ProCook Group PLC (PROC) AI Stock Analysis

• Market Cap: £46.42M
• Dividend Yield: N/A
• Average Volume (3M): 37.22K
• Price to Earnings (P/E): 46.1
• Beta (1Y): -0.31
• Revenue Growth: 11.04%
• EPS Growth: 64.29%
• Country: UK
• Employees: 600
• Sector: Consumer Cyclical
• Sector Strength: 70
• Industry: Specialty Retail
• EPS (TTM): 0.03
• Shares Outstanding: 108,956,630
• 10 Day Avg. Volume: 47,292
• 30 Day Avg. Volume: 37,218
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: £48.00
• Price Target Upside: 13.21% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 1

• Rating: 69 Neutral
• Price Target: 48.00p ▲(13.21% Upside)

ProCook Group PLC's overall score is driven by strong financial performance and positive corporate events. However, high leverage and overvaluation are significant concerns. The technical analysis suggests potential for upward momentum, but valuation remains a challenge.

ProCook Group PLC Business Overview & Revenue Model

Company Description

ProCook Group plc engages in designing, sourcing, and retailing various cookware, kitchen accessories, and tableware products in the United Kingdom. The company offers cookware products, such as pots and pans, frying pans, woks, sauté pans, steamers, stockpots and casserole dishes, griddle pans, roasting tins, bakeware, oven dishes, pizza stones, paella pans, and replacement lids. It also provides a range of kitchen accessories, including utensils, chopping boards, food storage, linens, scales, and measuring tools. In addition, the company offers tableware products, such as crockery, cutlery, glassware, cafetieres and teapots, salt and pepper grinders, oven to tableware, serverware, and cocktail and table accessories. It sells its products directly to customers through its website, procook.co.uk, as well as through its own portfolio of approximately 50 retail stores. ProCook Group plc was founded in 1996 and is headquartered in Gloucester, the United Kingdom.

How the Company Makes Money

ProCook Group PLC generates revenue through multiple streams primarily focused on direct-to-consumer sales via its online platform and physical retail stores. The company operates a robust e-commerce site that allows customers to browse and purchase its extensive range of kitchen products. Additionally, ProCook has established partnerships with various retailers, enabling it to sell its products through third-party channels, which further enhances its market reach. Seasonal promotions, loyalty programs, and targeted marketing campaigns are also significant contributors to driving sales. The company’s commitment to high-quality products and customer service fosters brand loyalty, encouraging repeat purchases, which is crucial for its revenue growth.

ProCook Group PLC Financial Statement Overview

Summary

ProCook Group PLC shows positive growth trends with improving revenue and operational efficiency. However, high leverage poses financial risks. The cash flow is robust, supporting operations and growth initiatives. Continued focus on profitability and debt management is crucial for long-term growth.

Income Statement

ProCook Group PLC has shown a consistent improvement in revenue with a growth rate of 7.63% in the latest year. The gross profit margin remains strong at 65.78%, indicating efficient cost management. However, the net profit margin is relatively low at 1.44%, suggesting challenges in converting revenue into profit. The EBIT and EBITDA margins have improved, reflecting better operational efficiency, but there is room for further profitability enhancement.

Balance Sheet

The company has a high debt-to-equity ratio of 2.59, which indicates significant leverage and potential financial risk. However, the return on equity has improved to 10.34%, showing better utilization of equity. The equity ratio is not explicitly calculated, but the balance sheet suggests a moderate level of equity relative to total assets.

Cash Flow

ProCook Group PLC has demonstrated strong cash flow performance with a free cash flow growth rate of 59.34%. The operating cash flow to net income ratio is 0.56, indicating good cash generation relative to net income. The free cash flow to net income ratio of 0.65 suggests effective cash management, although there is potential for further improvement.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	69.49M	69.49M	62.59M	62.34M	69.15M	53.39M
Gross Profit	42.89M	45.72M	41.10M	38.35M	45.04M	35.88M
EBITDA	6.41M	8.26M	7.10M	-333.00K	4.68M	12.13M
Net Income	1.00M	1.00M	610.00K	-4.94M	-86.00K	6.42M
Balance Sheet
Total Assets	49.72M	49.72M	45.12M	52.31M	51.11M	38.95M
Cash, Cash Equivalents and Short-Term Investments	2.76M	2.76M	2.00M	1.96M	3.78M	5.88M
Total Debt	25.10M	25.10M	25.40M	33.98M	27.99M	22.25M
Total Liabilities	40.02M	40.02M	36.69M	43.02M	37.70M	29.45M
Stockholders Equity	9.70M	9.70M	8.43M	9.29M	13.41M	9.51M
Cash Flow
Free Cash Flow	6.94M	7.12M	6.75M	4.41M	793.00K	5.71M
Operating Cash Flow	10.77M	10.95M	8.59M	9.34M	4.31M	7.64M
Investing Cash Flow	-4.08M	-4.08M	-1.85M	-5.18M	-3.76M	3.06M
Financing Cash Flow	-5.70M	-6.12M	-6.33M	-5.97M	-2.64M	-7.78M

ProCook Group PLC Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 42.40
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PROC, the sentiment is Neutral. The current price of 42.4 is below the 20-day moving average (MA) of 44.70, below the 50-day MA of 42.53, and above the 200-day MA of 34.74, indicating a neutral trend. The MACD of 0.04 indicates Positive momentum. The RSI at 42.84 is Neutral, neither overbought nor oversold. The STOCH value of 21.34 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:PROC.

ProCook Group PLC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CARD	86 Outperform	£380.64M	7.87	14.43%	4.50%	6.19%	-4.44%
CURY	69 Neutral	£1.21B	11.01	5.01%	―	2.71%	-34.19%
PROC	69 Neutral	£46.42M	46.09	11.06%	―	11.04%	64.29%
MRK	69 Neutral	£63.49M	―	-11.56%	1.59%	2.55%	-445.00%
Sector *	67 Neutral	¥284.31B	15.32	6.82%	2.48%	5.05%	-19.67%
WRKS	58 Neutral	£29.38M	3.41	63.08%	―	-1.96%	28.69%
IGR	43 Neutral	£57.64M	4.82	-32.04%	―	-10.23%	-380.77%

ProCook Group PLC Corporate Events

ProCook Group PLC Announces AGM Details and Enhances Shareholder Engagement

ProCook Group PLC has announced the posting of its Notice of Annual General Meeting (AGM) to shareholders, with the meeting scheduled for September 10, 2025, at its registered office in Gloucester. The AGM proceedings will be accessible online to facilitate shareholder engagement, allowing shareholders to submit questions for the Board. This initiative reflects ProCook’s commitment to transparency and stakeholder engagement, potentially strengthening its market position and stakeholder relations.

ProCook Group PLC Releases Annual Report and Announces AGM

ProCook Group PLC has released its Annual Report and Accounts for the year ending 30 March 2025, making them available to shareholders and the public through the National Storage Mechanism and the company’s website. The announcement includes details about the upcoming Annual General Meeting scheduled for 10 September 2025 at the company’s Store Support Centre in Gloucester. This release underscores ProCook’s transparency and commitment to stakeholder engagement, while also highlighting its established market position as a leading kitchenware brand in the UK.

ProCook Group PLC Grants Executive Share Awards to CEO and CFO

ProCook Group PLC has announced the grant of executive share awards to its CEO, Lee Tappenden, and CFO, Dan Walden, under the company’s Performance Share Plan 2021 and Deferred Bonus Plan 2021. These awards, which are contingent on certain performance conditions, aim to align the interests of the executives with those of the shareholders and are expected to enhance the company’s market positioning by incentivizing leadership to achieve long-term growth objectives.

ProCook Group PLC Achieves Strong Annual Results with Strategic Growth Initiatives

ProCook Group PLC reported strong annual results for the 52 weeks ending March 30, 2025, with an 11% increase in revenue to £69.5 million and a 51.1% rise in underlying operating profit. The company outperformed the UK kitchenware market, driven by volume growth and improved profitability, despite challenges such as heightened shipping costs and FX volatility. Strategic highlights included opening 12 new stores, expanding its small kitchen electricals range, and enhancing marketing efficiency. ProCook’s commitment to social responsibility was evident in its transition to 100% renewable energy and increased charitable activities. Looking ahead, the company anticipates continued revenue growth, driven by digital marketing and Ecommerce performance, alongside further store openings.

ProCook Group PLC to Present Annual Results 2025

ProCook Group PLC announced that its CEO, Lee Tappenden, and CFO, Dan Walden, will present the company’s Annual Results 2025 via a live presentation on Investor Meet Company. This event, scheduled for 25 June 2025, is open to all existing and potential shareholders, allowing them to submit questions before and during the presentation. This initiative underscores ProCook’s commitment to transparency and engagement with its stakeholders, potentially enhancing its market position and investor relations.

ProCook Group PLC to Announce Annual Results for 2025

ProCook Group PLC announced it will release its Annual Results for the 52 weeks ended 30 March 2025 on 25 June 2025. The company will host an in-person presentation for analysts and institutional investors, with a live webcast available for those unable to attend. This announcement is significant for stakeholders as it provides insights into the company’s financial performance and strategic direction, potentially impacting its market positioning and investor confidence.