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Burberry Group PLC (GB:BRBY)
LSE:BRBY
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Burberry (BRBY) AI Stock Analysis

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GB:BRBY

Burberry

(LSE:BRBY)

Rating:65Neutral
Price Target:
1,314.00p
▼(-3.81%Downside)
Burberry's overall stock score reflects a mixed outlook. Strong technical indicators and positive corporate events show potential for future growth and shareholder confidence. However, significant challenges in financial performance and poor valuation metrics, particularly the negative P/E ratio, weigh down the score. The company's ability to address its financial challenges will be crucial for future performance.
Positive Factors
Brand Strategy
The sensible 'Burberry Forward' strategy will reignite brand visibility and desirability.
Financial Performance
Burberry reported Q4 LFL -6%, slightly better than company collated consensus down -7% and a slight underlying sequential improvement relative to Q3.
Negative Factors
Cost Management
The company's release flagged that actions are expected to 'build as the year progresses', suggesting reliance on future cost-savings.
Economic Environment
Current trading likely remains choppy amid the current macro-economic backdrop.

Burberry (BRBY) vs. iShares MSCI United Kingdom ETF (EWC)

Burberry Business Overview & Revenue Model

Company DescriptionBurberry Group plc, together with its subsidiaries, manufactures, retails, and wholesales luxury goods under the Burberry brand. The company operates in two segments, Retail/Wholesale and Licensing. It provides womenswear, menswear, childrenswear, beauty, eyewear, shoes, and accessories, as well as leather goods, such as bags. The company also licenses third parties to manufacture and distribute products using the Burberry trademarks. Burberry Group plc sells its products through Burberry mainline stores, concessions, outlets, digital commerce, Burberry franchisees, department stores, and multi-brand specialty accounts, as well as through Burberry.com website. As of April 2, 2022, the company operated 218 stores, 143 concession stores, 57 outlets, and 38 franchise stores. It operates in the Asia Pacific, Europe, the Middle East, India, Africa, and the Americas. Burberry Group plc was founded in 1856 and is headquartered in London, the United Kingdom.
How the Company Makes MoneyBurberry generates revenue through its diverse portfolio of luxury products, primarily focusing on apparel, accessories, and beauty products. The company operates a multi-channel distribution strategy, which includes retail stores, digital platforms, and wholesale partnerships. Burberry's retail stores, located in key markets globally, account for a significant portion of its revenue. The company also invests heavily in its e-commerce platform, expanding its digital presence to reach a broader audience. In addition to direct sales, Burberry engages in licensing agreements for its fragrances and eyewear, which provide an additional revenue stream. Strategic partnerships and collaborations with other brands and designers further enhance its market presence and contribute to its earnings. Burberry's focus on maintaining brand exclusivity and premium pricing is central to its revenue model, ensuring high margins on its luxury offerings.

Burberry Financial Statement Overview

Summary
Burberry's financial performance is under pressure, with declining revenues and a negative net income reflecting challenges in profitability. The gross profit margin remains strong, but increased leverage and a negative return on equity highlight significant financial headwinds. Cash flow remains stable, providing some operational flexibility despite profitability issues.
Income Statement
45
Neutral
Burberry's income statement reflects significant challenges, as evidenced by declining revenue and negative net income in the most recent period. The gross profit margin remains relatively strong at 62.5% for 2025, indicating effective cost management at the gross level. However, the net profit margin is concerning at -3.05%, highlighting profitability issues. Revenue has decreased by approximately 17% from the previous year, indicating a downward trajectory in sales.
Balance Sheet
55
Neutral
The balance sheet shows a moderate financial position with a debt-to-equity ratio rising to 2.10 in 2025, suggesting increased leverage. The equity ratio has decreased to 26.68%, indicating a higher reliance on liabilities. Nonetheless, the company maintains a substantial cash position relative to its liabilities, providing some liquidity cushion. Return on Equity is negative due to the net loss, reflecting underperformance in generating profits from shareholder equity.
Cash Flow
60
Neutral
Cash flow statements reveal a decrease in free cash flow from the previous year, although the company remains cash flow positive with a free cash flow to net income ratio being not applicable due to negative net income. Operating cash flow is robust relative to net income, suggesting that the company generates cash effectively despite profitability challenges. The reduction in capital expenditure demonstrates cautious investment, reflecting efforts to conserve cash.
BreakdownMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue2.46B2.97B3.09B2.83B2.34B
Gross Profit1.54B2.01B1.84B1.68B1.37B
EBITDA428.00M828.00M1.02B858.00M693.10M
Net Income-75.00M270.00M490.00M396.00M376.00M
Balance Sheet
Total Assets3.43B3.37B3.69B3.70B3.50B
Cash, Cash Equivalents and Short-Term Investments813.00M441.00M1.03B1.22B1.26B
Total Debt1.92B1.57B1.49B1.40B1.36B
Total Liabilities2.51B2.22B2.15B2.08B1.94B
Stockholders Equity914.00M1.15B1.53B1.61B1.56B
Cash Flow
Free Cash Flow278.00M294.00M571.00M534.00M473.70M
Operating Cash Flow429.00M506.00M750.00M699.00M591.40M
Investing Cash Flow-127.00M-231.00M-153.00M-167.00M-93.10M
Financing Cash Flow48.00M-865.00M-815.00M-578.00M-156.50M

Burberry Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1366.00
Price Trends
50DMA
1134.70
Positive
100DMA
970.58
Positive
200DMA
959.62
Positive
Market Momentum
MACD
65.83
Negative
RSI
75.24
Negative
STOCH
88.45
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BRBY, the sentiment is Positive. The current price of 1366 is above the 20-day moving average (MA) of 1262.17, above the 50-day MA of 1134.70, and above the 200-day MA of 959.62, indicating a bullish trend. The MACD of 65.83 indicates Negative momentum. The RSI at 75.24 is Negative, neither overbought nor oversold. The STOCH value of 88.45 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:BRBY.

Burberry Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
£4.71B9.4518.22%108.32%8.69%-9.09%
73
Outperform
£14.09B19.6446.76%192.96%11.42%-7.03%
66
Neutral
£7.14B24.0410.25%101.41%5.96%-33.04%
65
Neutral
£4.81B77.34-7.28%5.01%-17.08%-128.46%
65
Neutral
€19.74B9.837.83%3.22%0.76%-42.17%
61
Neutral
£435.02M-62.59%-15.86%-18.46%
57
Neutral
£5.44B36.421.81%453.12%4.78%-53.59%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:BRBY
Burberry
1,366.00
630.40
85.70%
GB:ASC
ASOS plc
358.50
-8.70
-2.37%
GB:BTRW
Barratt Redrow
379.60
-128.51
-25.29%
GB:MKS
Marks and Spencer
355.00
32.66
10.13%
GB:NXT
Next plc
12,190.00
3,482.96
40.00%
GB:JD
JD Sports Fashion
93.00
-33.89
-26.71%

Burberry Corporate Events

Other
Burberry Announces Change in Major Holdings by Norges Bank
Neutral
Jul 18, 2025

Burberry Group PLC has announced a change in its major holdings, as Norges Bank has adjusted its voting rights in the company. The bank’s voting rights have decreased from 3.004140% to 2.968030%, impacting the total number of voting rights held. This adjustment in holdings reflects a slight shift in the company’s shareholder structure, which could influence future decision-making processes and stakeholder interests.

The most recent analyst rating on (GB:BRBY) stock is a Sell with a £490.00 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Burberry Reports Q1 2025 Trading Update Amid Strategic Transformation
Neutral
Jul 18, 2025

Burberry has reported its first quarter trading update for 2025, indicating a 6% decline in retail revenue at reported exchange rates, with comparable store sales down by 1%. Despite a challenging macroeconomic environment, the company is encouraged by improvements in brand desirability and sales in core categories like outerwear and scarves. The ‘Burberry Forward’ initiative, which includes enhanced visual merchandising and online momentum, aims to drive sustainable growth. The company is focusing on cost efficiency, expecting £80 million in annualized savings by FY26, and is confident in achieving sustainable, profitable growth.

The most recent analyst rating on (GB:BRBY) stock is a Sell with a £490.00 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Burberry’s 2025 AGM Resolutions Passed with Strong Shareholder Support
Positive
Jul 16, 2025

Burberry Group PLC announced the successful passage of all resolutions at its 2025 Annual General Meeting, held in London. The resolutions included the re-election of several directors, the appointment of new directors, and the re-appointment of Ernst & Young LLP as the company’s auditor. The meeting also saw the departure of directors Fabiola Arrendondo, Sam Fischer, and Antoine de Saint-Affrique, who did not stand for re-election. This AGM outcome reflects strong shareholder support and is expected to maintain stability in Burberry’s governance and strategic direction.

The most recent analyst rating on (GB:BRBY) stock is a Buy with a £9.25 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Norges Bank Increases Stake in Burberry Group PLC
Neutral
Jul 3, 2025

Burberry Group PLC announced a change in major shareholding as Norges Bank, based in Oslo, Norway, increased its voting rights in the company to 3.004140% as of July 2, 2025. This development indicates a slight shift in the ownership structure, potentially impacting Burberry’s strategic decisions and signaling confidence in the company’s market position.

The most recent analyst rating on (GB:BRBY) stock is a Buy with a £9.25 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
BlackRock Increases Stake in Burberry to Over 5%
Neutral
Jul 1, 2025

Burberry Group PLC has announced a change in its major holdings as BlackRock, Inc., a leading global investment management corporation, has increased its voting rights in the company to 5.12%. This acquisition, crossing the 5% threshold, signifies BlackRock’s growing influence within Burberry, potentially impacting the company’s strategic decisions and shareholder dynamics.

The most recent analyst rating on (GB:BRBY) stock is a Buy with a £9.25 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.

Regulatory Filings and Compliance
Burberry Announces Share Capital and Voting Rights Update
Neutral
Jul 1, 2025

Burberry Group PLC has announced the details of its issued share capital as of June 30, 2025, which consists of 363,816,314 ordinary shares. Out of these, 4,639,220 shares are held in treasury and do not carry voting rights, leaving a total of 359,177,094 voting rights. This information is crucial for shareholders to determine their interests in the company according to the FCA’s Disclosure Guidance and Transparency Rules.

The most recent analyst rating on (GB:BRBY) stock is a Buy with a £9.25 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.

Other
Burberry Executives Increase Stake in Company Shares
Positive
Jun 27, 2025

Burberry Group PLC announced that its Chief Executive Officer, Joshua Schulman, and Chief Financial Officer, Catherine Ferry, have purchased significant amounts of company shares. Schulman acquired 29,744 shares at a price of 1,069.0945 pence each, while Ferry purchased 3,228 shares at 1,099.7940 pence each. These transactions, conducted on June 27, 2025, reflect the executives’ confidence in the company’s future performance and may positively influence investor sentiment.

The most recent analyst rating on (GB:BRBY) stock is a Buy with a £9.25 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.

Regulatory Filings and Compliance
Norges Bank Adjusts Voting Rights in Burberry Group
Neutral
Jun 4, 2025

Burberry Group PLC has announced a change in the major interests of its shares, as Norges Bank has adjusted its voting rights in the company. The adjustment reflects a decrease in Norges Bank’s voting rights from 3.157850% to 2.992160%, impacting the overall shareholder structure of Burberry. This change, noted on May 30, 2025, and reported on June 4, 2025, may influence the company’s governance dynamics and stakeholder interests.

The most recent analyst rating on (GB:BRBY) stock is a Buy with a £9.25 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.

Regulatory Filings and Compliance
Burberry Announces Current Share Capital and Voting Rights
Neutral
Jun 2, 2025

Burberry Group PLC has announced its current issued share capital, which consists of 363,816,314 ordinary shares, with 4,639,220 held in treasury and not carrying voting rights. The total number of voting rights is 359,177,094, a figure that shareholders can use to assess their holdings under the FCA’s Disclosure Guidance and Transparency Rules.

The most recent analyst rating on (GB:BRBY) stock is a Buy with a £9.25 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.

Shareholder MeetingsFinancial DisclosuresRegulatory Filings and Compliance
Burberry Releases 2024/25 Annual Report and Announces AGM Details
Neutral
May 29, 2025

Burberry Group PLC has released its Annual Report and Accounts for the financial year ending 29 March 2025, along with the Notice of the 2025 Annual General Meeting and the Form of Proxy for the AGM. These documents are accessible on the company’s website and have been submitted to the Financial Conduct Authority’s National Storage Mechanism. The AGM is scheduled for 16 July 2025 in London, where shareholders will vote on various resolutions. The outcome of these votes will be published on Burberry’s website post-meeting, reflecting the company’s ongoing commitment to transparency and shareholder engagement.

The most recent analyst rating on (GB:BRBY) stock is a Buy with a £9.25 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Burberry Unveils Strategic Plan Amidst Challenging Financial Year
Neutral
May 14, 2025

Burberry has announced its preliminary results for the 52 weeks ended March 29, 2025, highlighting a challenging year with a 17% decline in revenue. The company has launched ‘Burberry Forward,’ a strategic plan aimed at revitalizing brand desire and improving performance. Despite a difficult macroeconomic environment, the company has seen improvements in brand sentiment and retail sales in the latter half of the year. Burberry is implementing organizational changes to enhance collaboration, efficiency, and profitability, aiming for £100m in annualized savings by FY27. The company remains optimistic about achieving sustainable, profitable growth.

The most recent analyst rating on (GB:BRBY) stock is a Buy with a £9.25 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.

Executive/Board Changes
Burberry Announces Board Change with Sam Fischer’s Retirement
Neutral
May 2, 2025

Burberry Group PLC announced the retirement of Sam Fischer, an independent Non-Executive Director, from its Board following the Annual General Meeting in July 2025. Fischer, who has been with the Board since 2019, is stepping down to concentrate on his business commitments in Australia. His departure marks a change in the company’s board composition, potentially impacting its governance dynamics.

Regulatory Filings and Compliance
Burberry Announces Updated Share Capital and Voting Rights
Neutral
May 1, 2025

Burberry Group PLC announced that its issued share capital as of April 30, 2025, consists of 363,816,314 ordinary shares, with 4,639,220 held in Treasury. This results in a total of 359,177,094 voting rights, which shareholders can use to determine their interest in the company under FCA rules. This update is crucial for stakeholders to understand their voting power and any potential changes in their shareholding status.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 17, 2025