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Frasers Group (GB:FRAS)
LSE:FRAS
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Frasers Group (FRAS) AI Stock Analysis

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GB:FRAS

Frasers Group

(LSE:FRAS)

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Outperform 73 (OpenAI - 5.2)
Rating:73Outperform
Price Target:
837.00 p
▲(25.96% Upside)
Action:Reiterated
Date:12/07/25
Frasers Group's overall stock score is driven by its solid financial performance and strategic corporate events, which enhance its market position. While technical indicators suggest weak momentum, the company's undervaluation and strategic initiatives provide a positive outlook.
Positive Factors
Improved cash generation
A clear positive trend in free cash flow and a healthy operating-cash-flow-to-net-income ratio indicate durable cash conversion. This strengthens funding for capex, working capital and strategic moves without overreliance on new external financing, improving resilience across cycles.
Negative Factors
Negative revenue trend
A persistent negative revenue growth rate reduces scale benefits and limits the firm’s ability to spread fixed costs, pressuring margins and cash generation. If sales contraction continues for several quarters, it undermines strategic flexibility and the payoff from recent investments.
Read all positive and negative factors
Positive Factors
Negative Factors
Improved cash generation
A clear positive trend in free cash flow and a healthy operating-cash-flow-to-net-income ratio indicate durable cash conversion. This strengthens funding for capex, working capital and strategic moves without overreliance on new external financing, improving resilience across cycles.
Read all positive factors

Frasers Group (FRAS) vs. iShares MSCI United Kingdom ETF (EWC)

Frasers Group Business Overview & Revenue Model

Company Description
Frasers Group plc, which changed its name from Sports Direct International plc in December 2019, is a major global retailer focused on athletic and casual clothing, footwear, and equipment. The company conducts its business through an extensive ne...
How the Company Makes Money
Frasers Group primarily makes money through retail sales of consumer goods—especially sportswear, footwear, apparel and accessories—sold through its store estate and online channels. Revenue is generated from (1) direct-to-consumer sales where the...

Frasers Group Financial Statement Overview

Summary
Frasers Group demonstrates a solid financial position with strengths in operational efficiency and cash flow generation. However, challenges in revenue growth and profitability margins indicate areas for improvement. The company's balanced approach to financing and effective cash management provide a stable foundation for future growth.
Income Statement
65
Positive
Balance Sheet
70
Positive
Cash Flow
75
Positive
BreakdownTTMApr 2025Apr 2023Apr 2022Apr 2020Apr 2018
Income Statement
Total Revenue4.97B4.93B5.56B4.69B3.96B3.36B
Gross Profit2.43B2.31B2.37B2.04B1.37B1.34B
EBITDA1.02B778.70M976.20M609.70M478.00M245.60M
Net Income467.70M292.10M491.70M249.80M93.80M24.50M
Balance Sheet
Total Assets6.07B5.13B4.29B4.14B3.87B2.89B
Cash, Cash Equivalents and Short-Term Investments359.80M252.20M332.90M336.80M534.00M360.00M
Total Debt2.33B1.86B1.43B1.45B1.52B757.10M
Total Liabilities3.68B3.14B2.63B2.83B2.59B1.70B
Stockholders Equity2.36B1.96B1.62B1.29B1.27B1.19B
Cash Flow
Free Cash Flow292.60M531.70M44.90M159.20M45.20M122.00M
Operating Cash Flow669.20M943.40M514.30M482.40M368.70M326.20M
Investing Cash Flow-730.70M-1.21B-201.40M-123.50M-203.70M-364.70M
Financing Cash Flow91.00M161.90M-320.40M-479.20M-84.00M259.20M

Frasers Group Technical Analysis

Technical Analysis Sentiment
Positive
Last Price664.50
Price Trends
50DMA
708.68
Positive
100DMA
693.10
Positive
200DMA
698.57
Positive
Market Momentum
MACD
2.25
Positive
RSI
51.55
Neutral
STOCH
22.63
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:FRAS, the sentiment is Positive. The current price of 664.5 is below the 20-day moving average (MA) of 741.10, below the 50-day MA of 708.68, and below the 200-day MA of 698.57, indicating a neutral trend. The MACD of 2.25 indicates Positive momentum. The RSI at 51.55 is Neutral, neither overbought nor oversold. The STOCH value of 22.63 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:FRAS.

Frasers Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
£3.15B6.7821.64%-6.43%52.93%
73
Outperform
£1.64B12.685.88%1.18%9.51%-31.96%
73
Outperform
£4.10B9.7015.14%1.21%10.51%-9.26%
68
Neutral
£797.88M12.826.50%6.51%-0.84%-27.69%
65
Neutral
£1.64B10.97105.88%3.99%4.39%-1.37%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
44
Neutral
£597.55M-3.90-90.46%4.48%-30.52%-2064.92%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:FRAS
Frasers Group
732.00
58.00
8.61%
GB:DNLM
Dunelm Group
812.00
-271.22
-25.04%
GB:PETS
Pets at Home
180.40
-72.32
-28.62%
GB:SMWH
WH Smith
397.40
-676.65
-63.00%
GB:CURY
Currys plc
158.40
40.51
34.36%
GB:JD
JD Sports Fashion
85.26
3.84
4.71%

Frasers Group Corporate Events

Regulatory Filings and Compliance
Frasers Group Updates Share Capital and Voting Rights Structure
Neutral
Jun 1, 2026
Frasers Group has reported that its issued share capital consists of 640,602,369 ordinary shares of 10 pence each, of which 192,917,031 are held in treasury, leaving 447,685,338 shares carrying voting rights. The updated voting-rights figure provi...
Business Operations and StrategyStock Buyback
Frasers Group Steps Up Buybacks as Treasury Stock Swells
Positive
May 26, 2026
Frasers Group has continued to execute its April 2026 share buyback programme, repurchasing a total of 29,657 ordinary shares between 18 and 20 May on the London Stock Exchange at volume-weighted average prices of about 677p and 699p, respectively...
Business Operations and StrategyStock Buyback
Frasers Group Expands Treasury Stock with Latest Share Buyback
Positive
May 18, 2026
Frasers Group has continued executing its latest share buyback programme, repurchasing 137,209 ordinary shares on the London Stock Exchange between 11 and 15 May 2026 via Deutsche Bank AG as broker. The company is holding the repurchased stock as ...
Business Operations and StrategyStock Buyback
Frasers Group Expands Treasury Stock with Latest Share Buyback
Positive
May 11, 2026
Frasers Group PLC has continued executing its recently announced share buyback programme, repurchasing 68,294 ordinary shares between 5 and 8 May 2026 on the London Stock Exchange via Deutsche Bank AG. The shares, bought at volume-weighted average...
Business Operations and StrategyStock Buyback
Frasers Group Adds 142,000 Shares to Treasury in Ongoing Buyback
Positive
May 5, 2026
Frasers Group PLC is a U.K.-listed retail group best known for its portfolio of sports, lifestyle and premium fashion chains, including high street and online formats. The company focuses on mass-market and aspirational consumers, using a multi-br...
Regulatory Filings and Compliance
Frasers Group Updates Market on Total Voting Rights and Share Capital
Neutral
May 1, 2026
Frasers Group PLC reported that its issued share capital consists of 640,602,369 ordinary shares of 10p each, of which 192,656,871 shares are held in treasury, leaving 447,945,498 voting rights in the market. This updated figure serves as the new ...
Regulatory Filings and Compliance
Frasers Group Updates Share Capital and Voting Rights Total
Neutral
May 1, 2026
Frasers Group PLC has reported that its issued share capital comprises 640,602,369 ordinary shares of 10 pence each, of which 192,656,871 are held in treasury, leaving 447,945,498 shares carrying voting rights. The updated voting-rights figure, di...
Business Operations and StrategyM&A Transactions
Frasers Group Buys Two Major UK Designer Outlets to Expand Market Share
Positive
Apr 29, 2026
Frasers Group has acquired York Designer Outlet and East Midlands Designer Outlet, two major UK retail destinations with a combined annual footfall of nearly 7.8 million visitors. The York site spans 250,000 square feet with 120 brands, while the ...
Business Operations and StrategyStock Buyback
Frasers Group Launches £70m Share Buyback via Deutsche Bank
Positive
Apr 27, 2026
Frasers Group has entered into a share buyback arrangement with Deutsche Bank, authorising the bank to purchase up to 10 million ordinary shares during open trading periods, under an existing mandate to repurchase up to 67.5 million shares. The pr...
Business Operations and StrategyStock Buyback
Frasers Group Adds 153,000 Shares to Treasury in Ongoing Buyback
Positive
Apr 27, 2026
Frasers Group PLC has continued its share buyback programme, repurchasing a total of 152,967 ordinary shares on the London Stock Exchange between 20 April and 24 April 2026 through Barclays Capital Securities. The shares, bought at volume-weighted...
Business Operations and StrategyStock Buyback
Frasers Group Adds 156,000 Shares to Treasury in Ongoing Buyback
Positive
Apr 20, 2026
Frasers Group PLC has continued to execute its share buyback programme, repurchasing 156,114 ordinary shares on the London Stock Exchange between 13 and 17 April 2026 at volume‑weighted average prices ranging from about 663p to 680p. The com...
Business Operations and StrategyStock Buyback
Frasers Group Expands Treasury Stock With Latest Share Buyback Tranche
Positive
Apr 13, 2026
Frasers Group has continued executing its previously announced share buyback programme, repurchasing a total of 118,539 ordinary shares between 7 and 10 April 2026 via Barclays Capital Securities on the London Stock Exchange, with all shares to be...
Business Operations and StrategyStock Buyback
Frasers Group Lifts Treasury Stock With Ongoing Share Buyback
Positive
Apr 7, 2026
Frasers Group has continued to execute its previously announced share buyback, repurchasing 114,238 ordinary shares between 30 March and 2 April 2026 on the London Stock Exchange via Barclays Capital Securities at volume-weighted average prices ra...
Regulatory Filings and Compliance
Frasers Group Updates Market on Total Voting Rights and Share Capital
Neutral
Apr 1, 2026
Frasers Group has updated the market on its share capital and voting rights, reporting an issued share capital of 640,602,369 ordinary shares of 10p each, of which 192,055,305 are held in treasury. This leaves 448,547,064 shares carrying voting ri...
Business Operations and StrategyStock Buyback
Frasers Group Adds to Treasury Stock with Latest Share Buyback Tranche
Positive
Mar 30, 2026
Frasers Group PLC has continued to execute its previously announced share buyback programme, repurchasing 142,455 ordinary shares on the London Stock Exchange between 23 and 27 March 2026 via Barclays Capital Securities. All of the shares bought d...
Business Operations and StrategyStock Buyback
Frasers Group Expands Treasury Stock with Latest Share Buybacks
Positive
Mar 23, 2026
Frasers Group PLC has continued to execute its previously announced share buyback programme, repurchasing 122,722 ordinary shares on the London Stock Exchange between 16 and 20 March 2026 via broker Barclays Capital Securities. The shares, bought ...
Business Operations and StrategyStock Buyback
Frasers Group Expands Treasury Stock with Latest Share Buybacks
Positive
Mar 16, 2026
Frasers Group PLC has continued executing its previously announced share buyback, repurchasing a total of 75,323 ordinary shares on the London Stock Exchange between 11 and 13 March 2026. The shares were acquired via its broker, Barclays Capital S...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Frasers Group Adds to Treasury Stock and Shifts to Weekly Buyback Reporting
Positive
Mar 11, 2026
Frasers Group PLC has repurchased 25,339 ordinary shares at an average price of 675.7564 pence as part of its ongoing buyback programme launched in December 2025, with all shares to be held in treasury. Following this transaction, the group now ho...
Business Operations and StrategyStock Buyback
Frasers Group Tightens Share Base With Latest Buyback
Positive
Mar 10, 2026
Frasers Group PLC is a U.K.-listed retail group whose operations span a portfolio of sports, lifestyle and premium fashion brands. The company focuses on mass-market and aspirational consumers through its store estate and online channels, and acti...
Business Operations and StrategyStock Buyback
Frasers Group Adds to Treasury Stock With Latest Share Buyback
Positive
Mar 9, 2026
Frasers Group has repurchased 25,130 of its ordinary shares on 6 March 2026 at an average price of 685.1818 pence as part of its ongoing buyback programme launched in December 2025. The shares acquired through Barclays Capital Securities will be h...
Business Operations and StrategyStock Buyback
Frasers Group Expands Treasury Stock with Latest Share Buyback
Positive
Mar 6, 2026
Frasers Group PLC has continued its previously announced share buyback programme, repurchasing 25,509 ordinary shares on 5 March 2026 at an average price of 685.0901 pence per share through its broker Barclays Capital Securities. All of the repurc...
Business Operations and StrategyStock Buyback
Frasers Group Adds to Treasury Stock with Latest Share Buyback
Positive
Mar 5, 2026
Frasers Group PLC has continued executing its previously announced share buyback programme, repurchasing 26,629 ordinary shares on 4 March 2026 at an average price of 675.2290 pence per share through its broker, Barclays Capital Securities Limited...
Business Operations and StrategyStock Buyback
Frasers Group Expands Treasury Stock with Latest Share Buyback
Positive
Mar 3, 2026
Frasers Group has continued its previously announced share buyback programme, repurchasing 29,763 ordinary shares on 2 March 2026 at an average price of 688.6705 pence. The company will hold all of these shares in treasury, leaving 449,099,531 ord...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025