Moonpig Group Plc (MOON) AI Stock Analysis

• Market Cap: £656.87M
• Dividend Yield: 1.4%
• Average Volume (3M): 1.11M
• Price to Earnings (P/E): 14.7
• Beta (1Y): 0.47
• Revenue Growth: 3.94%
• EPS Growth: N/A
• Country: UK
• Employees: 708
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): 0.07
• Shares Outstanding: 313,543,550
• 10 Day Avg. Volume: 740,593
• 30 Day Avg. Volume: 1,110,168
• PEG Ratio: 0.56
• Price to Book (P/B): -24.66
• Price to Sales (P/S): 2.34
• P/FCF Ratio: 12.43
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: £313.00
• Price Target Upside: 49.40% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 5
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 56 Neutral
• Price Target: 224.00p ▲(6.92% Upside)

Moonpig Group Plc's overall score is driven by positive technical indicators and strategic corporate actions, such as share buybacks and leadership changes. However, financial performance concerns, particularly around profitability and leverage, weigh heavily on the score. The valuation also suggests caution due to a negative P/E ratio.

Positive Factors

Revenue Growth

Strong revenue growth indicates robust demand for Moonpig's products and successful market penetration, supporting long-term business expansion.

Cash Generation Ability

Stable cash generation relative to earnings suggests Moonpig can effectively convert sales into cash, supporting operational sustainability.

E-commerce Business Model

The e-commerce model allows Moonpig to reach a wide audience with low overhead, enhancing scalability and adaptability to market trends.

Negative Factors

Profitability Challenges

Negative profit margins indicate cost management issues, which could hinder long-term financial health and shareholder returns.

High Leverage

High leverage poses solvency risks and limits financial flexibility, potentially impacting Moonpig's ability to invest in growth opportunities.

Declining Free Cash Flow

Decreasing free cash flow growth may constrain Moonpig's ability to fund operations and strategic initiatives, affecting future growth prospects.

Moonpig Group Plc Business Overview & Revenue Model

Company Description

Moonpig Group PLC, together with its subsidiaries, provides online greeting cards and gifts in the Netherlands and the United Kingdom. It sells its products under the Moonpig and Greetz brands through website and mobile app. The company was founded in 2000 and is headquartered in London, the United Kingdom.

How the Company Makes Money

Moonpig generates revenue primarily through the sale of personalized greeting cards, gifts, and flowers on its e-commerce platform. The company employs a direct-to-consumer model, allowing it to retain a significant portion of the sales price. Key revenue streams include the sale of individual cards, bulk orders for businesses, and subscription services. Additionally, Moonpig benefits from partnerships with various brands, expanding its product offerings and driving customer acquisition. Seasonal peaks, particularly around major holidays like Valentine's Day and Christmas, significantly contribute to its earnings, as customers increasingly seek personalized gifts during these times.

Moonpig Group Plc Financial Statement Overview

Summary

Moonpig Group Plc shows strong revenue growth but faces challenges with profitability and financial stability. The high leverage and negative equity are significant concerns, although cash flow generation remains relatively stable.

Income Statement

Moonpig Group Plc has shown a mixed performance in its income statement. The company experienced a significant revenue growth rate of 88.6% in the most recent year, indicating strong top-line expansion. However, profitability metrics have deteriorated, with a negative net profit margin of -3.17% and declining EBIT and EBITDA margins compared to previous years. This suggests challenges in cost management and operational efficiency.

Balance Sheet

The balance sheet reveals financial instability, with a negative stockholders' equity and a high debt-to-equity ratio of -3.27, indicating significant leverage and potential solvency risks. The return on equity is also negative, reflecting the company's inability to generate positive returns for shareholders. These factors highlight financial vulnerabilities that need addressing.

Cash Flow

Cash flow analysis shows a decline in free cash flow growth by -11.24%, which is concerning. However, the company maintains a relatively strong operating cash flow to net income ratio of 0.73, indicating decent cash generation relative to earnings. The free cash flow to net income ratio of 0.83 suggests that the company is still able to convert a significant portion of its earnings into free cash flow.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	360.66M	350.07M	341.14M	320.13M	304.33M	368.18M
Gross Profit	191.81M	208.57M	202.53M	163.96M	140.41M	181.73M
EBITDA	99.75M	40.78M	91.81M	72.03M	62.64M	50.40M
Net Income	47.26M	-11.08M	34.17M	26.61M	31.44M	20.77M
Balance Sheet
Total Assets	188.94M	189.99M	258.53M	289.70M	173.54M	141.18M
Cash, Cash Equivalents and Short-Term Investments	10.94M	12.65M	9.64M	22.39M	101.68M	66.02M
Total Debt	135.24M	108.59M	134.69M	190.04M	185.48M	181.10M
Total Liabilities	238.69M	223.20M	254.70M	323.42M	242.86M	252.52M
Stockholders Equity	-49.75M	-33.22M	3.84M	-33.72M	-69.32M	-111.34M
Cash Flow
Free Cash Flow	67.75M	65.89M	60.83M	14.57M	38.74M	42.47M
Operating Cash Flow	72.16M	79.20M	74.58M	37.20M	48.48M	53.28M
Investing Cash Flow	-15.30M	-13.15M	-13.55M	-111.23M	-9.74M	-14.37M
Financing Cash Flow	-60.73M	-63.01M	-73.63M	-5.11M	-2.86M	14.88M

Moonpig Group Plc Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 209.50
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MOON, the sentiment is Positive. The current price of 209.5 is above the 20-day moving average (MA) of 203.74, above the 50-day MA of 206.64, and below the 200-day MA of 217.30, indicating a neutral trend. The MACD of 0.36 indicates Negative momentum. The RSI at 55.63 is Neutral, neither overbought nor oversold. The STOCH value of 77.76 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:MOON.

Moonpig Group Plc Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
PETS	74 Outperform	£876.00M	11.72	7.90%	6.51%	-1.35%	-12.67%
CARD	67 Neutral	£232.73M	5.45	13.18%	7.08%	6.18%	4.22%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
ASC	59 Neutral	£355.34M	-1.19	-81.34%	―	-14.89%	12.08%
MOON	56 Neutral	£656.87M	14.67	―	1.40%	3.94%	―
IGR	46 Neutral	£44.78M	-0.53	-41.98%	―	-38.64%	-792.57%
DEBS	46 Neutral	£276.82M	-1.48	-172.24%	―	-65.42%	27.73%

Moonpig Group Plc Corporate Events

Moonpig Cancels 130,000 Shares Under Ongoing £30m Buyback Programme

Moonpig Group plc has continued to execute its share repurchase programme of up to £30m, buying back 130,000 ordinary shares for cancellation on 9 January 2026 at an average price of 208.04 pence per share, with trades executed by RBC Europe Limited. Following this transaction, the company’s total number of ordinary shares in issue with voting rights stands at 313,413,562, a reduced share count that may enhance earnings per share and slightly increase existing shareholders’ relative ownership, while also providing an updated denominator for investors assessing disclosure and transparency reporting thresholds.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £315.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Schedules March 2026 Trading Update

Moonpig Group plc has announced that it will release a trading update on 18 March 2026 at 7:00 a.m., signalling an upcoming disclosure of its latest financial and operational performance to investors and other stakeholders. The scheduled update will be closely watched as an indication of trading momentum across its UK and Dutch online greeting cards and gifting operations, where the group leverages data-driven personalisation and a vertically integrated digital platform to reinforce its market position.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £315.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Confirms Total Voting Rights at Year-End 2025

Moonpig Group plc has reported that, as of 31 December 2025, its issued share capital comprises 316,112,011 ordinary shares of 10 pence each, with 2,071,556 of these held in the company’s Employee Benefit Trust and excluded from voting as the trustee has agreed not to exercise voting rights on them. As a result, the total number of voting rights in Moonpig Group stands at 314,040,455, a figure that will be used by shareholders and the market to calculate percentage holdings and assess governance influence across the company’s share register.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £315.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Executes Share Repurchase to Enhance Capital Strategy

Moonpig Group Plc announced the repurchase and cancellation of 140,000 ordinary shares on 17 December 2025 as part of its ongoing £30 million share buyback program. With 314,315,735 ordinary shares now in circulation, the move strengthens shareholder value and aligns with the company’s strategic financial operations, emphasizing the company’s commitment to capital efficiency and market positioning.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £315.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Executes Share Repurchase as Part of Capital Strategy

Moonpig Group plc announced the repurchase of 130,000 ordinary shares on 10 December 2025 as part of its £30 million share repurchase program. This transaction, executed at an average price of 204.8597 pence per share, reduces the total number of shares with voting rights to 314,997,667. The move is part of Moonpig’s strategy to manage its capital structure and potentially enhance shareholder value.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £315.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Executes Share Repurchase, Reduces Share Count

Moonpig Group plc announced the repurchase of 130,000 ordinary shares as part of its £30 million share repurchase program, with an average price of 219.1321 pence per share. This transaction reduces the total number of shares with voting rights to 315,119,890, impacting shareholder calculations under the Disclosure and Transparency Rules.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £315.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Announces New Board Appointment at Naked Wines

Moonpig Group plc announced that Susan Hooper has been appointed as the Senior Independent Non-Executive Director and Chair of the Remuneration Committee at Naked Wines plc, effective from December 9, 2025. This appointment reflects Moonpig’s strategic focus on strengthening its leadership and governance, potentially enhancing its market position and stakeholder confidence.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £315.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Reports Strong First Half with Revenue Growth and Enhanced Customer Engagement

Moonpig Group plc reported a strong first half of FY26, with a 6.7% increase in revenue year-on-year, driven by a 9.4% growth in the Moonpig brand and a return to growth for Greetz. Despite a decline in the Experiences segment, the company saw improvements in operational delivery and profitability, with adjusted EBITDA up by 7.7% and adjusted EPS increasing by 13.1%. The company continues to leverage its technology platform to enhance customer engagement and loyalty, with significant growth in its customer base and Plus subscriptions. Moonpig’s strategic focus on innovation and data-driven personalization has positioned it well to capitalize on the shift from offline to online markets.

The most recent analyst rating on (GB:MOON) stock is a Hold with a £224.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Announces CEO Transition

Moonpig Group plc announced the departure of CEO Nickyl Raithatha, effective 31 December 2025, after seven years of leadership that significantly contributed to the company’s growth. Catherine Faiers is set to succeed him as CEO on 2 March 2026, a transition expected to maintain the company’s strategic momentum and market position.

The most recent analyst rating on (GB:MOON) stock is a Hold with a £224.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Executes Share Repurchase as Part of £30M Program

Moonpig Group plc has executed a share repurchase, buying back 107,880 ordinary shares as part of its £30 million share repurchase program. This transaction, conducted on December 2, 2025, reflects the company’s strategic financial management, potentially impacting shareholder value and market perception.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £315.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Executes Share Repurchase, Reducing Share Count

Moonpig Group plc has executed a share repurchase transaction, buying back 119,103 of its ordinary shares as part of a £30 million share repurchase program. This move reduces the total number of shares with voting rights to 315,840,141, potentially impacting shareholder calculations under the Disclosure and Transparency Rules.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £315.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Updates on Voting Rights and Capital Structure

Moonpig Group plc announced that as of November 30, 2025, its ordinary issued share capital consists of 318,051,583 shares, with 2,092,339 shares held in the Employee Benefit Trust, which do not carry voting rights. Consequently, the total number of voting rights in the company is 315,959,244. This update on voting rights and capital structure is crucial for stakeholders to understand the company’s governance and shareholder dynamics.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £315.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Executes Share Repurchase and Cancellation

Moonpig Group plc announced the repurchase and cancellation of 118,377 of its ordinary shares as part of its £30 million share repurchase program. This transaction reduces the total number of shares in issue with voting rights to 315,959,244, potentially impacting shareholder calculations under the Disclosure and Transparency Rules.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £315.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Executes Share Repurchase as Part of £30m Program

Moonpig Group plc announced the repurchase and cancellation of 130,000 ordinary shares as part of its £30 million share repurchase program. This transaction, executed on 20 November 2025, reflects the company’s strategic move to manage its capital structure, potentially enhancing shareholder value and signaling confidence in its financial health. The remaining number of ordinary shares with voting rights stands at 316,756,828, which stakeholders can use for calculating their interests under regulatory requirements.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £315.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Executes Share Repurchase to Enhance Shareholder Value

Moonpig Group plc announced the repurchase and cancellation of 123,425 ordinary shares as part of its £30m share repurchase programme. This transaction, executed on 14 November 2025, is part of the company’s strategy to manage its share capital and enhance shareholder value. Following the repurchase, the total number of shares with voting rights stands at 317,260,142, which will be used for shareholder notifications under the Disclosure and Transparency Rules.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £315.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Appoints Catherine Faiers as New CEO

Moonpig Group plc has announced the appointment of Catherine Faiers as its new Chief Executive Officer, succeeding Nickyl Raithatha. Catherine brings extensive experience in e-commerce and digital transformations from her previous roles, including her position as COO at Auto Trader Group plc. Her appointment is seen as a strategic move to drive innovation and sustainable value creation for Moonpig, reflecting the company’s strong market position and growth potential.

The most recent analyst rating on (GB:MOON) stock is a Hold with a £221.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.