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Mulberry Group PLC (GB:MUL)
LSE:MUL

Mulberry (MUL) AI Stock Analysis

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GB:MUL

Mulberry

(LSE:MUL)

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Neutral 52 (OpenAI - 5.2)
Rating:52Neutral
Price Target:
111.00 p
▲(5.71% Upside)
Action:ReiteratedDate:12/07/25
Mulberry's overall stock score is primarily influenced by its challenging financial performance, with significant risks due to declining revenues and high leverage. However, technical indicators show bullish momentum, and recent corporate events suggest strategic improvements, providing some optimism for future performance.
Positive Factors
Brand Heritage and Loyalty
Mulberry's strong brand heritage and loyal customer base contribute to repeat purchases and brand advocacy, providing a stable revenue stream and competitive advantage in the luxury market.
Negative Factors
Revenue Decline
A significant decline in revenue suggests challenges in market demand or competitive positioning, which could impact long-term growth and market share.
Read all positive and negative factors
Positive Factors
Negative Factors
Brand Heritage and Loyalty
Mulberry's strong brand heritage and loyal customer base contribute to repeat purchases and brand advocacy, providing a stable revenue stream and competitive advantage in the luxury market.
Read all positive factors

Mulberry (MUL) vs. iShares MSCI United Kingdom ETF (EWC)

Mulberry Business Overview & Revenue Model

Company Description
Mulberry Group plc, through its subsidiaries, designs and manufactures fashion accessories and clothing in the United Kingdom, Asia Pacific, and internationally. It provides briefcases, messenger bags, and backpacks; wallets, and purses and pouche...
How the Company Makes Money
Mulberry generates revenue primarily through the sale of its luxury handbags and accessories, which are its core products. The company has a diversified revenue model that includes direct retail sales from its own boutiques and e-commerce platform...

Mulberry Financial Statement Overview

Summary
Mulberry faces significant financial challenges, with declining revenues, negative profitability margins, and a highly leveraged balance sheet. While there are some positive aspects in cash flow conversion, the company's financial health is concerning, with high risks associated with its current financial structure.
Income Statement
45
Neutral
Balance Sheet
30
Negative
Cash Flow
50
Neutral
BreakdownTTMMar 2024Mar 2023Mar 2022Mar 2021Sep 2020
Income Statement
Total Revenue118.18M120.39M152.84M159.13M152.41M114.95M
Gross Profit81.00M80.44M107.14M113.25M109.31M59.89M
EBITDA-5.63M-13.29M-13.07M30.93M36.83M21.97M
Net Income-21.91M-30.38M-33.51M13.24M19.98M4.77M
Balance Sheet
Total Assets83.42M86.69M117.72M159.25M133.76M119.88M
Cash, Cash Equivalents and Short-Term Investments7.20M8.20M7.14M6.87M25.67M11.82M
Total Debt68.17M64.71M81.21M84.16M68.65M78.55M
Total Liabilities100.94M97.47M106.84M112.48M96.01M101.18M
Stockholders Equity-9.22M-2.60M17.41M53.21M42.21M22.27M
Cash Flow
Free Cash Flow-9.82M5.13M-9.65M-10.21M13.90M12.45M
Operating Cash Flow-9.31M8.10M133.00K834.00K19.21M16.57M
Investing Cash Flow-1.26M-2.86M-10.02M-14.17M8.08M-4.10M
Financing Cash Flow9.09M-4.10M10.35M-5.70M-13.43M-8.32M

Mulberry Technical Analysis

Technical Analysis Sentiment
Negative
Last Price105.00
Price Trends
50DMA
101.72
Negative
100DMA
101.25
Negative
200DMA
98.15
Negative
Market Momentum
MACD
-1.13
Positive
RSI
31.94
Neutral
STOCH
33.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MUL, the sentiment is Negative. The current price of 105 is above the 20-day moving average (MA) of 99.08, above the 50-day MA of 101.72, and above the 200-day MA of 98.15, indicating a bearish trend. The MACD of -1.13 indicates Positive momentum. The RSI at 31.94 is Neutral, neither overbought nor oversold. The STOCH value of 33.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:MUL.

Mulberry Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
£1.32B23.585.88%1.18%9.51%-31.96%
64
Neutral
£620.65M-23.984.40%3.36%-2.59%-46.13%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
55
Neutral
£3.91B-40.23-2.99%-9.44%-170.53%
52
Neutral
£68.41M-2.45370.62%-15.13%48.56%
52
Neutral
£259.19M-1.12-111.93%-14.89%12.08%
41
Neutral
£260.43M-3.32-9999.00%-65.42%27.73%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:MUL
Mulberry
97.50
12.50
14.71%
GB:ASC
ASOS plc
217.00
-31.50
-12.68%
GB:BRBY
Burberry
1,091.00
452.00
70.74%
GB:DEBS
boohoo group Plc
17.25
-4.45
-20.51%
GB:CURY
Currys plc
127.40
34.23
36.74%
GB:DOCS
Dr. Martens Plc
64.20
18.15
39.40%

Mulberry Corporate Events

Business Operations and StrategyFinancial Disclosures
Mulberry Rides Festive Full-Price Demand to Strong Third-Quarter Growth
Positive
Jan 14, 2026
Mulberry reported a robust third-quarter trading performance for the 13 weeks to 27 December 2025, driven by strong festive demand and a deliberate emphasis on full-price sales despite a highly promotional wider retail environment. Group total sal...
Business Operations and StrategyFinancial Disclosures
Mulberry Group Reports Strong First Half with Strategic Focus on Profitability
Positive
Nov 19, 2025
Mulberry Group plc reported a strong first half of the financial year, driven by its ‘Back to the Mulberry Spirit’ strategy, which focuses on full-price sales and cost management. Despite a 4% decline in group revenue to £53.9 mil...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025