ProCook Group PLC (PROC) AI Stock Analysis

• Market Cap: £38.35M
• Dividend Yield: N/A
• Average Volume (3M): 51.95K
• Price to Earnings (P/E): 72.9
• Beta (1Y): -0.32
• Revenue Growth: 5.35%
• EPS Growth: N/A
• Country: UK
• Employees: 600
• Sector: Consumer Cyclical
• Sector Strength: 59
• Industry: Specialty Retail
• EPS (TTM): <0.01
• Shares Outstanding: 108,956,630
• 10 Day Avg. Volume: 31,750
• 30 Day Avg. Volume: 51,955
• PEG Ratio: >-0.01
• Price to Book (P/B): 3.64
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 7.66
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: £48.00
• Price Target Upside: 36.36% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 0

• Rating: 62 Neutral
• Price Target: ―

ProCook Group PLC demonstrates solid financial recovery with improved profitability and cash flow management, although it faces challenges with high leverage and potential overvaluation. The stock shows short-term bullish momentum, but caution is advised due to its high P/E ratio and overbought technical indicators. Recent corporate events highlight strong revenue growth and strategic positioning for future success.

ProCook Group PLC Business Overview & Revenue Model

Company Description

ProCook Group plc engages in designing, sourcing, and retailing various cookware, kitchen accessories, and tableware products in the United Kingdom. The company offers cookware products, such as pots and pans, frying pans, woks, sauté pans, steamers, stockpots and casserole dishes, griddle pans, roasting tins, bakeware, oven dishes, pizza stones, paella pans, and replacement lids. It also provides a range of kitchen accessories, including utensils, chopping boards, food storage, linens, scales, and measuring tools. In addition, the company offers tableware products, such as crockery, cutlery, glassware, cafetieres and teapots, salt and pepper grinders, oven to tableware, serverware, and cocktail and table accessories. It sells its products directly to customers through its website, procook.co.uk, as well as through its own portfolio of approximately 50 retail stores. ProCook Group plc was founded in 1996 and is headquartered in Gloucester, the United Kingdom.

How the Company Makes Money

ProCook Group PLC generates revenue primarily through the sale of its cookware and kitchenware products. The company's revenue model is centered around direct-to-consumer sales via its online platform and through its network of retail stores across the UK. ProCook's key revenue streams include its proprietary line of kitchen products sold under the ProCook brand, which targets both individual consumers and professional culinary establishments. The company also benefits from strategic partnerships with manufacturers and suppliers, ensuring competitive pricing and high quality of its product offerings. Additionally, ProCook leverages seasonal promotions and customer loyalty programs to drive sales and enhance customer retention, contributing to its overall earnings.

ProCook Group PLC Financial Statement Overview

Summary

ProCook Group PLC shows positive revenue growth and improved profitability, with a return to net profit and enhanced EBIT and EBITDA margins. However, challenges in cost management and high leverage persist.

Income Statement

ProCook Group PLC shows positive revenue growth from 2023 to 2024, albeit marginal at 0.4%. The gross profit margin decreased slightly, indicating cost management challenges. Notably, the company returned to profitability with a net profit margin of 0.97% in 2024, after a net loss in 2023. The EBIT and EBITDA margins improved significantly, reflecting strong operational recovery and efficiency improvements.

Balance Sheet

The debt-to-equity ratio remains high, indicating significant leverage, which poses potential financial risks. However, the equity ratio slightly improved, suggesting a gradual strengthening of the balance sheet. Return on equity is positive, reflecting the company's ability to generate returns from shareholders' investments, although it remains low.

Cash Flow

The cash flow statement highlights robust free cash flow growth from 2023 to 2024, driven by efficient capital management and strong operational cash flow relative to net income. The ability to generate free cash flow suggests good financial health, despite a decrease in operating cash flow compared to the previous year.

Breakdown
TTM	Mar 2024	Mar 2023	Mar 2022	Mar 2021	Mar 2020
Income Statement		Total Revenue
64.57M	62.59M	62.34M	69.15M	53.39M	38.87M
	Gross Profit
39.59M	41.10M	38.35M	45.04M	35.88M	24.13M
	EBIT
2.83M	1.98M	-5.41M	-227.00K	9.70M	799.00K
	EBITDA
4.42M	7.10M	-333.00K	4.68M	12.13M	3.68M
	Net Income Common Stockholders
526.00K	610.00K	-4.94M	-86.00K	6.42M	7.00K
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
3.09M	2.00M	1.96M	3.78M	5.88M	2.96M
	Total Assets
53.22M	45.12M	52.31M	51.11M	38.95M	25.87M
	Total Debt
29.80M	25.40M	33.98M	27.99M	22.25M	16.68M
	Net Debt
26.71M	23.39M	32.02M	24.21M	16.38M	13.72M
	Total Liabilities
46.88M	36.69M	43.02M	37.70M	29.45M	21.34M
	Stockholders Equity
6.35M	8.43M	9.29M	13.41M	9.51M	4.53M
Cash Flow		Free Cash Flow
4.47M	6.75M	4.41M	793.00K	5.71M	3.74M
	Operating Cash Flow
6.57M	8.59M	9.34M	4.31M	7.64M	4.40M
	Investing Cash Flow
-2.13M	-1.85M	-5.18M	-3.76M	3.06M	-659.00K
	Financing Cash Flow
-2.80M	-6.33M	-5.97M	-2.64M	-7.78M	-3.42M

ProCook Group PLC Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 35.20
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PROC, the sentiment is Positive. The current price of 35.2 is below the 20-day moving average (MA) of 37.06, above the 50-day MA of 32.60, and above the 200-day MA of 30.84, indicating a neutral trend. The MACD of 0.37 indicates Positive momentum. The RSI at 47.01 is Neutral, neither overbought nor oversold. The STOCH value of 22.81 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:PROC.

ProCook Group PLC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CARD	76 Outperform	£338.09M	7.02	14.43%	7.45%	7.75%	-21.78%
CURY	74 Outperform	£1.33B	6.90	2.95%	―	-10.46%	396.13%
WRKS	69 Neutral	£27.25M	2.42	63.23%	―	0.16%	287.23%
IGR	67 Neutral	£84.32M	6.85	4.42%	―	-10.76%	―
MRK	65 Neutral	£61.92M	―	-9.63%	1.02%	9.57%	-129.76%
Sector *	63 Neutral	$6.98B	11.41	2.80%	4.24%	2.68%	-24.94%
PROC	62 Neutral	£38.35M	72.92	7.58%	―	5.35%	―

ProCook Group PLC Corporate Events

ProCook CFO Executes Share Transfers to ISAs

ProCook Group PLC announced that its Chief Financial Officer, Dan Walden, has transferred shares into his Individual Savings Account (ISA) and to his wife, Nina Walden, who also transferred her shares into her ISA. These transactions, executed through Bed and ISA arrangements, reflect routine financial management by the company’s executives. Dan Walden’s aggregate beneficial holding now represents 0.1% of the company’s issued share capital. The transactions are disclosed in compliance with the UK Market Abuse Regulation, ensuring transparency and adherence to regulatory requirements.

Spark’s Take on GB:PROC Stock

According to Spark, TipRanks’ AI Analyst, GB:PROC is a Neutral.

ProCook Group PLC demonstrates solid financial recovery with improved profitability and cash flow management, although it faces challenges with high leverage and potential overvaluation. The stock shows short-term bullish momentum, but caution is advised due to its high P/E ratio and overbought technical indicators. Recent corporate events highlight strong revenue growth and strategic positioning for future success.

To see Spark’s full report on GB:PROC stock, click here.

ProCook Group PLC Reports Strong Q4 Performance and Record Full-Year Revenue

ProCook Group PLC reported a strong fourth quarter trading performance, with a 17.8% increase in total revenue to £15.5 million, driven by significant growth in both retail and ecommerce sectors. The company outperformed the UK kitchenware market and achieved record full-year revenue, reflecting its successful store expansion and product range development, including the launch of coffee machines. ProCook’s strategic investments in new stores and marketing have improved profitability and cash position, positioning the company well for future growth.

Spark’s Take on GB:PROC Stock

According to Spark, TipRanks’ AI Analyst, GB:PROC is a Neutral.

ProCook Group PLC shows signs of financial recovery with improved profitability and cash flow, although concerns about high leverage persist. The stock shows short-term upward momentum, but the high P/E ratio suggests potential overvaluation. The absence of recent earnings call data and corporate events limits additional insights into future performance.

To see Spark’s full report on GB:PROC stock, click here.

ProCook CFO Exercises Share Options, Maintains Share Structure

ProCook Group PLC announced that its Chief Financial Officer, Dan Walden, exercised 172,413 nil-cost ordinary share options, resulting in the acquisition of 91,380 ordinary shares. This transaction, settled through the ProCook Employee Benefit Trust, maintains the company’s total number of ordinary shares with voting rights at 108,956,624, without issuing new shares. This move reflects the company’s commitment to rewarding its management while maintaining its current share structure, which could influence investor confidence and market perception.