ProCook Group PLC (PROC) AI Stock Analysis

• Market Cap: £39.88M
• Dividend Yield: N/A
• Average Volume (3M): 29.41K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.04
• Revenue Growth: 16.66%
• EPS Growth: 147.92%
• Country: UK
• Employees: 600
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): -0.02
• Shares Outstanding: 108,956,630
• 10 Day Avg. Volume: 47,721
• 30 Day Avg. Volume: 29,410
• PEG Ratio: 0.36
• Price to Book (P/B): 2.42
• Price to Sales (P/S): 0.34
• P/FCF Ratio: 3.29
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): 0.03
• Revenue Forecast (FY): £91.70M

• Rating: 70 Outperform
• Price Target: 40.00 p ▲(8.11% Upside)
• Action: Upgraded Date: 04/09/26
• Date: Action: Upgraded 04/09/26

The score is driven primarily by improving operating performance and strong cash flow, supported by clear positive price momentum above key moving averages. These positives are tempered by high leverage on the balance sheet and limited/weak valuation signals due to a negative P/E and missing dividend yield.

Positive Factors

High gross margin & improving revenue

A 65.78% gross margin combined with recent revenue growth indicates durable product-level profitability from own-brand cookware and efficient sourcing. High gross margins provide structural room to absorb marketing and channel costs while supporting reinvestment in product and omnichannel expansion.

Negative Factors

High leverage

A debt-to-equity ratio of 2.59 signals material financial leverage that constrains flexibility. High debt increases interest and refinancing risk, limits capacity for opportunistic investment, and amplifies vulnerability to revenue or margin shocks over the medium term.

ProCook Group PLC Business Overview & Revenue Model

Company Description

ProCook Group plc engages in designing, sourcing, and retailing various cookware, kitchen accessories, and tableware products in the United Kingdom. The company offers cookware products, such as pots and pans, frying pans, woks, sauté pans, steame...

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ProCook Group plc engages in designing, sourcing, and retailing various cookware, kitchen accessories, and tableware products in the United Kingdom. The company offers cookware products, such as pots and pans, frying pans, woks, sauté pans, steame...

How the Company Makes Money

ProCook Group PLC generates revenue primarily by selling kitchenware and related products to consumers through two main channels: (1) direct-to-consumer e-commerce (its websites), and (2) a UK store estate. Its core revenue stream is the sale of o...

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ProCook Group PLC generates revenue primarily by selling kitchenware and related products to consumers through two main channels: (1) direct-to-consumer e-commerce (its websites), and (2) a UK store estate. Its core revenue stream is the sale of o...

ProCook Group PLC Financial Statement Overview

Breakdown	TTM	Mar 2024	Mar 2023	Mar 2022	Mar 2022	Mar 2021
Income Statement
Total Revenue	75.32M	69.49M	62.59M	62.34M	69.15M	53.39M
Gross Profit	43.37M	45.72M	41.10M	38.35M	45.04M	35.88M
EBITDA	9.52M	8.26M	7.10M	-333.00K	4.68M	12.13M
Net Income	1.30M	1.00M	610.00K	-4.94M	-86.00K	6.42M
Balance Sheet
Total Assets	57.29M	49.72M	45.12M	52.31M	51.11M	38.95M
Cash, Cash Equivalents and Short-Term Investments	2.82M	2.76M	2.00M	1.96M	3.78M	5.88M
Total Debt	31.73M	25.10M	25.40M	33.98M	27.99M	22.25M
Total Liabilities	49.68M	40.02M	36.69M	43.02M	37.70M	29.45M
Stockholders Equity	7.60M	9.70M	8.43M	9.29M	13.41M	9.51M
Cash Flow
Free Cash Flow	5.78M	7.12M	6.75M	4.41M	793.00K	5.71M
Operating Cash Flow	10.47M	10.95M	8.59M	9.34M	4.31M	7.64M
Investing Cash Flow	-5.02M	-4.08M	-1.85M	-5.18M	-3.76M	3.06M
Financing Cash Flow	-5.72M	-6.12M	-6.33M	-5.97M	-2.64M	-7.78M

ProCook Group PLC Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 37.00
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PROC, the sentiment is Positive. The current price of 37 is above the 20-day moving average (MA) of 31.15, above the 50-day MA of 31.07, and above the 200-day MA of 35.98, indicating a bullish trend. The MACD of 1.31 indicates Negative momentum. The RSI at 73.91 is Negative, neither overbought nor oversold. The STOCH value of 83.39 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:PROC.

ProCook Group PLC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CURY	73 Outperform	£1.41B	23.58	5.88%	1.18%	9.51%	-31.96%
PROC	70 Outperform	£39.88M	-3.95	15.03%	―	16.66%	147.92%
DNLM	65 Neutral	£1.69B	6.72	121.78%	3.99%	3.78%	3.29%
AO	63 Neutral	£527.82M	11.70	7.92%	―	13.21%	-54.35%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
MRK	53 Neutral	£49.85M	-28.65	-10.09%	2.09%	-5.97%	14.75%
IGR	52 Neutral	£50.98M	-3.03	-43.73%	―	-38.64%	-792.57%

ProCook Group PLC Corporate Events