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JD Sports Fashion (GB:JD)
LSE:JD
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JD Sports Fashion
(LSE:JD)
Rating:78Outperform
Price Target:
98.00p
▲(11.44% Upside)
Positive Factors
Acquisition
The acquisition of Hibbett is expected to contribute positively to future profits.
Financial Performance
JD Sports reported 1H25 adj. PBT of £405.6mn which beat the company-compiled consensus of £384mn.
Sales Growth
Sales growth in Europe and North America has been strong, with increases of 15.6% and 13.2% respectively.
Negative Factors
Consumer Sentiment
Weak consumer sentiment and a promotional environment are affecting the company's sales forecasts.
Growth Outlook
The stock has been downgraded to Neutral due to a softer growth outlook.
Lease Costs
Higher lease interest is impacting the financial outlook.
JD Sports Fashion (JD) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£4.45B
Dividend Yield1.14%
Average Volume (3M)15.32M
Price to Earnings (P/E)9.3
Beta (1Y)0.93
Revenue Growth8.69%
EPS Growth-9.09%
CountryUK
Employees79,717
SectorConsumer Cyclical
Sector Strength71
IndustrySpecialty Retail
Share Statistics
EPS (TTM)0.07
Shares Outstanding5,061,406,000
10 Day Avg. Volume8,094,910
30 Day Avg. Volume15,315,742
Financial Highlights & Ratios
PEG RatioN/A
Price to Book (P/B)0.00
Price to Sales (P/S)0.00
P/FCF Ratio0.00
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£98.88Price Target Upside12.44% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering8
JD Sports Fashion Business Overview & Revenue Model
Company DescriptionJD Sports Fashion plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for kids, women, and men. It operates through Sports Fashion and Outdoor segments. The company also retails leisure goods, sports goods, fishing gear, watches, jewellery, camping goods, boats, and bicycles, as well as distributes sports apparel and accessories, footwear, and apparel. It offers its products under the JD, Size?, Footpatrol, Finish Line, Shoe Palace, DTLR, Livestock, Sprinter, Sport Zone, Sizeer, JD Gyms, Tessuti, Scotts, Go Outdoors, Blacks, Millets, Tiso, Ultimate Outdoors, Fishing Republic, and Naylors brands. The company also operates online business. In addition, it licenses fashion brands and operates fitness centers; operates as online own label women's fashion retailer; and manufactures and distributes professional fitness equipment. The company operates 3,402 stores. It has operations in the United Kingdom, Australia, Austria, Belgium, Bulgaria, Canada, Cyprus, the Czech Republic, Denmark, Dubai, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Israel, Italy, Latvia, Lithuania, Malaysia, the Netherlands, New Zealand, Poland, Portugal, Republic of Ireland, Romania, Singapore, Slovakia, South Korea, Spain and the Canary Islands, Sweden, Thailand, and the United States. The company was founded in 1981 and is headquartered in Bury, the United Kingdom. JD Sports Fashion plc is a subsidiary of Pentland Group Limited.
How the Company Makes MoneyJD Sports generates revenue primarily through the sale of its products in retail stores and online. Its key revenue streams include direct sales of branded footwear and apparel, private label products, and, to a lesser extent, accessories. The company benefits from a strong omnichannel strategy, which integrates physical stores with its e-commerce platform, maximizing customer reach and convenience. Significant partnerships with leading sports brands like Nike and Adidas provide JD with exclusive product lines and promotions, enhancing its competitive edge. Additionally, the company has expanded into international markets, further diversifying its income sources and capitalizing on global demand for sports fashion.
JD Sports Fashion Earnings Call Summary
Earnings Call Date:May 21, 2025
(Q2-2025)
| % Change Since: -4.62%|
Next Earnings Date:Sep 24, 2025
Earnings Call Sentiment Positive
The earnings call highlighted strong revenue growth, especially in North America and Europe, successful expansion efforts, and a resilient cash flow position. However, challenges remain in the U.K. market, a significant statutory profit decline, and gross margin pressure. The overall sentiment is mixed but leans positive due to significant strategic achievements and growth momentum.Q2-2025 Updates
Positive Updates
Record-Breaking Revenue
First-half performance in line with expectations, with revenues breaking the £5 billion milestone for the first time, showcasing resilience amid volatile market conditions.
Strong Growth in North America and Europe
North America and Europe delivered double-digit organic sales growth with 9% organic sales growth overall for the JD brand. North America is now the largest market by revenue and profit.
Cash Flow and Balance Sheet Strength
Operating cash flow of close to £300 million and net cash before lease liabilities of £40 million at the period-end, maintaining a strong balance sheet despite increased CapEx and acquisitions.
Hibbett Acquisition Success
The acquisition of Hibbett added £61 million in revenue from just 10 days of contribution, highlighting a successful acquisition strategy.
Continued Store Rollout and Expansion
On track for ambitious growth with 102 new JD stores and 32 new complementary stores opened in the first half, aiming for 200 JD store openings annually.
Negative Updates
U.K. Market Challenges
Revenue in the U.K. was down 4% and operating profit down 12% due to a tough trading environment, promotional activity, and a challenging apparel season.
Statutory Profit Decline
Statutory profit before tax was down 64%, attributed to increased adjusting items year-on-year, including asset impairments and acquisition-related adjustments.
Gross Margin Pressure
Gross margin slightly down by 10 basis points, driven by promotional activity in the apparel market, especially in the U.K.
Challenges in Asia Pacific
Revenue in Asia Pacific dropped 4% with profit down 19%, reflecting the exit from South Korea and increased investment costs.
Company Guidance
In the recent call, JD Group provided a comprehensive overview of its financial performance and strategic initiatives for the first half of the fiscal year 2025. The company achieved a record-breaking revenue milestone of over £5 billion, with 9% organic sales growth for the JD brand and a strong operating cash flow of nearly £300 million. Despite a challenging market environment, the group maintained its operating margin, even improving it by 20 basis points with the inclusion of the Hibbett acquisition. The call highlighted JD's strategic focus on expanding its North American market share, aiming for a 10% market share post-Hibbett acquisition, and emphasized its disciplined approach to growth, including a targeted annual opening of around 200 JD stores globally. JD also underscored its investment in supply chain infrastructure, digital transformation, and omnichannel capabilities as crucial drivers for future growth, maintaining a robust balance sheet with net cash of £40 million before lease liabilities.JD Sports Fashion Financial Statement Overview
Summary
JD Sports Fashion exhibits strong revenue growth and robust cash flow generation. The balance sheet shows an improved capital structure with a higher equity ratio. However, rising leverage and fluctuating return on equity indicate potential risks.Income Statement
JD Sports Fashion has consistently demonstrated strong revenue growth, with a notable increase from £6.17 billion in 2021 to £11.46 billion in 2025. The gross profit margin remained robust, averaging around 47% across the years. However, there was a slight decline in EBIT margin from 10.3% in 2022 to 7.9% in 2025, indicating rising operational costs. The net profit margin also showed some volatility, decreasing from 4.3% in 2022 to 4.3% in 2025, reflecting challenges in maintaining profitability at a net level.85
Very Positive
Balance Sheet
The company's debt-to-equity ratio increased over the years, rising from 1.71 in 2021 to 1.28 in 2025, indicating increased leverage. However, the equity ratio improved, rising from 23.9% in 2021 to 29.4% in 2025, showing a stronger capital structure. Return on equity showed fluctuation, peaking at 22.0% in 2024 and dropping to 16.8% in 2025, suggesting some inconsistency in generating returns for shareholders.79
Positive
Cash Flow
JD Sports Fashion displayed a solid growth in free cash flow, with a growth rate of 16.6% in 2025 compared to 2024. The operating cash flow to net income ratio remained strong, averaging over 2.5, indicating efficient cash generation relative to net income. The free cash flow to net income ratio was also healthy, demonstrating the company's ability to convert earnings into cash flow effectively.82
Very Positive
| Breakdown | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 11.46B | 10.54B | 10.13B | 8.56B | 6.17B |
| Gross Profit | 5.46B | 5.05B | 4.84B | 4.21B | 2.96B |
| EBITDA | 1.65B | 1.57B | 1.20B | 1.59B | 869.20M |
| Net Income | 490.00M | 538.80M | 226.70M | 369.70M | 224.30M |
Balance Sheet | |||||
| Total Assets | 9.95B | 8.05B | 8.02B | 7.07B | 5.16B |
| Cash, Cash Equivalents and Short-Term Investments | 731.00M | 1.15B | 1.58B | 1.31B | 964.40M |
| Total Debt | 3.74B | 2.61B | 2.45B | 2.37B | 2.10B |
| Total Liabilities | 6.58B | 5.18B | 5.39B | 4.73B | 3.67B |
| Stockholders Equity | 2.92B | 2.46B | 2.12B | 1.93B | 1.24B |
Cash Flow | |||||
| Free Cash Flow | 713.00M | 611.30M | 735.00M | 1.02B | 938.30M |
| Operating Cash Flow | 1.23B | 1.14B | 1.08B | 1.27B | 1.06B |
| Investing Cash Flow | -1.49B | -543.50M | -320.90M | -848.10M | -334.70M |
| Financing Cash Flow | -141.00M | -1.01B | -479.20M | -83.60M | -239.70M |
JD Sports Fashion Technical Analysis
Positive
87.94
Price Trends
84.16
Positive
81.02
Positive
87.58
Positive
Market Momentum
0.33
Positive
54.21
Neutral
56.69
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:JD, the sentiment is Positive. The current price of 87.94 is above the 20-day moving average (MA) of 86.92, above the 50-day MA of 84.16, and above the 200-day MA of 87.58, indicating a bullish trend. The MACD of 0.33 indicates Positive momentum. The RSI at 54.21 is Neutral, neither overbought nor oversold. The STOCH value of 56.69 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:JD.
JD Sports Fashion Peers Comparison
Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
78 Outperform | £4.45B | 9.26 | 18.22% | 1.14% | 8.69% | -9.09% | |
73 Outperform | £2.42B | 15.98 | 84.81% | 3.43% | 3.07% | 1.42% | |
69 Neutral | £2.90B | 10.11 | 15.02% | ― | -11.05% | -24.53% | |
63 Neutral | €17.61B | 13.39 | 15.56% | 3.61% | -0.67% | -125.81% | |
56 Neutral | £527.81M | ― | -27.20% | ― | -14.37% | -28.78% | |
48 Neutral | £200.31M | ― | -96.36% | ― | -16.32% | -202.39% | |
47 Neutral | £372.36M | ― | -62.59% | ― | -15.86% | -18.46% |
* Consumer Cyclical Sector Average
Performance Comparison
GB:JD
JD Sports Fashion
87.94
-32.37
-26.91%
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312.00
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1,200.00
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GB:FRAS
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671.50
-168.00
-20.01%
GB:DEBS
boohoo group Plc
15.34
-12.90
-45.68%
GB:THG
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32.38
-29.47
-47.65%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.