tiprankstipranks
Trending News
More News >
boohoo group Plc (GB:DEBS)
LSE:DEBS
Advertisement

boohoo group Plc (DEBS) AI Stock Analysis

Compare
199 Followers

Top Page

GB:DEBS

boohoo group Plc

(LSE:DEBS)

Select Model
Select Model
Select Model
Neutral 41 (OpenAI - 4o)
Rating:41Neutral
Price Target:
12.00p
▼(-47.83% Downside)
boohoo group Plc's stock score is primarily impacted by its poor financial performance, characterized by declining revenues and negative profitability. Technical analysis provides mixed signals, while valuation metrics are unfavorable due to a negative P/E ratio and lack of dividend yield. The absence of earnings call data and corporate events does not affect the score.
Positive Factors
Direct-to-Consumer Model
Boohoo's direct-to-consumer model enhances margin sustainability by reducing costs associated with traditional retail, allowing competitive pricing and better control over customer experience.
Market Adaptability
Boohoo's agility in responding to fashion trends and customer feedback supports its market position and revenue growth, crucial in the fast-paced fashion industry.
Brand Portfolio
A diverse brand portfolio allows Boohoo to target different market segments, enhancing its competitive advantage and market reach in the online fashion retail sector.
Negative Factors
Declining Revenues
Significant revenue decline indicates challenges in maintaining market share and demand, potentially impacting long-term growth and financial stability.
High Leverage
High leverage can strain financial resources, limiting Boohoo's ability to invest in growth opportunities and increasing vulnerability to economic downturns.
Negative Profitability
Negative profitability reflects operational inefficiencies and financial distress, challenging Boohoo's ability to sustain operations and invest in future growth.

boohoo group Plc (DEBS) vs. iShares MSCI United Kingdom ETF (EWC)

boohoo group Plc Business Overview & Revenue Model

Company DescriptionDebenhams Group PLC, through its subsidiaries, operates as an online clothing retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company designs, sources, markets, and sells fashion clothing, home and beauty products, shoes, and accessories for 16-to-60+ year age customers. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, coast, Oasis, Warehouse, Dorothy Perkins, Wallis, Burton London, and Debenhams brands. boohoo group plc was founded in 2006 and is headquartered in Manchester, the United Kingdom.
How the Company Makes MoneyBoohoo Group Plc generates revenue primarily through its e-commerce sales, offering a vast array of clothing and accessories through its various brand websites. The company employs a direct-to-consumer model, which allows it to sell products at competitive prices by cutting out traditional retail costs. Key revenue streams include online sales, international markets, and collaborations with influencers and fashion industry partners to enhance brand visibility and drive traffic to its websites. Additionally, Boohoo capitalizes on seasonal promotions and sales events, which attract consumers looking for discounted fashion. The group's ability to quickly adapt its product offerings based on customer feedback and fashion trends further contributes to its revenue, as it maintains a robust inventory turnover rate.

boohoo group Plc Financial Statement Overview

Summary
boohoo group Plc is facing significant financial challenges, with declining revenues, negative profitability, and increased leverage. The cash flow situation is also concerning, indicating financial distress and potential risks for the company's future stability.
Income Statement
30
Negative
The income statement reveals significant challenges for boohoo group Plc. The company has experienced a sharp decline in revenue, with a 45.9% decrease in the most recent year. Gross profit margins have decreased slightly over the years, and net profit margins have turned negative, indicating substantial losses. EBIT and EBITDA margins are also negative, reflecting operational inefficiencies and financial distress.
Balance Sheet
25
Negative
The balance sheet shows a concerning financial position. The debt-to-equity ratio has increased dramatically to 62.33, indicating high leverage and potential solvency issues. Return on equity is negative, highlighting the company's inability to generate profits from shareholders' equity. The equity ratio has also decreased, suggesting a weakened financial structure.
Cash Flow
35
Negative
Cash flow analysis indicates negative trends, with free cash flow growth being negative and operating cash flow turning negative in the latest period. The operating cash flow to net income ratio is negative, reflecting cash flow challenges. However, the free cash flow to net income ratio is positive, suggesting some ability to cover losses with free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.46B790.30M1.46B1.77B1.98B1.75B
Gross Profit714.80M389.70M756.10M895.20M1.04B945.20M
EBITDA-43.10M-184.90M-53.70M-10.80M63.20M154.80M
Net Income-137.80M-326.40M-137.80M-75.60M-4.00M90.70M
Balance Sheet
Total Assets1.08B525.90M1.08B1.23B998.40M775.90M
Cash, Cash Equivalents and Short-Term Investments230.00M44.70M230.00M330.90M101.30M276.00M
Total Debt446.90M243.10M446.90M463.60M151.90M18.30M
Total Liabilities795.70M522.00M795.70M825.70M534.10M303.40M
Stockholders Equity279.70M3.90M279.70M400.00M464.30M472.50M
Cash Flow
Free Cash Flow-49.20M-34.00M-62.90M45.50M-251.20M40.10M
Operating Cash Flow-2.20M-12.70M1.90M136.70M10.30M162.80M
Investing Cash Flow-60.10M32.20M-54.80M-103.30M-261.50M-283.40M
Financing Cash Flow-38.60M-202.90M-48.00M196.20M76.50M151.20M

boohoo group Plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price23.00
Price Trends
50DMA
12.63
Positive
100DMA
14.23
Positive
200DMA
18.76
Positive
Market Momentum
MACD
0.98
Negative
RSI
82.91
Negative
STOCH
72.66
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DEBS, the sentiment is Positive. The current price of 23 is above the 20-day moving average (MA) of 13.05, above the 50-day MA of 12.63, and above the 200-day MA of 18.76, indicating a bullish trend. The MACD of 0.98 indicates Negative momentum. The RSI at 82.91 is Negative, neither overbought nor oversold. The STOCH value of 72.66 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:DEBS.

boohoo group Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
£577.26M55.747.52%13.21%-54.35%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
55
Neutral
£700.25M-4.54-18.75%-20.36%44.33%
54
Neutral
£51.95M-35.87-9.68%2.16%-5.97%14.75%
47
Neutral
£668.98M-70.371.42%2.62%-129.82%
46
Neutral
£274.50M-0.93-81.34%-14.89%12.08%
41
Neutral
£154.49M-0.46-172.24%-65.42%27.73%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:DEBS
boohoo group Plc
23.00
-10.48
-31.30%
GB:ASC
ASOS plc
242.50
-136.30
-35.98%
GB:AO
AO World
109.80
2.80
2.62%
GB:THG
THG
45.16
-2.58
-5.40%
GB:MOON
Moonpig Group Plc
211.50
-35.15
-14.25%
GB:MRK
Marks Electrical Group Plc
44.50
-6.94
-13.49%

boohoo group Plc Corporate Events

Other
Debenhams Group CFO Increases Stake with Share Purchase
Positive
Sep 30, 2025

Phil Ellis, Chief Financial Officer of Debenhams Group, has purchased 162,881 ordinary shares in the company, representing approximately 0.01% of its issued share capital. This transaction highlights the confidence of the company’s leadership in its market position and future prospects, potentially impacting investor sentiment positively.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £13.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Other
Debenhams Group Directors Increase Shareholdings, Indicating Confidence
Positive
Sep 25, 2025

Debenhams Group announced that two of its Non-Executive Directors, Iain McDonald and John Goold, have purchased significant amounts of the company’s ordinary shares. McDonald acquired 300,161 shares, while Goold purchased 200,000 shares, signaling confidence in the company’s future prospects. These transactions, conducted on the London Stock Exchange, reflect a positive sentiment from the board members, potentially impacting investor perceptions and the company’s market positioning.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £13.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Debenhams Group Strengthens Board with New Appointment
Positive
Sep 19, 2025

Debenhams Group has announced changes to its Board, appointing Tom Handley as an Independent Non-Executive Director. Handley, with extensive governance expertise, is expected to contribute significantly to the company’s growth. Alistair McGeorge steps down from his role, with John Goold taking over as Senior Independent Director. These changes are seen as strategic moves to bolster the company’s governance and operational capabilities.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £13.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Business Operations and StrategyShareholder Meetings
Debenhams Group AGM Results: Ordinary Resolutions Passed, Special Resolutions Blocked
Neutral
Sep 19, 2025

Debenhams Group announced the results of its Annual General Meeting, where all ordinary resolutions were passed, but special resolutions failed due to a major competitor’s voting influence. Despite this, the board reassured shareholders that the outcome would not materially impact the company, emphasizing their commitment to the turnaround strategy and shareholder value maximization.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £13.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Shareholder Meetings
Debenhams Group Corrects AGM Notice Error
Neutral
Sep 8, 2025

Boohoo Group Plc, operating as Debenhams Group, announced a correction to a typographical error found in the notice for their upcoming Annual General Meeting (AGM). The error pertained to the expiration date of certain resolutions, which should extend until September 19, 2026, instead of 2025. This correction does not necessitate a new proxy form, and the amended resolutions will be presented for voting at the AGM. The revised notice will be available on the company’s website, ensuring shareholders are informed of the changes.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £13.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Debenhams Group Updates AIM Rule 26 Website Address
Neutral
Aug 29, 2025

Debenhams Group has announced a change in its AIM Rule 26 website address, now accessible at https://www.debenhamsgroup.com/investors/aim-rule-26/. This update reflects the company’s ongoing digital strategy and commitment to maintaining transparency and accessibility for its investors, potentially enhancing its market presence and stakeholder engagement.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £0.13 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Regulatory Filings and Compliance
Debenhams Group Updates AIM Rule 26 Website Address
Neutral
Aug 29, 2025

Debenhams Group has announced a change in its AIM Rule 26 website address, now accessible at https://www.debenhamsgroup.com/investors/aim-rule-26/. This update is part of the company’s ongoing efforts to enhance investor relations and streamline access to regulatory information, reflecting its commitment to maintaining transparency and effective communication with stakeholders.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £0.13 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Other
Debenhams Group Executive Increases Stake with Major Share Purchase
Positive
Aug 27, 2025

Debenhams Group announced that Carol Kane, Founder and Group Executive Director, has purchased 6,862,230 ordinary shares at an average price of 14.50 pence each, increasing her stake to approximately 1.99% of the company’s issued share capital. This transaction highlights a significant vote of confidence in the company’s future from a key executive, potentially impacting investor sentiment and the company’s market positioning.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £15.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Boohoo Group Unveils Strategic Turnaround with Strong FY25 Results
Positive
Aug 26, 2025

Boohoo Group Plc has announced its audited results for the year ending February 2025, highlighting a strategic transformation under new leadership. The company reported a £41.6 million Adjusted EBITDA, driven by significant cost-cutting measures and a focus on the Debenhams brand, which saw a 34% increase in GMV. The group has reduced its capital intensity, decreased inventory by over 50%, and deleveraged its business by reducing gross borrowings by £200 million. The company is exploring the sale of PLT and assessing long-term options for its US and Burnley distribution sites. The strategic turnaround aims to restore profitability and unlock shareholder value, with a focus on sustainable profit growth and becoming a preferred shopping destination.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £15.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Executive/Board Changes
Debenhams Group Grants Share Options to Senior Management
Neutral
Aug 26, 2025

Debenhams Group has announced the granting of nil cost options over 16,460,918 ordinary shares to seven employees under the Debenhams Incentive Plan, a long-term incentive scheme for senior management. This move, part of legacy remuneration arrangements, involves significant share-based compensation for Dan Finley and Phil Ellis, the Group CEO and CFO, respectively. The options are structured to vest immediately and over a 12-month period, with no dilutive impact on shareholders. The announcement underscores the company’s commitment to rewarding its leadership while maintaining shareholder value.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £15.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Debenhams Group Backs Revolution Beauty’s Fundraising and Explores New Partnership
Positive
Aug 22, 2025

Debenhams Group has announced its support for Revolution Beauty Group’s £15 million fundraising initiative by committing to subscribe for shares proportionate to its current holding of 27.03% in Revolution. Additionally, Debenhams is in discussions to establish a formal commercial arrangement with Revolution to supply branded cosmetics under a license agreement, which is expected to enhance Debenhams’ product offerings and strengthen its market position.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £15.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Debenhams Group Secures £175 Million Refinancing to Boost Turnaround Strategy
Positive
Aug 21, 2025

Debenhams Group has successfully secured a new 3-year financing facility worth up to £175 million, replacing its previous £125 million credit facility. This strategic move, completed a year ahead of schedule, enhances the group’s financial flexibility and supports its multi-year turnaround strategy, particularly in revitalizing its Youth fashion brands. The facility, led by TPG Angelo Gordon, reflects the group’s commitment to strengthening its market position and operational capabilities.

The most recent analyst rating on (GB:DEBS) stock is a Sell with a £15.00 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 21, 2025