ProCook Group PLC (PROC) AI Stock Analysis

• Market Cap: £30.94M
• Dividend Yield: N/A
• Average Volume (3M): 29.41K
• Price to Earnings (P/E): ―
• Beta (1Y): -0.05
• Revenue Growth: 16.66%
• EPS Growth: 147.92%
• Country: UK
• Employees: 600
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): -0.02
• Shares Outstanding: 108,956,630
• 10 Day Avg. Volume: 47,721
• 30 Day Avg. Volume: 29,410
• PEG Ratio: 0.36
• Price to Book (P/B): 2.42
• Price to Sales (P/S): 0.34
• P/FCF Ratio: 3.29
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): 0.02
• Revenue Forecast (FY): £83.53M

• Rating: 56 Neutral
• Price Target: 28.00 p ▼(-24.32% Downside)
• Action: Reiterated Date: 03/21/26
• Date: Action: Reiterated 03/21/26

The score is primarily supported by improving operations and strong cash flow generation, but is held back by high leverage and very weak technicals (downtrend and negative momentum). Valuation is also constrained by a negative P/E and no dividend yield data.

Positive Factors

Gross Margin Strength

A 65.78% gross margin indicates durable product-level pricing power and efficient sourcing for own-brand kitchenware. High gross margins provide a multi-quarter buffer against input cost inflation and support reinvestment in omnichannel capabilities and marketing to drive mid-term profitability.

Free Cash Flow Generation

Robust free cash flow growth (+59.34%) and healthy cash conversion (operating cashflow/net income 0.56; FCF/net income 0.65) show the business reliably converts earnings to cash. That supports debt servicing, targeted capex for e-commerce and stores, and funding of strategic initiatives over coming quarters.

Improving Revenue & Margins

Consistent revenue improvement and rising EBIT/EBITDA margins point to better product demand and operational efficiency. Sustained top-line growth combined with margin recovery improves operating leverage, enabling incremental profit gains as sales scale across channels over the medium term.

Negative Factors

Elevated Leverage

A debt-to-equity of 2.59 signals significant leverage that elevates refinancing and interest-rate risk. High debt consumes operating cash flow, limits strategic flexibility, and increases vulnerability to revenue shocks, reducing resilience and raising default or covenant risks over the next several quarters.

Thin Net Profitability

A net margin of 1.44% shows limited ability to translate strong gross margins into sustainable bottom-line profit. Persistent thin profitability constrains retained earnings, limits capacity to deleverage or invest, and leaves the company exposed to cost inflation or promotional pressures.

Concentration in UK Omnichannel Retail

Heavy reliance on the UK market and a domestic store estate concentrates revenue risk to local consumer trends and retail cyclicality. Limited geographic diversification and exposure to UK retail dynamics increases sensitivity to macro or regulatory shifts that could materially affect sales over months.

ProCook Group PLC Business Overview & Revenue Model

Company Description

ProCook Group plc engages in designing, sourcing, and retailing various cookware, kitchen accessories, and tableware products in the United Kingdom. The company offers cookware products, such as pots and pans, frying pans, woks, sauté pans, steamers, stockpots and casserole dishes, griddle pans, roasting tins, bakeware, oven dishes, pizza stones, paella pans, and replacement lids. It also provides a range of kitchen accessories, including utensils, chopping boards, food storage, linens, scales, and measuring tools. In addition, the company offers tableware products, such as crockery, cutlery, glassware, cafetieres and teapots, salt and pepper grinders, oven to tableware, serverware, and cocktail and table accessories. It sells its products directly to customers through its website, procook.co.uk, as well as through its own portfolio of approximately 50 retail stores. ProCook Group plc was founded in 1996 and is headquartered in Gloucester, the United Kingdom.

How the Company Makes Money

ProCook Group PLC generates revenue primarily by selling kitchenware and related products to consumers through two main channels: (1) direct-to-consumer e-commerce (its websites), and (2) a UK store estate. Its core revenue stream is the sale of own-brand kitchen products (e.g., cookware, knives, utensils, and bakeware), where it captures retail margin by sourcing/manufacturing products and selling them under its brands. A further revenue stream comes from sales of home and kitchen products under the Laura Ashley brand (where publicly available information indicates a branded range operated by the group); specific commercial terms of any Laura Ashley brand arrangement are not available here and are therefore null. Revenue is recognized from product sales, with performance influenced by factors typical for retailers such as product mix (higher-margin own-brand lines), promotional activity, seasonality (e.g., gifting periods), and the relative contribution of online versus store sales (which affects costs and margins). Information on any material wholesale, licensing income amounts, or significant strategic partnerships beyond standard supplier relationships is not available here and is therefore null.

ProCook Group PLC Financial Statement Overview

Summary

Revenue growth is improving (+7.63%) and gross margin is strong (65.78%), supported by robust free cash flow growth (+59.34%). However, profitability is thin (net margin 1.44%) and leverage is elevated (debt-to-equity 2.59), which increases financial risk.

Income Statement

ProCook Group PLC has shown a consistent improvement in revenue with a growth rate of 7.63% in the latest year. The gross profit margin remains strong at 65.78%, indicating efficient cost management. However, the net profit margin is relatively low at 1.44%, suggesting challenges in converting revenue into profit. The EBIT and EBITDA margins have improved, reflecting better operational efficiency, but there is room for further profitability enhancement.

Balance Sheet

The company has a high debt-to-equity ratio of 2.59, which indicates significant leverage and potential financial risk. However, the return on equity has improved to 10.34%, showing better utilization of equity. The equity ratio is not explicitly calculated, but the balance sheet suggests a moderate level of equity relative to total assets.

Cash Flow

ProCook Group PLC has demonstrated strong cash flow performance with a free cash flow growth rate of 59.34%. The operating cash flow to net income ratio is 0.56, indicating good cash generation relative to net income. The free cash flow to net income ratio of 0.65 suggests effective cash management, although there is potential for further improvement.

Breakdown	TTM	Mar 2024	Mar 2023	Mar 2022	Mar 2022	Mar 2021
Income Statement
Total Revenue	75.32M	69.49M	62.59M	62.34M	69.15M	53.39M
Gross Profit	43.37M	45.72M	41.10M	38.35M	45.04M	35.88M
EBITDA	9.52M	8.26M	7.10M	-333.00K	4.68M	12.13M
Net Income	1.30M	1.00M	610.00K	-4.94M	-86.00K	6.42M
Balance Sheet
Total Assets	57.29M	49.72M	45.12M	52.31M	51.11M	38.95M
Cash, Cash Equivalents and Short-Term Investments	2.82M	2.76M	2.00M	1.96M	3.78M	5.88M
Total Debt	31.73M	25.10M	25.40M	33.98M	27.99M	22.25M
Total Liabilities	49.68M	40.02M	36.69M	43.02M	37.70M	29.45M
Stockholders Equity	7.60M	9.70M	8.43M	9.29M	13.41M	9.51M
Cash Flow
Free Cash Flow	5.78M	7.12M	6.75M	4.41M	793.00K	5.71M
Operating Cash Flow	10.47M	10.95M	8.59M	9.34M	4.31M	7.64M
Investing Cash Flow	-5.02M	-4.08M	-1.85M	-5.18M	-3.76M	3.06M
Financing Cash Flow	-5.72M	-6.12M	-6.33M	-5.97M	-2.64M	-7.78M

ProCook Group PLC Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 37.00
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PROC, the sentiment is Negative. The current price of 37 is above the 20-day moving average (MA) of 29.64, above the 50-day MA of 32.04, and above the 200-day MA of 36.32, indicating a bearish trend. The MACD of -1.05 indicates Positive momentum. The RSI at 38.46 is Neutral, neither overbought nor oversold. The STOCH value of 27.31 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:PROC.

ProCook Group PLC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CURY	73 Outperform	£1.42B	23.58	5.88%	1.18%	9.51%	-31.96%
DNLM	65 Neutral	£1.63B	6.72	121.78%	3.99%	3.78%	3.29%
AO	63 Neutral	£485.99M	11.70	7.52%	―	13.21%	-54.35%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
PROC	56 Neutral	£30.94M	-3.95	15.03%	―	16.66%	147.92%
MRK	53 Neutral	£48.80M	-28.65	-10.09%	2.09%	-5.97%	14.75%
IGR	52 Neutral	£50.50M	-3.03	-43.73%	―	-38.64%	-792.57%

ProCook Group PLC Corporate Events

ProCook’s Deputy Chair Transfers 1.5m Shares With No Change to 35.65% Stake

ProCook Group plc disclosed that Non-Executive Director and Deputy Chair Daniel O’Neill has transferred 1,510,000 ordinary shares from a brokerage account into his own name, a move that does not alter his or his connected persons’ overall beneficial holding, which remains at 38,846,902 shares, or 35.65% of the company’s issued share capital. The administrative transfer, reported under UK Market Abuse Regulation, leaves ProCook’s ownership structure and control dynamics unchanged, but underlines the sizeable stake retained by a key board member in the listed kitchenware group.

The most recent analyst rating on (GB:PROC) stock is a Hold with a £42.00 price target. To see the full list of analyst forecasts on ProCook Group PLC stock, see the GB:PROC Stock Forecast page.

ProCook posts record Q3 peak-season sales and steps up UK kitchenware market share

ProCook Group plc delivered record peak-season trading in its third quarter to 4 January 2026, with total revenue up 28% year on year to £32.8m and like-for-like sales up 17.2%, marking a ninth consecutive quarter of revenue growth. Retail sales rose 26.8% aided by new store openings and a tenth straight quarter of like-for-like growth, while ecommerce revenues climbed 30% on the back of nearly 29% like-for-like growth driven by higher traffic and average order values. The group said it outperformed the broader UK kitchenware and kitchen electricals market by around 30 percentage points, generated strong cash to end the quarter with £7.8m net cash and £23.8m of available liquidity, and opened four new stores in prominent locations, taking year-to-date openings to ten. ProCook also improved its B Corp score through recertification and retained its Great Place to Work status, and indicated it is on track for a strong full-year outcome with revenue and cash generation expected to come in slightly ahead of market expectations and profitability broadly in line, underpinned by ongoing investment to accelerate market share gains and progress towards its medium-term goals of 100 UK stores, £100m of revenue and a 10% operating margin.

The most recent analyst rating on (GB:PROC) stock is a Hold with a £42.00 price target. To see the full list of analyst forecasts on ProCook Group PLC stock, see the GB:PROC Stock Forecast page.