JD Sports Fashion (GB:JD)
LSE:JD
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JD Sports Fashion
(LSE:JD)
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Rating:68Neutral
Price Target:
82.00 p
▲(6.14% Upside)
Action:DowngradedDate:05/09/26
The score is driven primarily by solid underlying financial performance (strong revenue scale-up and cash generation) tempered by leverage and net-margin volatility. Valuation is supportive due to the low P/E, while the earnings call highlighted continued growth and shareholder returns but ongoing margin and profit pressure. Technicals are mixed, with short-term strength but weaker long-term trend signals.
Positive Factors
Revenue scale & growth
Sustained top-line expansion to £12.7B demonstrates durable demand and successful geographic and channel expansion. Scale strengthens supplier leverage, marketing ROI and investment capacity, supporting longer-term margin recovery and resilience through economic cycles.
Negative Factors
Elevated leverage
High leverage constrains strategic flexibility and increases sensitivity to rate rises and earnings swings. Persistent debt above equity limits capacity for opportunistic M&A, raises interest expense, and amplifies downside risk during profit or cash-flow weakness.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue scale & growth
Sustained top-line expansion to £12.7B demonstrates durable demand and successful geographic and channel expansion. Scale strengthens supplier leverage, marketing ROI and investment capacity, supporting longer-term margin recovery and resilience through economic cycles.
Read all positive factors
JD Sports Fashion (JD) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£3.63B
Dividend Yield1.21%
Average Volume (3M)13.99M
Price to Earnings (P/E)9.5
Beta (1Y)1.28
Revenue Growth10.51%
EPS Growth-7.47%
CountryUK
Employees79,717
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)N/A
Shares Outstanding4,838,108,000
10 Day Avg. Volume12,849,736
30 Day Avg. Volume13,991,858
Financial Highlights & Ratios
PEG Ratio-1.02
Price to Book (P/B)1.38
Price to Sales (P/S)0.33
P/FCF Ratio4.13
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£97.67Price Target Upside26.41% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering3
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
JD Sports Fashion Business Overview & Revenue Model
Company Description
JD Sports Fashion plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for kids, women, and men. It operates through Sports Fashion and Outdoor segments. The company also retails leisure go...
How the Company Makes Money
JD primarily makes money by retailing branded sports-fashion products—especially footwear—through its stores and online platforms, earning revenue from the difference between the wholesale cost of inventory and the retail price paid by consumers (...
JD Sports Fashion Financial Statement Overview
Summary
Income Statement
76
Positive
Balance Sheet
62
Positive
Cash Flow
71
Positive
| Breakdown | Jan 2026 | Jan 2025 | Jan 2024 | Jan 2023 | Jan 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 12.66B | 11.46B | 10.54B | 10.13B | 8.56B |
| Gross Profit | 5.95B | 5.46B | 5.05B | 4.84B | 4.21B |
| EBITDA | 1.90B | 1.65B | 1.58B | 1.15B | 1.30B |
| Net Income | 436.00M | 490.00M | 538.80M | 142.50M | 369.70M |
Balance Sheet | |||||
| Total Assets | 9.79B | 9.95B | 8.05B | 8.02B | 7.07B |
| Cash, Cash Equivalents and Short-Term Investments | 854.00M | 731.00M | 1.15B | 1.58B | 1.31B |
| Total Debt | 3.68B | 3.74B | 2.61B | 2.45B | 2.37B |
| Total Liabilities | 6.35B | 6.58B | 5.18B | 5.39B | 4.73B |
| Stockholders Equity | 2.99B | 2.92B | 2.46B | 2.12B | 1.93B |
Cash Flow | |||||
| Free Cash Flow | 1.00B | 713.00M | 611.30M | 735.00M | 1.02B |
| Operating Cash Flow | 1.37B | 1.23B | 1.14B | 1.08B | 1.27B |
| Investing Cash Flow | -402.00M | -1.49B | -543.50M | -320.90M | -848.10M |
| Financing Cash Flow | -813.00M | -141.00M | -1.01B | -479.20M | -83.60M |
JD Sports Fashion Technical Analysis
Neutral
77.26
Price Trends
75.19
Positive
78.57
Negative
84.58
Negative
Market Momentum
0.51
Negative
61.64
Neutral
87.14
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:JD, the sentiment is Neutral. The current price of 77.26 is above the 20-day moving average (MA) of 71.47, above the 50-day MA of 75.19, and below the 200-day MA of 84.58, indicating a neutral trend. The MACD of 0.51 indicates Negative momentum. The RSI at 61.64 is Neutral, neither overbought nor oversold. The STOCH value of 87.14 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:JD.
JD Sports Fashion Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
73 Outperform | £2.98B | 2.38 | 21.64% | ― | -6.43% | 52.93% | |
68 Neutral | £3.63B | 9.49 | 15.14% | 1.21% | 10.51% | -7.47% | |
65 Neutral | £1.53B | 6.72 | 105.88% | 3.99% | 4.39% | -1.37% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
54 Neutral | £260.24M | -0.65 | -155.17% | ― | -15.00% | 21.71% | |
52 Neutral | £560.53M | -8.29 | 12.75% | ― | -1.91% | ― | |
41 Neutral | £260.28M | -3.32 | -9999.00% | ― | -65.42% | 27.73% |
* Consumer Cyclical Sector Average
GB:JD
JD Sports Fashion
75.08
-12.62
-14.39%
GB:ASC
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217.50
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GB:DNLM
Dunelm Group
759.50
-304.16
-28.60%
GB:FRAS
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692.00
-4.00
-0.57%
GB:DEBS
boohoo group Plc
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GB:THG
THG
31.28
4.76
17.95%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.