boohoo group Plc (DEBS) AI Stock Analysis

• Market Cap: £324.59M
• Dividend Yield: N/A
• Average Volume (3M): 5.71M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.76
• Revenue Growth: -65.42%
• EPS Growth: 27.73%
• Country: UK
• Employees: 3,869
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): >-0.01
• Shares Outstanding: 1,619,720,300
• 10 Day Avg. Volume: 3,818,282
• 30 Day Avg. Volume: 5,712,207
• PEG Ratio: 0.00
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: £20.25
• Price Target Upside: -5.81% Downside
• Rating Consensus: Moderate Sell
• Number of Analyst Covering: 5
• EPS Forecast (FY): -0.01
• Revenue Forecast (FY): £794.79M

• Rating: 41 Neutral
• Price Target: 20.50p ▼(-4.65% Downside)
• Action: Reiterated Date: 02/20/26
• Date: Action: Reiterated 02/20/26

The score is driven primarily by weak financial performance (sharp revenue decline, ongoing losses, high leverage, and negative operating cash flow). Technicals are also bearish with the stock below key moving averages, despite oversold readings. Valuation provides limited support due to a negative P/E and no dividend yield data.

Positive Factors

Direct-to-consumer e-commerce model

A direct-to-consumer, online-first model is a durable strength: it lowers reliance on wholesale, enables better margin capture, uses data-driven marketing to acquire customers efficiently, and scales across geographies, supporting medium-term revenue and cost advantages.

Multi-brand portfolio

Owning multiple youth-focused brands diversifies demand exposure and merchandising, enabling cross-brand inventory, sourcing and marketing synergies. This structural brand portfolio supports resilience in fast-fashion trends and aids international expansion and customer segmentation strategies.

Low-cost operations and rapid turnover

A low-cost operating base with rapid inventory turns provides durable operational agility: faster trend response, lower markdown risk, and more efficient working capital. Over months, this supports margin recovery potential and a competitive edge versus slower-footprint retailers.

Negative Factors

Sharp revenue decline

A near-46% revenue decline reflects structural demand loss or market-share erosion that undermines scale economics. Persistently lower top-line compresses gross profit and fixed-cost absorption, limiting reinvestment, weakening margins, and making sustainable recovery more challenging.

Negative profitability and margins

Sustained negative net, EBIT and EBITDA margins indicate the core business is loss-making after operating costs. Without durable margin restoration through pricing, cost cuts, or scale, the firm cannot generate operating profits to fund growth or reduce leverage, risking long-term viability.

High leverage and weak cash flow

Elevated debt-to-equity and negative operating cash flow materially constrain financial flexibility. High interest and principal obligations reduce capacity for strategic investment and increase solvency risk, while weak cash generation limits ability to bridge losses over the medium term.

boohoo group Plc Business Overview & Revenue Model

Company Description

Debenhams Group PLC, through its subsidiaries, operates as an online clothing retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company designs, sources, markets, and sells fashion clothing, home and beauty products, shoes, and accessories for 16-to-60+ year age customers. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, coast, Oasis, Warehouse, Dorothy Perkins, Wallis, Burton London, and Debenhams brands. boohoo group plc was founded in 2006 and is headquartered in Manchester, the United Kingdom.

How the Company Makes Money

Boohoo generates revenue primarily through direct-to-consumer sales via its e-commerce platforms. The company's revenue model is heavily based on online sales, with a significant portion coming from its various branded websites. Key revenue streams include sales from its own branded merchandise, as well as collaborations and partnerships with influencers and celebrities that help to drive traffic and sales. Additionally, Boohoo benefits from a low-cost operating model combined with rapid inventory turnover, which allows it to respond quickly to fashion trends and consumer demands. The company also leverages international markets for expansion, further contributing to its earnings.

boohoo group Plc Financial Statement Overview

Summary

Very weak fundamentals: revenue fell sharply (-45.9% most recent year), profitability is negative (net, EBIT, and EBITDA margins below zero), leverage is high (debt-to-equity 62.33), and operating cash flow turned negative.

Income Statement

The income statement reveals significant challenges for boohoo group Plc. The company has experienced a sharp decline in revenue, with a 45.9% decrease in the most recent year. Gross profit margins have decreased slightly over the years, and net profit margins have turned negative, indicating substantial losses. EBIT and EBITDA margins are also negative, reflecting operational inefficiencies and financial distress.

Balance Sheet

The balance sheet shows a concerning financial position. The debt-to-equity ratio has increased dramatically to 62.33, indicating high leverage and potential solvency issues. Return on equity is negative, highlighting the company's inability to generate profits from shareholders' equity. The equity ratio has also decreased, suggesting a weakened financial structure.

Cash Flow

Cash flow analysis indicates negative trends, with free cash flow growth being negative and operating cash flow turning negative in the latest period. The operating cash flow to net income ratio is negative, reflecting cash flow challenges. However, the free cash flow to net income ratio is positive, suggesting some ability to cover losses with free cash flow.

Breakdown	TTM	Feb 2024	Feb 2023	Feb 2022	Feb 2021	Feb 2020
Income Statement
Total Revenue	467.40M	790.30M	1.46B	1.77B	1.98B	1.75B
Gross Profit	197.40M	389.70M	756.10M	895.20M	1.04B	945.20M
EBITDA	-58.90M	-184.90M	-53.70M	-10.80M	63.20M	154.80M
Net Income	-202.20M	-326.40M	-137.80M	-75.60M	-4.00M	90.70M
Balance Sheet
Total Assets	469.90M	525.90M	1.08B	1.23B	998.40M	775.90M
Cash, Cash Equivalents and Short-Term Investments	30.40M	44.70M	230.00M	330.90M	101.30M	276.00M
Total Debt	217.20M	243.10M	446.90M	463.60M	151.90M	18.30M
Total Liabilities	469.80M	522.00M	795.70M	825.70M	534.10M	303.40M
Stockholders Equity	100.00K	3.90M	279.70M	400.00M	464.30M	472.50M
Cash Flow
Free Cash Flow	-4.30M	-34.00M	-62.90M	45.50M	-251.20M	40.10M
Operating Cash Flow	-30.00M	-12.70M	1.90M	136.70M	10.30M	162.80M
Investing Cash Flow	42.20M	32.20M	-54.80M	-103.30M	-261.50M	-283.40M
Financing Cash Flow	-111.70M	-202.90M	-48.00M	196.20M	76.50M	151.20M

boohoo group Plc Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 21.50
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DEBS, the sentiment is Positive. The current price of 21.5 is above the 20-day moving average (MA) of 21.43, below the 50-day MA of 22.10, and above the 200-day MA of 18.24, indicating a neutral trend. The MACD of -0.35 indicates Negative momentum. The RSI at 49.77 is Neutral, neither overbought nor oversold. The STOCH value of 81.88 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:DEBS.

boohoo group Plc Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
FRAS	73 Outperform	£2.96B	6.35	19.54%	―	-6.43%	52.93%
JD	71 Outperform	£3.84B	8.30	19.64%	1.21%	14.60%	58.84%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
SOS	60 Neutral	£16.32M	-18.59	-5.63%	―	-1.65%	-454.55%
THG	60 Neutral	£586.37M	-3.27	-18.75%	―	-20.36%	44.33%
ASC	59 Neutral	£331.45M	-1.11	-81.34%	―	-14.89%	12.08%
DEBS	41 Neutral	£324.59M	-1.38	-172.24%	―	-65.42%	27.73%

boohoo group Plc Corporate Events

Debenhams Group Lists New Shares on AIM as Directors Lift Stakes

Debenhams Group confirmed that 222,222,222 new ordinary shares have been admitted to trading on AIM, bringing the total number of shares and voting rights in the company to 1,619,720,334, with none held in treasury. This enlarged capital base will be used by investors to assess disclosure thresholds under UK transparency rules and follows a recent fundraise and board changes.

The company also disclosed director dealings linked to the placing, with CEO Dan Finley, Executive Vice Chair Mahmud Kamani and non-executive director Iain McDonald increasing their holdings to 0.07%, 11.64% and 1.10% of issued share capital respectively. These purchases, alongside significant option-based incentives for senior executives, signal board-level alignment with shareholders as the group pursues its turnaround and growth plans.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £17.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Debenhams Group Upsizes £40m Fundraise and Reshapes Board Amid Turnaround Drive

Debenhams Group has completed an oversubscribed equity fundraise, increasing the deal size from more than £35 million to approximately £40 million at 18 pence per share, a 5% discount to the prior closing price. The placing and subscription of over 222 million new shares are expected to raise around £38.7 million net, strengthening the capital structure and giving the online retailer more financial flexibility to pursue its turnaround strategy.

The fundraise drew strong support from both new and existing shareholders, including significant participation from directors and major shareholder Frasers Group, all deemed fair and reasonable by the independent board. Following his participation, long-serving non-executive director Iain McDonald has stepped down to allow associated funds to invest, while the board maintains it remains appropriately sized and independent, with leadership changes seen as reinforcing confidence in the ongoing turnaround.

The admission of the new ordinary shares to trading on AIM is expected to take effect on 23 February 2026, with the new stock ranking pari passu with existing shares. Management highlighted that the success of the raise signals investor belief that the market undervalues Debenhams’ future prospects, underscoring expectations for improved growth, profitability and shareholder value as the restructuring progresses.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £0.11 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Debenhams Group to Raise £35m via Discounted Share Placing to Support Turnaround

Debenhams Group has launched a £35 million equity fundraise via a placing and direct subscription of 194,444,444 new shares at 18 pence each, a roughly 5% discount to the prior close. The new shares, representing about 14% of existing capital, are expected to begin trading on AIM on 23 February 2026, subject to admission.

The accelerated bookbuild placing, led by Zeus Capital and Panmure Liberum, follows strong indicative investor demand and will not be underwritten or require shareholder approval due to its cash box structure. Net proceeds are intended to bolster liquidity, secure improved covenant amendments, and provide greater financial flexibility as the Group pursues its turnaround and growth plan, with several directors set to participate, signalling internal backing for the strategy.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £0.11 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Debenhams Group Secures Strong Investor Backing for £24m Fundraise

Debenhams Group, the online fashion, home and beauty arm of boohoo group plc, operates a portfolio of digital retail brands including Debenhams, boohoo, PLT, MAN and Karen Millen, with a long heritage in UK department store retailing. Its strategy centres on leveraging these established names as fashion‑led marketplaces to capture online consumer demand.

The company reported that indicative commitments from directors and major institutional investors for its planned equity fundraise have risen to more than £24 million at an issue price of 20 pence per share. Management will continue talks with other institutions in the coming days, signalling solid initial backing for the capital raise and reinforcing support from key shareholders as it pursues its growth and operational plans.

The most recent analyst rating on (GB:DEBS) stock is a Hold with a £22.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Debenhams Group Plans £35m Equity Raise to Cut Debt and Accelerate Turnaround

Debenhams Group has confirmed plans for an equity fundraise of about £35 million to strengthen liquidity and optimise its capital structure, with directors intending to participate at 20 pence per share. The company is in advanced talks with its lending syndicate on covenant amendments linked to the raise, aiming to cut its net debt to Adjusted EBITDA ratio to around 2x in FY27 and below 1x by the end of that year.

Management reiterated guidance for £50 million of Adjusted EBITDA in FY26 and double-digit growth in FY27, supported by improving gross merchandise value trends and ongoing cost reductions. All brands are now profitable on an Adjusted EBITDA basis, and the group is accelerating its shift to an asset-lite model, reducing lease, capex and interest costs while exploring deleveraging options such as IP licensing, supply-chain partnerships and non-core asset sales to enhance cash generation and financial flexibility.

The most recent analyst rating on (GB:DEBS) stock is a Hold with a £22.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Boohoo’s Debenhams Group Updates Market on Employee Share Scheme Allotments

Boohoo Group plc, trading as Debenhams Group on AIM, has provided an update on its block listing arrangements for its employee share schemes, covering the period from 8 July 2025 to 7 January 2026. During the period, 177,451 shares were issued or allotted under the company’s SAYE, ESOP and Long Term Incentive Plan, reducing the balance of unallotted securities under these schemes from 1,998,789 to 1,821,338, out of an original 13,532,931 ordinary shares admitted in July 2021, indicating ongoing use of equity-based incentives while leaving substantial headroom for future awards to staff and executives.

The most recent analyst rating on (GB:DEBS) stock is a Hold with a £24.50 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Debenhams Group Lifts FY26 Profit Outlook and Shelves PLT Sale After Turnaround

Debenhams Group said it is trading ahead of expectations for the year to 28 February 2026 and now forecasts full-year adjusted EBITDA of £50m for total operations, up from prior guidance of about £45m, driven by strong momentum in the core Debenhams brand, improved performance from its Youth Brands and ongoing progress on its transformation plan, with all brands remaining profitable. The company highlighted a particularly strong turnaround at PLT, which has delivered a material uplift in profitability; as a result, the board has reversed its earlier plan to sell the label, will retain it as a fashion-led marketplace and will classify PLT within continuing operations, while also pursuing significant licensing opportunities and the sale of non-core assets aimed at materially reducing net debt over the next 12 months.

The most recent analyst rating on (GB:DEBS) stock is a Hold with a £23.50 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Debenhams Group Grants Major Management Awards Under Turnaround Scheme

Debenhams Group has granted awards under its previously announced Group Turnaround Scheme, allocating 66.67% of the maximum potential award, valued at up to £148.1m, to Chief Executive Officer Dan Finley and 10% of the scheme, worth up to £22.2m, to Chief Financial Officer Phil Ellis, with the remaining 23.33% earmarked for other senior employees, contingent on the share price reaching at least £3.00 at each of three measurement dates. The independent directors, after consulting nominated adviser Zeus Capital, reconfirmed that these related-party awards are fair and reasonable for shareholders, underscoring a strong incentive structure aimed at driving the company’s turnaround, while regulatory disclosures show both Finley and Ellis subscribing for new D ordinary shares off-market as part of the scheme, further aligning management’s interests with long-term equity performance.

The most recent analyst rating on (GB:DEBS) stock is a Hold with a £28.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Debenhams Group Grants 2025 SAYE Options to 211 Employees Without Dilution to Shareholders

Debenhams Group has launched its 2025 Save As You Earn (SAYE) share scheme, granting options over 16,792,846 ordinary shares at an exercise price of 9.75p, a 19.15% discount to the shares’ closing market price when the scheme opened. A total of 211 employees, including CEO Dan Finley and CFO Phil Ellis, have taken part, with each executive receiving options over 187,179 shares, exercisable between January and June 2029. The options, representing about 1.20% of current issued share capital, will be satisfied through the group’s Employee Benefit Trust, meaning the scheme will have no dilutive impact on existing shareholders while strengthening employee alignment with the company’s long-term performance.

The most recent analyst rating on (GB:DEBS) stock is a Hold with a £28.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Debenhams Group Co-Founders Increase Shareholdings, Signaling Confidence

Boohoo Group Plc, operating as Debenhams Group, announced significant share purchases by its co-founders, Mahmud Kamani and Carol Kane. Kamani acquired 3 million shares, increasing his stake to 12.70% of the company’s issued share capital, while Kane purchased 2 million shares, raising her stake to 2.13%. These transactions reflect confidence in the company’s future prospects and may influence shareholder perceptions and market dynamics. The total number of ordinary shares and voting rights remains unchanged, providing a stable basis for shareholder calculations under regulatory disclosure rules.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £15.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.