Moonpig Group Plc (MOON) AI Stock Analysis

• Market Cap: £648.49M
• Dividend Yield: 1.4%
• Average Volume (3M): 1.11M
• Price to Earnings (P/E): 14.4
• Beta (1Y): 0.41
• Revenue Growth: 3.94%
• EPS Growth: N/A
• Country: UK
• Employees: 708
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): 0.07
• Shares Outstanding: 314,040,470
• 10 Day Avg. Volume: 740,593
• 30 Day Avg. Volume: 1,110,168
• PEG Ratio: 0.56
• Price to Book (P/B): -24.66
• Price to Sales (P/S): 2.34
• P/FCF Ratio: 12.43
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: £313.00
• Price Target Upside: 51.94% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 5
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 56 Neutral
• Price Target: 224.00p ▲(8.74% Upside)

Moonpig Group Plc's overall score is driven by positive technical indicators and strategic corporate actions, such as share buybacks and leadership changes. However, financial performance concerns, particularly around profitability and leverage, weigh heavily on the score. The valuation also suggests caution due to a negative P/E ratio.

Positive Factors

Revenue Growth

Strong revenue growth indicates robust demand for Moonpig's products and successful market penetration, supporting long-term business expansion.

Cash Generation Ability

Stable cash generation relative to earnings suggests Moonpig can effectively convert sales into cash, supporting operational sustainability.

E-commerce Business Model

The e-commerce model allows Moonpig to reach a wide audience with low overhead, enhancing scalability and adaptability to market trends.

Negative Factors

Profitability Challenges

Negative profit margins indicate cost management issues, which could hinder long-term financial health and shareholder returns.

High Leverage

High leverage poses solvency risks and limits financial flexibility, potentially impacting Moonpig's ability to invest in growth opportunities.

Declining Free Cash Flow

Decreasing free cash flow growth may constrain Moonpig's ability to fund operations and strategic initiatives, affecting future growth prospects.

Moonpig Group Plc Business Overview & Revenue Model

Company Description

Moonpig Group PLC, together with its subsidiaries, provides online greeting cards and gifts in the Netherlands and the United Kingdom. It sells its products under the Moonpig and Greetz brands through website and mobile app. The company was founded in 2000 and is headquartered in London, the United Kingdom.

How the Company Makes Money

Moonpig generates revenue primarily through the sale of personalized greeting cards, gifts, and flowers on its e-commerce platform. The company employs a direct-to-consumer model, allowing it to retain a significant portion of the sales price. Key revenue streams include the sale of individual cards, bulk orders for businesses, and subscription services. Additionally, Moonpig benefits from partnerships with various brands, expanding its product offerings and driving customer acquisition. Seasonal peaks, particularly around major holidays like Valentine's Day and Christmas, significantly contribute to its earnings, as customers increasingly seek personalized gifts during these times.

Moonpig Group Plc Financial Statement Overview

Summary

Moonpig Group Plc shows strong revenue growth but faces challenges with profitability and financial stability. The high leverage and negative equity are significant concerns, although cash flow generation remains relatively stable.

Income Statement

Moonpig Group Plc has shown a mixed performance in its income statement. The company experienced a significant revenue growth rate of 88.6% in the most recent year, indicating strong top-line expansion. However, profitability metrics have deteriorated, with a negative net profit margin of -3.17% and declining EBIT and EBITDA margins compared to previous years. This suggests challenges in cost management and operational efficiency.

Balance Sheet

The balance sheet reveals financial instability, with a negative stockholders' equity and a high debt-to-equity ratio of -3.27, indicating significant leverage and potential solvency risks. The return on equity is also negative, reflecting the company's inability to generate positive returns for shareholders. These factors highlight financial vulnerabilities that need addressing.

Cash Flow

Cash flow analysis shows a decline in free cash flow growth by -11.24%, which is concerning. However, the company maintains a relatively strong operating cash flow to net income ratio of 0.73, indicating decent cash generation relative to earnings. The free cash flow to net income ratio of 0.83 suggests that the company is still able to convert a significant portion of its earnings into free cash flow.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	360.66M	350.07M	341.14M	320.13M	304.33M	368.18M
Gross Profit	191.81M	208.57M	202.53M	163.96M	140.41M	181.73M
EBITDA	99.75M	40.78M	91.81M	72.03M	62.64M	50.40M
Net Income	47.26M	-11.08M	34.17M	26.61M	31.44M	20.77M
Balance Sheet
Total Assets	188.94M	189.99M	258.53M	289.70M	173.54M	141.18M
Cash, Cash Equivalents and Short-Term Investments	10.94M	12.65M	9.64M	22.39M	101.68M	66.02M
Total Debt	135.24M	108.59M	134.69M	190.04M	185.48M	181.10M
Total Liabilities	238.69M	223.20M	254.70M	323.42M	242.86M	252.52M
Stockholders Equity	-49.75M	-33.22M	3.84M	-33.72M	-69.32M	-111.34M
Cash Flow
Free Cash Flow	67.75M	65.89M	60.83M	14.57M	38.74M	42.47M
Operating Cash Flow	72.16M	79.20M	74.58M	37.20M	48.48M	53.28M
Investing Cash Flow	-15.30M	-13.15M	-13.55M	-111.23M	-9.74M	-14.37M
Financing Cash Flow	-60.73M	-63.01M	-73.63M	-5.11M	-2.86M	14.88M

Moonpig Group Plc Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 206.00
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MOON, the sentiment is Neutral. The current price of 206 is below the 20-day moving average (MA) of 206.77, below the 50-day MA of 209.13, and below the 200-day MA of 216.93, indicating a bearish trend. The MACD of -1.62 indicates Negative momentum. The RSI at 49.89 is Neutral, neither overbought nor oversold. The STOCH value of 53.14 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:MOON.

Moonpig Group Plc Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CARD	76 Outperform	£241.72M	5.60	13.18%	7.08%	6.18%	4.22%
PETS	74 Outperform	£888.56M	11.87	7.90%	6.51%	-1.35%	-12.67%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
ASC	59 Neutral	£323.09M	-1.08	-81.34%	―	-14.89%	12.08%
MOON	56 Neutral	£648.49M	14.43	―	1.40%	3.94%	―
DEBS	46 Neutral	£270.38M	-1.33	-172.24%	―	-65.42%	27.73%
IGR	45 Neutral	£45.73M	-0.58	-41.98%	―	-38.64%	-792.57%

Moonpig Group Plc Corporate Events

Moonpig Group Executes Share Repurchase as Part of £30M Program

Moonpig Group plc has executed a share repurchase, buying back 107,880 ordinary shares as part of its £30 million share repurchase program. This transaction, conducted on December 2, 2025, reflects the company’s strategic financial management, potentially impacting shareholder value and market perception.

Moonpig Group Executes Share Repurchase, Reducing Share Count

Moonpig Group plc has executed a share repurchase transaction, buying back 119,103 of its ordinary shares as part of a £30 million share repurchase program. This move reduces the total number of shares with voting rights to 315,840,141, potentially impacting shareholder calculations under the Disclosure and Transparency Rules.

Moonpig Group Updates on Voting Rights and Capital Structure

Moonpig Group plc announced that as of November 30, 2025, its ordinary issued share capital consists of 318,051,583 shares, with 2,092,339 shares held in the Employee Benefit Trust, which do not carry voting rights. Consequently, the total number of voting rights in the company is 315,959,244. This update on voting rights and capital structure is crucial for stakeholders to understand the company’s governance and shareholder dynamics.

Moonpig Group Executes Share Repurchase and Cancellation

Moonpig Group plc announced the repurchase and cancellation of 118,377 of its ordinary shares as part of its £30 million share repurchase program. This transaction reduces the total number of shares in issue with voting rights to 315,959,244, potentially impacting shareholder calculations under the Disclosure and Transparency Rules.

Moonpig Group Executes Share Repurchase as Part of £30m Program

Moonpig Group plc announced the repurchase and cancellation of 130,000 ordinary shares as part of its £30 million share repurchase program. This transaction, executed on 20 November 2025, reflects the company’s strategic move to manage its capital structure, potentially enhancing shareholder value and signaling confidence in its financial health. The remaining number of ordinary shares with voting rights stands at 316,756,828, which stakeholders can use for calculating their interests under regulatory requirements.

Moonpig Executes Share Repurchase to Enhance Shareholder Value

Moonpig Group plc announced the repurchase and cancellation of 123,425 ordinary shares as part of its £30m share repurchase programme. This transaction, executed on 14 November 2025, is part of the company’s strategy to manage its share capital and enhance shareholder value. Following the repurchase, the total number of shares with voting rights stands at 317,260,142, which will be used for shareholder notifications under the Disclosure and Transparency Rules.

Moonpig Group Appoints Catherine Faiers as New CEO

Moonpig Group plc has announced the appointment of Catherine Faiers as its new Chief Executive Officer, succeeding Nickyl Raithatha. Catherine brings extensive experience in e-commerce and digital transformations from her previous roles, including her position as COO at Auto Trader Group plc. Her appointment is seen as a strategic move to drive innovation and sustainable value creation for Moonpig, reflecting the company’s strong market position and growth potential.

Moonpig Group Executes Share Buyback to Enhance Shareholder Value

Moonpig Group plc announced the repurchase and cancellation of 116,600 ordinary shares as part of its £30 million share repurchase program. This transaction, executed on 2 October 2025, reflects the company’s ongoing efforts to manage its capital structure and enhance shareholder value. Following this buyback, the total number of ordinary shares with voting rights stands at 322,328,112, which will be used by shareholders for notification obligations under regulatory rules.

Moonpig Group Executes Share Buyback as Part of £30m Program

Moonpig Group plc announced the repurchase and cancellation of 120,884 ordinary shares as part of its £30 million share buyback program. This transaction, executed on September 22, 2025, at an average price of 215.7288 pence per share, reflects the company’s strategic efforts to manage its capital structure and potentially enhance shareholder value.

Moonpig Group plc Passes All Resolutions at AGM

Moonpig Group plc successfully passed all resolutions at its Annual General Meeting, reflecting strong shareholder support. The resolutions included receiving the annual report, approving the directors’ remuneration report, and re-electing key directors, indicating stability and confidence in the company’s leadership. This outcome reinforces Moonpig’s strategic direction and operational stability, positively impacting its market position and stakeholder confidence.

Moonpig Group Reports Strong Start to FY26 with Continued Growth

Moonpig Group plc has reported steady trading momentum and consistent revenue growth, with a 10% year-on-year increase, aligning with its FY26 guidance. The company is seeing increased customer engagement through innovative personalisation features and a growing subscription base, which is enhancing order value and frequency. Upcoming brand launches in the gifting segment are expected to support growth during peak trading periods, while strong cash flow generation will fund growth strategies and shareholder returns.