boohoo group Plc (GB:DEBS)
LSE:DEBS
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boohoo group Plc
(LSE:DEBS)
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Rating:41Neutral
Price Target:
16.50 p
▼(-4.84% Downside)
Action:ReiteratedDate:02/20/26
The score is driven primarily by weak financial performance (sharp revenue decline, ongoing losses, high leverage, and negative operating cash flow). Technicals are also bearish with the stock below key moving averages, despite oversold readings. Valuation provides limited support due to a negative P/E and no dividend yield data.
Positive Factors
Direct-to-consumer e‑commerce model
A DTC e-commerce model provides persistent structural advantages: control of pricing, customer data, marketing, and faster product feedback loops. Over months this supports margin recovery opportunities, lower dependence on wholesale channels, and scalable international expansion if demand stabilises.
Negative Factors
Severe revenue decline
A near‑50% revenue drop is a durable headwind: it erodes scale economics, bargaining power with suppliers, and marketing ROI. Restoring prior volumes typically requires sustained investment and time, making recovery of unit economics and profitability a multi‑quarter challenge.
Read all positive and negative factors
Positive Factors
Negative Factors
Direct-to-consumer e‑commerce model
A DTC e-commerce model provides persistent structural advantages: control of pricing, customer data, marketing, and faster product feedback loops. Over months this supports margin recovery opportunities, lower dependence on wholesale channels, and scalable international expansion if demand stabilises.
Read all positive factors
boohoo group Plc (DEBS) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£261.79M
Dividend YieldN/A
Average Volume (3M)5.71M
Price to Earnings (P/E)―
Beta (1Y)1.72
Revenue Growth-65.42%
EPS Growth27.73%
CountryUK
Employees3,869
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)>-0.01
Shares Outstanding1,619,720,300
10 Day Avg. Volume3,818,282
30 Day Avg. Volume5,712,207
Financial Highlights & Ratios
PEG Ratio>-0.01
Price to Book (P/B)91.58
Price to Sales (P/S)0.45
P/FCF Ratio-10.50
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£20.25Price Target Upside16.78% Upside
Rating ConsensusModerate Sell
Number of Analyst Covering5
EPS Forecast (FY)>-0.01
Revenue Forecast (FY)£776.22M
boohoo group Plc Business Overview & Revenue Model
Company Description
Debenhams Group PLC, through its subsidiaries, operates as an online clothing retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company designs, sources, markets, and sells fashion clothing, home and beaut...
How the Company Makes Money
boohoo group plc makes money primarily by selling products directly to consumers through its own e-commerce websites and mobile apps. Revenue is generated at the point of sale from customer orders for apparel and related fashion items, with gross ...
boohoo group Plc Financial Statement Overview
Summary
Income Statement
30
Negative
Balance Sheet
25
Negative
Cash Flow
35
Negative
| Breakdown | TTM | Feb 2024 | Feb 2023 | Feb 2022 | Feb 2021 | Feb 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 467.40M | 790.30M | 1.46B | 1.77B | 1.98B | 1.75B |
| Gross Profit | 197.40M | 389.70M | 756.10M | 895.20M | 1.04B | 945.20M |
| EBITDA | -58.90M | -184.90M | -53.70M | -10.80M | 63.20M | 154.80M |
| Net Income | -202.20M | -326.40M | -137.80M | -75.60M | -4.00M | 90.70M |
Balance Sheet | ||||||
| Total Assets | 469.90M | 525.90M | 1.08B | 1.23B | 998.40M | 775.90M |
| Cash, Cash Equivalents and Short-Term Investments | 30.40M | 44.70M | 230.00M | 330.90M | 101.30M | 276.00M |
| Total Debt | 217.20M | 243.10M | 446.90M | 463.60M | 151.90M | 18.30M |
| Total Liabilities | 469.80M | 522.00M | 795.70M | 825.70M | 534.10M | 303.40M |
| Stockholders Equity | 100.00K | 3.90M | 279.70M | 400.00M | 464.30M | 472.50M |
Cash Flow | ||||||
| Free Cash Flow | -4.30M | -34.00M | -62.90M | 45.50M | -251.20M | 40.10M |
| Operating Cash Flow | -30.00M | -12.70M | 1.90M | 136.70M | 10.30M | 162.80M |
| Investing Cash Flow | 42.20M | 32.20M | -54.80M | -103.30M | -261.50M | -283.40M |
| Financing Cash Flow | -111.70M | -202.90M | -48.00M | 196.20M | 76.50M | 151.20M |
boohoo group Plc Technical Analysis
Negative
17.34
Price Trends
21.14
Negative
20.33
Negative
18.01
Negative
Market Momentum
-1.10
Positive
34.40
Neutral
32.07
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DEBS, the sentiment is Negative. The current price of 17.34 is below the 20-day moving average (MA) of 19.65, below the 50-day MA of 21.14, and below the 200-day MA of 18.01, indicating a bearish trend. The MACD of -1.10 indicates Positive momentum. The RSI at 34.40 is Neutral, neither overbought nor oversold. The STOCH value of 32.07 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:DEBS.
boohoo group Plc Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
73 Outperform | £2.71B | 2.38 | 21.64% | ― | -6.43% | 52.93% | |
71 Outperform | £3.33B | 26.72 | 17.89% | 1.21% | 14.60% | 58.84% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
60 Neutral | £13.96M | -2.99 | -5.59% | ― | -1.65% | -454.55% | |
60 Neutral | £559.85M | 1.55 | -35.25% | ― | -20.36% | 44.33% | |
52 Neutral | £266.95M | -1.12 | -111.93% | ― | -14.89% | 12.08% | |
41 Neutral | £261.79M | -3.32 | -9999.00% | ― | -65.42% | 27.73% |
* Consumer Cyclical Sector Average
GB:DEBS
boohoo group Plc
17.34
-8.84
-33.77%
GB:ASC
ASOS plc
223.50
-68.10
-23.35%
GB:SOS
Sosandar PLC
6.25
-1.50
-19.35%
GB:FRAS
Frasers Group
627.50
5.50
0.88%
GB:JD
JD Sports Fashion
67.98
0.87
1.30%
GB:THG
THG
31.24
-1.14
-3.52%
boohoo group Plc Corporate Events
Business Operations and StrategyDelistings and Listing ChangesPrivate Placements and Financing
Debenhams Group Lists New Shares on AIM as Directors Lift Stakes
Positive
Feb 24, 2026
Debenhams Group confirmed that 222,222,222 new ordinary shares have been admitted to trading on AIM, bringing the total number of shares and voting rights in the company to 1,619,720,334, with none held in treasury. This enlarged capital base will...
Business Operations and StrategyExecutive/Board ChangesPrivate Placements and Financing
Debenhams Group Upsizes £40m Fundraise and Reshapes Board Amid Turnaround Drive
Positive
Feb 19, 2026
Debenhams Group has completed an oversubscribed equity fundraise, increasing the deal size from more than £35 million to approximately £40 million at 18 pence per share, a 5% discount to the prior closing price. The placing and subscript...
Business Operations and StrategyPrivate Placements and Financing
Debenhams Group to Raise £35m via Discounted Share Placing to Support Turnaround
Positive
Feb 18, 2026
Debenhams Group has launched a £35 million equity fundraise via a placing and direct subscription of 194,444,444 new shares at 18 pence each, a roughly 5% discount to the prior close. The new shares, representing about 14% of existing capital...
Business Operations and StrategyPrivate Placements and Financing
Debenhams Group Secures Strong Investor Backing for £24m Fundraise
Positive
Feb 17, 2026
Debenhams Group, the online fashion, home and beauty arm of boohoo group plc, operates a portfolio of digital retail brands including Debenhams, boohoo, PLT, MAN and Karen Millen, with a long heritage in UK department store retailing. Its strategy...
Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing
Debenhams Group Plans £35m Equity Raise to Cut Debt and Accelerate Turnaround
Positive
Feb 17, 2026
Debenhams Group has confirmed plans for an equity fundraise of about £35 million to strengthen liquidity and optimise its capital structure, with directors intending to participate at 20 pence per share. The company is in advanced talks with ...
Business Operations and StrategyRegulatory Filings and Compliance
Boohoo’s Debenhams Group Updates Market on Employee Share Scheme Allotments
Neutral
Jan 29, 2026
Boohoo Group plc, trading as Debenhams Group on AIM, has provided an update on its block listing arrangements for its employee share schemes, covering the period from 8 July 2025 to 7 January 2026. During the period, 177,451 shares were issued or ...
Business Operations and StrategyFinancial Disclosures
Debenhams Group Lifts FY26 Profit Outlook and Shelves PLT Sale After Turnaround
Positive
Jan 28, 2026
Debenhams Group said it is trading ahead of expectations for the year to 28 February 2026 and now forecasts full-year adjusted EBITDA of £50m for total operations, up from prior guidance of about £45m, driven by strong momentum in the co...
Business Operations and StrategyExecutive/Board ChangesRegulatory Filings and Compliance
Debenhams Group Grants Major Management Awards Under Turnaround Scheme
Positive
Jan 13, 2026
Debenhams Group has granted awards under its previously announced Group Turnaround Scheme, allocating 66.67% of the maximum potential award, valued at up to £148.1m, to Chief Executive Officer Dan Finley and 10% of the scheme, worth up to ...
Business Operations and Strategy
Debenhams Group Grants 2025 SAYE Options to 211 Employees Without Dilution to Shareholders
Positive
Jan 12, 2026
Debenhams Group has launched its 2025 Save As You Earn (SAYE) share scheme, granting options over 16,792,846 ordinary shares at an exercise price of 9.75p, a 19.15% discount to the shares’ closing market price when the scheme opened. A total...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.