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TheWorks.co.uk plc (GB:WRKS)
LSE:WRKS

TheWorks.co.uk plc (WRKS) AI Stock Analysis

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GB:WRKS

TheWorks.co.uk plc

(LSE:WRKS)

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Neutral 52 (OpenAI - 5.2)
Rating:52Neutral
Price Target:
32.00p
▼(-6.43% Downside)
The score is held back primarily by balance sheet leverage and weak profitability, alongside a bearish technical setup (trading below major moving averages with negative MACD). A very low P/E provides valuation support, and cash flow trends offer some stability, but they do not fully offset the financial risk and weak price trend.
Positive Factors
Multi-channel model & private label
A combined store and e‑commerce model plus private‑label sourcing provides durable revenue diversification and margin control. Physical reach to families and schools complements online sales, reducing single-channel risk and supporting steady footfall and repeat purchases over months.
Strong free cash flow trends
Consistent positive free cash flow gives the company durable financial flexibility to fund working capital, invest in omnichannel initiatives, and service debt. Reliable cash generation cushions against earnings volatility and supports strategic initiatives without immediate equity raises.
Improving gross profit margin
An improving gross margin signals better cost control or more favorable sourcing, which is a sustainable way to lift underlying profitability. If maintained, higher gross margins enhance operating leverage potential and give room to invest in marketing and store/online experience.
Negative Factors
High leverage / weak balance sheet
Material reliance on debt and a low equity base raise refinancing and solvency risk, reducing strategic flexibility. High leverage limits ability to absorb sales shocks, constrains capital expenditure, and increases interest burden, making medium‑term execution and growth harder.
Low and inconsistent net profitability
Persistent weak net margins constrain internal funding for growth and debt reduction. Inconsistent profitability complicates planning, reduces capacity for reinvestment in stores and digital, and leaves the business exposed to margin pressure from suppliers or promotional cycles.
Declining revenue and EPS trends
Negative top‑line and EPS trends point to structural demand, competitive or execution issues. Continued declines reduce scale benefits, weaken negotiating power with suppliers, and make it harder to improve margins or service leverage, increasing medium‑term business risk.

TheWorks.co.uk plc (WRKS) vs. iShares MSCI United Kingdom ETF (EWC)

TheWorks.co.uk plc Business Overview & Revenue Model

Company DescriptionTheWorks.co.uk plc operates as a retailer of gifts, arts, crafts, toys, books, and stationery products. The company sells its products through a network of stores, as well as through its online platform. As of May 2, 2021, it operated 527 stores in the United Kingdom and Ireland. The company was founded in 1981 and is based in Birmingham, the United Kingdom.
How the Company Makes MoneyTheWorks.co.uk plc generates revenue primarily through the sale of its wide-ranging products, including arts and crafts supplies, books, gifts, and educational materials. The company utilizes a multi-channel retail strategy, combining physical stores and e-commerce to maximize reach and accessibility. Key revenue streams include direct sales from retail locations, online orders, and seasonal promotions. Additionally, TheWorks.co.uk benefits from cost-effective sourcing and private label products, which enhance profit margins. The company also occasionally engages in partnership initiatives, such as collaborations with educational institutions and community organizations, which can lead to bulk sales and increased brand exposure.

TheWorks.co.uk plc Financial Statement Overview

Summary
Overall fundamentals are mixed: cash flow is comparatively solid (strong free cash flow trends), but profitability remains weak and inconsistent, and the balance sheet is a key concern due to high leverage and a low equity base.
Income Statement
55
Neutral
TheWorks.co.uk plc shows a mixed performance in its income statement. The gross profit margin has improved slightly over the years, indicating better cost management. However, the net profit margin remains low, reflecting challenges in converting revenue into profit. Revenue growth has been inconsistent, with a decline in the most recent year. The EBIT and EBITDA margins are moderate, suggesting some operational efficiency but room for improvement.
Balance Sheet
40
Negative
The balance sheet reveals significant leverage, with a high debt-to-equity ratio indicating potential financial risk. Although the return on equity has improved, it is primarily due to a low equity base rather than strong profitability. The equity ratio is low, highlighting a reliance on debt financing. These factors suggest financial vulnerability and the need for careful debt management.
Cash Flow
65
Positive
Cash flow analysis shows positive trends, with strong free cash flow growth in recent years. The operating cash flow to net income ratio indicates healthy cash generation relative to earnings. However, the free cash flow to net income ratio suggests that while cash flow is robust, profitability remains a concern. Overall, cash flow management appears solid, providing some financial stability.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue277.04M282.58M280.10M264.63M180.68M
Gross Profit53.75M51.82M43.90M55.03M19.95M
EBITDA36.59M33.96M38.21M39.13M32.13M
Net Income8.18M6.38M5.27M13.96M-2.30M
Balance Sheet
Total Assets126.95M118.81M137.26M149.33M180.44M
Cash, Cash Equivalents and Short-Term Investments4.12M1.62M10.20M16.28M8.31M
Total Debt74.93M77.76M98.22M111.14M143.01M
Total Liabilities111.11M108.73M135.60M148.95M171.62M
Stockholders Equity15.84M10.09M1.65M378.00K8.83M
Cash Flow
Free Cash Flow27.60M17.87M20.61M45.33M27.73M
Operating Cash Flow33.48M25.16M29.22M49.16M30.13M
Investing Cash Flow-5.00M-5.83M-6.45M-2.94M-2.38M
Financing Cash Flow-25.53M-27.21M-29.42M-38.13M-22.59M

TheWorks.co.uk plc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price34.20
Price Trends
50DMA
34.62
Negative
100DMA
39.71
Negative
200DMA
43.32
Negative
Market Momentum
MACD
-1.00
Positive
RSI
42.14
Neutral
STOCH
19.32
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:WRKS, the sentiment is Negative. The current price of 34.2 is above the 20-day moving average (MA) of 33.49, below the 50-day MA of 34.62, and below the 200-day MA of 43.32, indicating a bearish trend. The MACD of -1.00 indicates Positive momentum. The RSI at 42.14 is Neutral, neither overbought nor oversold. The STOCH value of 19.32 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:WRKS.

TheWorks.co.uk plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£1.86B11.96121.78%3.99%3.78%3.29%
67
Neutral
£234.12M5.4813.18%7.08%6.18%4.22%
66
Neutral
£36.06M27.1418.64%16.66%147.92%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
56
Neutral
£668.74M15.021.40%3.94%
52
Neutral
£18.94M2.1363.08%-1.96%28.69%
46
Neutral
£840.78M-6.09-11.61%4.48%-19.03%-318.35%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:WRKS
TheWorks.co.uk plc
31.40
8.95
39.87%
GB:CARD
Card Factory
68.60
-20.96
-23.40%
GB:DNLM
Dunelm Group
936.00
28.59
3.15%
GB:SMWH
WH Smith
691.00
-560.58
-44.79%
GB:MOON
Moonpig Group Plc
217.00
-3.51
-1.59%
GB:PROC
ProCook Group PLC
32.30
1.80
5.90%

TheWorks.co.uk plc Corporate Events

Business Operations and StrategyDividendsFinancial Disclosures
The Works lifts margins and narrows losses as stores outperform despite online disruption
Positive
Jan 22, 2026

The Works reported interim results for the 26 weeks to 2 November 2025 showing resilient in-store performance but disrupted online trading. Total like-for-like sales rose 0.3% as store LFLs climbed 4%, significantly outperforming the wider non-food retail market, while online sales fell 36% due to operational issues at a new third-party fulfilment partner. Revenue edged down 0.3% to £123.8m, but losses narrowed, with pre-IFRS 16 adjusted EBITDA improving to a £1.0m loss and adjusted loss before tax reduced to £5.1m, helped by a 330bps product margin gain, ongoing cost savings and tighter cost control. Net debt improved to £5.3m and no interim dividend was declared as the Board prioritises strengthening the balance sheet. In the first 11 weeks of the second half, store LFLs rose 1.2% against a weakening market, but online sales remained heavily constrained, dragging total LFLs down 4.2%; margin expansion and cost savings continued despite heavier Black Friday discounting and higher post-Christmas clearance. Strategic initiatives under the ‘Elevating The Works’ programme—including stronger brand marketing around screen-free family time, improved store standards, selective net store openings and efficiency gains in distribution—are underpinning profitability and reinforcing the retailer’s positioning as a value-led, screen-free alternative in a tough consumer environment. The company’s cash position improved after Christmas and management remains confident of delivering FY26 profit in line with market expectations, with further sales, profit growth and shareholder value targeted in subsequent years, while it works with its fulfilment partner to resolve online capacity challenges.

The most recent analyst rating on (GB:WRKS) stock is a Hold with a £38.00 price target. To see the full list of analyst forecasts on TheWorks.co.uk plc stock, see the GB:WRKS Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
TheWorks.co.uk Sets Date for H1 FY26 Results and Investor Presentation
Neutral
Jan 15, 2026

TheWorks.co.uk plc will publish its interim results for the 26 weeks ended 2 November 2025, along with a trading update for the 11 weeks to 18 January 2026, on 22 January 2026. On the same day, CEO Gavin Peck and CFO Rosie Fordham will host a live online investor presentation via the Investor Meet Company platform, open to existing and prospective shareholders, underlining the retailer’s efforts to maintain transparent engagement with the investment community during the current trading period.

The most recent analyst rating on (GB:WRKS) stock is a Hold with a £38.00 price target. To see the full list of analyst forecasts on TheWorks.co.uk plc stock, see the GB:WRKS Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
TheWorks.co.uk Announces Directorate Change as Simon Hathway Steps Down
Neutral
Nov 13, 2025

TheWorks.co.uk plc announced that Simon Hathway will step down as Independent Non-Executive Director in early January 2026 to assume a full-time Executive Director role at B&M European Value Retail S.A. Hathway’s departure comes after a year of significant contributions to The Works, including his role as Chair of the Remuneration Committee and member of the Audit and Nomination Committees. The company is actively searching for his successor and will update stakeholders in due course. The Works’ Chair, Steve Bellamy, praised Hathway’s impact on the company’s strategy and growth, while Hathway expressed confidence in the company’s future, citing its strong customer base and value proposition.

The most recent analyst rating on (GB:WRKS) stock is a Hold with a £53.00 price target. To see the full list of analyst forecasts on TheWorks.co.uk plc stock, see the GB:WRKS Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
TheWorks.co.uk plc Reports Resilient In-Store Growth Amid Online Sales Challenges
Neutral
Nov 13, 2025

TheWorks.co.uk plc reported a slight decrease in total sales for the first half of FY26, with a 0.3% drop compared to the previous year. Despite challenges in the consumer environment and a significant decline in online sales due to operational issues, the company saw a 4% increase in store sales, driven by effective marketing and strategic initiatives. The company is on track to meet its full-year profit guidance, supported by product margin growth and cost-saving measures. The Works is focused on optimizing store sales during peak trading periods and addressing online sales challenges to ensure continued strategic and financial progress.

The most recent analyst rating on (GB:WRKS) stock is a Hold with a £53.00 price target. To see the full list of analyst forecasts on TheWorks.co.uk plc stock, see the GB:WRKS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 28, 2026