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THG (GB:THG)
LSE:THG

THG (THG) AI Stock Analysis

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GB

THG

(LSE:THG)

49Neutral
THG's overall stock score reflects significant financial and technical challenges, although recent corporate actions provide some positive outlook. The company's high debt levels and declining revenues are primary concerns. Despite these issues, strategic initiatives to strengthen financial stability and market position offer some optimism for the future.
Positive Factors
Business Development
The demerger and refinancing have been completed, and there has been evolution of the business models in both Beauty and Nutrition.
Financial Performance
A year of double-digit EBITDA progress and robust cash generation is anticipated in FY26.
Investor Confidence
THG has completed a £90m fundraising, including a £60m contribution from CEO/Founder Matthew Moulding, and detailed a proposed Refinancing.
Negative Factors
Acquisition Risks
The offer carried significant execution risks, leading to its rejection.
Market Challenges
Impacts of tariffs and continued elevated whey price are reflected in the updated numbers.
Valuation Concerns
The proposal was considered to fundamentally undervalue Myprotein.

THG (THG) vs. S&P 500 (SPY)

THG Business Overview & Revenue Model

Company DescriptionTHG, also known as The Hut Group, is a global e-commerce and technology company headquartered in Manchester, United Kingdom. It operates across several sectors, including beauty, wellness, luxury, and lifestyle. THG is known for its proprietary technology platform, THG Ingenuity, which powers its own brands as well as providing end-to-end e-commerce solutions for third-party clients. The company also owns a diverse portfolio of consumer brands, such as Lookfantastic, Myprotein, and Glossybox, offering a wide range of beauty, nutrition, and lifestyle products.
How the Company Makes MoneyTHG makes money primarily through direct-to-consumer sales of its proprietary brands in the beauty, wellness, and lifestyle segments. Its revenue model is significantly bolstered by THG Ingenuity, the company's end-to-end e-commerce platform, which provides services such as website hosting, digital marketing, and logistics to both its own brands and external clients. This platform enables THG to generate revenue from business-to-business clients by offering comprehensive e-commerce solutions. Key revenue streams include product sales from owned brands, subscription services like Glossybox, and fees from third-party companies utilizing the THG Ingenuity platform. The company's earnings are supported by strategic partnerships with major global brands and retailers, leveraging its technology to support their online presence and operations.

THG Financial Statement Overview

Summary
THG is facing significant financial challenges with declining revenues and high leverage. While cash flow management shows improvement, the company's profitability remains uncertain. Addressing these financial challenges is crucial for future stability.
Income Statement
45
Neutral
THG has faced substantial challenges in maintaining profitability, as reflected by negative net income margins over recent years. The revenue has declined from 2023 to 2024 by 14.3%, and a negative EBIT margin further underscores operational challenges. The company has seen inconsistent gross profit margins, indicating difficulties in cost management. While there are signs of improvement in EBITDA margins compared to 2023, overall performance remains fragile.
Balance Sheet
50
Neutral
The balance sheet shows a high debt-to-equity ratio of 2.11 in 2024, suggesting significant leverage which may pose risks. The equity ratio has decreased to 12.0%, indicating reduced financial stability. Return on Equity (ROE) remains negative due to persistent net losses. Despite these challenges, the company has managed to reduce net debt, pointing to some improvement in financial management.
Cash Flow
55
Neutral
THG's cash flow statement reveals a positive growth trend in free cash flow, improving from a small positive value in 2023 to 28.99 million in 2024. The operating cash flow to net income ratio suggests that cash flows are more stable than net income figures would suggest. However, the free cash flow to net income remains low, indicating potential issues with converting earnings into cash.
Breakdown
Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
1.75B2.05B2.24B2.18B1.61B
Gross Profit
693.60M840.29M771.00M855.37M655.91M
EBIT
-147.90M-185.39M-174.81M-10.23M-308.91M
EBITDA
-48.64M42.42M-289.44M32.07M-376.33M
Net Income Common Stockholders
-326.14M-248.37M-539.96M-138.07M-532.63M
Balance SheetCash, Cash Equivalents and Short-Term Investments
309.35M416.16M473.78M536.83M773.58M
Total Assets
2.55B2.78B3.09B3.42B2.45B
Total Debt
645.94M995.01M1.01B839.04M762.34M
Net Debt
337.31M578.85M539.78M302.21M-11.24M
Total Liabilities
2.24B1.76B1.79B1.67B1.30B
Stockholders Equity
305.83M1.02B1.30B1.76B1.14B
Cash FlowFree Cash Flow
28.99M16.15M-164.27M-190.88M-198.98M
Operating Cash Flow
60.70M141.81M12.15M-1.71M40.39M
Investing Cash Flow
-92.11M-77.14M-182.11M-959.06M-351.32M
Financing Cash Flow
-22.91M-122.29M106.92M724.01M772.28M

THG Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price26.52
Price Trends
50DMA
31.01
Negative
100DMA
35.93
Negative
200DMA
44.30
Negative
Market Momentum
MACD
-1.46
Negative
RSI
46.26
Neutral
STOCH
64.01
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:THG, the sentiment is Neutral. The current price of 26.52 is below the 20-day moving average (MA) of 27.07, below the 50-day MA of 31.01, and below the 200-day MA of 44.30, indicating a neutral trend. The MACD of -1.46 indicates Negative momentum. The RSI at 46.26 is Neutral, neither overbought nor oversold. The STOCH value of 64.01 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:THG.

THG Risk Analysis

THG disclosed 12 risk factors in its most recent earnings report. THG reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

THG Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
£321.90M6.6714.43%6.20%7.75%-21.78%
GBAO
63
Neutral
£547.31M20.9120.28%-0.39%2.68%
63
Neutral
£777.69M890.75%0.43%5.32%-152.26%
61
Neutral
$6.93B11.842.89%3.91%2.59%-21.68%
GBTHG
49
Neutral
£409.04M-27.20%-14.37%-28.78%
GBASC
49
Neutral
£349.50M-62.59%-15.86%-18.46%
48
Neutral
£274.83M-96.36%-16.32%-202.39%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:THG
THG
27.32
-43.88
-61.63%
GB:DEBS
boohoo group Plc
21.50
-15.22
-41.45%
GB:CARD
Card Factory
93.40
-3.10
-3.21%
GB:ASC
ASOS plc
300.00
-65.80
-17.99%
GB:AO
AO World
95.00
-13.60
-12.52%
GB:MOON
Moonpig Group Plc
239.00
84.88
55.07%

THG Corporate Events

Shareholder MeetingsFinancial DisclosuresRegulatory Filings and Compliance
THG PLC Releases 2024 Annual Report and Schedules AGM
Neutral
Apr 30, 2025

THG PLC has released its Annual Report & Accounts for the financial year ending December 31, 2024. The report is now available on the company’s website and will soon be distributed to shareholders. Additionally, the report has been submitted to the National Storage Mechanism for public inspection. The company’s Annual General Meeting is scheduled for June 25, 2025, at THG Studios in Altrincham. This release marks a significant step in THG’s corporate governance and transparency efforts, providing stakeholders with comprehensive insights into the company’s financial performance and strategic direction.

Business Operations and StrategyFinancial Disclosures
THG PLC Reports Transformative Year with Strategic Progress and Resilience
Positive
Apr 29, 2025

THG PLC reported its preliminary FY 2024 results, highlighting a transformative year marked by strategic progress, operational resilience, and balance sheet deleveraging. The company completed the demerger of its technology division, THG Ingenuity, and refinanced its long-term capital structure. Despite a slight decline in overall revenue, THG Beauty showed strong growth, while THG Nutrition faced challenges due to high whey commodity prices but returned to growth in early 2025. The company remains focused on sustainable growth and cash generation, with plans to enhance market share through strategic initiatives in both beauty and nutrition sectors.

M&A TransactionsBusiness Operations and Strategy
THG Rejects Selkirk’s Proposal for Myprotein Amid Strategic Focus
Neutral
Apr 23, 2025

THG PLC has rejected an unsolicited proposal from Selkirk to acquire Myprotein, citing the offer as undervaluing the brand and lacking sufficient funding details. Following a recent demerger and refinancing, THG is focused on reducing debt and executing its growth strategy, with upcoming financial results expected soon.

Business Operations and StrategyRegulatory Filings and Compliance
THG PLC Announces Change in Voting Rights Structure
Neutral
Apr 16, 2025

THG PLC has announced a change in the breakdown of its voting rights, with VG Corporate Trustee Limited now holding 3.68% of the voting rights, down from a previous 4.62%. This adjustment in voting rights could impact the company’s governance structure and influence in decision-making processes, potentially affecting stakeholders’ interests.

Business Operations and Strategy
Frasers Group Increases Stake in THG PLC
Neutral
Apr 4, 2025

THG PLC, a UK-based company, has announced a change in its major holdings. Frasers Group Plc has increased its voting rights in THG PLC to 11.071980% as of April 2, 2025, up from a previous position of 10.925527%. This acquisition of voting rights signifies a strategic move by Frasers Group, potentially impacting THG’s operations and stakeholder dynamics.

Private Placements and FinancingBusiness Operations and Strategy
THG PLC Completes Debt Refinancing, Strengthens Financial Position
Positive
Apr 4, 2025

THG PLC has successfully completed a debt refinancing exercise, extending the maturity of its Term Loan B and RCF to 2029, and partially repaying Term Loan A and TLB. This refinancing reduces the company’s net total leverage and aligns with its goal of achieving a neutral net cash/net debt position, highlighting its cash-generative nature. The move is expected to strengthen THG’s financial stability and support its strategic objectives, with further performance details to be released in the upcoming financial results.

Business Operations and StrategyRegulatory Filings and Compliance
Qatar Investment Authority Adjusts Stake in THG PLC
Neutral
Apr 3, 2025

The Qatar Investment Authority has been diluted in its voting rights in THG PLC from 7.197% to 6.842%, as reported in a recent notification. This change in voting rights could impact THG’s shareholder dynamics and influence within the company, reflecting a shift in investment strategy by a major stakeholder.

Regulatory Filings and Compliance
THG PLC Announces Change in Voting Rights Structure
Neutral
Apr 1, 2025

THG PLC announced a change in the breakdown of its voting rights, with Balderton Capital IV, L.P. crossing a threshold on March 28, 2025. The new position reflects a decrease in voting rights from 7.333069% to 6.971154%, impacting the company’s shareholder structure and potentially its decision-making process.

Private Placements and Financing
THG PLC Completes Equity Raise for Refinancing
Neutral
Apr 1, 2025

THG PLC announced the completion of a non-pre-emptive equity issue, raising approximately £22.13 million through the issuance of 68,527,697 new Ordinary Shares, representing about 5.18% of the existing shares. The proceeds are earmarked for a comprehensive refinancing exercise, and the allocation process adhered to pre-emption principles, with major shareholders consulted prior to the equity placing.

Business Operations and StrategyRegulatory Filings and Compliance
Qatar Investment Authority Adjusts Stake in THG PLC
Neutral
Apr 1, 2025

The Qatar Investment Authority has been diluted in its voting rights in THG PLC from 7.197% to 6.842%, as reported in a recent notification. This change in voting rights could impact THG’s shareholder dynamics and influence within the company, reflecting a shift in investment strategy by a major stakeholder.

Regulatory Filings and Compliance
THG PLC Announces Total Voting Rights for March 2025
Neutral
Apr 1, 2025

THG PLC has announced its total voting rights as of March 31, 2025, in compliance with the FCA’s Disclosure Guidance and Transparency Rules. The company’s issued share capital includes various classes of shares, with only the ordinary shares carrying voting rights, totaling 1,390,694,730 votes. This information is crucial for shareholders to determine their notification obligations under the relevant rules.

Business Operations and Strategy
Frasers Group Increases Stake in THG PLC to 10.93%
Neutral
Mar 31, 2025

THG PLC, a UK-based company, has announced a significant change in its shareholder structure. Frasers Group Plc, led by Michael Ashley, has increased its stake in THG PLC to 10.93% from a previous 6.10%, marking a notable acquisition of voting rights. This move could potentially impact THG’s strategic decisions and influence its market positioning, given Frasers Group’s substantial voting power.

Private Placements and FinancingBusiness Operations and Strategy
THG PLC Strengthens Market Position with Successful Equity Fundraise
Positive
Mar 31, 2025

THG PLC has successfully completed an oversubscribed equity fundraise, significantly supported by founder and CEO Matthew Moulding’s £60 million contribution. Moulding’s equity interest in the company now stands at approximately 25% on a fully diluted basis, with a substantial portion of shares being transferred to satisfy investor demand. This strategic move is expected to bolster THG’s financial position and enhance its market presence, potentially benefiting stakeholders by increasing the company’s operational capabilities and competitiveness.

Private Placements and FinancingBusiness Operations and Strategy
THG PLC Secures £90 Million in Oversubscribed Equity Fundraise
Positive
Mar 27, 2025

THG PLC has successfully completed an oversubscribed equity fundraise, securing £90 million in gross proceeds. This includes a £22 million placing of new Ordinary Shares and a £68 million Convertible Loan. The Convertible Loan’s conversion date is deferred to December 2025, subject to shareholder approval, with potential for earlier conversion under specific conditions. This financial move is expected to enhance THG’s market positioning and operational capacity, with the board affirming the fairness and reasonableness of the Convertible Loan Agreement.

Private Placements and FinancingBusiness Operations and Strategy
THG PLC Raises £90 Million to Strengthen Financial Position
Positive
Mar 25, 2025

THG PLC has successfully raised £90 million through an oversubscribed equity placing, with significant contributions from new investors and existing shareholders, including a £60 million investment from Matthew Moulding. This fundraise will be used to reduce the company’s debt, specifically by repaying the Term Loan A and downsizing the TLB. The move follows the Ingenuity demerger and inclusion in the FTSE 250, marking a significant step in THG’s strategy to simplify its debt and equity structure, enhancing its position as a cash-generative entity poised for further growth in consumer markets.

Delistings and Listing ChangesBusiness Operations and Strategy
THG PLC Anticipates Inclusion in FTSE 250 Index
Positive
Mar 6, 2025

THG PLC is set to be included in the FTSE 250 Index following its transfer to the equity shares category in January 2025, with the inclusion expected to be effective around 21 March 2025. This development is seen as a significant step in enhancing the company’s visibility and supporting its strategic goals, particularly following the demerger of THG Ingenuity. The inclusion is anticipated to bolster THG’s position in the global beauty, health, and wellness market, reflecting its ongoing progress in strategic priorities.

Regulatory Filings and Compliance
THG PLC Announces Total Voting Rights Update
Neutral
Mar 3, 2025

THG PLC has announced its total voting rights in accordance with the FCA’s Disclosure Guidance and Transparency Rules. As of February 28, 2025, the company’s issued share capital consists of various classes of shares, with only the ordinary shares being voting shares, totaling 1,322,131,978 voting rights. This information is crucial for shareholders to determine their interest in the company under the relevant disclosure rules.

Regulatory Filings and Compliance
THG PLC Announces Total Voting Rights Update
Neutral
Mar 3, 2025

THG PLC has announced its total voting rights as of 28 February 2025, in compliance with the FCA’s Disclosure Guidance and Transparency Rules. The company’s issued share capital consists of various classes of shares, but only the ordinary shares carry voting rights, totaling 1,322,131,978 votes. This information is crucial for shareholders to determine their interests and obligations under the transparency rules.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.