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ProCook Group PLC
(LSE:PROC)
Select Model
Select Model
Rating:61Neutral
Price Target:
46.00 p
▲(24.32% Upside)
Action:Downgraded
Date:06/26/26
The score is driven primarily by improving financial momentum and strong cash generation, which partially offsets the risk from a still debt-heavy balance sheet. Technically, the trend is positive but appears overextended, and valuation is a meaningful headwind given the high P/E and lack of dividend data.
Positive Factors
Strong cash generation
Consistently rising operating cash flow and sharply higher free cash flow provide durable internal funding for inventory, store and e‑commerce investment, and debt reduction. Persistent positive FCF enhances resilience versus peers and supports strategic reinvestment over coming quarters.
Negative Factors
Elevated leverage
A debt‑heavy capital structure materially reduces financial flexibility. High leverage increases refinancing and interest‑rate vulnerability, limits capacity for opportunistic investment or marketing spend, and amplifies downside in a revenue slowdown over the next several quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
Consistently rising operating cash flow and sharply higher free cash flow provide durable internal funding for inventory, store and e‑commerce investment, and debt reduction. Persistent positive FCF enhances resilience versus peers and supports strategic reinvestment over coming quarters.
Read all positive factors
ProCook Group PLC (PROC) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£49.14M
Dividend YieldN/A
Average Volume (3M)29.41K
Price to Earnings (P/E)32.6
Beta (1Y)0.22
Revenue Growth23.02%
EPS Growth57.61%
CountryUK
Employees600
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)0.01
Shares Outstanding108,956,630
10 Day Avg. Volume47,721
30 Day Avg. Volume29,410
Financial Highlights & Ratios
PEG Ratio0.38
Price to Book (P/B)3.01
Price to Sales (P/S)0.41
P/FCF Ratio3.66
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£62.00Price Target Upside67.57% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)0.03
Revenue Forecast (FY)£94.10M
ProCook Group PLC Business Overview & Revenue Model
Company Description
Operating in the United Kingdom, ProCook Group plc specializes in the design, procurement, and sale of a diverse array of kitchenware, culinary tools, and dining essentials. Their extensive product range includes a wide selection of cooking vessel...
How the Company Makes Money
ProCook makes money primarily by selling home and kitchen products to consumers. Its core revenue stream is retail sales of ProCook-branded cookware, kitchen tools and accessories, and tableware through two main channels: (1) e-commerce/direct-to-...
ProCook Group PLC Financial Statement Overview
Summary
Income Statement
66
Positive
Balance Sheet
48
Neutral
Cash Flow
78
Positive
| Breakdown | Mar 2025 | Mar 2024 | Mar 2023 | Mar 2022 | Mar 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 85.49M | 69.49M | 62.59M | 62.34M | 69.15M |
| Gross Profit | 50.15M | 45.72M | 41.10M | 38.35M | 45.04M |
| EBITDA | 12.45M | 8.26M | 7.10M | -333.00K | 4.68M |
| Net Income | 1.58M | 1.00M | 610.00K | -4.94M | -86.00K |
Balance Sheet | |||||
| Total Assets | 61.27M | 49.72M | 45.12M | 52.31M | 51.11M |
| Cash, Cash Equivalents and Short-Term Investments | 4.42M | 2.76M | 2.00M | 1.96M | 3.78M |
| Total Debt | 30.21M | 25.10M | 25.40M | 33.98M | 27.99M |
| Total Liabilities | 49.70M | 40.02M | 36.69M | 43.02M | 37.70M |
| Stockholders Equity | 11.58M | 9.70M | 8.43M | 9.29M | 13.41M |
Cash Flow | |||||
| Free Cash Flow | 9.53M | 7.12M | 6.75M | 4.41M | 793.00K |
| Operating Cash Flow | 14.09M | 10.95M | 8.59M | 9.34M | 4.31M |
| Investing Cash Flow | -5.09M | -4.08M | -1.85M | -5.18M | -3.76M |
| Financing Cash Flow | -7.31M | -6.12M | -6.33M | -5.97M | -2.64M |
ProCook Group PLC Technical Analysis
Positive
37.00
Price Trends
36.43
Positive
33.87
Positive
34.42
Positive
Market Momentum
1.79
Negative
78.40
Negative
80.07
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PROC, the sentiment is Positive. The current price of 37 is below the 20-day moving average (MA) of 37.02, above the 50-day MA of 36.43, and above the 200-day MA of 34.42, indicating a bullish trend. The MACD of 1.79 indicates Negative momentum. The RSI at 78.40 is Negative, neither overbought nor oversold. The STOCH value of 80.07 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:PROC.
ProCook Group PLC Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
73 Outperform | £1.66B | 12.71 | 5.88% | 1.18% | 9.51% | -31.96% | |
70 Outperform | £500.04M | 14.26 | 21.65% | ― | 11.35% | 247.54% | |
65 Neutral | £1.64B | 10.82 | 105.88% | 3.99% | 4.39% | -1.37% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | £49.14M | 32.64 | 15.03% | ― | 23.02% | 57.61% | |
47 Neutral | £71.15M | -33.01 | -56.70% | ― | -38.65% | -792.57% | |
45 Neutral | £47.75M | -113.75 | -10.09% | 2.09% | -7.46% | 71.01% |
* Consumer Cyclical Sector Average
GB:PROC
ProCook Group PLC
47.00
7.50
18.99%
GB:DNLM
Dunelm Group
801.00
-312.03
-28.03%
GB:IGR
IG Design
74.50
-9.00
-10.78%
GB:AO
AO World
91.00
-6.50
-6.67%
GB:CURY
Currys plc
158.80
38.85
32.39%
GB:MRK
Marks Electrical Group Plc
45.50
-16.82
-26.99%
ProCook Group PLC Corporate Events
Business Operations and StrategyFinancial Disclosures
ProCook delivers record sales and profit surge as it accelerates UK expansion
Positive
Jun 24, 2026
ProCook reported strong annual results for the 52 weeks to 29 March 2026, with revenue rising 23% to a record £85.5m and like-for-like sales up 11.8%, driven by double-digit growth in both retail and ecommerce. Gross margins improved, profits...
Business Operations and StrategyFinancial Disclosures
ProCook cooks up record sales as store rollout and ecommerce drive profit growth
Positive
Jun 24, 2026
ProCook Group reported record annual revenue of £85.5m for the year to 29 March 2026, up 23% as both retail and ecommerce channels delivered double-digit growth and the business outperformed the wider U.K. kitchenware market by 20 percentage ...
Business Operations and StrategyFinancial Disclosures
ProCook to Host Live Investor Presentation on Full-Year Results
Positive
Jun 18, 2026
ProCook Group has announced that its chief executive, Lee Tappenden, and chief financial officer, Dan Walden, will host a live investor presentation on 24 June 2026 to discuss the company’s full-year results. The session, conducted via the I...
Business Operations and StrategyFinancial Disclosures
ProCook sets date for full-year 2026 results and investor briefing
Neutral
Jun 11, 2026
ProCook Group plc has announced it will publish its annual results for the 52 weeks to 29 March 2026 on 24 June 2026 at 07:00 BST, giving investors and analysts a key update on the performance of the UK’s leading direct-to-consumer kitchenwa...
Business Operations and Strategy
ProCook Appoints Singer Capital Markets as Sole Corporate Broker
Positive
Jun 10, 2026
ProCook Group plc has appointed Singer Capital Markets as its sole corporate broker with immediate effect, consolidating its capital markets advisory under a single firm. The move is likely aimed at strengthening the kitchenware retailer’s e...
Business Operations and StrategyFinancial Disclosures
ProCook lifts revenue, beats market as store and online growth power record year
Positive
Apr 14, 2026
ProCook reported a strong fourth quarter, with revenue up 19.2% to £18.5m and like-for-like sales rising 9.9%, driven by double-digit growth in both retail and ecommerce and supported by new store openings. For the full year, revenue reached ...
Regulatory Filings and Compliance
ProCook Non-Executive Director Increases Stake with Share Purchase
Positive
Mar 26, 2026
ProCook Group plc, the UK’s leading direct-to-consumer specialist kitchenware brand, designs, develops and retails own-brand, value-focused kitchenware through its e-commerce platform and a nationwide network of 78 stores. The Gloucester-bas...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.