ProCook Group PLC (PROC) AI Stock Analysis

• Market Cap: £36.06M
• Dividend Yield: N/A
• Average Volume (3M): 29.41K
• Price to Earnings (P/E): 27.1
• Beta (1Y): -0.20
• Revenue Growth: 16.66%
• EPS Growth: 147.92%
• Country: UK
• Employees: 600
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): -0.02
• Shares Outstanding: 108,956,630
• 10 Day Avg. Volume: 47,721
• 30 Day Avg. Volume: 29,410
• PEG Ratio: 0.36
• Price to Book (P/B): 2.42
• Price to Sales (P/S): 0.34
• P/FCF Ratio: 3.29
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: £54.00
• Price Target Upside: 45.95% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 66 Neutral
• Price Target: 35.00p ▼(-5.41% Downside)

ProCook Group PLC's stock score is driven by strong financial performance and positive technical indicators. However, high leverage and overvaluation are significant risks. The lack of earnings call and corporate events data limits additional insights.

Positive Factors

Gross Margin Strength

A 65.8% gross margin signals durable pricing power and tight control of COGS across product lines. This structural margin buffer helps absorb input cost inflation, funds marketing and product development, and supports higher contribution to fixed costs over the next 2–6 months.

Cash Generation

Very strong free cash flow growth and a FCF-to-net-income ratio near 0.65 reflect sustainable operating cash conversion. Reliable cash generation underpins capacity to fund capex, service debt, pursue partnerships or buybacks, improving financial flexibility over the medium term.

Direct-to-Consumer Multi-Channel Model

A DTC-first model across e‑commerce, stores and retail partnerships yields higher margins, richer customer data and stronger brand control. Structurally this reduces reliance on single wholesale partners and supports targeted customer acquisition and lifetime value expansion.

Negative Factors

High Leverage

A debt-to-equity of 2.59 represents elevated financial leverage that increases interest and refinancing risk. High leverage constrains strategic flexibility, limits ability to invest or withstand demand shocks, and makes margins more sensitive to rising rates over the medium term.

Low Net Profitability

Despite high gross margins, a 1.4% net margin indicates heavy operating costs, marketing or overhead that erode profits. Structurally weak bottom-line conversion limits retained earnings for reinvestment and heightens sensitivity to cost inflation or margin pressure.

Modest Recent Revenue Growth

A single-digit latest-year revenue increase of 7.6% suggests slowing top-line momentum versus longer-term expectations. Slower growth can impede scale benefits, limit margin expansion potential and delay deleveraging efforts, constraining medium-term profit improvement.

ProCook Group PLC Business Overview & Revenue Model

Company Description

ProCook Group plc engages in designing, sourcing, and retailing various cookware, kitchen accessories, and tableware products in the United Kingdom. The company offers cookware products, such as pots and pans, frying pans, woks, sauté pans, steamers, stockpots and casserole dishes, griddle pans, roasting tins, bakeware, oven dishes, pizza stones, paella pans, and replacement lids. It also provides a range of kitchen accessories, including utensils, chopping boards, food storage, linens, scales, and measuring tools. In addition, the company offers tableware products, such as crockery, cutlery, glassware, cafetieres and teapots, salt and pepper grinders, oven to tableware, serverware, and cocktail and table accessories. It sells its products directly to customers through its website, procook.co.uk, as well as through its own portfolio of approximately 50 retail stores. ProCook Group plc was founded in 1996 and is headquartered in Gloucester, the United Kingdom.

How the Company Makes Money

ProCook generates revenue through multiple channels, primarily by selling its kitchenware products directly to consumers through its e-commerce platform and physical retail stores. The company’s revenue model is heavily reliant on direct sales, which allows for higher margins compared to wholesale distribution. Key revenue streams include product sales from their extensive online catalog, sales from brick-and-mortar locations, and potential collaboration with other retailers for distribution. Additionally, ProCook may benefit from seasonal promotions and marketing campaigns that drive demand. Strategic partnerships with suppliers and manufacturers also play a role in optimizing costs and ensuring product availability, which further supports the company's earnings.

ProCook Group PLC Financial Statement Overview

Summary

ProCook Group PLC shows positive growth trends with improving revenue and operational efficiency. However, high leverage poses financial risks. The cash flow situation is robust, supporting operations and growth initiatives.

Income Statement

ProCook Group PLC has shown a consistent improvement in revenue with a growth rate of 7.63% in the latest year. The gross profit margin remains strong at 65.78%, indicating efficient cost management. However, the net profit margin is relatively low at 1.44%, suggesting challenges in converting revenue into profit. The EBIT and EBITDA margins have improved, reflecting better operational efficiency, but there is room for further profitability enhancement.

Balance Sheet

The company has a high debt-to-equity ratio of 2.59, which indicates significant leverage and potential financial risk. However, the return on equity has improved to 10.34%, showing better utilization of equity. The equity ratio is not explicitly calculated, but the balance sheet suggests a moderate level of equity relative to total assets.

Cash Flow

ProCook Group PLC has demonstrated strong cash flow performance with a free cash flow growth rate of 59.34%. The operating cash flow to net income ratio is 0.56, indicating good cash generation relative to net income. The free cash flow to net income ratio of 0.65 suggests effective cash management, although there is potential for further improvement.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	75.32M	69.49M	62.59M	62.34M	69.15M	53.39M
Gross Profit	43.37M	45.72M	41.10M	38.35M	45.04M	35.88M
EBITDA	9.52M	8.26M	7.10M	-333.00K	4.68M	12.13M
Net Income	1.30M	1.00M	610.00K	-4.94M	-86.00K	6.42M
Balance Sheet
Total Assets	57.29M	49.72M	45.12M	52.31M	51.11M	38.95M
Cash, Cash Equivalents and Short-Term Investments	2.82M	2.76M	2.00M	1.96M	3.78M	5.88M
Total Debt	31.73M	25.10M	25.40M	33.98M	27.99M	22.25M
Total Liabilities	49.68M	40.02M	36.69M	43.02M	37.70M	29.45M
Stockholders Equity	7.60M	9.70M	8.43M	9.29M	13.41M	9.51M
Cash Flow
Free Cash Flow	5.78M	7.12M	6.75M	4.41M	793.00K	5.71M
Operating Cash Flow	10.47M	10.95M	8.59M	9.34M	4.31M	7.64M
Investing Cash Flow	-5.02M	-4.08M	-1.85M	-5.18M	-3.76M	3.06M
Financing Cash Flow	-5.72M	-6.12M	-6.33M	-5.97M	-2.64M	-7.78M

ProCook Group PLC Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 37.00
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PROC, the sentiment is Negative. The current price of 37 is above the 20-day moving average (MA) of 35.94, above the 50-day MA of 35.93, and below the 200-day MA of 37.22, indicating a bearish trend. The MACD of -1.14 indicates Positive momentum. The RSI at 34.73 is Neutral, neither overbought nor oversold. The STOCH value of 22.65 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:PROC.

ProCook Group PLC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
DNLM	75 Outperform	£1.86B	11.96	121.78%	3.99%	3.78%	3.29%
CURY	73 Outperform	£1.54B	11.95	6.16%	1.18%	9.51%	-31.96%
PROC	66 Neutral	£36.06M	27.14	18.64%	―	16.66%	147.92%
AO	63 Neutral	£606.69M	52.00	7.52%	―	13.21%	-54.35%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
MRK	53 Neutral	£48.80M	-44.71	-9.68%	2.09%	-5.97%	14.75%
IGR	46 Neutral	£43.83M	-0.51	-41.98%	―	-38.64%	-792.57%

ProCook Group PLC Corporate Events

ProCook’s Deputy Chair Transfers 1.5m Shares With No Change to 35.65% Stake

ProCook Group plc disclosed that Non-Executive Director and Deputy Chair Daniel O’Neill has transferred 1,510,000 ordinary shares from a brokerage account into his own name, a move that does not alter his or his connected persons’ overall beneficial holding, which remains at 38,846,902 shares, or 35.65% of the company’s issued share capital. The administrative transfer, reported under UK Market Abuse Regulation, leaves ProCook’s ownership structure and control dynamics unchanged, but underlines the sizeable stake retained by a key board member in the listed kitchenware group.

The most recent analyst rating on (GB:PROC) stock is a Hold with a £42.00 price target. To see the full list of analyst forecasts on ProCook Group PLC stock, see the GB:PROC Stock Forecast page.

ProCook posts record Q3 peak-season sales and steps up UK kitchenware market share

ProCook Group plc delivered record peak-season trading in its third quarter to 4 January 2026, with total revenue up 28% year on year to £32.8m and like-for-like sales up 17.2%, marking a ninth consecutive quarter of revenue growth. Retail sales rose 26.8% aided by new store openings and a tenth straight quarter of like-for-like growth, while ecommerce revenues climbed 30% on the back of nearly 29% like-for-like growth driven by higher traffic and average order values. The group said it outperformed the broader UK kitchenware and kitchen electricals market by around 30 percentage points, generated strong cash to end the quarter with £7.8m net cash and £23.8m of available liquidity, and opened four new stores in prominent locations, taking year-to-date openings to ten. ProCook also improved its B Corp score through recertification and retained its Great Place to Work status, and indicated it is on track for a strong full-year outcome with revenue and cash generation expected to come in slightly ahead of market expectations and profitability broadly in line, underpinned by ongoing investment to accelerate market share gains and progress towards its medium-term goals of 100 UK stores, £100m of revenue and a 10% operating margin.

The most recent analyst rating on (GB:PROC) stock is a Hold with a £42.00 price target. To see the full list of analyst forecasts on ProCook Group PLC stock, see the GB:PROC Stock Forecast page.

ProCook Group PLC Reports Strong Interim Results and Strategic Growth

ProCook Group PLC reported strong interim results for the first half of FY26, with a 20.6% increase in total revenue to £34.1m, driven by significant market share gains and strategic investments in growth. The company outperformed the UK kitchenware market by 16 percentage points and achieved a gross profit margin increase of 130 basis points. Despite a reported operating loss of £1.5m, ProCook’s underlying performance improved, supported by revenue growth and cost discipline. The company expanded its retail estate with six new stores and launched a new store format, contributing to a 15.6% increase in new customers. ProCook’s strategic progress and investment in growth underpin its confidence in delivering a strong full-year performance, with encouraging early peak season trading results.

The most recent analyst rating on (GB:PROC) stock is a Buy with a £38.00 price target. To see the full list of analyst forecasts on ProCook Group PLC stock, see the GB:PROC Stock Forecast page.

ProCook Group PLC Announces Live Investor Presentation for FY26 Interim Results

ProCook Group PLC announced that CEO Lee Tappenden and CFO Dan Walden will present the company’s Interim Results for FY26 via a live presentation on Investor Meet Company on 10 December 2025. This presentation is open to all existing and potential shareholders, allowing them to submit questions beforehand or during the event. This initiative reflects ProCook’s commitment to transparency and engagement with its investors, potentially strengthening its market position and stakeholder relations.

The most recent analyst rating on (GB:PROC) stock is a Hold with a £32.00 price target. To see the full list of analyst forecasts on ProCook Group PLC stock, see the GB:PROC Stock Forecast page.