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AO World (GB:AO)
LSE:AO
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AO World (AO) AI Stock Analysis

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GB:AO

AO World

(LSE:AO)

Rating:55Neutral
Price Target:
91.00p
▲(8.33% Upside)
The overall stock score is primarily influenced by financial performance and technical analysis. While AO World shows signs of financial recovery, its low profitability and cash flow challenges are concerning. The technical indicators suggest a bearish trend, with the stock being oversold. The high P/E ratio indicates overvaluation, further impacting the score.
Positive Factors
Revenue Growth
The positive revenue growth rate indicates a recovery from previous declines, showcasing the company's ability to expand its market reach and improve sales performance.
Improved Leverage
A reduced debt-to-equity ratio signifies a stronger equity position, enhancing financial stability and reducing risk associated with high leverage.
Gross Profit Margin
An improved gross profit margin reflects better cost management, which can lead to enhanced profitability and competitive pricing strategies.
Negative Factors
Low Net Profit Margin
A low net profit margin suggests limited profitability, which could hinder the company's ability to reinvest in growth opportunities and withstand market fluctuations.
Cash Flow Challenges
Decreasing free cash flow may impact future investments and debt repayments, limiting the company's financial flexibility and growth potential.
Declining Operational Efficiency
Declining operational efficiency, as indicated by reduced EBIT and EBITDA margins, can affect profitability and competitiveness, challenging the company's long-term growth.

AO World (AO) vs. iShares MSCI United Kingdom ETF (EWC)

AO World Business Overview & Revenue Model

Company DescriptionAO World (AO) is a leading online retailer specializing in household appliances and electrical goods, primarily in the UK and Germany. The company offers a wide range of products including refrigerators, washing machines, televisions, and other consumer electronics. AO is known for its customer-centric approach, providing delivery and installation services, as well as a strong focus on sustainability and ethical sourcing of products.
How the Company Makes MoneyAO World generates revenue primarily through the sale of household appliances and electronics. Its key revenue streams include retail sales from its online platform, where customers can purchase various products directly. The company also earns income from ancillary services such as delivery and installation, which are increasingly valued by customers seeking convenience. Additionally, AO has partnerships with major appliance brands and manufacturers, allowing it to offer a wide range of products and potentially earn margin on branded items. The company's focus on customer service and experience helps drive repeat business, contributing to its overall revenue growth.

AO World Financial Statement Overview

Summary
AO World shows signs of recovery with improved revenue growth and reduced leverage. However, profitability remains a concern with low net profit margins and declining operational efficiency. The balance sheet is strengthening with a better debt-to-equity ratio, but cash flow challenges persist with declining free cash flow.
Income Statement
65
Positive
AO World has shown a positive revenue growth rate of 6.35% in the latest year, indicating a recovery from previous declines. The gross profit margin has improved to 24.26%, reflecting better cost management. However, the net profit margin remains low at 0.92%, suggesting limited profitability. The EBIT and EBITDA margins have decreased compared to the previous year, indicating potential challenges in operational efficiency.
Balance Sheet
70
Positive
The company's debt-to-equity ratio has improved to 0.44, showing a reduction in leverage and a stronger equity position. Return on equity is positive at 7.27%, indicating effective use of equity to generate profits. The equity ratio stands at 33.87%, suggesting a stable financial structure with a good proportion of assets financed by equity.
Cash Flow
60
Neutral
Free cash flow has decreased by 16.78%, which could impact future investments and debt repayments. The operating cash flow to net income ratio is 0.25, indicating moderate cash generation relative to net income. The free cash flow to net income ratio is strong at 0.85, suggesting efficient conversion of profits into cash.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.14B1.14B1.04B1.14B1.56B1.66B
Gross Profit276.00M276.00M243.30M238.30M269.40M292.50M
EBITDA50.60M51.30M65.00M44.50M23.70M51.10M
Net Income10.50M10.50M24.70M-2.60M-30.40M17.70M
Balance Sheet
Total Assets426.60M426.60M441.80M460.30M549.20M615.70M
Cash, Cash Equivalents and Short-Term Investments27.40M27.40M40.10M19.10M19.50M67.10M
Total Debt63.30M63.30M70.90M95.30M153.60M95.30M
Total Liabilities282.10M282.10M304.00M354.60M476.80M519.30M
Stockholders Equity144.50M144.50M137.80M105.70M73.40M97.70M
Cash Flow
Free Cash Flow48.30M49.10M53.30M22.30M-62.00M105.50M
Operating Cash Flow57.10M58.00M61.60M24.40M-52.40M114.60M
Investing Cash Flow-14.50M-13.50M-7.60M7.70M-9.60M-9.10M
Financing Cash Flow-54.90M-57.20M-33.00M-32.30M14.40M-45.30M

AO World Technical Analysis

Technical Analysis Sentiment
Negative
Last Price84.00
Price Trends
50DMA
91.48
Negative
100DMA
94.90
Negative
200DMA
97.49
Negative
Market Momentum
MACD
-1.75
Positive
RSI
32.95
Neutral
STOCH
21.85
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:AO, the sentiment is Negative. The current price of 84 is below the 20-day moving average (MA) of 87.55, below the 50-day MA of 91.48, and below the 200-day MA of 97.49, indicating a bearish trend. The MACD of -1.75 indicates Positive momentum. The RSI at 32.95 is Neutral, neither overbought nor oversold. The STOCH value of 21.85 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:AO.

AO World Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
£1.46B13.455.01%1.10%2.71%-34.19%
61
Neutral
$17.83B12.89-1.60%3.03%1.39%-14.45%
55
Neutral
£477.90M45.906.87%9.45%-57.24%
49
Neutral
£640.23M890.75%0.51%2.62%-129.82%
46
Neutral
£344.32M-62.59%-15.86%-18.46%
45
Neutral
£442.05M-18.75%-20.36%
38
Underperform
£172.26M-185.68%-45.91%-120.22%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:AO
AO World
84.00
-24.20
-22.37%
GB:ASC
ASOS plc
289.00
-139.20
-32.51%
GB:DEBS
boohoo group Plc
13.38
-15.18
-53.15%
GB:CURY
Currys plc
136.30
59.79
78.15%
GB:THG
THG
30.50
-31.50
-50.81%
GB:MOON
Moonpig Group Plc
198.80
-0.12
-0.06%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 06, 2025