ProCook Group PLC (PROC) AI Stock Analysis

• Market Cap: £37.05M
• Dividend Yield: N/A
• Average Volume (3M): 29.41K
• Price to Earnings (P/E): 37.0
• Beta (1Y): -0.53
• Revenue Growth: 11.04%
• EPS Growth: 64.29%
• Country: UK
• Employees: 600
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): 0.03
• Shares Outstanding: 108,956,630
• 10 Day Avg. Volume: 47,721
• 30 Day Avg. Volume: 29,410
• PEG Ratio: 0.36
• Price to Book (P/B): 2.42
• Price to Sales (P/S): 0.34
• P/FCF Ratio: 3.29
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: £54.00
• Price Target Upside: 63.64% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 60 Neutral
• Price Target: 35.00p ▲(6.06% Upside)

ProCook Group PLC's stock score is primarily influenced by its financial performance, which shows positive growth trends but is offset by high leverage. The technical analysis indicates a bearish trend, and the valuation suggests the stock may be overvalued. These factors collectively contribute to a moderate overall stock score.

ProCook Group PLC Business Overview & Revenue Model

Company Description

ProCook Group PLC (PROC) is a UK-based company that specializes in the design, manufacture, and retail of kitchenware and cookware products. Operating primarily in the home and lifestyle sector, ProCook offers a wide range of high-quality products including cookware, tableware, kitchen gadgets, and utensils, catering to both amateur and professional chefs. The company operates through various sales channels, including online, retail stores, and partnerships with other retailers, aiming to provide exceptional kitchen solutions to enhance cooking experiences.

How the Company Makes Money

ProCook generates revenue through multiple channels, primarily by selling its kitchenware products directly to consumers through its e-commerce platform and physical retail stores. The company’s revenue model is heavily reliant on direct sales, which allows for higher margins compared to wholesale distribution. Key revenue streams include product sales from their extensive online catalog, sales from brick-and-mortar locations, and potential collaboration with other retailers for distribution. Additionally, ProCook may benefit from seasonal promotions and marketing campaigns that drive demand. Strategic partnerships with suppliers and manufacturers also play a role in optimizing costs and ensuring product availability, which further supports the company's earnings.

ProCook Group PLC Financial Statement Overview

Summary

ProCook Group PLC has shown consistent revenue growth and strong gross profit margins, indicating efficient cost management. However, the net profit margin is low, and the company faces high leverage, posing financial risks. The cash flow performance is robust, supporting operations and growth initiatives.

Income Statement

ProCook Group PLC has shown a consistent improvement in revenue with a growth rate of 7.63% in the latest year. The gross profit margin remains strong at 65.78%, indicating efficient cost management. However, the net profit margin is relatively low at 1.44%, suggesting challenges in converting revenue into profit. The EBIT and EBITDA margins have improved, reflecting better operational efficiency, but there is room for further profitability enhancement.

Balance Sheet

The company has a high debt-to-equity ratio of 2.59, which indicates significant leverage and potential financial risk. However, the return on equity has improved to 10.34%, showing better utilization of equity. The equity ratio is not explicitly calculated, but the balance sheet suggests a moderate level of equity relative to total assets.

Cash Flow

ProCook Group PLC has demonstrated strong cash flow performance with a free cash flow growth rate of 59.34%. The operating cash flow to net income ratio is 0.56, indicating good cash generation relative to net income. The free cash flow to net income ratio of 0.65 suggests effective cash management, although there is potential for further improvement.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	69.49M	69.49M	62.59M	62.34M	69.15M	53.39M
Gross Profit	42.89M	45.72M	41.10M	38.35M	45.04M	35.88M
EBITDA	6.41M	8.26M	7.10M	-333.00K	4.68M	12.13M
Net Income	1.00M	1.00M	610.00K	-4.94M	-86.00K	6.42M
Balance Sheet
Total Assets	49.72M	49.72M	45.12M	52.31M	51.11M	38.95M
Cash, Cash Equivalents and Short-Term Investments	2.76M	2.76M	2.00M	1.96M	3.78M	5.88M
Total Debt	25.10M	25.10M	25.40M	33.98M	27.99M	22.25M
Total Liabilities	40.02M	40.02M	36.69M	43.02M	37.70M	29.45M
Stockholders Equity	9.70M	9.70M	8.43M	9.29M	13.41M	9.51M
Cash Flow
Free Cash Flow	6.94M	7.12M	6.75M	4.41M	793.00K	5.71M
Operating Cash Flow	10.77M	10.95M	8.59M	9.34M	4.31M	7.64M
Investing Cash Flow	-4.08M	-4.08M	-1.85M	-5.18M	-3.76M	3.06M
Financing Cash Flow	-5.70M	-6.12M	-6.33M	-5.97M	-2.64M	-7.78M

ProCook Group PLC Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 33.00
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PROC, the sentiment is Negative. The current price of 33 is below the 20-day moving average (MA) of 33.71, below the 50-day MA of 34.51, and below the 200-day MA of 34.49, indicating a bearish trend. The MACD of -0.62 indicates Negative momentum. The RSI at 43.93 is Neutral, neither overbought nor oversold. The STOCH value of 30.01 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:PROC.

ProCook Group PLC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CARD	79 Outperform	£350.89M	8.09	13.18%	5.03%	6.18%	4.22%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
PROC	60 Neutral	£37.05M	36.96	11.06%	―	11.04%	64.29%
CURY	60 Neutral	£1.39B	13.21	5.01%	1.14%	2.71%	-34.19%
MRK	57 Neutral	£51.95M	-35.87	-11.56%	1.98%	2.55%	-445.00%
WRKS	55 Neutral	£25.25M	2.98	63.08%	―	-1.96%	28.69%
IGR	45 Neutral	£51.45M	-0.66	-32.04%	―	-10.23%	-380.84%

ProCook Group PLC Corporate Events

ProCook Group PLC Reports Strong Q2 Growth, Outperforming Market Expectations

ProCook Group PLC reported a strong second quarter for 2025, with revenue increasing by 25.1% to £21.3 million, marking the eighth consecutive quarter of growth. The company attributes its success to strategic progress, including new store openings and enhanced marketing efforts, which have allowed it to outperform the market and achieve a record first-half revenue of £34.1 million. ProCook remains confident in delivering a strong full-year performance, aligning with market expectations, and is on track to meet its medium-term goals of expanding to 100 UK retail stores and achieving £100 million in revenue.

The most recent analyst rating on (GB:PROC) stock is a Hold with a £36.00 price target. To see the full list of analyst forecasts on ProCook Group PLC stock, see the GB:PROC Stock Forecast page.

ProCook Expands Retail Footprint with Five New Stores Ahead of Christmas

ProCook Group PLC has announced the opening of five new stores in key UK retail locations, including Manchester Arndale and Birmingham Bullring, ahead of the Christmas trading period. This expansion is part of ProCook’s strategy to reach 100 stores nationwide, having invested £7.0 million in 22 new store openings since June 2024. The new stores, which include larger formats and a refreshed design, aim to enhance customer experience and showcase ProCook’s expanding product range. This expansion is expected to strengthen ProCook’s presence in the UK retail market, create over 150 new jobs, and support local economies.

The most recent analyst rating on (GB:PROC) stock is a Hold with a £40.00 price target. To see the full list of analyst forecasts on ProCook Group PLC stock, see the GB:PROC Stock Forecast page.

ProCook Group PLC Secures Shareholder Approval for AGM Resolutions

ProCook Group PLC announced that all resolutions proposed at its Annual General Meeting on 10 September 2025 were passed, including the re-election of directors and the appointment of auditors. The resolutions, which included both ordinary and special resolutions, were approved by a significant majority, reflecting strong shareholder support. This outcome reinforces ProCook’s stable governance structure and strategic direction, potentially enhancing its market position and stakeholder confidence.

The most recent analyst rating on (GB:PROC) stock is a Hold with a £40.00 price target. To see the full list of analyst forecasts on ProCook Group PLC stock, see the GB:PROC Stock Forecast page.

ProCook Group PLC Announces AGM Details and Enhances Shareholder Engagement

ProCook Group PLC has announced the posting of its Notice of Annual General Meeting (AGM) to shareholders, with the meeting scheduled for September 10, 2025, at its registered office in Gloucester. The AGM proceedings will be accessible online to facilitate shareholder engagement, allowing shareholders to submit questions for the Board. This initiative reflects ProCook’s commitment to transparency and stakeholder engagement, potentially strengthening its market position and stakeholder relations.