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Moonpig Group Plc
(LSE:MOON)
Select Model
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Rating:65Neutral
Price Target:
281.00 p
▲(30.09% Upside)
Action:Reiterated
Date:06/26/26
The score is primarily held back by elevated balance sheet risk (negative equity and debt), despite strong cash generation and a meaningful profitability rebound. Technicals are supportive with an established uptrend and positive momentum indicators, while valuation is broadly reasonable with a modest dividend yield.
Positive Factors
Strong cash generation
High and improving free cash flow (FCF ~95% of net income in 2026, +~14.3% year) provides durable internal funding for operations, reinvestment and servicing debt. Sustainable FCF reduces reliance on external capital and supports strategic optionality despite balance sheet constraints.
Negative Factors
Negative shareholders' equity and meaningful debt
Persistent negative equity combined with material debt reduces financial flexibility, raises refinancing and covenant risk, and can increase cost of capital. This structural balance sheet weakness constrains strategic options, makes shocks harder to absorb, and complicates long-term planning.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
High and improving free cash flow (FCF ~95% of net income in 2026, +~14.3% year) provides durable internal funding for operations, reinvestment and servicing debt. Sustainable FCF reduces reliance on external capital and supports strategic optionality despite balance sheet constraints.
Read all positive factors
Moonpig Group Plc (MOON) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£781.58M
Dividend Yield1.4%
Average Volume (3M)1.11M
Price to Earnings (P/E)16.3
Beta (1Y)0.74
Revenue Growth6.54%
EPS GrowthN/A
CountryUK
Employees708
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)0.16
Shares Outstanding301,016,100
10 Day Avg. Volume740,593
30 Day Avg. Volume1,110,168
Financial Highlights & Ratios
PEG Ratio-0.02
Price to Book (P/B)-12.45
Price to Sales (P/S)1.81
P/FCF Ratio8.71
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£290.00Price Target Upside34.26% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering6
EPS Forecast (FY)0.19
Revenue Forecast (FY)£395.34M
Moonpig Group Plc Business Overview & Revenue Model
Company Description
Moonpig Group PLC, including its various operations, functions as an e-commerce platform for greeting cards and a selection of gifts. It primarily serves markets in the United Kingdom and the Netherlands. The company distributes its merchandise us...
How the Company Makes Money
Moonpig Group makes money primarily from direct-to-consumer online sales of personalised greeting cards and related gifting products. Its revenue model is transaction-driven: customers place orders on its websites/apps, choose a card design, add p...
Moonpig Group Plc Financial Statement Overview
Summary
Income Statement
68
Positive
Balance Sheet
34
Negative
Cash Flow
76
Positive
| Breakdown | Apr 2025 | Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 372.97M | 350.07M | 341.14M | 320.13M | 304.33M |
| Gross Profit | 199.25M | 208.57M | 202.53M | 163.96M | 140.41M |
| EBITDA | 104.55M | 40.78M | 91.81M | 72.03M | 62.64M |
| Net Income | 51.72M | -11.08M | 34.17M | 26.61M | 31.44M |
Balance Sheet | |||||
| Total Assets | 177.23M | 189.99M | 258.53M | 289.70M | 173.54M |
| Cash, Cash Equivalents and Short-Term Investments | 9.09M | 12.65M | 9.64M | 22.39M | 101.68M |
| Total Debt | 117.19M | 108.59M | 134.69M | 190.04M | 185.48M |
| Total Liabilities | 231.45M | 223.20M | 254.70M | 323.42M | 242.86M |
| Stockholders Equity | -54.22M | -33.22M | 3.84M | -33.72M | -69.32M |
Cash Flow | |||||
| Free Cash Flow | 77.46M | 65.89M | 60.83M | 14.57M | 38.74M |
| Operating Cash Flow | 81.49M | 79.20M | 74.58M | 37.20M | 48.48M |
| Investing Cash Flow | -15.85M | -13.15M | -13.55M | -111.23M | -9.74M |
| Financing Cash Flow | -69.12M | -63.01M | -73.63M | -5.11M | -2.86M |
Moonpig Group Plc Technical Analysis
Positive
216.00
Price Trends
223.71
Positive
218.16
Positive
213.95
Positive
Market Momentum
11.73
Negative
74.31
Negative
71.75
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MOON, the sentiment is Positive. The current price of 216 is below the 20-day moving average (MA) of 238.11, below the 50-day MA of 223.71, and above the 200-day MA of 213.95, indicating a bullish trend. The MACD of 11.73 indicates Negative momentum. The RSI at 74.31 is Negative, neither overbought nor oversold. The STOCH value of 71.75 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:MOON.
Moonpig Group Plc Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
73 Outperform | £232.33M | 7.58 | 9.00% | 7.08% | 7.41% | -34.98% | |
65 Neutral | £781.58M | 16.28 | -113.93% | 1.40% | 6.54% | ― | |
65 Neutral | £1.63B | 10.92 | 105.88% | 3.99% | 4.39% | -1.37% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
53 Neutral | £48.19M | 5.56 | 63.25% | ― | -2.65% | -18.90% | |
47 Neutral | £77.14M | -36.74 | -56.70% | ― | -38.65% | -792.57% | |
44 Neutral | £620.41M | -4.05 | -90.46% | 4.48% | -30.52% | -2064.92% |
* Consumer Cyclical Sector Average
GB:MOON
Moonpig Group Plc
261.60
52.26
24.96%
GB:CARD
Card Factory
67.90
-14.36
-17.45%
GB:DNLM
Dunelm Group
809.00
-248.15
-23.47%
GB:IGR
IG Design
82.00
5.50
7.19%
GB:SMWH
WH Smith
412.60
-624.21
-60.20%
GB:WRKS
TheWorks.co.uk plc
77.10
18.85
32.36%
Moonpig Group Plc Corporate Events
Financial DisclosuresRegulatory Filings and ComplianceShareholder Meetings
Moonpig Publishes 2026 Annual Report and Sets September AGM in London
Neutral
Jul 9, 2026
Moonpig Group plc has published its Annual Report and Accounts for the year ended 30 April 2026 and the Notice of its 2026 Annual General Meeting, making both documents available to shareholders online and via the UK’s National Storage Mecha...
Executive/Board ChangesRegulatory Filings and Compliance
Moonpig Executives Boost Holdings as Incentive Awards Vest
Positive
Jul 8, 2026
Moonpig Group plc has disclosed a series of share transactions involving its executive directors following the vesting of deferred bonus, long-term incentive and buyout awards. The awards, satisfied via an Employee Benefit Trust at a price of ...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Moonpig Reduces Share Count Through Ongoing Buyback Programme
Positive
Jul 6, 2026
Moonpig Group Plc has continued executing its previously announced £32.5m share repurchase programme, buying back and cancelling ordinary shares between 29 June and 3 July 2026 at prices ranging from about 232 pence to 260 pence. The transact...
Stock BuybackRegulatory Filings and Compliance
Moonpig Cuts Share Count with June Buyback Tranche
Positive
Jun 29, 2026
Moonpig Group plc has repurchased and cancelled a series of ordinary shares between 22 and 26 June 2026 as part of its previously announced £32.5m buyback programme, with transactions executed by J.P. Morgan Securities. Following these purcha...
Business Operations and StrategyStock BuybackDividendsFinancial Disclosures
Moonpig lifts earnings, cash returns as data-driven gifting model delivers growth
Positive
Jun 25, 2026
Moonpig Group reported a strong FY26, with revenue up 6.5% to £373m, adjusted EBITDA up 8.1% to £104.6m and adjusted EPS rising 19.5% to 18p, underpinned by higher average order values and growth in active customers to 12.3 million. The ...
Stock BuybackRegulatory Filings and Compliance
Moonpig cancels 591k shares amid ongoing £32.5m buyback
Positive
Jun 22, 2026
Moonpig Group plc has repurchased and cancelled 591, – shares of its 10 pence ordinary stock between 15 and 19 June 2026 as part of its previously announced £32.5 million share buyback programme. The transactions, executed by J.P. Morga...
Stock BuybackRegulatory Filings and Compliance
Moonpig Reduces Share Count with Ongoing Buyback Programme
Positive
Jun 15, 2026
Moonpig Group plc has continued executing its previously announced share repurchase programme, buying back and cancelling a series of ordinary 10 pence shares between 8 and 12 June 2026 through broker J.P. Morgan Securities. Following these transa...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Moonpig Reduces Share Count Through Ongoing Buyback Programme
Positive
Jun 8, 2026
Moonpig Group plc has repurchased and cancelled a series of ordinary shares between 1 June 2026 and 5 June 2026 under its previously announced £32.5m share buyback programme, using J.P. Morgan Securities plc as broker. Following these transac...
Regulatory Filings and Compliance
Moonpig Confirms Total Voting Rights and Share Capital Structure
Neutral
Jun 1, 2026
Moonpig Group plc has confirmed that as of 31 May 2026 its issued share capital comprises 303,902,833 ordinary shares of 10 pence each, all carrying voting rights, with none held in treasury and thus the same figure representing the total number o...
Stock BuybackRegulatory Filings and Compliance
Moonpig Reduces Share Count as Buyback Programme Progresses
Positive
Jun 1, 2026
Moonpig Group plc has continued executing its previously announced share repurchase programme, buying back and cancelling a series of ordinary shares between 25 and 29 May 2026 at prices around 214p to 221p per share. The buybacks, executed throug...
Stock BuybackRegulatory Filings and Compliance
Moonpig Cancels Over 623,000 Shares in Ongoing Buyback Programme
Positive
May 26, 2026
Moonpig Group plc has continued executing its previously announced share repurchase programme, buying back and cancelling 623,102 ordinary shares between 18 and 22 May 2026 at weighted average prices ranging from about 203.7p to 211.1p per share, ...
Stock BuybackRegulatory Filings and Compliance
Moonpig Reduces Share Count Through Ongoing Buyback Programme
Neutral
May 18, 2026
Moonpig Group plc has cancelled a series of ordinary shares as part of its previously announced share repurchase programme of up to £32.5m, conducted between 11 May and 15 May 2026. The buyback, executed via J.P. Morgan Securities plc, involv...
Stock BuybackRegulatory Filings and Compliance
Moonpig Reduces Share Count With Latest Buyback Tranche
Positive
May 11, 2026
Moonpig Group plc has repurchased and cancelled 236,701 ordinary shares between 7 and 8 May 2026 as part of its previously announced £32.5m share buyback programme, executed through broker J.P. Morgan Securities plc. Following these transacti...
Business Operations and StrategyStock Buyback
Moonpig launches £32.5m share buyback to return excess capital
Positive
May 7, 2026
Moonpig Group plc, the online market leader in greeting cards in the UK and the Netherlands and a major player in UK gift experiences, operates a portfolio of brands including Moonpig, Buyagift, Red Letter Days and Greetz. Its proposition combines...
Business Operations and StrategyRegulatory Filings and Compliance
Moonpig Employee Trust Lifts Stake to Support Share-Based Incentives
Positive
May 6, 2026
Moonpig Group plc has disclosed that its Employee Benefit Trust, managed by FCM Trust Limited, acquired 1,996,871 ordinary shares at £2.1384 per share on 5 May 2026. The purchase lifts the trust’s holding to 4,015,584 shares, equivalent...
Business Operations and StrategyRegulatory Filings and Compliance
Moonpig updates market on total voting rights and share capital
Neutral
May 1, 2026
Moonpig Group plc has reported that as of 30 April 2026 its issued share capital comprises 305,836,762 ordinary shares of 10 pence each, all of which carry voting rights, with no shares held in treasury. The company also holds 2,018,713 shares in ...
Business Operations and StrategyStock Buyback
Moonpig Completes £60m FY26 Share Buyback Programme
Positive
May 1, 2026
Moonpig Group plc has completed the second instalment of its FY26 share buyback programme, under which RBC Europe Limited repurchased more than 14.2 million shares for around £30 million, with the shares to be cancelled. With this final tranc...
Stock BuybackRegulatory Filings and Compliance
Moonpig cancels 481,554 shares in latest buyback tranche
Positive
May 1, 2026
Moonpig Group plc has cancelled 481,554 ordinary shares between 27 and 30 April 2026 under its previously announced share repurchase programme of up to £30m. The transactions, executed by broker RBC Europe at prices around 206.6p to 211.6p pe...
Stock Buyback
Moonpig Cuts Share Count with Latest Buyback Tranche
Positive
Apr 27, 2026
Moonpig Group plc has continued to execute its share repurchase programme of up to £30m, buying back and cancelling ordinary shares between 20 and 24 April 2026 at prices around 209p to 217p per share through broker RBC Europe. Following thes...
Business Operations and StrategyExecutive/Board ChangesRegulatory Filings and Compliance
Moonpig Chair Steps Down from External Beijer Ref Board Role
Neutral
Apr 23, 2026
Moonpig Group plc, a dominant player in online greeting cards and gifting across the UK and the Netherlands, runs the Moonpig, Buyagift, Red Letter Days and Greetz brands, using proprietary technology and data science to deliver personalised produ...
Stock Buyback
Moonpig cancels over 578,000 shares under ongoing £30m buyback
Positive
Apr 20, 2026
Moonpig Group plc has continued its share repurchase programme, buying back and cancelling 578,295 ordinary shares between 13 and 17 April 2026 at average prices ranging from about 216p to 221p per share through broker RBC Europe Limited. Followin...
Business Operations and StrategyStock Buyback
Moonpig Cancels 520,000 Shares in Ongoing £30m Buyback Programme
Positive
Apr 13, 2026
Moonpig Group plc has continued to execute its up to £30m share repurchase programme, buying and cancelling 520,643 ordinary shares between 7 and 10 April 2026 at prices ranging from about 208p to 220p per share through broker RBC Europe. Fol...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.