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Moonpig Group Plc (GB:MOON)
LSE:MOON

Moonpig Group Plc (MOON) AI Stock Analysis

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GB:MOON

Moonpig Group Plc

(LSE:MOON)

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Neutral 56 (OpenAI - 5.2)
Rating:56Neutral
Price Target:
224.00 p
▲(5.66% Upside)
Action:ReiteratedDate:12/07/25
Moonpig Group Plc's overall score is driven by positive technical indicators and strategic corporate actions, such as share buybacks and leadership changes. However, financial performance concerns, particularly around profitability and leverage, weigh heavily on the score. The valuation also suggests caution due to a negative P/E ratio.
Positive Factors
Revenue Growth
Strong revenue growth indicates robust demand for Moonpig's products and successful market penetration, supporting long-term business expansion.
Negative Factors
Profitability Challenges
Negative profit margins indicate cost management issues, which could hinder long-term financial health and shareholder returns.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
Strong revenue growth indicates robust demand for Moonpig's products and successful market penetration, supporting long-term business expansion.
Read all positive factors

Moonpig Group Plc (MOON) vs. iShares MSCI United Kingdom ETF (EWC)

Moonpig Group Plc Business Overview & Revenue Model

Company Description
Moonpig Group PLC, together with its subsidiaries, provides online greeting cards and gifts in the Netherlands and the United Kingdom. It sells its products under the Moonpig and Greetz brands through website and mobile app. The company was founde...
How the Company Makes Money
Moonpig generates revenue primarily through the sale of personalized greeting cards, gifts, and flowers on its e-commerce platform. The company employs a direct-to-consumer model, allowing it to retain a significant portion of the sales price. Key...

Moonpig Group Plc Financial Statement Overview

Summary
Moonpig Group Plc shows strong revenue growth but faces challenges with profitability and financial stability. The high leverage and negative equity are significant concerns, although cash flow generation remains relatively stable.
Income Statement
45
Neutral
Balance Sheet
30
Negative
Cash Flow
55
Neutral
BreakdownTTMApr 2024Apr 2023Apr 2022Apr 2021Apr 2021
Income Statement
Total Revenue360.66M350.07M341.14M320.13M304.33M368.18M
Gross Profit191.81M208.57M202.53M163.96M140.41M181.73M
EBITDA99.75M40.78M91.81M72.03M62.64M50.40M
Net Income47.26M-11.08M34.17M26.61M31.44M20.77M
Balance Sheet
Total Assets188.94M189.99M258.53M289.70M173.54M141.18M
Cash, Cash Equivalents and Short-Term Investments10.94M12.65M9.64M22.39M101.68M66.02M
Total Debt135.24M108.59M134.69M190.04M185.48M181.10M
Total Liabilities238.69M223.20M254.70M323.42M242.86M252.52M
Stockholders Equity-49.75M-33.22M3.84M-33.72M-69.32M-111.34M
Cash Flow
Free Cash Flow67.75M65.89M60.83M14.57M38.74M42.47M
Operating Cash Flow72.16M79.20M74.58M37.20M48.48M53.28M
Investing Cash Flow-15.30M-13.15M-13.55M-111.23M-9.74M-14.37M
Financing Cash Flow-60.73M-63.01M-73.63M-5.11M-2.86M14.88M

Moonpig Group Plc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price212.00
Price Trends
50DMA
211.81
Negative
100DMA
208.60
Negative
200DMA
210.60
Negative
Market Momentum
MACD
-0.52
Positive
RSI
44.03
Neutral
STOCH
12.69
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MOON, the sentiment is Negative. The current price of 212 is above the 20-day moving average (MA) of 211.75, above the 50-day MA of 211.81, and above the 200-day MA of 210.60, indicating a bearish trend. The MACD of -0.52 indicates Positive momentum. The RSI at 44.03 is Neutral, neither overbought nor oversold. The STOCH value of 12.69 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:MOON.

Moonpig Group Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
£212.68M16.0312.51%7.08%6.18%4.22%
65
Neutral
£1.58B6.72121.78%3.99%3.78%3.29%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
£26.88M-1.2063.25%-1.96%28.69%
56
Neutral
£640.33M8.84-113.93%1.40%3.94%
52
Neutral
£50.50M-3.03-43.73%-38.64%-792.57%
46
Neutral
£698.16M-6.05-11.61%4.48%-19.03%-318.35%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:MOON
Moonpig Group Plc
207.00
3.57
1.75%
GB:CARD
Card Factory
61.50
-19.12
-23.72%
GB:DNLM
Dunelm Group
786.50
-73.19
-8.51%
GB:IGR
IG Design
53.00
-2.00
-3.64%
GB:SMWH
WH Smith
560.50
-458.62
-45.00%
GB:WRKS
TheWorks.co.uk plc
43.00
23.78
123.67%

Moonpig Group Plc Corporate Events

Business Operations and StrategyStock Buyback
Moonpig Cancels 130,000 Shares Under Ongoing £30m Buyback Programme
Positive
Jan 12, 2026
Moonpig Group plc has continued to execute its share repurchase programme of up to £30m, buying back 130,000 ordinary shares for cancellation on 9 January 2026 at an average price of 208.04 pence per share, with trades executed by RBC Europe ...
Business Operations and StrategyFinancial Disclosures
Moonpig Schedules March 2026 Trading Update
Neutral
Jan 5, 2026
Moonpig Group plc has announced that it will release a trading update on 18 March 2026 at 7:00 a.m., signalling an upcoming disclosure of its latest financial and operational performance to investors and other stakeholders. The scheduled update wi...
Regulatory Filings and Compliance
Moonpig Confirms Total Voting Rights at Year-End 2025
Neutral
Jan 2, 2026
Moonpig Group plc has reported that, as of 31 December 2025, its issued share capital comprises 316,112,011 ordinary shares of 10 pence each, with 2,071,556 of these held in the company’s Employee Benefit Trust and excluded from voting as th...
Business Operations and StrategyStock Buyback
Moonpig Executes Share Repurchase to Enhance Capital Strategy
Positive
Dec 18, 2025
Moonpig Group Plc announced the repurchase and cancellation of 140,000 ordinary shares on 17 December 2025 as part of its ongoing £30 million share buyback program. With 314,315,735 ordinary shares now in circulation, the move strengthens sha...
Business Operations and StrategyStock Buyback
Moonpig Group Executes Share Repurchase as Part of Capital Strategy
Neutral
Dec 11, 2025
Moonpig Group plc announced the repurchase of 130,000 ordinary shares on 10 December 2025 as part of its £30 million share repurchase program. This transaction, executed at an average price of 204.8597 pence per share, reduces the total numbe...
Stock BuybackRegulatory Filings and Compliance
Moonpig Group Executes Share Repurchase, Reduces Share Count
Neutral
Dec 10, 2025
Moonpig Group plc announced the repurchase of 130,000 ordinary shares as part of its £30 million share repurchase program, with an average price of 219.1321 pence per share. This transaction reduces the total number of shares with voting righ...
Business Operations and StrategyExecutive/Board Changes
Moonpig Group Announces New Board Appointment at Naked Wines
Positive
Dec 9, 2025
Moonpig Group plc announced that Susan Hooper has been appointed as the Senior Independent Non-Executive Director and Chair of the Remuneration Committee at Naked Wines plc, effective from December 9, 2025. This appointment reflects Moonpig’...
Business Operations and StrategyFinancial Disclosures
Moonpig Group Reports Strong First Half with Revenue Growth and Enhanced Customer Engagement
Positive
Dec 9, 2025
Moonpig Group plc reported a strong first half of FY26, with a 6.7% increase in revenue year-on-year, driven by a 9.4% growth in the Moonpig brand and a return to growth for Greetz. Despite a decline in the Experiences segment, the company saw imp...
Executive/Board Changes
Moonpig Group Announces CEO Transition
Neutral
Dec 9, 2025
Moonpig Group plc announced the departure of CEO Nickyl Raithatha, effective 31 December 2025, after seven years of leadership that significantly contributed to the company’s growth. Catherine Faiers is set to succeed him as CEO on 2 March 2...
Business Operations and StrategyStock Buyback
Moonpig Group Executes Share Repurchase as Part of £30M Program
Neutral
Dec 3, 2025
Moonpig Group plc has executed a share repurchase, buying back 107,880 ordinary shares as part of its £30 million share repurchase program. This transaction, conducted on December 2, 2025, reflects the company’s strategic financial mana...
Stock Buyback
Moonpig Group Executes Share Repurchase, Reducing Share Count
Neutral
Dec 2, 2025
Moonpig Group plc has executed a share repurchase transaction, buying back 119,103 of its ordinary shares as part of a £30 million share repurchase program. This move reduces the total number of shares with voting rights to 315,840,141, poten...
Regulatory Filings and Compliance
Moonpig Group Updates on Voting Rights and Capital Structure
Neutral
Dec 1, 2025
Moonpig Group plc announced that as of November 30, 2025, its ordinary issued share capital consists of 318,051,583 shares, with 2,092,339 shares held in the Employee Benefit Trust, which do not carry voting rights. Consequently, the total number ...
Stock Buyback
Moonpig Group Executes Share Repurchase and Cancellation
Neutral
Dec 1, 2025
Moonpig Group plc announced the repurchase and cancellation of 118,377 of its ordinary shares as part of its £30 million share repurchase program. This transaction reduces the total number of shares in issue with voting rights to 315,959,244,...
Business Operations and StrategyStock Buyback
Moonpig Group Executes Share Repurchase as Part of £30m Program
Positive
Nov 21, 2025
Moonpig Group plc announced the repurchase and cancellation of 130,000 ordinary shares as part of its £30 million share repurchase program. This transaction, executed on 20 November 2025, reflects the company’s strategic move to manage ...
Business Operations and StrategyStock Buyback
Moonpig Executes Share Repurchase to Enhance Shareholder Value
Positive
Nov 17, 2025
Moonpig Group plc announced the repurchase and cancellation of 123,425 ordinary shares as part of its £30m share repurchase programme. This transaction, executed on 14 November 2025, is part of the company’s strategy to manage its share...
Business Operations and StrategyExecutive/Board Changes
Moonpig Group Appoints Catherine Faiers as New CEO
Positive
Oct 31, 2025
Moonpig Group plc has announced the appointment of Catherine Faiers as its new Chief Executive Officer, succeeding Nickyl Raithatha. Catherine brings extensive experience in e-commerce and digital transformations from her previous roles, including...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025