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Currys plc (GB:CURY)
LSE:CURY
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Currys plc (CURY) AI Stock Analysis

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GB:CURY

Currys plc

(LSE:CURY)

Rating:69Neutral
Price Target:
138.00p
▲(1.25% Upside)
Currys plc shows a positive financial trajectory with strong cash flow and improved leverage, contributing significantly to the score. The technical analysis indicates a bullish trend, though caution is advised due to overbought conditions. Valuation metrics suggest the stock is fairly priced, with a modest dividend yield.
Positive Factors
Cash Generation
Strong cash flow growth indicates robust cash generation capabilities, providing financial flexibility for investments and debt reduction.
Leverage Improvement
Improved leverage enhances financial stability, reducing risk and potentially lowering borrowing costs, which supports long-term growth.
Revenue Growth
Consistent revenue growth reflects strong market demand and effective business strategies, contributing to sustained business expansion.
Negative Factors
Profitability Concerns
Low profitability limits reinvestment potential and shareholder returns, posing a challenge to enhancing overall financial health.
EPS Decline
A significant decline in EPS indicates challenges in maintaining earnings growth, which can affect investor confidence and stock performance.
Modest Return on Equity
A modest ROE suggests limited efficiency in generating profits from shareholders' equity, potentially impacting long-term value creation.

Currys plc (CURY) vs. iShares MSCI United Kingdom ETF (EWC)

Currys plc Business Overview & Revenue Model

Company DescriptionCurrys Plc operates as a retailer of technology products and services. The company operates through UK & Ireland, Nordics, and Greece segments. It offers consumer electronics and mobile technology products and services; and mobile virtual network operator and consumer electrical repair services. The company also sells its products through online; and offers insurance services. As of July 20, 2022, it operated 832 stores in 8 countries. The company was formerly known as Dixons Carphone plc and changed its name to Currys Plc in September 2021. Currys Plc was founded in 1884 and is based in London, the United Kingdom.
How the Company Makes MoneyCurrys plc generates revenue through multiple streams, primarily from the sale of consumer electronics, appliances, and related services. The company earns money by selling products directly to consumers through its physical stores and online platforms, capitalizing on the growing trend of e-commerce. Additionally, Currys generates income from after-sales services, including installation, repair, and extended warranties. The company has strategic partnerships with major brands such as Samsung, LG, and Apple, allowing it to offer a wide range of exclusive products and promotions. Furthermore, Currys benefits from its financial services, offering credit options to customers, which enhances sales and customer loyalty.

Currys plc Financial Statement Overview

Summary
Currys plc exhibits a positive trajectory with improving revenue growth and operational efficiency. The balance sheet reflects a stable financial position with reduced leverage, while cash flow generation is robust. However, profitability remains a key area for improvement to enhance overall financial health.
Income Statement
68
Positive
Currys plc has shown a positive revenue growth rate of 5.72% in the latest year, indicating a recovery from previous declines. The gross profit margin has improved slightly to 18.61%, reflecting better cost management. However, the net profit margin remains low at 1.24%, suggesting limited profitability. The EBIT and EBITDA margins have improved, indicating better operational efficiency, but there is still room for improvement in profitability.
Balance Sheet
72
Positive
The company's debt-to-equity ratio has decreased to 0.43, showing improved leverage and financial stability. Return on equity is modest at 4.81%, reflecting moderate profitability. The equity ratio stands at 41.36%, indicating a solid capital structure with a good proportion of equity financing.
Cash Flow
75
Positive
Currys plc has achieved a strong free cash flow growth rate of 20.51%, demonstrating improved cash generation capabilities. The operating cash flow to net income ratio is 4.19, indicating strong cash flow relative to net income. The free cash flow to net income ratio is 0.83, showing efficient cash conversion from earnings.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue8.23B8.71B8.48B9.51B10.14B10.34B
Gross Profit8.23B1.62B1.53B1.66B1.79B1.75B
EBITDA334.00M494.00M421.00M-56.00M560.00M504.00M
Net Income196.00M108.00M165.00M-481.00M71.00M12.00M
Balance Sheet
Total Assets5.58B5.42B5.31B5.85B6.91B6.88B
Cash, Cash Equivalents and Short-Term Investments108.00M179.00M125.00M97.00M126.00M175.00M
Total Debt202.00M965.00M1.03B1.43B1.35B1.33B
Total Liabilities3.54B3.18B3.24B3.96B4.41B4.50B
Stockholders Equity2.04B2.24B2.07B1.89B2.50B2.38B
Cash Flow
Free Cash Flow312.00M376.00M318.00M159.00M295.00M722.00M
Operating Cash Flow354.00M453.00M366.00M270.00M428.00M844.00M
Investing Cash Flow145.00M-82.00M143.00M-111.00M-134.00M-103.00M
Financing Cash Flow-483.00M-285.00M-493.00M-197.00M-340.00M-672.00M

Currys plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price136.30
Price Trends
50DMA
115.16
Positive
100DMA
116.58
Positive
200DMA
103.27
Positive
Market Momentum
MACD
5.58
Negative
RSI
78.71
Negative
STOCH
95.23
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CURY, the sentiment is Positive. The current price of 136.3 is above the 20-day moving average (MA) of 116.55, above the 50-day MA of 115.16, and above the 200-day MA of 103.27, indicating a bullish trend. The MACD of 5.58 indicates Negative momentum. The RSI at 78.71 is Negative, neither overbought nor oversold. The STOCH value of 95.23 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:CURY.

Currys plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
£2.18B14.00121.78%3.81%3.78%3.44%
69
Neutral
£1.46B13.455.01%1.10%2.71%-34.19%
61
Neutral
$18.09B12.97-1.60%2.98%1.42%-15.92%
55
Neutral
£829.57M129.072.46%4.07%4.46%-89.55%
55
Neutral
£477.90M45.906.87%9.45%-57.24%
46
Neutral
£344.91M-62.59%-15.86%-18.46%
45
Neutral
£442.05M-18.75%-20.36%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:CURY
Currys plc
136.30
59.79
78.15%
GB:ASC
ASOS plc
289.00
-139.20
-32.51%
GB:DNLM
Dunelm Group
1,080.00
-33.51
-3.01%
GB:SMWH
WH Smith
686.00
-631.35
-47.93%
GB:AO
AO World
84.00
-24.20
-22.37%
GB:THG
THG
30.50
-31.50
-50.81%

Currys plc Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Currys CEO Exercises Share Options Under Deferred Bonus Plan
Neutral
Aug 12, 2025

Currys plc announced a transaction involving its Group Chief Executive, Alex Baldock, who exercised options over 288,617 ordinary shares under the 2022/23 Deferred Share Bonus Plan. To cover tax liabilities, Baldock sold 136,128 shares, retaining 152,489 shares. This transaction, conducted on the London Stock Exchange, reflects executive participation in the company’s equity incentive plans, potentially impacting shareholder perceptions and executive alignment with company performance.

The most recent analyst rating on (GB:CURY) stock is a Hold with a £140.00 price target. To see the full list of analyst forecasts on Currys plc stock, see the GB:CURY Stock Forecast page.

Executive/Board Changes
Currys plc Grants Share Awards to Executives
Neutral
Jul 31, 2025

Currys plc announced the grant of share awards under its Deferred Share Bonus Plan to key executives, including CEO Alex Baldock and CFO Bruce Marsh. These awards, part of the 2024/25 annual performance bonus, are set to vest in two years, reflecting the company’s commitment to aligning management incentives with shareholder interests.

The most recent analyst rating on (GB:CURY) stock is a Hold with a £140.00 price target. To see the full list of analyst forecasts on Currys plc stock, see the GB:CURY Stock Forecast page.

Shareholder MeetingsBusiness Operations and StrategyFinancial Disclosures
Currys plc Publishes 2024/25 Annual Report and Updates Risk Management Strategy
Neutral
Jul 31, 2025

Currys plc has released its Annual Report and Accounts for 2024/25, alongside the Notice of its 2025 Annual General Meeting. The company has updated its risk management processes, reducing the number of principal risks from 13 to 12, and recognizing competition as a standalone risk. The report highlights the company’s strategic focus on risk management, business continuity, and transformation, with an emphasis on adapting to the evolving competitive landscape and regulatory environment. Shareholders are encouraged to vote on resolutions and submit questions ahead of the AGM.

The most recent analyst rating on (GB:CURY) stock is a Hold with a £140.00 price target. To see the full list of analyst forecasts on Currys plc stock, see the GB:CURY Stock Forecast page.

Executive/Board ChangesRegulatory Filings and Compliance
Currys Executives Exercise Share Options Under LTIP
Neutral
Jul 28, 2025

Currys plc announced that its Group Chief Executive, Alex Baldock, and Group Chief Financial Officer, Bruce Marsh, have exercised share options under the company’s Long Term Incentive Plan 2016. The options, which vested on July 25, 2025, were exercised with some shares sold to cover tax liabilities. This transaction reflects the company’s adherence to performance conditions and regulatory compliance, potentially impacting stakeholder perceptions and executive compensation strategies.

The most recent analyst rating on (GB:CURY) stock is a Hold with a £140.00 price target. To see the full list of analyst forecasts on Currys plc stock, see the GB:CURY Stock Forecast page.

Executive/Board ChangesBusiness Operations and Strategy
Currys plc Grants Share Awards to Executives Under LTIP
Neutral
Jul 23, 2025

Currys plc announced the grant of share awards under its Long Term Incentive Plan 2016 to key executives, including CEO Alex Baldock and CFO Bruce Marsh. These awards, which are contingent on meeting specific performance conditions over a three-year period, aim to align executive incentives with shareholder interests and enhance company performance. The awards are set to vest in 2028, with additional holding periods, and reflect a strategic move to increase the incentive levels to 300% of base salary, pending shareholder approval.

The most recent analyst rating on (GB:CURY) stock is a Hold with a £140.00 price target. To see the full list of analyst forecasts on Currys plc stock, see the GB:CURY Stock Forecast page.

Executive/Board Changes
Currys CFO Executes Buyout Award Options
Neutral
Jul 23, 2025

Currys plc announced a transaction involving its Group Chief Financial Officer, Bruce Marsh, who exercised the second tranche of a Buyout Award granted in 2021. Marsh exercised 119,090 options and sold 56,171 shares to cover tax liabilities, retaining 62,919 shares. This transaction reflects the company’s ongoing executive compensation strategy and may influence stakeholder perceptions regarding executive alignment with shareholder interests.

The most recent analyst rating on (GB:CURY) stock is a Hold with a £140.00 price target. To see the full list of analyst forecasts on Currys plc stock, see the GB:CURY Stock Forecast page.

Business Operations and Strategy
Currys plc Strengthens Financial Advisory Team with New Broker Appointment
Positive
Jul 8, 2025

Currys plc has appointed Joh. Berenberg, Gossler & Co KG, London Branch as its joint corporate broker alongside Citigroup and Panmure Liberum. This strategic move is expected to strengthen Currys’ market position and enhance its financial advisory capabilities. The appointment reflects Currys’ ongoing efforts to optimize its operations and maintain its leadership in the technology retail sector, potentially impacting stakeholders positively by reinforcing the company’s financial strategies and market presence.

The most recent analyst rating on (GB:CURY) stock is a Buy with a £1.00 price target. To see the full list of analyst forecasts on Currys plc stock, see the GB:CURY Stock Forecast page.

DividendsBusiness Operations and StrategyFinancial Disclosures
Currys plc Reports Robust Financial Growth and Strategic Advancements
Positive
Jul 3, 2025

Currys plc reported a strong financial performance for the year ended May 3, 2025, with a 37% increase in group adjusted profit before tax to £162 million and an 82% rise in group free cash flow to £149 million. The company achieved a year-end net cash position of £184 million, marking its strongest balance sheet in over a decade. UK&I revenue grew by 6% due to market share gains and strategic initiatives, while Nordics profit improved despite challenging market conditions. Currys plans to continue focusing on high-margin, recurring revenue services and aims to increase its iD Mobile subscribers to at least 2.5 million by year-end. The company is confident in its growth prospects and plans to resume dividend payments, reflecting its commitment to delivering consistent and growing shareholder returns.

The most recent analyst rating on (GB:CURY) stock is a Buy with a £1.00 price target. To see the full list of analyst forecasts on Currys plc stock, see the GB:CURY Stock Forecast page.

Executive/Board Changes
Currys plc Announces Board Changes with New Appointment
Neutral
Jul 1, 2025

Currys plc has announced the appointment of Elaine Bucknor as a Non-Executive Director and member of the Audit Committee, effective from September 8, 2025. Bucknor brings extensive experience in technology and cybersecurity, having held significant roles at companies like Sky plc, ITV, and the BBC. This appointment is part of an orderly succession plan, which also includes the departure of non-executive directors Eileen Burbidge and Gerry Murphy, who will not seek re-election at the upcoming Annual General Meeting. The changes are expected to bring fresh expertise to the board while maintaining continuity and stability during a period of significant change.

The most recent analyst rating on (GB:CURY) stock is a Buy with a £1.00 price target. To see the full list of analyst forecasts on Currys plc stock, see the GB:CURY Stock Forecast page.

Regulatory Filings and Compliance
Currys plc Announces Share Capital Details for June 2025
Neutral
Jul 1, 2025

Currys plc has announced its issued share capital as of June 30, 2025, which comprises 1,133,494,651 ordinary shares, each with voting rights. This information is crucial for shareholders to determine their notification requirements regarding their interests in the company, as per the Disclosure Guidance and Transparency Rules.

The most recent analyst rating on (GB:CURY) stock is a Buy with a £1.00 price target. To see the full list of analyst forecasts on Currys plc stock, see the GB:CURY Stock Forecast page.

Other
Currys plc Announces Change in Major Shareholder Holdings
Neutral
Jun 3, 2025

Currys plc has announced a change in its major holdings, with RWC Asset Management LLP adjusting its voting rights in the company. The notification indicates that RWC’s voting rights have decreased from 11.81% to 10.69%, reflecting a disposal of shares. This change in holdings could impact the company’s shareholder dynamics and influence future decision-making processes.

The most recent analyst rating on (GB:CURY) stock is a Buy with a £1.00 price target. To see the full list of analyst forecasts on Currys plc stock, see the GB:CURY Stock Forecast page.

DividendsBusiness Operations and StrategyFinancial Disclosures
Currys plc Reports Strong Financial Performance with 37% Profit Growth
Positive
May 21, 2025

Currys plc reported a strong financial performance for the year ending 3 May 2025, with an expected full-year adjusted profit before tax of around £162 million, marking a 37% increase year-on-year. The company experienced a 4% growth in group like-for-like sales in the 17-week period post-peak, and significant growth in free cash flow, finishing the year with over £180 million in net cash. The robust performance supports the Board’s intention to resume cash dividends. In the UK & Ireland, sales growth and gross margin improvements offset cost increases, while the Nordics showed strong growth despite currency headwinds. The company maintained strong cost discipline, contributing to improved gross margins and lower interest costs than anticipated.

The most recent analyst rating on (GB:CURY) stock is a Buy with a £1.00 price target. To see the full list of analyst forecasts on Currys plc stock, see the GB:CURY Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Currys PLC Sees Change in Shareholder Voting Rights
Neutral
May 19, 2025

Currys PLC has announced a change in its shareholder structure, with Cobas Asset Management, a Madrid-based investment firm, reducing its voting rights in the company from 5.98% to 4.96%. This adjustment in holdings reflects a strategic move by Cobas Asset Management, potentially impacting Currys’ shareholder dynamics and market perception.

The most recent analyst rating on (GB:CURY) stock is a Buy with a £95.00 price target. To see the full list of analyst forecasts on Currys plc stock, see the GB:CURY Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 06, 2025