 Day
3 Days
1 Week
1 Month
Ownership Overview
0.60% Insiders
20.39% Mutual Funds
14.44% Other Institutional Investors
35.72% Public Companies and
Individual Investors








