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Thg Plc (GB:THG)
:THG

THG (THG) AI Stock Analysis

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GB

THG

(LSE:THG)

Rating:58Neutral
Price Target:
33.00p
▲(4.04%Upside)
The overall score is driven by THG's challenging financial performance and valuation, partially offset by strong technical indicators and positive corporate events. The ongoing financial difficulties and high leverage are significant concerns, while recent corporate initiatives provide some optimism for future stability.
Positive Factors
Strategic Progress
Momentum built through the quarter, with a strong performance in June, suggesting a positive outlook for the coming quarters.
Trading Update
THG has provided a solid trading update, with Q2 cc revenue returning to growth, underpinned by marked improvements in both Beauty and Nutrition.
Negative Factors
Cost Challenges
Impacts of tariffs and continued elevated whey price are reflected in the updated numbers.
Market Valuation
THG received an unsolicited proposal to acquire Myprotein, indicating interest from external investors, but the proposal was considered to fundamentally undervalue Myprotein.

THG (THG) vs. iShares MSCI United Kingdom ETF (EWC)

THG Business Overview & Revenue Model

Company DescriptionTHG Plc operates as an e-commerce technology company in the United Kingdom, the United States, Europe, and internationally. The company operates pure-play sites, such as Lookfantastic, Cult Beauty, and Dermstore that offers approximately 1,300 premium brands across the skincare, haircare, cosmetics, and fragrance categories; Myprotein, a D2C sport nutrition provider that offers products across various categories, including vegan, protein, vitamin, athleisure, and healthy snacks; and THG Ingenuity, an end-to-end platform that powers businesses and brands, which offers hosting, analytics, fraud detection, logistics, and warehousing services, as well as digital brand management, including marketing, translation, and global customer services. It also engages in the online beauty and haircare businesses; and provision of skincare, haircare and cosmetics products. In addition, the company operates THG OnDemand, which offers entertainment products and subscription services for clothing, gadgets, and vinyl; THG Experience that comprises of Three luxury event spaces, including King Street Townhouse Hotel, Great John Street Hotel, and Hale Country Club & Spa; and THG Luxury, which operates various websites that retails fashion and lifestyle brands. Further, it operates hairdressing salons and hotels; offers website development, franchising and consultancy, warehouse and distribution, environmental consulting, translation and interpretation, web hosting, and marketing services; distributes motion pictures; processes films; recovers sorted metals; and produces visual content. The company was formerly known as THG Holdings plc and changed its name to THG Plc in January 2021. THG Plc was founded in 2004 and is based in Manchester, the United Kingdom.
How the Company Makes MoneyTHG makes money primarily through direct-to-consumer sales of its proprietary brands in the beauty, wellness, and lifestyle segments. Its revenue model is significantly bolstered by THG Ingenuity, the company's end-to-end e-commerce platform, which provides services such as website hosting, digital marketing, and logistics to both its own brands and external clients. This platform enables THG to generate revenue from business-to-business clients by offering comprehensive e-commerce solutions. Key revenue streams include product sales from owned brands, subscription services like Glossybox, and fees from third-party companies utilizing the THG Ingenuity platform. The company's earnings are supported by strategic partnerships with major global brands and retailers, leveraging its technology to support their online presence and operations.

THG Financial Statement Overview

Summary
THG is facing significant financial challenges with declining revenues and high leverage. While cash flow management shows improvement, the company's profitability remains uncertain. Addressing these financial challenges is crucial for future stability.
Income Statement
45
Neutral
THG has faced substantial challenges in maintaining profitability, as reflected by negative net income margins over recent years. The revenue has declined from 2023 to 2024 by 14.3%, and a negative EBIT margin further underscores operational challenges. The company has seen inconsistent gross profit margins, indicating difficulties in cost management. While there are signs of improvement in EBITDA margins compared to 2023, overall performance remains fragile.
Balance Sheet
50
Neutral
The balance sheet shows a high debt-to-equity ratio of 2.11 in 2024, suggesting significant leverage which may pose risks. The equity ratio has decreased to 12.0%, indicating reduced financial stability. Return on Equity (ROE) remains negative due to persistent net losses. Despite these challenges, the company has managed to reduce net debt, pointing to some improvement in financial management.
Cash Flow
55
Neutral
THG's cash flow statement reveals a positive growth trend in free cash flow, improving from a small positive value in 2023 to 28.99 million in 2024. The operating cash flow to net income ratio suggests that cash flows are more stable than net income figures would suggest. However, the free cash flow to net income remains low, indicating potential issues with converting earnings into cash.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.75B2.05B2.24B2.18B1.61B
Gross Profit693.60M840.29M771.00M855.37M655.91M
EBITDA-48.64M42.42M-289.44M32.07M-376.33M
Net Income-326.14M-248.37M-539.96M-138.07M-532.63M
Balance Sheet
Total Assets2.55B2.78B3.09B3.42B2.45B
Cash, Cash Equivalents and Short-Term Investments309.35M416.16M473.78M536.83M773.58M
Total Debt645.94M995.01M1.01B839.04M762.34M
Total Liabilities2.24B1.76B1.79B1.67B1.30B
Stockholders Equity305.83M1.02B1.30B1.76B1.14B
Cash Flow
Free Cash Flow28.99M16.15M-164.27M-190.88M-198.98M
Operating Cash Flow60.70M141.81M12.15M-1.71M40.39M
Investing Cash Flow-92.11M-77.14M-182.11M-959.06M-351.32M
Financing Cash Flow-22.91M-122.29M106.92M724.01M772.28M

THG Technical Analysis

Technical Analysis Sentiment
Positive
Last Price31.72
Price Trends
50DMA
26.42
Positive
100DMA
30.80
Positive
200DMA
38.83
Negative
Market Momentum
MACD
1.13
Negative
RSI
76.69
Negative
STOCH
90.48
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:THG, the sentiment is Positive. The current price of 31.72 is above the 20-day moving average (MA) of 26.26, above the 50-day MA of 26.42, and below the 200-day MA of 38.83, indicating a neutral trend. The MACD of 1.13 indicates Negative momentum. The RSI at 76.69 is Negative, neither overbought nor oversold. The STOCH value of 90.48 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:THG.

THG Risk Analysis

THG disclosed 12 risk factors in its most recent earnings report. THG reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

THG Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
£315.03M6.6014.43%5.84%7.75%-21.78%
64
Neutral
£804.13M890.75%0.39%5.32%-152.26%
GBAO
63
Neutral
£538.20M52.136.87%-0.39%2.68%
62
Neutral
$16.34B11.01-5.97%3.14%1.65%-24.92%
GBTHG
58
Neutral
£489.25M-27.20%-14.37%-28.78%
GBASC
56
Neutral
£362.82M-62.59%-15.86%-18.46%
48
Neutral
£275.47M-96.36%-16.32%-202.39%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:THG
THG
34.00
-28.20
-45.34%
GB:ASC
ASOS plc
304.50
-52.10
-14.61%
GB:CARD
Card Factory
89.40
1.00
1.13%
GB:DEBS
boohoo group Plc
21.50
-12.90
-37.50%
GB:AO
AO World
95.40
-15.60
-14.05%
GB:MOON
Moonpig Group Plc
221.00
31.24
16.46%

THG Corporate Events

Shareholder MeetingsBusiness Operations and Strategy
THG PLC Announces Successful AGM Resolutions
Positive
Jun 25, 2025

THG PLC, a company operating in the e-commerce and technology sector, announced the successful passage of all resolutions at its recent Annual General Meeting. The resolutions, which included both ordinary and special resolutions, were approved by the required majorities, indicating strong shareholder support. This outcome reflects positively on THG’s governance and strategic direction, potentially reinforcing its market position and stakeholder confidence.

The most recent analyst rating on (GB:THG) stock is a Sell with a £0.49 price target. To see the full list of analyst forecasts on THG stock, see the GB:THG Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
THG PLC Returns to Revenue Growth in Q2 2025
Positive
Jun 25, 2025

THG PLC has reported a return to revenue growth in the second quarter of 2025, maintaining its full-year guidance. The Beauty division showed improvement, with a smaller revenue decline compared to the first quarter, driven by strong performance in the UK. The Nutrition segment experienced significant growth, with Myprotein expanding its offline presence globally, including notable retail partnerships in the US, Europe, and Asia. This expansion is expected to boost brand awareness and sales, despite challenges such as elevated milk and whey prices.

The most recent analyst rating on (GB:THG) stock is a Sell with a £0.45 price target. To see the full list of analyst forecasts on THG stock, see the GB:THG Stock Forecast page.

Business Operations and Strategy
Frasers Group Increases Stake in THG PLC
Neutral
Jun 5, 2025

THG PLC, a UK-based company, has announced a change in its major holdings as Frasers Group Plc has increased its voting rights in the company. The acquisition has resulted in Frasers Group holding 12.61% of the voting rights, up from 11.07%, indicating a strategic move by Frasers Group to strengthen its influence within THG. This change in holdings could have implications for THG’s governance and strategic direction, reflecting Frasers Group’s growing interest and potential influence in the company’s future operations.

The most recent analyst rating on (GB:THG) stock is a Buy with a £75.00 price target. To see the full list of analyst forecasts on THG stock, see the GB:THG Stock Forecast page.

Shareholder Meetings
THG PLC Announces Annual General Meeting Details
Neutral
May 23, 2025

THG PLC has announced the publication of its Notice of Annual General Meeting (AGM) and associated Form of Proxy, which have been distributed to shareholders. The AGM is scheduled to take place on June 25, 2025, at THG Studios, with details on participation and resolutions available in the notice. This announcement ensures transparency and shareholder engagement, reinforcing THG’s commitment to corporate governance.

The most recent analyst rating on (GB:THG) stock is a Sell with a £0.49 price target. To see the full list of analyst forecasts on THG stock, see the GB:THG Stock Forecast page.

Shareholder MeetingsFinancial DisclosuresRegulatory Filings and Compliance
THG PLC Releases 2024 Annual Report and Schedules AGM
Neutral
Apr 30, 2025

THG PLC has released its Annual Report & Accounts for the financial year ending December 31, 2024. The report is now available on the company’s website and will soon be distributed to shareholders. Additionally, the report has been submitted to the National Storage Mechanism for public inspection. The company’s Annual General Meeting is scheduled for June 25, 2025, at THG Studios in Altrincham. This release marks a significant step in THG’s corporate governance and transparency efforts, providing stakeholders with comprehensive insights into the company’s financial performance and strategic direction.

Business Operations and StrategyFinancial Disclosures
THG PLC Reports Transformative Year with Strategic Progress and Resilience
Positive
Apr 29, 2025

THG PLC reported its preliminary FY 2024 results, highlighting a transformative year marked by strategic progress, operational resilience, and balance sheet deleveraging. The company completed the demerger of its technology division, THG Ingenuity, and refinanced its long-term capital structure. Despite a slight decline in overall revenue, THG Beauty showed strong growth, while THG Nutrition faced challenges due to high whey commodity prices but returned to growth in early 2025. The company remains focused on sustainable growth and cash generation, with plans to enhance market share through strategic initiatives in both beauty and nutrition sectors.

M&A TransactionsBusiness Operations and Strategy
THG Rejects Selkirk’s Proposal for Myprotein Amid Strategic Focus
Neutral
Apr 23, 2025

THG PLC has rejected an unsolicited proposal from Selkirk to acquire Myprotein, citing the offer as undervaluing the brand and lacking sufficient funding details. Following a recent demerger and refinancing, THG is focused on reducing debt and executing its growth strategy, with upcoming financial results expected soon.

Business Operations and StrategyRegulatory Filings and Compliance
THG PLC Announces Change in Voting Rights Structure
Neutral
Apr 16, 2025

THG PLC has announced a change in the breakdown of its voting rights, with VG Corporate Trustee Limited now holding 3.68% of the voting rights, down from a previous 4.62%. This adjustment in voting rights could impact the company’s governance structure and influence in decision-making processes, potentially affecting stakeholders’ interests.

Business Operations and Strategy
Frasers Group Increases Stake in THG PLC
Neutral
Apr 4, 2025

THG PLC, a UK-based company, has announced a change in its major holdings. Frasers Group Plc has increased its voting rights in THG PLC to 11.071980% as of April 2, 2025, up from a previous position of 10.925527%. This acquisition of voting rights signifies a strategic move by Frasers Group, potentially impacting THG’s operations and stakeholder dynamics.

Private Placements and FinancingBusiness Operations and Strategy
THG PLC Completes Debt Refinancing, Strengthens Financial Position
Positive
Apr 4, 2025

THG PLC has successfully completed a debt refinancing exercise, extending the maturity of its Term Loan B and RCF to 2029, and partially repaying Term Loan A and TLB. This refinancing reduces the company’s net total leverage and aligns with its goal of achieving a neutral net cash/net debt position, highlighting its cash-generative nature. The move is expected to strengthen THG’s financial stability and support its strategic objectives, with further performance details to be released in the upcoming financial results.

Business Operations and StrategyRegulatory Filings and Compliance
Qatar Investment Authority Adjusts Stake in THG PLC
Neutral
Apr 3, 2025

The Qatar Investment Authority has been diluted in its voting rights in THG PLC from 7.197% to 6.842%, as reported in a recent notification. This change in voting rights could impact THG’s shareholder dynamics and influence within the company, reflecting a shift in investment strategy by a major stakeholder.

Regulatory Filings and Compliance
THG PLC Announces Change in Voting Rights Structure
Neutral
Apr 1, 2025

THG PLC announced a change in the breakdown of its voting rights, with Balderton Capital IV, L.P. crossing a threshold on March 28, 2025. The new position reflects a decrease in voting rights from 7.333069% to 6.971154%, impacting the company’s shareholder structure and potentially its decision-making process.

Private Placements and Financing
THG PLC Completes Equity Raise for Refinancing
Neutral
Apr 1, 2025

THG PLC announced the completion of a non-pre-emptive equity issue, raising approximately £22.13 million through the issuance of 68,527,697 new Ordinary Shares, representing about 5.18% of the existing shares. The proceeds are earmarked for a comprehensive refinancing exercise, and the allocation process adhered to pre-emption principles, with major shareholders consulted prior to the equity placing.

Business Operations and StrategyRegulatory Filings and Compliance
Qatar Investment Authority Adjusts Stake in THG PLC
Neutral
Apr 1, 2025

The Qatar Investment Authority has been diluted in its voting rights in THG PLC from 7.197% to 6.842%, as reported in a recent notification. This change in voting rights could impact THG’s shareholder dynamics and influence within the company, reflecting a shift in investment strategy by a major stakeholder.

Regulatory Filings and Compliance
THG PLC Announces Total Voting Rights for March 2025
Neutral
Apr 1, 2025

THG PLC has announced its total voting rights as of March 31, 2025, in compliance with the FCA’s Disclosure Guidance and Transparency Rules. The company’s issued share capital includes various classes of shares, with only the ordinary shares carrying voting rights, totaling 1,390,694,730 votes. This information is crucial for shareholders to determine their notification obligations under the relevant rules.

Business Operations and Strategy
Frasers Group Increases Stake in THG PLC to 10.93%
Neutral
Mar 31, 2025

THG PLC, a UK-based company, has announced a significant change in its shareholder structure. Frasers Group Plc, led by Michael Ashley, has increased its stake in THG PLC to 10.93% from a previous 6.10%, marking a notable acquisition of voting rights. This move could potentially impact THG’s strategic decisions and influence its market positioning, given Frasers Group’s substantial voting power.

Private Placements and FinancingBusiness Operations and Strategy
THG PLC Strengthens Market Position with Successful Equity Fundraise
Positive
Mar 31, 2025

THG PLC has successfully completed an oversubscribed equity fundraise, significantly supported by founder and CEO Matthew Moulding’s £60 million contribution. Moulding’s equity interest in the company now stands at approximately 25% on a fully diluted basis, with a substantial portion of shares being transferred to satisfy investor demand. This strategic move is expected to bolster THG’s financial position and enhance its market presence, potentially benefiting stakeholders by increasing the company’s operational capabilities and competitiveness.

Private Placements and FinancingBusiness Operations and Strategy
THG PLC Secures £90 Million in Oversubscribed Equity Fundraise
Positive
Mar 27, 2025

THG PLC has successfully completed an oversubscribed equity fundraise, securing £90 million in gross proceeds. This includes a £22 million placing of new Ordinary Shares and a £68 million Convertible Loan. The Convertible Loan’s conversion date is deferred to December 2025, subject to shareholder approval, with potential for earlier conversion under specific conditions. This financial move is expected to enhance THG’s market positioning and operational capacity, with the board affirming the fairness and reasonableness of the Convertible Loan Agreement.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 26, 2025