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ProCook Group PLC (GB:PROC)
LSE:PROC

ProCook Group PLC (PROC) Price & Analysis

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PROC Stock Chart & Stats

37.00p
1.10p(2.59%)
At close: 4:00 PM EST
37.00p
1.10p(2.59%)

Bulls Say, Bears Say

Bulls Say
High Gross MarginsA 65.78% gross margin signals durable product-level pricing power and efficient sourcing for own-brand cookware. High gross margins provide structural capacity to absorb input-cost inflation, fund marketing and store investment, and protect unit economics across retail and ecommerce channels.
Strong Cash GenerationRapid free cash flow growth and a FCF-to-net-income ratio of 0.65 indicate persistent cash conversion strength. Reliable FCF supports capex for e-commerce and stores, working capital needs, and potential deleveraging, enhancing long-term financial flexibility despite cyclical retail swings.
Omnichannel, Own‑brand ModelOwning brand, manufacturing/sourcing and selling via DTC ecommerce plus a UK store estate creates structural advantages: higher retail margins, control of assortment, direct customer data and cross‑sell opportunities. This model supports customer loyalty and scalable margin expansion over time.
Bears Say
High LeverageA debt-to-equity ratio of 2.59 signifies significant leverage that can constrain strategic choices. Elevated debt increases interest and refinancing risk, reduces nimbleness for store rollouts or inventory investment, and magnifies downside in consumer slowdowns despite improving ROE.
Low Net ProfitabilityNet margin of 1.44% shows limited conversion of healthy gross profits into retained earnings, implying material SG&A, interest, or non-operating costs. Persistently low net profitability constrains retained capital for growth, makes the business more reliant on cash flow for investment.
Seasonality And Cost MixReliance on seasonal gifting, promotional cycles and a physical store estate creates structural revenue and margin volatility. Fixed store costs and promotional discounting can erode long-term profitability in softer retail periods and require continuous investment in online capabilities to shift the mix.

ProCook Group PLC News

PROC FAQ

What was ProCook Group PLC’s price range in the past 12 months?
ProCook Group PLC lowest share price was 20.00p and its highest was 48.00p in the past 12 months.
    What is ProCook Group PLC’s market cap?
    ProCook Group PLC’s market cap is £34.21M.
      When is ProCook Group PLC’s upcoming earnings report date?
      ProCook Group PLC’s upcoming earnings report date is Jul 01, 2026 which is in 119 days.
        How were ProCook Group PLC’s earnings last quarter?
        ProCook Group PLC released its earnings results on Dec 10, 2025. The company reported -0.02p earnings per share for the quarter, missing the consensus estimate of N/A by -0.02p.
          Is ProCook Group PLC overvalued?
          According to Wall Street analysts ProCook Group PLC’s price is currently Overvalued. Get more investment ideas with TipRanks Premium
            Does ProCook Group PLC pay dividends?
            ProCook Group PLC pays a Notavailable dividend of 0.9p which represents an annual dividend yield of N/A. See more information on ProCook Group PLC dividends here
              What is ProCook Group PLC’s EPS estimate?
              ProCook Group PLC’s EPS estimate for its next earnings report is not yet available.
              How many shares outstanding does ProCook Group PLC have?
              ProCook Group PLC has 108,956,630 shares outstanding.
                What happened to ProCook Group PLC’s price movement after its last earnings report?
                ProCook Group PLC reported an EPS of -0.02p in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went up 19.697%.
                  Which hedge fund is a major shareholder of ProCook Group PLC?
                  Currently, no hedge funds are holding shares in GB:PROC
                  What is the TipRanks Smart Score and how is it calculated?
                  Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology

                    ProCook Group PLC Stock Smart Score

                    5
                    Neutral
                    1
                    2
                    3
                    4
                    5
                    6
                    7
                    8
                    9
                    10

                    Technicals

                    SMA
                    Positive
                    20 days / 200 days
                    Momentum
                    24.81%
                    12-Months-Change

                    Fundamentals

                    Return on Equity
                    18.64%
                    Trailing 12-Months
                    Asset Growth
                    10.18%
                    Trailing 12-Months

                    Company Description

                    ProCook Group PLC

                    ProCook Group plc engages in designing, sourcing, and retailing various cookware, kitchen accessories, and tableware products in the United Kingdom. The company offers cookware products, such as pots and pans, frying pans, woks, sauté pans, steamers, stockpots and casserole dishes, griddle pans, roasting tins, bakeware, oven dishes, pizza stones, paella pans, and replacement lids. It also provides a range of kitchen accessories, including utensils, chopping boards, food storage, linens, scales, and measuring tools. In addition, the company offers tableware products, such as crockery, cutlery, glassware, cafetieres and teapots, salt and pepper grinders, oven to tableware, serverware, and cocktail and table accessories. It sells its products directly to customers through its website, procook.co.uk, as well as through its own portfolio of approximately 50 retail stores. ProCook Group plc was founded in 1996 and is headquartered in Gloucester, the United Kingdom.

                    ProCook Group PLC (PROC) Earnings & Revenues

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