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boohoo group Plc (GB:DEBS)
LSE:DEBS
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boohoo group Plc (DEBS) AI Stock Analysis

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GB:DEBS

boohoo group Plc

(LSE:DEBS)

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Underperform 38 (OpenAI - 4o)
Rating:38Underperform
Price Target:
13.00p
▲(5.35% Upside)
boohoo group Plc's stock score is primarily impacted by its poor financial performance and weak technical indicators. The company's negative profitability and high leverage pose significant risks. Additionally, bearish technical signals and a negative P/E ratio further contribute to the low score.
Positive Factors
Business Model Strength
The direct-to-consumer model enhances margin potential and pricing flexibility, allowing Boohoo to maintain competitive pricing and adapt quickly to market changes.
Market Position
Boohoo's focus on trendy, affordable fashion for young consumers positions it well in the fast-fashion segment, catering to a demographic with high online shopping engagement.
Product Adaptability
Boohoo's agile product adaptation to consumer trends and feedback supports sustained revenue generation and customer retention in the fast-paced fashion industry.
Negative Factors
Revenue Decline
A significant revenue decline indicates challenges in maintaining market share and consumer interest, which can impact long-term growth and profitability.
High Leverage
High leverage limits financial flexibility and increases risk, potentially affecting Boohoo's ability to invest in growth opportunities and weather economic downturns.
Negative Profitability
Negative profitability reflects operational inefficiencies and financial distress, challenging Boohoo's ability to generate sustainable profits and shareholder value.

boohoo group Plc (DEBS) vs. iShares MSCI United Kingdom ETF (EWC)

boohoo group Plc Business Overview & Revenue Model

Company DescriptionBoohoo Group Plc (DEBS) is a UK-based online fashion retailer that specializes in providing trendy, affordable clothing and accessories primarily targeted towards young consumers. Founded in 2006, the company operates several brands including Boohoo, PrettyLittleThing, and Nasty Gal. The Group focuses on fast-fashion, leveraging digital platforms to respond quickly to market trends and consumer demands, thereby offering a wide range of products that include apparel, footwear, and beauty items.
How the Company Makes MoneyBoohoo Group Plc generates revenue primarily through its e-commerce sales, offering a vast array of clothing and accessories through its various brand websites. The company employs a direct-to-consumer model, which allows it to sell products at competitive prices by cutting out traditional retail costs. Key revenue streams include online sales, international markets, and collaborations with influencers and fashion industry partners to enhance brand visibility and drive traffic to its websites. Additionally, Boohoo capitalizes on seasonal promotions and sales events, which attract consumers looking for discounted fashion. The group's ability to quickly adapt its product offerings based on customer feedback and fashion trends further contributes to its revenue, as it maintains a robust inventory turnover rate.

boohoo group Plc Financial Statement Overview

Summary
Overall, the financials indicate a challenging period for the company with declining revenues, profitability issues, and deteriorating cash flows. While some aspects of the balance sheet are stable, the overall financial health is concerning and suggests the need for strategic adjustments to improve performance.
Income Statement
30
Negative
The company's income statement reveals declining revenue over the past three years, with significant losses in net income and EBIT. The gross profit margin is relatively stable at over 50%, but the net profit margin has been negative for the last two years, indicating profitability challenges.
Balance Sheet
25
Negative
The balance sheet shows a moderate debt-to-equity ratio, reflecting a manageable level of debt. However, the decline in stockholders' equity suggests financial stress. The equity ratio remains positive, indicating some stability in its asset base.
Cash Flow
35
Negative
Cash flow analysis shows a significant drop in free cash flow, with negative values indicating cash outflows exceeding inflows. Operating cash flow has also decreased significantly, suggesting issues with cash generation from operations.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.46B790.30M1.46B1.77B1.98B1.75B
Gross Profit714.80M389.70M756.10M895.20M1.04B945.20M
EBITDA-43.10M-184.90M-53.70M-10.80M63.20M154.80M
Net Income-137.80M-326.40M-137.80M-75.60M-4.00M90.70M
Balance Sheet
Total Assets1.08B525.90M1.08B1.23B998.40M775.90M
Cash, Cash Equivalents and Short-Term Investments230.00M44.70M230.00M330.90M101.30M276.00M
Total Debt446.90M243.10M446.90M463.60M151.90M18.30M
Total Liabilities795.70M522.00M795.70M825.70M534.10M303.40M
Stockholders Equity279.70M3.90M279.70M400.00M464.30M472.50M
Cash Flow
Free Cash Flow-49.20M-34.00M-62.90M45.50M-251.20M40.10M
Operating Cash Flow-2.20M-12.70M1.90M136.70M10.30M162.80M
Investing Cash Flow-60.10M32.20M-54.80M-103.30M-261.50M-283.40M
Financing Cash Flow-38.60M-202.90M-48.00M196.20M76.50M151.20M

boohoo group Plc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price12.34
Price Trends
50DMA
15.24
Negative
100DMA
18.26
Negative
200DMA
22.90
Negative
Market Momentum
MACD
-0.76
Negative
RSI
35.21
Neutral
STOCH
15.68
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DEBS, the sentiment is Negative. The current price of 12.34 is below the 20-day moving average (MA) of 13.32, below the 50-day MA of 15.24, and below the 200-day MA of 22.90, indicating a bearish trend. The MACD of -0.76 indicates Negative momentum. The RSI at 35.21 is Neutral, neither overbought nor oversold. The STOCH value of 15.68 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:DEBS.

boohoo group Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
59
Neutral
567.40M54.547.27%9.45%-57.24%
57
Neutral
54.57M-37.68-12.82%1.85%2.55%-445.00%
52
Neutral
570.69M-3.70-106.64%-20.36%
46
Neutral
355.65M-1.21-64.97%-15.86%-18.46%
46
Neutral
715.25M-74.5833.36%0.46%2.62%-129.82%
38
Underperform
£158.87M-185.68%-45.91%-120.22%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:DEBS
boohoo group Plc
12.34
-17.50
-58.65%
GB:ASC
ASOS plc
298.00
-130.60
-30.47%
GB:AO
AO World
99.80
-12.60
-11.21%
GB:THG
THG
37.00
-18.00
-32.73%
GB:MOON
Moonpig Group Plc
221.50
17.90
8.79%
GB:MRK
Marks Electrical Group Plc
52.00
-7.50
-12.61%

boohoo group Plc Corporate Events

Shareholder MeetingsBusiness Operations and Strategy
Boohoo Group Rebrands to Debenhams Despite Shareholder Vote
Neutral
Mar 28, 2025

Boohoo group plc announced the outcome of its General Meeting, where the proposal to change the corporate name to Debenhams Group plc was not passed. Despite this, the company will continue to operate under the Debenhams brand, with a new stock market identifier ‘DEBS’ effective from March 31, 2025. The board expressed satisfaction with the majority shareholder support and remains optimistic about the company’s future, emphasizing the successful turnaround of Debenhams as a model for the broader group’s strategy.

Executive/Board ChangesBusiness Operations and Strategy
boohoo Group Rebrands as Debenhams Group Following Successful Turnaround
Positive
Mar 11, 2025

boohoo group Plc has successfully completed the turnaround of Debenhams, transforming it into a profitable and rapidly growing online department store. The company will now operate as Debenhams Group, focusing on a marketplace-led business model to enhance growth and profitability. This strategic shift is expected to drive the recovery of the wider group, including its youth brands, and strengthen its position in the global digital retail space. The group has also announced a new ESG strategy and leadership changes, including the appointment of Phil Ellis as the new CFO.

Business Operations and Strategy
Frasers Group Increases Stake in Boohoo Group
Neutral
Mar 5, 2025

Frasers Group Plc has increased its stake in Boohoo Group PLC, raising its voting rights from 28.008079% to 29.053700%. This acquisition of voting rights indicates a strategic move by Frasers Group to strengthen its influence within Boohoo, potentially impacting the company’s strategic decisions and market positioning.

Executive/Board ChangesBusiness Operations and Strategy
boohoo Group Grants Shares to Executives and Directors
Neutral
Feb 3, 2025

boohoo group plc announced the grant of options over 8,293,104 ordinary shares to its top executives, Dan Finley and Stephen Morana, as part of their compensation and appointment agreements. Additionally, the company issued 275,864 shares to its non-executive directors as part of their compensation package. These actions are part of boohoo’s strategy to align management incentives with company performance, enhancing its operational and strategic positioning. The issuance of new shares will not dilute existing shareholders’ interests, maintaining the company’s focus on sustainable growth.

Other
boohoo Co-Founder Increases Stake with Share Purchase
Positive
Jan 22, 2025

Carol Kane, Co-Founder and Executive Director of boohoo group plc, has purchased 330,295 ordinary shares, increasing her stake to approximately 1.50% of the company’s issued share capital. This transaction reflects insider confidence and may influence shareholder perspectives on the company’s stability and future prospects.

Executive/Board ChangesShareholder Meetings
Boohoo Shareholders Reject Frasers’ Proposal to Remove Director
Positive
Jan 21, 2025

Boohoo Group plc announced that shareholders overwhelmingly rejected the proposal by Frasers Group plc to remove Mahmud Kamani as a director. With over 63% of votes against the resolution, the Board emphasized its commitment to creating shareholder value and urged Frasers to cease its destabilizing efforts. The outcome reflects strong support from shareholders, aligning with a previous rejection of Frasers’ attempts in December, reinforcing the Board’s mandate to focus on maximizing shareholder value.

Glass Lewis Advises Against Removing Mahmud Kamani from Boohoo’s Board
Jan 15, 2025

Boohoo group plc faces a recommendation from independent proxy adviser Glass Lewis for shareholders to vote against a resolution to remove Mahmud Kamani as a director at the upcoming General Meeting. Glass Lewis acknowledges the company’s recent strategic actions, including a business review and leadership changes, which they believe will retain Kamani’s expertise while empowering new leadership to enhance performance. The recommendation aligns with the company’s Independent Committee and Institutional Shareholder Services Inc., indicating significant support for the current leadership strategy.

boohoo Board Urges Rejection of Frasers’ Resolution
Jan 9, 2025

The Independent Committee of boohoo group plc is urging shareholders to vote against the resolution proposed by Frasers Group plc at the upcoming General Meeting, which seeks to remove Mahmud Kamani as a director. This recommendation is supported by Institutional Shareholder Services Inc. (ISS) and stems from concerns that Frasers’ actions aim to destabilize boohoo’s operations for its own commercial gain. The committee highlights the strategic steps taken by the board to enhance shareholder value, such as appointing Dan Finley as CEO, implementing cost savings, and raising equity capital.

boohoo’s Co-Founder Increases Shareholding, Signaling Confidence
Jan 8, 2025

boohoo group plc announced that Carol Kane, Co-Founder and Executive Director, has purchased 320,943 ordinary shares at a price of 31.08 pence per share, increasing her beneficial interest to approximately 1.47% of the company’s issued share capital. This transaction could signify confidence in the company’s future prospects and may influence the perception of stakeholders regarding the company’s market position and leadership stability.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 04, 2025