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Dunelm Group (GB:DNLM)
LSE:DNLM
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Dunelm Group (DNLM) AI Stock Analysis

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GB:DNLM

Dunelm Group

(LSE:DNLM)

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Neutral 69 (OpenAI - 4o)
Rating:69Neutral
Price Target:
1,224.00p
▲(7.56% Upside)
Dunelm Group's overall stock score is driven by strong financial performance and positive earnings call sentiment. The company's solid revenue growth, operational efficiency, and attractive dividend yield are significant strengths. However, high leverage and technical indicators suggest caution. The positive outlook from the earnings call, with plans for expansion and increased dividends, further supports the stock's potential.
Positive Factors
Revenue Growth
Dunelm's consistent revenue growth and market share gain indicate strong market positioning and effective business strategies, supporting long-term stability.
Digital Expansion
The increase in digital sales reflects Dunelm's successful adaptation to e-commerce trends, enhancing its competitive edge and future growth potential.
Cash Flow and Dividends
Strong cash flow generation and increased dividends demonstrate financial health and shareholder value, supporting long-term investment appeal.
Negative Factors
High Leverage
High leverage could pose financial risks, limiting flexibility and increasing vulnerability to economic downturns, impacting long-term stability.
Cost Challenges
Rising costs, particularly in labor, could pressure margins and require efficiency improvements, affecting profitability and operational efficiency.
Consumer Market Uncertainty
Ongoing market uncertainty may hinder consumer spending, impacting sales growth and necessitating strategic adjustments to maintain performance.

Dunelm Group (DNLM) vs. iShares MSCI United Kingdom ETF (EWC)

Dunelm Group Business Overview & Revenue Model

Company DescriptionDunelm Group plc is a leading British home furnishings retailer, specializing in a wide range of products including bedding, curtains, furniture, and home accessories. Established in 1979, Dunelm operates through a multi-channel approach, offering both in-store and online shopping options. The company focuses on providing quality products at competitive prices, catering primarily to the domestic market in the United Kingdom.
How the Company Makes MoneyDunelm generates revenue primarily through the sale of homeware and furniture products. Its revenue model includes direct sales from its extensive network of retail stores as well as online sales through its e-commerce platform. Key revenue streams include sales of textiles, furniture, and home décor items. Additionally, Dunelm benefits from a strong private label presence, which enhances margins. The company has also invested in improving its digital capabilities and customer experience, driving growth in online sales. Significant partnerships with suppliers and manufacturers enable Dunelm to offer a diverse product range while optimizing costs. Seasonal promotions and loyalty programs further contribute to customer retention and increased sales.

Dunelm Group Earnings Call Summary

Earnings Call Date:Sep 09, 2025
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Feb 10, 2026
Earnings Call Sentiment Positive
The earnings call presents a positive outlook with strong sales growth, digital expansion, and increased dividends, despite challenges in cost management and market uncertainty.
Q4-2025 Updates
Positive Updates
Strong Sales Growth
Sales increased by 3.8% to GBP 1.8 million, outperforming the market. The company also gained 20 basis points of market share, reaching 7.9%.
Digital Sales Increase
Digital sales grew by 3 percentage points, now making up 40% of total sales, with Click & Collect sales up by around 30%.
Profit and Cash Flow
Profit before tax grew by 2.7% to GBP 211 million, with operating cash flow up 10% year-on-year, resulting in free cash flows of GBP 127 million.
Dividend Increase
An increased total ordinary dividend for the year of 44.5p per share, up 2.3% year-on-year, and a special dividend of 35p per share.
Expansion and Acquisitions
Opened first store in London and acquired a business in Ireland, expanding sales outside the U.K. for the first time.
Market Share Milestone
Continued progress towards a medium-term market share milestone of 10%.
Negative Updates
Challenging Cost Environment
Operating cost base grew due to GBP 20 million in inflation, mainly from labor cost increases, and a need for ongoing efficiency improvements.
Scope 3 Carbon Reduction Challenges
Despite progress in reducing Scope 1 carbon emissions, reducing Scope 3 emissions remains challenging.
Consumer Market Uncertainty
No clear signs of sustained consumer recovery, with market conditions remaining challenging.
Company Guidance
The call provided comprehensive guidance for Dunelm's financial outlook, highlighting several key metrics. Sales for the fiscal year 2025 grew by 3.8% to GBP 1.8 million, with a strong gross margin of 52.4%, up 60 basis points year-on-year. Profit before tax increased by 2.7% to GBP 211 million, and earnings per share grew by 3.2% to 76.8p. Operating cash flow rose by 10%, leading to free cash flows of GBP 127 million after an increased level of capital expenditure. The company maintained a net debt of GBP 102 million, with a net debt-to-EBITDA ratio of 0.3x. The board declared a total ordinary dividend of 44.5p per share, up 2.3%, alongside a special dividend of 35p per share, bringing total shareholder distribution to 79.5p per share. Looking ahead, Dunelm plans to invest around GBP 50 million in capital expenditures, including 5 to 10 new superstores and multiple refits, while maintaining a broadly stable PBT margin amid continued inflationary pressures.

Dunelm Group Financial Statement Overview

Summary
Dunelm Group shows solid revenue growth and operational efficiency, but high leverage and declining free cash flow growth are concerns. Strong profitability and cash generation are positive indicators for future stability.
Income Statement
75
Positive
Dunelm Group has shown consistent revenue growth over the years, with a recent growth rate of 2.51%. The gross profit margin is strong at 52.42%, indicating efficient cost management. However, the net profit margin is relatively modest at 8.83%, suggesting room for improvement in profitability. EBIT and EBITDA margins are stable, reflecting operational efficiency.
Balance Sheet
60
Neutral
The company has a high debt-to-equity ratio of 3.18, indicating significant leverage, which could pose financial risks. However, the equity ratio is reasonable, and the return on equity is strong, suggesting effective use of equity to generate profits.
Cash Flow
70
Positive
Operating cash flow is robust, covering net income well, with a ratio of 0.89. Free cash flow has declined recently, but it remains a significant portion of net income, indicating good cash generation capabilities. The negative growth in free cash flow is a concern that needs addressing.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.77B1.77B1.71B1.64B1.58B1.34B
Gross Profit928.30M928.30M883.30M741.80M730.30M611.40M
EBITDA251.20M251.20M295.90M278.20M297.10M241.60M
Net Income156.30M156.30M151.20M151.90M171.20M128.90M
Balance Sheet
Total Assets741.50M741.50M682.00M696.80M737.90M766.70M
Cash, Cash Equivalents and Short-Term Investments30.00M30.00M23.40M46.30M30.20M128.60M
Total Debt377.70M377.70M326.60M334.10M330.90M293.30M
Total Liabilities622.70M622.70M544.10M559.30M559.60M485.50M
Stockholders Equity118.80M118.80M137.90M137.50M178.30M281.20M
Cash Flow
Free Cash Flow220.70M220.70M199.90M217.70M225.70M167.80M
Operating Cash Flow255.90M255.90M232.30M239.50M249.70M183.50M
Investing Cash Flow-67.30M-65.90M-38.30M-21.80M-41.70M-15.70M
Financing Cash Flow-178.30M-183.00M-217.30M-202.20M-307.50M-126.80M

Dunelm Group Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1138.00
Price Trends
50DMA
1107.86
Positive
100DMA
1129.67
Positive
200DMA
1053.43
Positive
Market Momentum
MACD
7.84
Negative
RSI
62.30
Neutral
STOCH
39.54
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DNLM, the sentiment is Positive. The current price of 1138 is above the 20-day moving average (MA) of 1103.60, above the 50-day MA of 1107.86, and above the 200-day MA of 1053.43, indicating a bullish trend. The MACD of 7.84 indicates Negative momentum. The RSI at 62.30 is Neutral, neither overbought nor oversold. The STOCH value of 39.54 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:DNLM.

Dunelm Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
£962.70M11.408.90%6.05%0.37%14.78%
£1.52B14.405.01%1.06%2.71%-34.19%
£2.26B15.10121.78%1.44%3.78%3.29%
£3.30B11.4915.02%-11.05%-24.53%
$18.38B12.79-2.54%3.03%1.52%-15.83%
£669.09M-18.75%-20.36%44.33%
£884.38M137.602.46%4.02%4.46%-89.55%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:DNLM
Dunelm Group
1,138.00
97.00
9.32%
GB:PETS
Pets at Home
215.00
-68.22
-24.09%
GB:FRAS
Frasers Group
759.50
-7.50
-0.98%
GB:SMWH
WH Smith
681.00
-602.37
-46.94%
GB:CURY
Currys plc
142.00
60.41
74.04%
GB:THG
THG
47.24
0.50
1.07%

Dunelm Group Corporate Events

Executive/Board ChangesFinancial Disclosures
Dunelm Executives Exercise Share Options Under Long Term Incentive Plan
Neutral
Oct 28, 2025

Dunelm Group plc announced that its CEO, Clo Moriarty, and CFO, Karen Witts, have exercised nil cost options over ordinary shares as part of the company’s Long Term Incentive Plan. Both executives sold a portion of their shares to cover tax and national insurance liabilities, with transactions conducted on the London Stock Exchange, reflecting routine financial management practices within the company.

The most recent analyst rating on (GB:DNLM) stock is a Hold with a £1140.00 price target. To see the full list of analyst forecasts on Dunelm Group stock, see the GB:DNLM Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Dunelm Group Reports Strong First Quarter Growth and Strategic Progress
Positive
Oct 23, 2025

Dunelm Group plc reported a strong performance in its first quarter trading update, with total sales increasing by 6.2% to £428 million and digital sales rising to 40% of total sales. The company achieved a higher gross margin, benefiting from FX tailwinds and operational efficiencies, and made strategic progress with the launch of its new app and ‘Home of Colour’ campaign. Despite an uncertain consumer environment, Dunelm remains confident in its ability to achieve sustainable, profitable growth, aiming for a 10% market share in the medium term.

The most recent analyst rating on (GB:DNLM) stock is a Hold with a £1224.00 price target. To see the full list of analyst forecasts on Dunelm Group stock, see the GB:DNLM Stock Forecast page.

Financial DisclosuresShareholder Meetings
Dunelm Group Releases 2025 Annual and Sustainability Reports
Neutral
Oct 9, 2025

Dunelm Group plc has released its Annual Report and Accounts for the year ending 28 June 2025, along with its Sustainability Report for the same year. The company has also announced the date for its Annual General Meeting, scheduled for 19 November 2025. These documents are available on the company’s website and through the National Storage Mechanism, providing stakeholders with comprehensive insights into the company’s financial performance and sustainability initiatives.

The most recent analyst rating on (GB:DNLM) stock is a Buy with a £1239.00 price target. To see the full list of analyst forecasts on Dunelm Group stock, see the GB:DNLM Stock Forecast page.

Executive/Board Changes
Dunelm Group Awards CEO Clodagh Moriarty with Buy-Out Share Options
Neutral
Oct 2, 2025

Dunelm Group plc has announced the granting of buy-out awards in the form of nil-cost options to Clodagh Moriarty, the newly appointed CEO, as compensation for forfeited share awards from her previous employer. These awards, part of the company’s Long-Term Incentive Plan, are structured to vest over several years, aligning with performance conditions and ensuring long-term retention of shares, which could impact the company’s executive stability and strategic direction.

The most recent analyst rating on (GB:DNLM) stock is a Hold with a £1200.00 price target. To see the full list of analyst forecasts on Dunelm Group stock, see the GB:DNLM Stock Forecast page.

Regulatory Filings and Compliance
Dunelm Group Announces Total Voting Rights Update
Neutral
Oct 1, 2025

Dunelm Group plc has announced its total voting rights as of October 1, 2025, with an issued ordinary share capital comprising 203,426,835 shares, of which 2,113,064 are held in treasury. This results in 201,313,771 ordinary shares with voting rights, a figure that shareholders can use to calculate their interest in the company’s share capital under the Disclosure and Transparency Rules.

The most recent analyst rating on (GB:DNLM) stock is a Hold with a £1200.00 price target. To see the full list of analyst forecasts on Dunelm Group stock, see the GB:DNLM Stock Forecast page.

Business Operations and StrategyFinancial DisclosuresM&A Transactions
Dunelm Group Reports Strong Financial Performance and Strategic Growth
Positive
Sep 9, 2025

Dunelm Group plc reported a successful financial year ending June 28, 2025, with total sales increasing by 3.8% to £1,771 million and a profit before tax rising by 2.7% to £211 million. The company expanded its market share in the homewares and furniture sectors, opened new stores, and completed strategic acquisitions, positioning itself for future growth despite inflationary challenges. Dunelm’s focus on digital sales and customer engagement, alongside investments in new product ranges and store expansions, underscores its commitment to sustainable, profitable growth.

The most recent analyst rating on (GB:DNLM) stock is a Buy with a £1385.00 price target. To see the full list of analyst forecasts on Dunelm Group stock, see the GB:DNLM Stock Forecast page.

Regulatory Filings and Compliance
Dunelm Group Announces Share Capital and Voting Rights Update
Neutral
Jul 31, 2025

Dunelm Group plc has announced that its issued ordinary share capital consists of 203,426,835 shares, with 2,121,271 held in treasury, leaving 201,305,564 shares with voting rights. This information is crucial for shareholders as it affects their calculations regarding their interest in the company’s share capital, in accordance with the Disclosure and Transparency Rules.

The most recent analyst rating on (GB:DNLM) stock is a Buy with a £13.50 price target. To see the full list of analyst forecasts on Dunelm Group stock, see the GB:DNLM Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025