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boohoo group Plc
(LSE:DEBS)
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Select Model
Rating:49Neutral
Price Target:
24.50 p
▲(42.03% Upside)
Action:Reiterated
Date:06/17/26
The score is held down primarily by weak financial performance (ongoing losses, negative equity, and recent cash burn) and a loss-making valuation profile (negative P/E, no dividend yield provided). Strong technical momentum (price above major moving averages and positive MACD) provides partial support, though overbought indicators suggest near-term stretch.
Positive Factors
Gross margin resilience
Sustained ~50% gross margins indicate durable product sourcing, pricing power, and merchandise profitability. That structural margin cushion supports the business absorbing marketing and logistics costs, enabling operating leverage as revenue scales if SG&A is controlled.
Negative Factors
Negative equity / weakened balance sheet
Negative equity signals accumulated losses have overwhelmed the capital base, elevating solvency risk. This structural weakness limits borrowing capacity, increases refinancing and covenant risk, and may force dilutive recapitalisation or asset disposals to restore financial flexibility.
Read all positive and negative factors
Positive Factors
Negative Factors
Gross margin resilience
Sustained ~50% gross margins indicate durable product sourcing, pricing power, and merchandise profitability. That structural margin cushion supports the business absorbing marketing and logistics costs, enabling operating leverage as revenue scales if SG&A is controlled.
Read all positive factors
boohoo group Plc (DEBS) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£354.79M
Dividend YieldN/A
Average Volume (3M)5.71M
Price to Earnings (P/E)―
Beta (1Y)1.46
Revenue Growth16.03%
EPS Growth69.69%
CountryUK
Employees3,869
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-0.07
Shares Outstanding1,619,720,300
10 Day Avg. Volume3,818,282
30 Day Avg. Volume5,712,207
Financial Highlights & Ratios
PEG Ratio0.04
Price to Book (P/B)-5.34
Price to Sales (P/S)0.34
P/FCF Ratio-11.98
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£28.50Price Target Upside65.22% Upside
Rating ConsensusHold
Number of Analyst Covering2
EPS Forecast (FY)0.01
Revenue Forecast (FY)£848.20M
boohoo group Plc Business Overview & Revenue Model
Company Description
Boohoo Group Plc operates as a major international e-commerce fashion retailer. The company is involved in the entire product lifecycle, from designing and sourcing to marketing and selling a wide array of fashion apparel, footwear, accessories, a...
How the Company Makes Money
boohoo group plc makes money primarily by selling products directly to consumers through its own e-commerce websites and mobile apps. Revenue is generated at the point of sale from customer orders for apparel and related fashion items, with gross ...
boohoo group Plc Financial Statement Overview
Summary
Income Statement
22
Negative
Balance Sheet
18
Very Negative
Cash Flow
24
Negative
| Breakdown | Feb 2025 | Feb 2024 | Feb 2023 | Feb 2022 | Feb 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 917.00M | 790.30M | 1.46B | 1.77B | 1.98B |
| Gross Profit | 422.20M | 389.70M | 756.10M | 895.20M | 1.04B |
| EBITDA | 49.10M | -184.90M | -53.70M | -10.80M | 63.20M |
| Net Income | -108.30M | -326.40M | -137.80M | -75.60M | -4.00M |
Balance Sheet | |||||
| Total Assets | 458.10M | 525.90M | 1.08B | 1.23B | 998.40M |
| Cash, Cash Equivalents and Short-Term Investments | 52.10M | 44.70M | 230.00M | 330.90M | 101.30M |
| Total Debt | 219.70M | 243.10M | 446.90M | 463.60M | 151.90M |
| Total Liabilities | 515.80M | 522.00M | 795.70M | 825.70M | 534.10M |
| Stockholders Equity | -57.70M | 3.90M | 279.70M | 400.00M | 464.30M |
Cash Flow | |||||
| Free Cash Flow | -25.70M | -34.00M | -62.90M | 45.50M | -251.20M |
| Operating Cash Flow | -23.10M | -12.70M | 1.90M | 136.70M | 10.30M |
| Investing Cash Flow | -10.90M | 32.20M | -54.80M | -103.30M | -261.50M |
| Financing Cash Flow | 42.50M | -202.90M | -48.00M | 196.20M | 76.50M |
boohoo group Plc Technical Analysis
Positive
17.25
Price Trends
19.62
Positive
19.73
Positive
18.46
Positive
Market Momentum
1.08
Positive
64.67
Neutral
29.17
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DEBS, the sentiment is Positive. The current price of 17.25 is below the 20-day moving average (MA) of 22.93, below the 50-day MA of 19.62, and below the 200-day MA of 18.46, indicating a bullish trend. The MACD of 1.08 indicates Positive momentum. The RSI at 64.67 is Neutral, neither overbought nor oversold. The STOCH value of 29.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:DEBS.
boohoo group Plc Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
73 Outperform | £3.14B | 6.73 | 21.64% | ― | -6.43% | 52.93% | |
73 Outperform | £4.12B | 9.70 | 15.14% | 1.21% | 10.51% | -9.26% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
60 Neutral | £22.91M | -26.92 | -5.59% | ― | -1.65% | -454.55% | |
52 Neutral | £526.84M | 7.18 | 12.75% | ― | -1.91% | ― | |
49 Neutral | £354.79M | -3.00 | 415.28% | ― | 16.03% | 69.69% | |
49 Neutral | £348.18M | -1.49 | -155.17% | ― | -15.00% | 21.71% |
* Consumer Cyclical Sector Average
GB:DEBS
boohoo group Plc
22.75
2.30
11.25%
GB:ASC
ASOS plc
288.50
-14.50
-4.79%
GB:SOS
Sosandar PLC
10.50
2.75
35.48%
GB:FRAS
Frasers Group
726.50
46.00
6.76%
GB:JD
JD Sports Fashion
85.30
-3.14
-3.55%
GB:THG
THG
29.44
-2.84
-8.80%
boohoo group Plc Corporate Events
Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing
Debenhams Group boosts profitability as marketplace pivot and restructuring take hold
Positive
Jun 16, 2026
Debenhams Group reported a year of substantial operational restructuring and profitability gains, with adjusted EBITDA rising 34.6% to £53.3m despite a 21.6% drop in group GMV and a 24.7% fall in revenue, reflecting its strategic pivot to a h...
Business Operations and StrategyFinancial Disclosures
Debenhams Group Subleases U.S. Distribution Hub to Cut Lease Costs and Advance Turnaround
Positive
Jun 12, 2026
Debenhams Group has subleased its 1.1 million square foot U.S. distribution centre in Elizabethtown, Pennsylvania, to global third-party logistics operator ID Logistics, after ceasing operations there in November 2024 and reverting U.K.-based fulf...
Business Operations and StrategyProduct-Related Announcements
Debenhams Group Strikes Licensing Deal with Revolution Beauty to Expand into Fragrance
Positive
Jun 8, 2026
Debenhams Group has entered a new licensing partnership with Revolution Beauty to develop beauty and fragrance ranges across its portfolio of fashion and lifestyle brands. The collaboration aims to extend Debenhams Group’s labels, including ...
Business Operations and StrategyFinancial Disclosures
Debenhams Group Returns to Growth as Turnaround Lifts Margins and Cashflow
Positive
Jun 3, 2026
Debenhams Group reported that its multi-year turnaround has reached an inflection point, with first-quarter GMV up 0.5% year on year and May trading particularly strong at around 8% growth, driven by the Debenhams brand and PrettyLittleThing. Prof...
Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing
Debenhams Group lifts outlook as turnaround boosts profits and cuts debt
Positive
Mar 30, 2026
Debenhams Group reported forecast Adjusted EBITDA of £53 million for the year to 28 February 2026, a 36% increase and comfortably ahead of earlier guidance, driven by a 76% rise in second-half performance. The group said all brands remain pro...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.