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TheWorks.co.uk plc (GB:WRKS)
LSE:WRKS

TheWorks.co.uk plc (WRKS) AI Stock Analysis

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GB:WRKS

TheWorks.co.uk plc

(LSE:WRKS)

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Neutral 61 (OpenAI - 5.2)
,
Neutral 61 (OpenAI - 5.2)
,
Neutral 61 (OpenAI - 5.2)
Rating:61Neutral
Price Target:
39.00 p
▲(14.04% Upside)
Action:ReiteratedDate:02/28/26
Overall score reflects mixed financial quality (notably high leverage and weak profitability) offset by strong cash generation, with supportive technical uptrend but overbought signals, and a very low P/E providing valuation upside potential.
Positive Factors
Strong cash generation
Consistent free cash flow and strong operating cash relative to earnings provide durable liquidity. This cash generation supports inventory purchases, working capital and capex for stores/tech without immediate equity raises, helping the business navigate seasonal cycles and service obligations over the next several months.
Multi-channel retail model
A combined physical-store and e-commerce model diversifies revenue channels and customer access. Physical stores drive impulse and seasonal sales while online captures convenience demand, providing structural resilience and multiple levers to grow basket size and offset weakness in any single channel over 2–6 months.
Improving gross margins
A modest improvement in gross margin signals better buying, pricing or sourcing discipline. Sustained gross margin gains increase headroom to absorb promotions or cost inflation and are a durable driver of operating profitability if maintained, improving the company’s ability to convert sales into cash.
Negative Factors
High financial leverage
Heavy reliance on debt creates structural financial vulnerability. High leverage raises interest and covenant risk, constrains strategic investment, and reduces resilience to sales volatility. Over the medium term this limits flexibility to fund expansion or absorb shocks without deleveraging or refinancing.
Low net profitability
Persistently low net margins indicate the business struggles to turn sales into retained earnings. That reduces internal funding for growth or debt reduction, increases sensitivity to cost pressures, and may require ongoing operational improvement to achieve durable profitability improvements.
Inconsistent / declining revenue
Volatile and recently negative revenue growth undermines predictability of cash flows and makes planning harder. Declining top line constrains margin recovery and deleveraging efforts, and suggests exposure to competitive or demand shifts that could persist absent clear re-acceleration.

TheWorks.co.uk plc (WRKS) vs. iShares MSCI United Kingdom ETF (EWC)

TheWorks.co.uk plc Business Overview & Revenue Model

Company DescriptionTheWorks.co.uk plc operates as a retailer of gifts, arts, crafts, toys, books, and stationery products. The company sells its products through a network of stores, as well as through its online platform. As of May 2, 2021, it operated 527 stores in the United Kingdom and Ireland. The company was founded in 1981 and is based in Birmingham, the United Kingdom.
How the Company Makes MoneyThe company makes money primarily by retailing branded and own-label/value products to consumers via (1) its physical store estate and (2) its online store. Revenue is generated from product sales across core categories such as books, stationery, arts & crafts, toys and games, with earnings driven by sales volumes and the gross margin achieved on merchandise sourced from publishers, brand suppliers, and other wholesalers/manufacturers. Profitability depends on buying inventory at attractive costs (often enabled by scale purchasing, promotions, clearance/close-out buying, and seasonal ranging), then selling at value price points while managing markdowns and inventory turns. Additional contributors to earnings include delivery charges and/or order-related fees for e-commerce where applicable, and ancillary in-store add-on purchases (e.g., impulse and seasonal lines) that increase basket size. Specific details on material partnerships or other non-retail revenue streams are null.

TheWorks.co.uk plc Financial Statement Overview

Summary
Mixed fundamentals: cash flow is relatively strong (free cash flow growth and healthy operating cash generation), but profitability is weak (low net margins, inconsistent revenue) and the balance sheet is pressured by high leverage and a low equity ratio.
Income Statement
55
Neutral
TheWorks.co.uk plc shows a mixed performance in its income statement. The gross profit margin has improved slightly over the years, indicating better cost management. However, the net profit margin remains low, reflecting challenges in converting revenue into profit. Revenue growth has been inconsistent, with a decline in the most recent year. The EBIT and EBITDA margins are moderate, suggesting some operational efficiency but room for improvement.
Balance Sheet
40
Negative
The balance sheet reveals significant leverage, with a high debt-to-equity ratio indicating potential financial risk. Although the return on equity has improved, it is primarily due to a low equity base rather than strong profitability. The equity ratio is low, highlighting a reliance on debt financing. These factors suggest financial vulnerability and the need for careful debt management.
Cash Flow
65
Positive
Cash flow analysis shows positive trends, with strong free cash flow growth in recent years. The operating cash flow to net income ratio indicates healthy cash generation relative to earnings. However, the free cash flow to net income ratio suggests that while cash flow is robust, profitability remains a concern. Overall, cash flow management appears solid, providing some financial stability.
BreakdownTTMApr 2025Apr 2024Apr 2023Apr 2022Apr 2021
Income Statement
Total Revenue276.68M277.04M282.58M280.10M264.63M180.68M
Gross Profit51.00M53.75M51.82M43.90M55.03M19.95M
EBITDA39.41M36.59M33.96M38.21M39.13M32.13M
Net Income8.97M8.18M6.38M5.27M13.96M-2.30M
Balance Sheet
Total Assets149.51M126.95M118.81M137.26M149.33M180.44M
Cash, Cash Equivalents and Short-Term Investments3.71M4.12M1.62M10.20M16.28M8.31M
Total Debt146.49M74.93M77.76M98.22M111.14M143.01M
Total Liabilities136.99M111.11M108.73M135.60M148.95M171.62M
Stockholders Equity12.52M15.84M10.09M1.65M378.00K8.83M
Cash Flow
Free Cash Flow28.64M27.60M17.87M20.61M45.33M27.73M
Operating Cash Flow34.70M33.48M25.16M29.22M49.16M30.13M
Investing Cash Flow-6.43M-5.00M-5.83M-6.45M-2.94M-2.38M
Financing Cash Flow-24.43M-25.53M-27.21M-29.42M-38.13M-22.59M

TheWorks.co.uk plc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price34.20
Price Trends
50DMA
35.58
Positive
100DMA
36.57
Positive
200DMA
44.20
Negative
Market Momentum
MACD
0.65
Positive
RSI
45.55
Neutral
STOCH
14.04
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:WRKS, the sentiment is Negative. The current price of 34.2 is below the 20-day moving average (MA) of 39.06, below the 50-day MA of 35.58, and below the 200-day MA of 44.20, indicating a neutral trend. The MACD of 0.65 indicates Positive momentum. The RSI at 45.55 is Neutral, neither overbought nor oversold. The STOCH value of 14.04 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:WRKS.

TheWorks.co.uk plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
£224.78M16.0312.51%7.08%6.18%4.22%
66
Neutral
£31.71M-3.9515.03%16.66%147.92%
65
Neutral
£1.70B6.72121.78%3.99%3.78%3.29%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
£23.00M-1.2063.25%-1.96%28.69%
56
Neutral
£653.85M8.84-113.93%1.40%3.94%
46
Neutral
£701.90M-6.05-11.61%4.48%-19.03%-318.35%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:WRKS
TheWorks.co.uk plc
36.80
17.37
89.45%
GB:CARD
Card Factory
65.00
-14.77
-18.51%
GB:DNLM
Dunelm Group
845.00
-13.29
-1.55%
GB:SMWH
WH Smith
563.50
-490.93
-46.56%
GB:MOON
Moonpig Group Plc
211.00
15.75
8.06%
GB:PROC
ProCook Group PLC
29.10
3.30
12.79%

TheWorks.co.uk plc Corporate Events

Business Operations and StrategyExecutive/Board Changes
TheWorks.co.uk strengthens board with appointment of Angela Rushforth as independent non-executive director
Positive
Feb 25, 2026

TheWorks.co.uk plc has appointed Angela Rushforth as an Independent Non-Executive Director, effective 25 February 2026, strengthening its board with extensive retail and building materials sector experience. Rushforth, who has held senior roles at Travis Perkins, including as Managing Director of BSS Group and Toolstation, and currently serves as a Non-Executive Director at Eurocell, is expected to bring significant expertise in brand-building, multi-channel retail and business transformation.

Alongside joining the board, Rushforth will chair the Remuneration Committee and sit on the Audit and Nomination Committees, reinforcing The Works’ governance and oversight as it pursues its ‘Elevating the Works’ growth strategy. The company’s chair highlighted her commercial and strategic background as vital to advancing the group’s ambition to be a leading destination for affordable, screen-free family activities in an increasingly digital market environment.

The most recent analyst rating on (GB:WRKS) stock is a Hold with a £42.00 price target. To see the full list of analyst forecasts on TheWorks.co.uk plc stock, see the GB:WRKS Stock Forecast page.

Business Operations and StrategyDividendsFinancial Disclosures
The Works lifts margins and narrows losses as stores outperform despite online disruption
Positive
Jan 22, 2026

The Works reported interim results for the 26 weeks to 2 November 2025 showing resilient in-store performance but disrupted online trading. Total like-for-like sales rose 0.3% as store LFLs climbed 4%, significantly outperforming the wider non-food retail market, while online sales fell 36% due to operational issues at a new third-party fulfilment partner. Revenue edged down 0.3% to £123.8m, but losses narrowed, with pre-IFRS 16 adjusted EBITDA improving to a £1.0m loss and adjusted loss before tax reduced to £5.1m, helped by a 330bps product margin gain, ongoing cost savings and tighter cost control. Net debt improved to £5.3m and no interim dividend was declared as the Board prioritises strengthening the balance sheet. In the first 11 weeks of the second half, store LFLs rose 1.2% against a weakening market, but online sales remained heavily constrained, dragging total LFLs down 4.2%; margin expansion and cost savings continued despite heavier Black Friday discounting and higher post-Christmas clearance. Strategic initiatives under the ‘Elevating The Works’ programme—including stronger brand marketing around screen-free family time, improved store standards, selective net store openings and efficiency gains in distribution—are underpinning profitability and reinforcing the retailer’s positioning as a value-led, screen-free alternative in a tough consumer environment. The company’s cash position improved after Christmas and management remains confident of delivering FY26 profit in line with market expectations, with further sales, profit growth and shareholder value targeted in subsequent years, while it works with its fulfilment partner to resolve online capacity challenges.

The most recent analyst rating on (GB:WRKS) stock is a Hold with a £38.00 price target. To see the full list of analyst forecasts on TheWorks.co.uk plc stock, see the GB:WRKS Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
TheWorks.co.uk Sets Date for H1 FY26 Results and Investor Presentation
Neutral
Jan 15, 2026

TheWorks.co.uk plc will publish its interim results for the 26 weeks ended 2 November 2025, along with a trading update for the 11 weeks to 18 January 2026, on 22 January 2026. On the same day, CEO Gavin Peck and CFO Rosie Fordham will host a live online investor presentation via the Investor Meet Company platform, open to existing and prospective shareholders, underlining the retailer’s efforts to maintain transparent engagement with the investment community during the current trading period.

The most recent analyst rating on (GB:WRKS) stock is a Hold with a £38.00 price target. To see the full list of analyst forecasts on TheWorks.co.uk plc stock, see the GB:WRKS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 28, 2026